Hisense Group
Hisense Group is a Chinese multinational consumer electronics and home appliances manufacturer selling TVs, laser projectors, smart refrigerators, and air products across 160+ countries, ranked #1 globally in the 100-inch+ TV segment (55.2% share, Omdia Q1 2026).
- Company typePrivate
- Founded1969
- HeadquartersQingdao, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hisense Group does
Hisense Group Co., Ltd. is a Chinese multinational consumer electronics and home appliances manufacturer founded in 1969 and headquartered in Qingdao, China, operating in over 160 countries with 10,000+ employees and listed on the Shanghai Stock Exchange (sse:600060). The company designs, manufactures, and sells televisions, laser projectors, smart home appliances, and air products across consumer, gaming, sports, and commercial segments, ranked No. 1 globally in the 100-inch and above TV category with a 55.2% shipment share according to Omdia Q1 2026 data. Its core technology stack is anchored by proprietary RGB MiniLED display technology with Chromagic Technology and the Hi-View AI Engine RGB processor, complemented by the VIDAA/V smart TV operating system (now rebranded from VIDAA) that powers Hisense and Toshiba smart TVs globally and enables platform-level advertising and ecosystem integration through the Hisense Suite smart home framework.
Hisense's business model is built on hardware unit sales across a wide price tier — from entry-level 4K UHD TVs at approximately $120 to premium RGB MiniLED TVs priced $1,999-$3,499+ and laser projectors up to $5,997 — distributed through global retail (Best Buy exclusive RGB LED TV partner), e-commerce (Amazon, Coupang, JD MALL, Flipkart), direct-to-consumer flagship stores, and regional distributors. Revenue is supplemented by platform monetization through VIDAA/V advertising partnerships (Nexxen) and app integrations (Spotify, Google TV, Fire TV). The company pursues aggressive geographic and product expansion — entering Pakistan, Turkey, and Hong Kong in June 2026 alone, opening an India manufacturing facility in February 2026, and acquiring Shandong Dachi Electric in April 2026 — while leveraging global sports sponsorships including FIFA World Cup 2026 (Tier 2 sponsor and Official VAR Review TV Provider), NBA, and EuroCucina/UEFA to drive premium brand visibility and demand. The portfolio includes the Gorenje sub-brand for premium European built-in appliances, supporting the company's position as a top-three global TV brand competing on cost-performance in large-screen categories.
Hisense Group firmographics
Firmographics- Name
- Hisense Group
- Legal name
- Hisense Group Co., Ltd.
- Website
- https://global.hisense.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Hisense Group is a Chinese multinational consumer electronics and home appliances manufacturer selling TVs, laser projectors, smart refrigerators, and air products across 160+ countries, ranked #1 globally in the 100-inch+ TV segment (55.2% share, Omdia Q1 2026).
- Ownership category
- akta.pro rank
Hisense Group industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (334310), Major Household Appliance Manufacturing (33522), Electronics and Appliance Retailers (44921)
- SIC
- Household Audio & Video Equipment (3651), Household Appliances (3630), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Television Retail (LED/LCD/OLED/QLED/Mini-LED) (CRACAEAA)
- akta.pro secondary industry
- Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)
Keywords
Where Hisense Group is headquartered
LocationHeadquarters
- HQ city
- Qingdao
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
Hisense Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Television Sales: Hisense generates primary revenue through sale of consumer televisions including RGB MiniLED TVs, ULED/Mini-LED TVs, 4K UHD TVs, CanvasTV art displays, and laser TVs. Products range from entry-level 43-inch models to premium 100+ inch displays.
- Projector Sales: Revenue from laser projectors and portable smart projectors including the M2 Pro, PX3 Pro, and XR10 flagship models, targeting home cinema and gaming applications.
- Home Appliance Sales: Revenue from refrigerators (French door, bottom mount, compact, wine coolers), cooking ranges, dishwashers, microwave ovens, and air products including window AC, portable AC, and dehumidifiers.
