What Kivi does

KIVI is a European Smart TV brand headquartered in Kyiv, Ukraine, founded in 2016. The company designs, develops, and distributes a portfolio of smart televisions running Android TV 11 and GoogleTV operating systems, with screen sizes ranging from 24 to 75 inches and resolutions from HD to 4K UHD, including QLED and MiniLED variants. KIVI sells across more than 20 European countries through localized e-commerce websites, partner retail networks, and a delivery infrastructure built around the Nova Poshta partnership in Ukraine. The primary legal entity is LLC KIVI SMART PURCHASING, with intellectual property held by BIGTRADE LLC, and the founders Kirill Khilko (CEO) and Evgen Rudenko (VP & CPO) lead operations alongside CFO Roman Goroshko.

KIVI's core technology stack includes the proprietary KIVI Media application pre-installed on all televisions, providing streaming content, cloud gaming, fitness programs, and TV channels without requiring external devices. Audio systems are developed in collaboration with JVC, and hardware integrates Chromecast, Google Assistant voice control, and Bluetooth 5.1 connectivity. Specialized sub-brands include KidsTV with a brick-toy-compatible customizable frame, Low Blue Light technology, and parental controls; the Premium MiniLED series targeting higher-end consumers; and modular RGB backlighting TVs with ambient lighting accessories including the Alumiglow LED mount and Motion TV Stand. The company holds registered trademarks for both the KIVI brand and KIVI Media platform.

KIVI's revenue model is primarily hardware-driven through consumer TV sales priced from 6,099 UAH for entry-level 24-32 inch models to 25,999 UAH for premium 65-inch QLED units, complemented by accessories (wall mounts, KidsTV customization kits, remote controls) and emerging subscription services via the KIVI Media platform. The company employs between 101 and 250 staff, operates a direct-to-consumer go-to-market motion supplemented by partner retail networks, and has received the 'Choice of the Year' (Вибір року) Ukrainian consumer award for five consecutive years from 2019 to 2023. KIVI has participated in IFA Berlin consecutively from 2022 through 2024 and received a $13 million strategic investment from Shenzhen MTC in February 2021.

Name

Kivi

Legal name

LLC KIVI SMART PURCHASING

Website

https://kivi.ua

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

KIVI is a European Smart TV brand headquartered in Kyiv, Ukraine, designing Android TV-based televisions from 24 to 75 inches and the proprietary KIVI Media platform, serving consumers across more than 20 European countries.

Ownership category

akta.pro rank

Product category

Smart TVs (Consumer Electronics)

NAICS

Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI)

Keywords

• Smart TV manufacturing
• Consumer electronics
• Android TV devices
• Home entertainment systems
• TV accessories retail

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Smart TV Hardware Sales: Primary revenue stream from selling smart televisions across multiple size and technology tiers (HD, FHD, 4K UHD, QLED). TVs range from budget 24-inch models to premium 75-inch displays with various operating systems.
2. TV Accessories: Sales of complementary products including wall mounts (fixed, tilting, full-motion), TV stands, remote controls, and KidsTV accessories (color frames, animal figures, vehicle sets)
3. KIVI Media Platform: Pre-installed entertainment platform offering games, fitness programs, and TV channels. Platform enables cloud gaming without additional consoles.
4. Subscription Services: Online services and subscription store offering various content subscriptions accessible through KIVI Smart TVs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KIVI is a European Smart TV brand that designs, manufactures and sells Android TV 11 / Google TV-based smart televisions (24- to 75-inch, HD through QLED and MiniLED) equipped with its proprietary KIVI Media entertainment platform bundling streaming, cloud gaming, fitness and TV channels. The company also sells complementary TV accessories — wall mounts, the LED-backlit Alumiglow mount, the Motion TV stand, remote controls, and KidsTV customization accessories — distributed primarily via its own localized e-commerce sites across more than 20 European countries and via partner retail networks.

Product overview

KIVI is a European Smart TV brand offering a portfolio of televisions and home entertainment accessories. The core product line consists of Android TV-based smart televisions available in multiple series: the mainstream Prime LED/QLED series, the Premium MiniLED series, and the specialized KidsTV series designed for children with built-in protection features and modular design. All KIVI TVs come with the proprietary KIVI Media platform providing streaming, gaming, and fitness content. The accessory portfolio includes TV wall mounts (fixed, tilting, and full-motion variants), the Alumiglow LED-backlit mount with ambient lighting effects, the Motion TV stand with adjustable positioning, and KidsTV customization accessories including themed frames and brick-compatible decorative elements. The products are distributed across 17 European country-specific websites.

