Akulaku Group

What Akulaku Group does

Akulaku Group operates a multi-product digital finance platform headquartered in Singapore with primary operating subsidiaries in Indonesia (PT Akulaku Silvrr Indonesia, PT Akulaku Finance Indonesia) and a digital banking arm (Bank Neo Commerce). The company serves underbanked and underserved consumers across Indonesia, the Philippines, Vietnam, Malaysia, and Thailand, offering Buy Now Pay Later (Akulaku PayLater), installment loans (Dana Cicil up to Rp15M, 3-12 month tenor), cash loans (Pinjaman Tunai up to Rp7M, 1-3 month tenor), vehicle-backed loans (Pinjaman BPKB up to Rp2B, 48-month tenor), and a B2B white-label Digital Banking Solutions platform. The company reports 5M+ monthly active users, 21M+ registered users, 192M+ platform transactions, 90,000+ merchants, and 33M+ cumulative customers across its regional footprint.

The technology stack is built on an in-house distributed microservices architecture with dual data centers in Indonesia and processing capacity of 5 million transactions per day at 600 transactions per second. AI capabilities form the underwriting backbone and include a graph mining algorithm supporting hundreds of billions of connected data points, facial recognition with liveness detection for E-KYC, a proprietary machine learning platform, and voice recognition/synthesis — collectively enabling credit decisions on borrowers lacking traditional credit history. The platform is supported by engineering R&D in Shenzhen and operational offices in Jakarta, Ho Chi Minh City, Pasig City, and Kuala Lumpur.

Revenue is generated through multiple streams: merchant BNPL transaction fees of 0.5%-1.5% per order, interest income from consumer loans (daily rates starting at 0.03%, ~3% monthly), e-commerce marketplace commissions starting at 1%, vehicle-backed loan interest, and managed B2B digital banking services sold to financial institutions. The company has raised over US$500M in cumulative equity and debt from strategic investors including MUFG (US$200M, December 2022), Siam Commercial Bank (US$100M, February 2022), Ant Group, The Silverhorn Group, and HSBC (US$100M credit facility, March 2024), with the CEO publicly disclosing plans to pursue an IPO alongside a stated 25% loan-issuance growth target for 2024.

Name

Akulaku Group

Legal name

Akulaku Group

Website

https://akulaku.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Akulaku Group is a Southeast Asian digital finance platform serving underbanked consumers across Indonesia, Philippines, Vietnam, Malaysia, and Thailand through BNPL (Akulaku PayLater), installment loans, cash loans, vehicle-backed lending, an in-house e-commerce marketplace, and Bank Neo Commerce digital banking subsidiary, backed by MUFG, SCB, and HSBC.

Ownership category

akta.pro rank

Product category

Digital Consumer Finance

NAICS

Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

akta.pro secondary industries

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), Buy Now, Pay Later (BNPL) (CRAFALAD), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Buy now pay later
• Digital lending
• Consumer finance
• Digital banking
• Embedded finance

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Buy Now Pay Later (BNPL) Transaction Fees: Akulaku PayLater generates revenue through transaction fees charged to merchants (0.5%-1.5% per order) and interest income from consumer installments. Merchants receive early payment while Akulaku manages collection and bears risk.
2. Digital Lending Interest: Interest income from installment loans (Dana Cicil up to Rp15 million, tenor 3-12 months) and cash loans (up to Rp7 million, 1-3 months). Daily interest rate starting at 0.03% (approximately 0.1% per day, 3% monthly).
3. Digital Banking Services: Revenue from digital banking solutions including account capabilities, payment services (QR codes, card issuing), and B2B services sold to partner institutions. Includes white-label digital banking technology.
4. BPKB Vehicle Loan Processing: Collateral-backed vehicle registration loans (BPKB) up to Rp2 billion with tenor up to 48 months, generating interest income on secured lending.
5. E-commerce Marketplace Commission: Commission fees from merchants on the Akulaku e-commerce platform, starting from 1% commission with free first-period fees for new brand stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Akulaku Group is a Southeast Asian digital finance platform that offers Buy Now Pay Later (BNPL), installment and cash loans, vehicle-backed loans, and white-label digital banking infrastructure. Through the Akulaku mobile app and embedded integrations with merchants and payment gateways, consumers access credit, installment shopping, and digital banking; merchants and financial institutions integrate Akulaku PayLater and Digital Banking Solutions technology via API.