- Commercial/B2B Display Solutions: Commercial display products for business applications, VAR technology deployment for FIFA World Cup, and sensory room installations at sports venues.
- VIDAA OS Platform Revenue: Hisense's VIDAA/V operating system generates advertising revenue and data monetization through programmatic advertising partnerships (e.g., Nexxen partnership) across its global Smart TV footprint.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level 4K UHD TVs starting at $120 |
| Unit Pricing | Pay-as-you-go | Mid-range Mini-LED TVs ($500-$1,500) |
| Unit Pricing | Pay-as-you-go | Premium RGB MiniLED TVs ($1,500-$3,500) |
| Unit Pricing | Pay-as-you-go | Portable/Laser Projectors ($950-$5,997) |
| Unit Pricing | Pay-as-you-go | Air Conditioners (approximately ₹32,490+) |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
Hisense Group product offering
Product offeringCore offering
Hisense manufactures and sells consumer electronics and home appliances, with its core offerings being televisions (RGB MiniLED, ULED MiniLED, QLED, 4K UHD, and CanvasTV art-frame models), laser projectors and laser TVs, smart home appliances (refrigerators, air conditioners, cooking ranges, dishwashers, microwaves), audio products (soundbars/subwoofers), and commercial B2B display and HVAC solutions. The company operates a parallel proprietary smart TV operating system (VIDAA, rebranded as V) that monetizes through advertising across millions of installed Hisense and Toshiba TVs globally.
Product overview
Hisense Group is a Chinese global consumer electronics and home appliances company headquartered in Qingdao, founded in 1969 and operating in over 160 countries. The company's product portfolio is organized as a unified ecosystem with multiple interconnected product lines: (1) Television displays including RGB MiniLED TVs (UXS, UR9, UR8 series), ULED MiniLED TVs (U8, U7, U6 series), QLED TVs, CanvasTV art-frame displays, and Laser TVs/projectors (XR10, L9Q, PX3-PRO, C2 Pro, PL2); (2) Home appliances including smart refrigerators with AI connectivity (PureFlat Smart Series, French Door models), air conditioners (Air Master, Intelli Cool Pro, Designer X4/X7 split systems, window AC, portable AC, dehumidifiers), cooking products (ranges, dishwashers, microwaves, built-in ovens); (3) Audio products (soundbars, subwoofers with Devialet partnership); (4) Commercial/B2B solutions (commercial displays, HVAC, refrigerators); (5) Software platforms including VIDAA/V OS smart TV operating system. The product lines are unified through the Hisense Suite AI-powered smart home ecosystem that connects appliances for automated home experiences. The company ranks #1 globally in the 100-inch and over TV segment according to Omdia data (2023-2026 Q1). Hisense is an official sponsor of FIFA World Cup 2026 and leverages sports marketing to promote its technology innovations.
Differentiator
Problem solved
Functional benefit
Brands
- UR8: RGB MiniLED TV series featuring Chromagic Technology covering 100% BT.2020 color gamut
- UR9
- UR8
- XR10
- Hisense Suite
- E8S
- PureFlat Smart Series
- Air Master
Quantifiable outcome
- 38% year-over-year TV value growth in Western Europe in 2024
- +3 more outcomes
Companies that use Hisense Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Hisense Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability13 records
Feature6 records
Hisense Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- FIFA VAR OperationsflagshipHisense serves as the Official VAR Review TV Provider for FIFA World Cup 2026, deploying RGB MiniLED TVs at the International Broadcast Centre in Dallas to support match officials with high-performance display technology. FIFA President Gianni Infantino visited the VAR center to experience the technology firsthand.
- JD MALL (Hong Kong)coreHisense opened its first Hong Kong flagship store at JD MALL Wan Chai on June 18, 2026, showcasing premium RGB MiniLED technology and targeting Hong Kong demand for premium home appliances with plans to expand into broader product categories and support Smart City initiative.
