Soundation
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Soundation firmographics
Firmographics- Name
- Soundation
- Legal name
- Soundation AB
- Website
- https://soundation.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Soundation industry classification
Industry- Product category
- Music Production Software
- NAICS
- Sound Recording Studios (51224), Other Sound Recording Industries (512290)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Cloud Collaboration & Remote Recording Platforms (MPAIAIAD)
- akta.pro secondary industries
- AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG), Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB), Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)
Keywords
Where Soundation is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Soundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Multi-tiered subscription model with Free, Intro, Power, and Premium plans. Free plan provides basic access while paid plans unlock advanced features. Revenue generated from recurring monthly/annual subscriptions.
- Education Licensing: Schools and educational institutions charged per teacher for access. Students receive free access. Revenue derived from institutional site licenses.
- Sound Shop: Marketplace for purchasing additional sounds, samples, and loops beyond the included royalty-free library.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free plan for basic access |
| Subscription | Monthly | Paid subscription plans (Intro, Power, Premium) |
| Subscription | Annual | Education - Free for students, paid per teacher |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Soundation product offering
Product offeringCore offering
Soundation operates a cloud-based online Digital Audio Workstation that runs entirely in a web browser via the Web Audio API, requiring no installation. The platform bundles virtual instruments, audio effects, a 20,000+ royalty-free sound library, real-time multi-user collaboration, and the Gennie AI generative music tool, and is sold to individual creators via freemium subscriptions and to schools through a dedicated education sub-brand.
Product overview
Soundation is a cloud-based online music production platform consisting of a primary Digital Audio Workstation (DAW) at soundation.com, augmented by specialized AI tools (Gennie), virtual instruments (Simple Sampler, Beatmaker, Supersaw, FM Synth, SPC, Europa), audio effects (Vocal tuner, Compressor, EQ, etc.), and a 20,000+ sound library. The platform supports real-time collaboration, recording, and education through its sub-brand Soundation Education. Users access the studio through web browsers (Chrome/Edge) with no installation required.
Differentiator
Problem solved
Functional benefit
Brands
- Soundation Education: Online music studio specifically designed for educational institutions, enabling teachers and students to connect through music education with features like Google Classroom integration, collaborative projects, and free access for students.
Products and services
- Soundation Online Studio Cloud-based browser-native Digital Audio Workstation for individual music creators, offering virtual instruments, audio effects, a 20,000+ royalty-free sound library, real-time collaboration, and templates via freemium and paid subscription tiers.
- Soundation Education
Quantifiable outcome
- Over 150,000 monthly active users creating music on the platform
- +1 more outcomes
Companies that use Soundation
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Soundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature7 records
Soundation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google ClassroomcoreSoundation integrates with Google Classroom to allow teachers to import their students and classes directly into Soundation Education. This streamlines onboarding for educational institutions already using Google's ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Soundation competitors and assessment
Company assessmentDirect peers
- Soundtrap: Soundtrap (owned by Spotify) is a browser-based collaborative DAW with a strong education vertical and freemium model, targeting the same individual creators and schools as Soundation.
- BandLab Technologies: BandLab operates a free cloud-based DAW and social music creation platform with collaboration features, directly competing with Soundation for the same individual creator and hobbyist segment.
- Splice: Splice is a subscription-based platform for royalty-free samples, loops, and presets used in music production, directly comparable to Soundation's 20,000+ sound library and Sound Shop marketplace.
- LANDR: LANDR offers AI-powered mastering, samples, and music production tools, competing with Soundation's Gennie AI and broader creator tooling suite.
Broad incumbents
- Native Instruments: Native Instruments produces professional virtual instruments, samples, and production software (KOMPLETE), competing with Soundation's virtual instruments suite and sound library at the prosumer/professional tier.
- iZotope: iZotope is an established audio software company offering AI-powered mastering and mixing tools (e.g., Ozone, Neutron) that overlap with Soundation's audio effects and Gennie capabilities, though primarily desktop-based.
- Ableton: Ableton is a leading professional DAW (Live) with a dominant position among serious music producers. Soundation is used alongside or as a complement to Ableton rather than a replacement.
Emerging players
- Audiotool: Audiotool is a browser-based DAW focused on electronic music production with a community platform, serving a similar hobbyist creator segment as Soundation.
- Amped Studio: Amped Studio is a browser-based DAW with collaboration and AI features, competing for the same low-friction, no-install creator market as Soundation.
- Flat.io: Flat.io provides collaborative music notation and composition tools with a strong education focus, overlapping with Soundation Education on classroom music collaboration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Soundation social profiles
Digital presenceSoundation compliance and trust
Trust signalCompliance4 records
Soundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soundation leadership team
Management profileNumber of profiles
Profiles1 record
Soundation funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soundation
What does Soundation do?
Soundation operates a cloud-based online Digital Audio Workstation that runs entirely in a web browser via the Web Audio API, requiring no installation. The platform bundles virtual instruments, audio effects, a 20,000+ royalty-free sound library, real-time multi-user collaboration, and the Gennie AI generative music tool, and is sold to individual creators via freemium subscriptions and to schools through a dedicated education sub-brand.
Is Soundation a public or private company?
Soundation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soundation founded?
Soundation was founded in 2009. It employs 11 to 50 people.
Where is Soundation based?
Soundation is headquartered in Stockholm, Sweden, in the Europe region.
How does Soundation make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are education Licensing and sound Shop.
Who are Soundation's main competitors?
Direct peers on record are Soundtrap, BandLab Technologies, Splice and LANDR. Broad incumbents are Native Instruments, iZotope and Ableton. Emerging players are Audiotool, Amped Studio and Flat.io.
Does Soundation have an API?
No public API is recorded for Soundation.
What industry is Soundation in?
Soundation's product category is Music Production Software. Its primary akta.pro industry code is MPAIAIAD, Cloud Collaboration & Remote Recording Platforms, with a secondary code of MPAIAIAG, AI Music Creation & Assistive Tools (Generation, Separation, Mastering). Its NAICS code is 51224 and its SIC code is 7371.