Product overview

Akulaku Group operates as a comprehensive digital financial ecosystem in Southeast Asia, comprising a main mobile application platform with e-commerce and BNPL functionality, the Akulaku PayLater merchant payment solution, white-label Digital Banking Solutions technology platform, and multiple lending products including Dana Cicil (installment loans), Pinjaman Tunai (cash loans), and Pinjaman BPKB (vehicle-backed loans). The ecosystem also includes Asetku (wealth management platform) and Bank Neo Commerce (neobank). The platform serves consumers across Indonesia, Philippines, Vietnam, and Malaysia with over 5 million monthly active users and 21+ million registered users.

Differentiator

Problem solved

Functional benefit

Brands

• Akulaku PayLater: Buy Now Pay Later (BNPL) service allowing users to transact on various e-commerce platforms using available credit limits.
• Asetku
• Bank Neo Commerce (Neobank)
• Akulaku App

Products and services

• Akulaku App Mobile application providing e-commerce shopping with Buy Now Pay Later (BNPL) functionality, installment payments up to 12 months, and cash loan products for consumers in Southeast Asia. Features include credit limit application approved within 5 minutes, shopping on the platform and partner merchants, and access to cash loans.
• Akulaku PayLater Buy Now Pay Later (BNPL) payment solution enabling consumers to make installment purchases with 0% down payment and tenors up to 12 months, embedded at checkout of partner e-commerce platforms (Tiket.com, Bukalapak, Blibli) and offline merchants (Alfamart). Merchants benefit from 30% increase in new customers, 22% increase in repeat purchases, and 40% increase in average order value.
• Digital Banking Solutions White-label digital banking technology platform providing financial institutions with digital account opening, facial recognition E-KYC, digital lending management, smart deposits, fund management, remote debit/credit card activation, account capabilities, payment services, and digital marketing tools. Processing capacity of 5 million transactions per day at 600 transactions per second.
• Pinjaman BPKB (Vehicle-Backed Loan) Vehicle registration (BPKB) backed loan product offering loans up to Rp2 billion with tenors up to 48 months. Features quick processing with online form submission, asset survey and validation, and same-day fund disbursement upon approval. Requires BPKB, STNK, applicant KTP, and family card for cars.
• Dana Cicil (Installment Loan) Installment loan product with loan amounts ranging from Rp2,500,000 to Rp15,000,000 and tenors of 3-12 months. Features flexible tenor options, easy credit application in 3 minutes, and transactions supervised by OJK (Financial Services Authority). Daily interest rate starting at 0.03% (approximately 3% monthly).
• Pinjaman Tunai (Cash Loan) Cash loan product with amounts from Rp600,000 to Rp7,000,000 and 1-3 month tenors. Features 0.03% daily interest rate, loan limits up to Rp7 million, and approval within 3 minutes.
• Akulaku E-Commerce Marketplace E-commerce marketplace platform where merchants open stores with 0% commission for the first period, advertising support, and special incubation services. Commission starts from 1%, with traffic support and promotion subsidies for qualified merchants. Over 90,000 merchants selling on the platform.
• Asetku (Online Wealth Management) Online wealth management platform providing digital investment services to consumers, expanding Akulaku's financial ecosystem to include investment and wealth management offerings.
• Bank Neo Commerce (Neobank) Digital mobile bank providing digital banking services including deposits, payments, and other banking functionality. Part of Akulaku's digital banking ecosystem, recognized as one of the best banks in the world in 2022.
• Akulaku PayLater In-Store (Offline BNPL) In-store BNPL payment solution allowing users to make purchases at offline retail locations using QR code scanning. Users scan merchant QR codes through the Akulaku app, select installment tenors from 6-12 months, and complete transactions with 0% down payment.

