ORCHA
ORCHA is a digital health assessment and distribution platform that certifies, ranks, and distributes health apps and AI health tools, serving NHS Trusts, health systems, regulators, and digital health suppliers across 20+ countries.
- Company typePrivate
- Founded2015
- HeadquartersDaresbury, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ORCHA does
ORCHA is a UK-headquartered digital health assessment and distribution platform founded in 2015. The company assesses digital health applications across five core domains — Data & Privacy, Clinical Regulation/Safety, Evidence & Outcomes, Usability & Accessibility, and increasingly health AI risk — and provides tiered certification through its ORCHA Assured mark (Bronze/Silver), bespoke assessment schemes co-developed with partners, and a SaaS assurance platform called Atlas. ORCHA's Atlas platform underpins a library of 38,000+ assessments across 9,000+ digital health products, complemented by the free public Verify search tool, a paid Compare compliance-intelligence subscription, and embedded access products (CareNav for primary care, CareQ for elective care, Digital Health Formularies, and white-label Health App Libraries) integrated into EPR systems including EMIS, SystmOne, Epic, and Cerner. In June 2026, ORCHA launched the AI Risk Profiler, the world's first structured framework for health AI governance aligned with the EU AI Act, NIST AI RMF, IMDRF, and ISO standards.
ORCHA generates revenue through four primary streams: certification and assessment fees from digital health suppliers seeking ORCHA Assured status; per-patient annual subscriptions for CareNav (14p–20p per patient, Core and Integrated tiers); enterprise subscriptions to ORCHA Compare for compliance intelligence across 2,000+ products; and fee-based evaluation programmes such as the APA Labs Digital Badge Program. Its go-to-market is enterprise sales-led, targeting NHS Trusts, ICBs, health boards, regulators, ministries of health, and digital health suppliers across 20+ countries in Europe, North America, Australasia, and the Middle East, supplemented by channel partnerships through AXREM (120+ members) and embedded integrations through DrDoctor and NHS-hosted websites.
The company is founder-controlled by Liz Ashall-Payne, operates through ORCHA Health Ltd (England) and ORCHA Health Inc. (Massachusetts), and maintains ISO 27001, ISO 9001, Cyber Essentials, HIPAA compliance, and UK Crown Commercial Service framework certifications. Only one funding round is disclosed (William Currie Group, January 2016), indicating a largely bootstrapped capital structure. Recent strategic focus has centered on health AI governance, US and Canadian mental health vertical expansion, and MedTech supplier channel development through AXREM.
ORCHA firmographics
Firmographics- Name
- ORCHA
- Legal name
- ORCHA Health Ltd
- Website
- https://orchahealth.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ORCHA is a digital health assessment and distribution platform that certifies, ranks, and distributes health apps and AI health tools, serving NHS Trusts, health systems, regulators, and digital health suppliers across 20+ countries.
- Ownership category
- akta.pro rank
ORCHA industry classification
Industry- Product category
- Digital Health Assessment and Compliance
- NAICS
- Medical Laboratories (621511), Testing Laboratories and Services (541380), Other Scientific and Technical Consulting Services (541690), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Testing Laboratories (8734), Services-Prepackaged Software (7372), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Prior Authorization (ePA), Utilization Management & Coverage Verification (HLACAKAE)
- akta.pro secondary industry
- Online Reputation Management (ORM) (MPAAAOAB)
Keywords
Where ORCHA is headquartered
LocationHeadquarters
- HQ city
- Daresbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
ORCHA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- ORCHA Assured Certification: Fees charged to digital health suppliers for assessment and certification services. Suppliers seeking ORCHA Assured status pay for the comprehensive review process including clinical, data, privacy, and usability assessment.
- CareNav Subscription: Per-patient subscription pricing model for primary care digital health deployment. Core package from 14p per patient, Integrated package from 20p per patient. Includes Digital Health Library, onboarding, training, population health campaigns, and optional EMIS/SystmOne integration.