Differentiator

Problem solved

Functional benefit

Brands

• KIVI Media: Built-in entertainment platform on KIVI Smart TVs offering games, fitness programs, and TV channels.
• KidsTV
• AlumiGlow
• MOTION TV Stand

Products and services

• KIVI Smart TVs European-brand smart televisions running Android TV 11 or Google TV, available in 24- to 75-inch sizes with HD to 4K UHD resolution and including HDR, voice control, JVC audio, Chromecast and the pre-installed KIVI Media platform.
• KIVI KidsTV 32-inch Full HD Smart TV designed for children featuring Low Blue Light eye protection, customizable brick-style frames, protective glass and parental controls, aimed at families seeking a dedicated, child-safe bedroom TV.
• KIVI Premium Series (MiniLED) High-end television lineup using MiniLED backlight technology for superior contrast and brightness control, targeting consumers seeking premium home entertainment experiences.
• KIVI TVs with Modular RGB Backlighting Television models shipped with attachable modular RGB backlighting systems that produce ambient lighting effects in the viewing room, offered as a distinct product variant.
• KIVI Media Entertainment Platform Proprietary pre-installed entertainment application on KIVI Smart TVs bundling streaming, TV channels, cloud gaming, fitness programs and educational content so users can begin consuming content without separate streaming devices.
• KIVI TV Wall Mounts Range of fixed, tilting and full-motion (swivel + tilt) TV wall mounts compatible with various VESA standards (100x100 to 400x600) supporting 17–95 inch TVs up to 75 kg weight.
• KIVI Alumiglow TV Mount with LED Backlighting LED-backlit TV wall mount offering 40+ lighting modes including sunrise/sunset simulation, with USB power, magnetic LED panel mounting, 2-year warranty and compatibility with 37–80 inch TVs up to 40 kg.
• KIVI Motion TV Stand Universal desktop TV stand with 6-position adjustable height (255–480 mm), +/-35 degree swivel and +5/-10 degree tilt, cable management, VESA 100x100–400x400 compatibility and a lifetime warranty, supporting 23–65 inch TVs up to 30 kg.
• KIVI KidsTV Accessories Customization accessories for the KidsTV line including brick-style color frames (6 colors), vehicle-themed frame sets (18 designs) and animal-themed frame collections (22 designs), compatible with popular brick-building block toys.

Quantifiable outcome

• 36% discount available on KidsTV model
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorPrimary logistics and delivery partner in Ukraine. Nova Poshta handles all TV deliveries within Ukraine with free shipping for television orders. Other product categories incur standard carrier rates. Order confirmation sent after payment receipt with next-business-day dispatch.
• JVCcoreTechnology or IntegrationAudio technology partnership where JVC provides sound systems integrated into KIVI Smart TVs. Multiple KIVI TV models feature 'Sound from JVC' designation. JVC audio expertise enhances KIVI's competitive positioning in the affordable smart TV market segment.
• YasnominorGTM or Marketing PartnerUkrainian energy company partnership for loyalty program integration. KIVI products featured in Yasno loyalty program offerings.
• GooglecoreTechnology or IntegrationTechnology partnership providing Android TV OS, GoogleTV, Google Assistant voice control, Google Play access, and Chromecast built-in functionality across KIVI Smart TV product line.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xiaomi: Xiaomi's Mi TV line sells affordable Android-based smart TVs across Europe with similar size ranges and feature sets (4K, HDR, voice control). Directly comparable as a price-aggressive Chinese-rooted brand expanding into European markets.
• TCL: TCL is one of the largest affordable smart TV makers globally, offering Android TV/GoogleTV sets from entry-level HD to premium QLED/MiniLED. Closest comparable in product portfolio breadth, technology tier, and European distribution ambition.
• Hisense: Hisense competes directly with KIVI in the affordable-to-mid smart TV segment in Europe, with strong panel supply and growing brand presence. Comparable product range and similar reliance on Google TV/Roku TV platforms.
• Skyworth: Skyworth is a Chinese TV OEM/brand with similar panel sourcing and affordable smart TV positioning. Highly comparable as both a competitor in Europe and a likely contract-manufacturing peer.
• Vizio: Vizio built a North American affordable smart TV brand using SmartCast and partner OS options, competing against Samsung/LG. Comparable as a value-positioned smart TV challenger brand with platform-licensing strategy.

Broad incumbents

• LG Electronics: LG is a top-three global TV maker with webOS, OLED, and QNED/MiniLED lineups sold widely across European retailers. A broader incumbent with overlapping target customers but a premium-skewed portfolio.
• Samsung: Samsung is the global TV market leader with Tizen OS, premium QLED/MiniLED lineups, and a dominant retail presence across Europe. Competes with KIVI broadly across price tiers but operates at vastly larger scale.
• TP Vision (Philips TV): TP Vision licenses the Philips TV brand across Europe, offering Android/GoogleTV sets at mid and premium tiers. Directly relevant as a European-focused TV brand competing for the same retail shelves.
• Sharp: Sharp maintains a European smart TV presence through TVS REGZA and Aquos lineups, often using Android TV/GoogleTV. A broader incumbent overlapping in mid-tier price points and retail channels.

Others

• JVCKENWOOD: JVC audio systems are integrated into KIVI TVs ('Sound from JVC'). JVCKENWOOD itself sells TVs in some markets and is a relevant adjacent/partner brand in the consumer AV category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kivi.ua

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kivi