Quantifiable outcome

• 30% increase in new customers for merchants using Akulaku PayLater
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Indonesian National Zakat Agency (BAZNAS RI)minorOthers · 15 December 2025CSR partnership for disaster relief distribution. Akulaku distributed Rp200 million in aid to Sumatra flood disaster survivors through BAZNAS coordination. Also collaborated on Ramadhan Blessings program and corporate alms distribution.
• Mitsubishi UFJ Financial Group (MUFG) - MODE EcosystemcoreStrategic or Co-development Partner · 10 November 2025Akulaku participated in third MUFG Fintech Festival as part of Openly-Connected Digital Ecosystem (MODE). CTO Gordon Hu joined panel on AI-driven credit monitoring. Collaboration with MUFG's 200+ partners and affiliates in MODE ecosystem.
• Wuling Finance (PT SGMW Multifinance Indonesia)coreStrategic or Co-development Partner · 15 May 2024Strategic partnership marking Akulaku's expansion into automotive and heavy equipment financing sectors. Collaboration enables both companies to provide diverse automotive financing services. Wuling Finance brings extensive automotive sector experience while Akulaku provides digital financing capabilities.

Scale indicators10 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Kredivo: Indonesia-headquartered BNPL and digital lending platform serving underbanked consumers; offers instant credit, PayLater at checkout, and personal loans through similar merchant and bank partnerships — the closest 1:1 competitor to Akulaku PayLater in Indonesia.
• Atome: Pan-Southeast Asian BNPL provider offering interest-free installment payments at online and offline merchants across Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand — directly competes with Akulaku PayLater in multiple overlapping markets.
• BillEase: Philippines-focused BNPL and consumer lending fintech offering installment payments and cash loans to underbanked Filipinos; directly overlaps Akulaku's Philippine operations and target customer base.

Broad incumbents

• GoTo / GoPayLater (GoFin): Indonesia's largest super-app ecosystem including Gojek, Tokopedia, and GoPay; offers GoPayLater BNPL integrated into its dominant ride-hailing and commerce platforms, creating structural distribution advantages over standalone BNPL players.
• Shopee / SeaMoney (SPayLater): Sea Group's e-commerce platform in Southeast Asia with embedded SPayLater BNPL product; competes with Akulaku both as a destination merchant and as a vertically integrated BNPL provider reaching similar demographics.
• OVO: One of Indonesia's largest e-wallets, part of the Lippo/Libra conglomerate and integrated with Grab; offers paylater and credit products within its payments app, competing with Akulaku for underbanked Indonesian consumers' digital financial activity.
• DANA Indonesia: Major Indonesian e-wallet with national QRIS interoperability and embedded financial services; increasingly competing with Akulaku in consumer credit and digital banking given its massive distribution through merchant network.
• Grab Financial Group (GrabFin / GrabPay PayLater): Super-app with payments, lending, and insurance across Southeast Asia; offers Grab PayLater and cash loans embedded in the Grab app, competing with Akulaku particularly in Malaysia, Singapore, Philippines, and Indonesia.
• Home Credit: Global consumer finance provider operating across Indonesia, Philippines, Vietnam, and other SEA markets with installment loans and POS financing; overlapping with Akulaku's multi-country consumer credit business, particularly for durable goods financing.

Emerging players

• LazPayLater (Lazada): Embedded BNPL product within Lazada e-commerce platform owned by Alibaba; directly comparable to Akulaku PayLater in BNPL economics and merchant integration model, though more limited to Lazada's marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/akulaku
• YouTubeyoutube.com/channel/UCIXUtsyWF4lthSlmIrvadAw
• Facebookfacebook.com/AkuLakuIndonesia
• LinkedInlinkedin.com/company/akulaku
• Instagraminstagram.com/akulaku_id

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds12 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akulaku Group