- ORCHA Compare Subscription: Subscription platform providing full compliance intelligence and side-by-side comparisons of 2,000+ digital health products. Targeted at health systems and procurement teams.
- APA Labs Digital Badge Program: Fee-based evaluation and badging service for digital mental and behavioral health technologies seeking APA Labs Digital Badge certification. Includes rigorous assessment against APA Labs' six core domains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CareNav Core Package - from 14p per patient |
| Subscription | Annual | CareNav Integrated Package - from 20p per patient |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
ORCHA product offering
Product offeringCore offering
ORCHA operates a digital health assessment and distribution platform that evaluates digital health products against standards for data privacy, clinical safety, evidence, and usability, then issues ORCHA Assured certification and distributes certified apps to clinicians and patients via Health App Libraries, Digital Health Formularies, CareNav, and CareQ. The platform also provides compliance intelligence through ORCHA Compare, free public verification through ORCHA Verify, and AI-specific risk profiling via the AI Risk Profiler.
Product overview
ORCHA is a comprehensive digital health assessment and distribution platform operating as a platform-plus-modules architecture. The core offering spans three pillars: Assurance (Atlas SaaS platform, ORCHA Assured certification, Global Baseline Review, and Bespoke Assessment Schemes), Insight (Verify public search tool and Compare subscription compliance intelligence), and Access (CareNav primary care tool, CareQ elective care tool, Digital Health Formularies, and Health App Libraries). Additional capabilities include the AI Risk Profiler for health AI governance, and partner programs including the MHCC Mental Health App Framework, APA Labs Digital Badge Program, and Mind App Library. The platform has conducted over 38,000+ assessments across 9,000+ digital health products, supporting health systems, governments, payers, and suppliers across 20+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlas A SaaS-based assurance platform providing the foundation for digital health technology assessment, compliance verification, and certification management for health systems, regulators, and digital health suppliers.
- ORCHA Assured Tiered certification (Bronze/Silver) providing independent validation that digital health products meet global standards for safety, privacy, clinical evidence, and usability. Includes continuous monitoring to maintain compliance.
- ORCHA Global Baseline Review Comprehensive assessment framework covering Data and Privacy, Clinical Regulation/Safety, Evidence and Outcomes, and Usability and Accessibility, incorporating the NICE Evidence Standards Framework. Underpins NHS DTAC, US DHAF, and international standards.
- Bespoke Assessment Schemes Custom digital health assurance and distribution programmes co-developed with partners such as NHS, Mind, MHCC, P2U, and APA, tailored to specific therapeutic areas, populations, or regulatory frameworks.
- ORCHA Verify A free, public-facing digital health search tool that enables anyone to instantly check whether a digital health product is ORCHA Assured or has been assessed for compliance.
- ORCHA Compare A subscription-based compliance intelligence platform providing full compliance intelligence and side-by-side comparisons of 2,000+ digital health products for health systems and procurement teams.
- CareNav An automated primary care digital health tool that guides patients, carers, and clinicians to independently reviewed digital tools. Includes tailored Digital Health Libraries, PCN-Wide Digital Health Formularies for e-prescribing, and targeted digital outreach campaigns.
- CareQ An automated elective care tool that safely distributes clinically approved digital health tools to patients on waiting lists, transforming passive waiting into active preparation through pathway-specific bundles of ORCHA-assessed apps.
- Digital Health Formularies Standardized sets of approved digital health tools embedded into clinical workflows, enabling clinicians to find and recommend approved apps in a few clicks with recommendation tracking and patient uptake analytics.
- Health App Libraries Curated collections of trusted digital health solutions integrated into health systems, customized to local populations and care pathways, branded and configured to organization requirements.
- ORCHA AI Risk Profiler The world's first structured, evidence-based framework for understanding health AI risk across six sequential steps and ten specific risk types. Maps clinical severity, AI function, computational method, active risks (hallucination, bias, opacity), safeguards, and residual gaps. Aligned with EU AI Act, NIST AI RMF, IMDRF, ISO standards, and GMLP.