- adidascoreHisense partnered with adidas for the FIFA World Cup 2026 kickoff activation at Hudson Yards in New York, featuring digital mirror and color-themed wall mural experiences. The partnership includes co-branded activations connecting RGB MiniLED technology with football culture.
- FIFA (Fédération Internationale de Football Association)flagshipHisense is an Official Sponsor of FIFA World Cup 2026 (Tier 2), providing immersive fan experiences at Stadium Fan Experience areas and FIFA Fan Festival venues. The company is the Official and Exclusive VAR Review TV Provider, deploying RGB MiniLED TVs at the International Broadcast Centre in Dallas. Hisense also supports sensory-inclusive initiatives across all 16 host stadiums through KultureCity partnership.
- KultureCitycoreHisense partnered with FIFA and KultureCity to support the first-ever Sensory Inclusive FIFA World Cup 2026 tournament, equipping all 16 host stadiums with dedicated sensory rooms featuring Hisense display technology. Initiative designed for fans with sensory sensitivities such as autism, PTSD, and anxiety, with complimentary match tickets provided to families with sensory needs.
- TechSirat (Pakistan)minorHisense launched operations in Pakistan through partnership with local distributor TechSirat, offering smart televisions, refrigerators, air conditioners, and other home appliances as part of South Asian expansion strategy.
- NexxencoreNexxen partnered with V (formerly VIDAA) operating system to enable advertisers to reach and engage soccer fans during FIFA World Cup 2026 through high-impact advertising experiences on VIDAA OS-powered Smart TVs. Partnership leverages Nexxen's DSP and SSP capabilities across V's global Smart TV footprint spanning Hisense and Toshiba devices.
- SpotifycoreHisense added Spotify subscription streaming music and podcast app to VIDAA-powered Smart TVs globally, available in all markets where Spotify operates. Spotify reports 761 million users including 293 million subscribers across 184 markets.
- FIFA Museum / Science World VancouverminorHisense became supporting partner of the Soccer and Technology exhibition from FIFA Museum at Science World in Vancouver. Exhibition showcases Hisense's RGB MiniLED technology including a 100-inch UX Series display that will be used for VAR review at FIFA World Cup 2026.
- NBA (National Basketball Association)coreHisense serves as the Official TV and Home Appliance Partner of the NBA, reinforcing its expanding role in global sports technology partnerships.
- NIQ (Global Consumer Intelligence)coreHisense collaborated with NIQ using AI-powered market intelligence to achieve 38% YoY TV value growth in Western Europe in 2024 and 18% CAGR in overseas revenue since 2015. The partnership enables proactive decision-making using local market insights across 20+ markets, with future collaboration focusing on AI-driven forecasting for consumer trends.
- 20th Century StudioscoreLandmark collaboration with 20th Century Studios featuring RGB MiniLED display technology at the world premiere of 'The Devil Wears Prada 2' in New York, including integration into the film's Runway Magazine office sets. Hisense TV screens were displayed at red carpet event and live stream broadcast in Times Square.
- S-GAME / Phantom Blade ZerocoreHisense reaffirmed its partnership with S-GAME as the Global Official Partner across TV and monitor categories for the upcoming Phantom Blade Zero game. The collaboration was showcased at Gamescom LATAM 2026, demonstrating RGB MiniLED display technology for enhanced color expression, contrast, and smoother combat visuals.
Scale indicators7 records
Recent moves9 records
Expansion highlights7 records
Hisense Group competitors and assessment
Company assessmentDirect peers
- Samsung Electronics: Largest global TV manufacturer and direct competitor across premium TVs (MiniLED/QLED/OLED), home appliances, and Smart TV operating systems (Tizen). Hisense competes primarily on price-value proposition in the 100-inch+ segment where Samsung is the incumbent leader.
- LG Electronics: Direct competitor in OLED and premium TVs, home appliances (refrigerators, washing machines), and Smart TV platforms (webOS). Hisense's VIDAA is explicitly positioned to overtake LG webOS in Europe, making them direct OS-platform competitors.