- APA Labs Digital Badge Program A rigorous evidence-based evaluation program for digital mental and behavioral health technologies, delivered in partnership with APA Labs, providing Gold/Silver/Bronze digital badges across six domains including scientific principles, safety, privacy, and usability.
- Mind App Library A curated collection of trusted mental health and wellbeing apps accredited by Mind, featuring apps independently reviewed against the Mind Assessment Framework for safety, effectiveness, and quality.
- MHCC Mental Health App Assessment Framework A national digital mental health assessment and evaluation framework developed by the Mental Health Commission of Canada, delivered in partnership with ORCHA, assessing apps across data, privacy, clinical evidence, usability, accessibility, and cultural safety.
Quantifiable outcome
- Up to 10× ROI through reduced cancellations, shorter stays, and avoided readmissions
- +4 more outcomes
Companies that use ORCHA
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
ORCHA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature6 records
ORCHA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- AXREMcoreFormal partnership with AXREM, the UK trade association for diagnostic imaging, radiation therapy, and healthcare IT. AXREM's 120+ member companies receive exclusive access to ORCHA's digital health assurance services, member discounts, and expert-led webinars on EU AI Act, NHS DTAC compliance, and US market entry.
- APA Labs (American Psychological Association)corePartnership with APA Labs to deliver the APA Labs Digital Badge Program for digital mental and behavioral health technologies. ORCHA independently evaluates technologies against APA Labs' six core domains. The programme helps companies demonstrate alignment with best practices for evidence, safety, data protection, usability, and technical security.
- DrDoctorcoreStrategic partnership where DrDoctor's established patient communication platform enables NHS Trusts to offer CareQ (ORCHA's digital waiting well solution) directly to patients at key points in their care journey. Integrates ORCHA's curated digital health bundles into DrDoctor's communication channels.
- Mental Health Commission of Canada (MHCC)corePartnership in developing the MHCC Assessment Framework for Mental Health Apps. ORCHA assessed the first cohort of mental health apps against the framework, which covers data, privacy, clinical evidence, usability, accessibility, and cultural safety. Apps are listed in the MHCC Mental Health Apps Repository.
- MindcorePartnership to power the Mind App Library, providing trusted mental health and wellbeing apps to the UK public. Apps are assessed against the Mind framework and ORCHA's assessment methodology. Over a million people actively use the library seeking mental health support.
- NHScoreLong-standing partnership with NHS England. ORCHA's Global Baseline Review underpins NHS DTAC (Digital Technology Assessment Criteria). NHS websites host ORCHA-powered health app libraries reaching 500k+ monthly visits. NHS trusts use CareNav and CareQ for digital health deployment.
- American Physical Therapy Association (APTA)majorPartnership with APTA for digital health assessment frameworks in physical therapy. APTA logo appears among trusted health system partners using ORCHA frameworks.
- P2U (Pain on the Unit)majorPartnership with P2U for bespoke digital health assurance and distribution programmes in pain management.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
ORCHA competitors and assessment
Company assessmentBroad incumbents
- NICE (National Institute for Health and Care Excellence): UK's national health technology assessment body. NICE produces Evidence Standards Frameworks for digital health technologies and underpins NHS adoption decisions—directly comparable to ORCHA's assessment and standards-anchoring role, though NICE is a public body with broader scope including drugs and devices.
- HIMSS (Healthcare Information and Management Systems Society): Global health IT membership and standards organization that develops digital health assessment frameworks (e.g., EMRAM, INFRAM, DIAM) and certifies health IT systems. Comparable to ORCHA in setting digital health maturity and quality standards, but operates at industry-association scale across the full health IT stack.
- Wolters Kluwer Health: Global health informatics and clinical decision support provider offering drug information, evidence-based clinical content and digital health compliance tools. Comparable to ORCHA in embedding evidence-based content into clinical workflows, but at vastly larger scale and focused on pharmaceutical and clinical reference rather than digital health product assessment.
- IQVIA: Global healthcare data, analytics and technology provider serving life sciences, payers and providers. Comparable to ORCHA in offering healthcare market intelligence and technology assessments, but at vastly larger scale across the full healthcare value chain rather than specializing in digital health product assurance.
Direct peers
- ECRI Institute: Independent non-profit organization providing evidence-based research, testing and assessment of medical devices, drugs and digital health technologies. Operates the National Quality Forum and runs the Health Devices program—directly comparable to ORCHA's independent assessment and certification model for digital health products.
Emerging players
- Medappcare: French digital health application rating and assessment service. Comparable to ORCHA in independently rating and ranking health apps on clinical, data, and usability criteria, though smaller in scale and focused primarily on the French market with limited international expansion.
- BABL AI: AI auditing and assurance firm providing third-party audits of AI systems against frameworks including EU AI Act and NIST AI RMF. Overlaps with ORCHA's AI Risk Profiler offering but operates across industries (not health-specialized) and focuses on full AI system audits rather than health-domain risk profiling.
- KLAS Research: Health IT research and benchmarking firm producing vendor performance ratings and market intelligence for healthcare technology buyers. Comparable to ORCHA's ORCHA Compare subscription offering for digital health compliance intelligence, with a broader scope across the full health IT vendor landscape.
- Holistic AI: AI governance, risk and compliance platform helping enterprises audit and manage AI systems against emerging regulations including EU AI Act. Comparable to ORCHA's AI Risk Profiler in providing structured AI risk assessment aligned with major frameworks, though not health-specialized and positioned for enterprise AI programs broadly.
Regional players
- Health Innovation Network: UK-based health innovation network supporting digital health adoption across NHS. Operates digital health assessment and adoption programs comparable to ORCHA's NHS-facing work, though primarily UK-focused and structured as an NHS-hosted innovation accelerator rather than commercial SaaS platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ORCHA social profiles
Digital presenceORCHA compliance and trust
Trust signalCompliance5 records
ORCHA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORCHA leadership team
Management profileNumber of profiles
Profiles4 records
ORCHA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORCHA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORCHA
What does ORCHA do?
ORCHA operates a digital health assessment and distribution platform that evaluates digital health products against standards for data privacy, clinical safety, evidence, and usability, then issues ORCHA Assured certification and distributes certified apps to clinicians and patients via Health App Libraries, Digital Health Formularies, CareNav, and CareQ. The platform also provides compliance intelligence through ORCHA Compare, free public verification through ORCHA Verify, and AI-specific risk profiling via the AI Risk Profiler.
Is ORCHA a public or private company?
ORCHA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ORCHA founded?
ORCHA was founded in 2015. It employs 51 to 100 people.
Where is ORCHA based?
ORCHA is headquartered in Daresbury, United Kingdom, in the Europe region.
How does ORCHA make money?
Four revenue lines are on record. ORCHA Assured Certification is the primary driver. The others are careNav Subscription, ORCHA Compare Subscription and APA Labs Digital Badge Program.
Who are ORCHA's main competitors?
Broad incumbents on record are NICE (National Institute for Health and Care Excellence), HIMSS (Healthcare Information and Management Systems Society), Wolters Kluwer Health and IQVIA. ECRI Institute is listed as a direct peer. Emerging players are Medappcare, BABL AI, KLAS Research and Holistic AI. Health Innovation Network is listed as a regional player.
Does ORCHA have an API?
No public API is recorded for ORCHA.
What industry is ORCHA in?
ORCHA's product category is Digital Health Assessment and Compliance. Its primary akta.pro industry code is HLACAKAE, Prior Authorization (ePA), Utilization Management & Coverage Verification, with a secondary code of MPAAAOAB, Online Reputation Management (ORM). Its NAICS code is 621511 and its SIC code is 8734.