- TCL: Closest direct peer — Chinese TV manufacturer competing in MiniLED, QLED, and value-premium segments globally. TCL is Hisense's primary Chinese rival in international TV markets and similarly competes on price-performance.
- Sony: Premium TV competitor (Bravia, OLED/MiniLED), home entertainment audio/video, and FIFA partner. Sony competes in the same premium segment where Hisense is pushing its RGB MiniLED positioning.
- Xiaomi: Chinese competitor in smart TVs, home appliances, and connected home ecosystems. Xiaomi's MIUI TV OS and aggressive pricing in emerging markets directly mirrors Hisense's value-premium positioning.
- Skyworth: Chinese TV and home appliance manufacturer with Coocaa Smart TV OS competing in similar price segments internationally, particularly in emerging markets and Southeast Asia.
- Sharp Corporation: Direct TV and appliance competitor — Hisense acquired Sharp Electronics USA in 2015 and TVs are manufactured under both Sharp and Hisense brands. Sharp's AQUOS line competes in the same MiniLED and value segments.
- Haier Smart Home: Chinese home appliance major (refrigerators, washing machines, ACs) and TV manufacturer competing globally. Haier is Hisense's primary Chinese competitor in white goods, with comparable global expansion strategy and FIFA sponsorship history.
Broad incumbents
- Panasonic: Established Japanese incumbent in TVs (OLED/MiniLED), home appliances, and HVAC. Panasonic competes in the same premium consumer electronics and appliance categories but operates as a broader diversified electronics conglomerate.
Emerging players
- Xgimi Technology: Emerging Chinese projector manufacturer with portable smart projectors (similar M2 Pro segment). Xgimi competes directly with Hisense's PX3-PRO, C2 Pro, and M2 Pro portable laser projectors in the home cinema/gaming projector category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Hisense Group social profiles
Digital presenceHisense Group compliance and trust
Trust signalCompliance1 record
Hisense Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hisense Group leadership team
Management profileNumber of profiles
Profiles1 record
Hisense Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hisense Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hisense Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hisense Group
What does Hisense Group do?
Hisense manufactures and sells consumer electronics and home appliances, with its core offerings being televisions (RGB MiniLED, ULED MiniLED, QLED, 4K UHD, and CanvasTV art-frame models), laser projectors and laser TVs, smart home appliances (refrigerators, air conditioners, cooking ranges, dishwashers, microwaves), audio products (soundbars/subwoofers), and commercial B2B display and HVAC solutions. The company operates a parallel proprietary smart TV operating system (VIDAA, rebranded as V) that monetizes through advertising across millions of installed Hisense and Toshiba TVs globally.
Is Hisense Group a public or private company?
Hisense Group is a private company. It is classified as state government owned and is currently operating.
When was Hisense Group founded?
Hisense Group was founded in 1969. It employs 5,001 to 10,000 people.
Where is Hisense Group based?
Hisense Group is headquartered in Qingdao, China, in the Asia region.
How does Hisense Group make money?
Five revenue lines are on record. Television Sales are the primary driver. The others are projector Sales, home Appliance Sales, commercial/B2B Display Solutions and VIDAA OS Platform Revenue.
Who are Hisense Group's main competitors?
Direct peers on record are Samsung Electronics, LG Electronics, TCL, Sony, Xiaomi, Skyworth, Sharp Corporation and Haier Smart Home. Panasonic is listed as a broad incumbent. Xgimi Technology is listed as an emerging player.
Does Hisense Group have an API?
No public API is recorded for Hisense Group.
What industry is Hisense Group in?
Hisense Group's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAEAA, Television Retail (LED/LCD/OLED/QLED/Mini-LED), with a secondary code of CRAEACAH, Off-Price Small Appliances & Home Electronics Retail. Its NAICS code is 334310 and its SIC code is 3651.