Advans Côte d'Ivoire

Name

Advans Côte d'Ivoire

Legal name

Advans Côte d'Ivoire

Website

https://advanscotedivoire.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Microfinance

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Agricultural & Rural Development Banks (FSABAKAE)

akta.pro secondary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

Keywords

• Microfinance services
• Agricultural credit
• Urban lending
• Savings accounts
• Digital banking

Headquarters

HQ city

Abidjan

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Microcredit Interest Income: Core revenue from interest charged on microcredit loans extended to SMEs, entrepreneurs, traders, artisans, farmers, and individuals. Loans include urban credit, agricultural credit, SME credit, real estate credit, auto-entrepreneur loans, and digital loans. Interest rates are calculated on declining balance (taux dégressif) with monthly installment repayments.
2. Savings (Deposit) Account Fees: Interest-bearing savings accounts for individuals and entrepreneurs generating deposit base. Deposits are protected under the FGDR-UMOA deposit protection scheme. Interest is credited semi-annually.
3. Current/Checking Account Services: Three tiers of current accounts: Gestion Pro (entrepreneurs/traders), Pack Performance (with free services), and Gestion Particulier. Revenue from account management fees and transaction fees for services like check deposits, transfers, and SMS notifications.
4. Insurance Products: Commission revenue from insurance products including Soutra Famille (family health/life), Assurance auto-moto, Agrissur (crop/specialty producers), Assurance Santé, Advans HospiT (hospitalization), and An'Dinmin (for AVEC groups).
5. Mobile Money and Digital Transaction Fees: Fees from Mobile Money deposits and withdrawals at Advans branches (Orange, MTN, Wave integration), and digital channel transactions including Advans Mobilité and MyAdvans app transfers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Advans Côte d'Ivoire is a microfinance institution providing financial services to underserved populations in Côte d'Ivoire. It offers urban credit (Crédit urbain) for SMEs, entrepreneurs, and artisans; agricultural credit (Crédit agricole) covering the cocoa, cashew, rubber, corn, and oil palm value chains; savings and current accounts; and insurance products (family, auto, health, agricultural). Digital channels include the MyAdvans mobile app, USSD-based Advans Mobilité (*9170#), Advans Point agents, and Ma carte verte Visa prepaid card.

Product overview

Advans Côte d'Ivoire is a microfinance institution offering a comprehensive suite of financial products and services. The core offerings include urban credit (Crédit urbain) for entrepreneurs, artisans, and SMEs; agricultural credit (Crédit agricole) supporting cocoa, cashew, rubber, corn, and oil palm value chains; savings accounts; and current accounts. The institution provides digital channels including the MyAdvans mobile application, Advans Mobilité USSD service (*9170#), Advans Point for off-agency transactions, Ma carte verte VISA prepaid card, and SMS notifications. Insurance products include family coverage, auto/motorcycle insurance, health insurance, hospitalization coverage, and agricultural producer insurance. Products serve over 250,000 clients including women entrepreneurs and rural communities across 27 agency locations.

Differentiator

Problem solved

Functional benefit

Brands

• MyAdvans: Mobile banking application for consulting balances, transaction history, and performing transfers.
• Advans Mobilité
• Advans Point
• Advans Chez Vous
• ASSI

Products and services

• Crédit urbain (Urban Credit) Urban credit offering spanning classic loans, SME financing, real estate loans, auto-entrepreneur loans, women-focused loans (Crédits Entr'Elles), and digital loans (Coup2Pouss, Chap Chap) for urban entrepreneurs, artisans, and SMEs, with maximum credit up to 300 million FCFA and declining-balance interest calculation.
• Crédit agricole (Agricultural Credit) Agricultural credit covering inputs, equipment, working capital (BFR), cashew campaign loans, AVEC loans for women's groups, digital school loans for producers, equipment loans for cocoa/cashew purchasing vehicles, and agricultural input financing for cocoa cooperatives across cocoa, cashew, rubber, corn, and oil palm value chains.
• Épargne (Savings) Savings products for individuals and entrepreneurs including flexible savings accounts, blocked accounts for projects, and term deposits with interest paid every six months. Deposits are protected under FGDR-UMOA.
• Comptes Courants (Current Accounts) Current account products including Gestion Pro for entrepreneurs and merchants, Pack Performance with free advantages and services, and Gestion Particulier for individuals. Services include check cashing, transfers, and SMS tracking.
• Assurance (Insurance) Insurance products including Soutra Famille (family coverage), Assurance auto-moto (vehicle), Agrissur (agricultural producers), Assurance Santé (health), Advans HospiT (hospitalization), and An'Dinmin (for AVEC groups).
• MyAdvans Mobile Application Mobile application for checking account balance and transaction history, programming transfers to relatives, opening Patience savings accounts, and conducting W2B/B2W transactions with MTN Mobile Money, available on iOS and Android.
• Advans Mobilité (USSD *9170#) USSD-based service accessible via *9170# for deposits, withdrawals, transfers between Advans accounts and Mobile Money, mini-statement retrieval, and balance consultation without internet or app installation.
• Advans Point Deposit and withdrawal service on Advans accounts outside of Advans agency locations, enabled through a network of agents across underserved areas.
• Ma carte verte (Visa Prepaid Card) Prepaid magnetic Visa card usable on GIM-UEMOA ATMs and Visa POS terminals across the West African Economic and Monetary Union region.
• Infos SMS (SMS Banking) SMS notification service providing account movement history for a specified period directly to the client's phone without visiting a branch.

Quantifiable outcome

• 250,000+ clients served with over 49,000 women reached through dedicated programs
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MTN (Mobile Money)coreTechnology or Integration · 1 January 2025Integration with MTN Mobile Money enabling W2B (Wallet to Bank) and B2W (Bank to Wallet) transactions via the MyAdvans mobile application, and Mobile Money deposits and withdrawals at Advans branches.
• Orange (Orange Money)coreTechnology or Integration · 1 January 2025Integration with Orange Money enabling Mobile Money deposits and withdrawals at Advans branches.
• Wave (Mobile Money)coreTechnology or Integration · 1 January 2025Integration with Wave Mobile Money enabling Mobile Money deposits and withdrawals at Advans branches.
• VISA (Carte verte / Ma carte verte)coreTechnology or Integration · 1 January 2025Partnership with Visa for the Ma carte verte (Green Card) prepaid magnetic card, usable at GIM-UEMOA ATMs and Visa POS terminals across the region.
• Stop au Chat NoircoreStrategic or Co-development Partner · 6 May 2024Collaboration with Stop au Chat Noir, an association committed to promoting women's rights, to deliver a training session for the ASEC women's football team on self-esteem and gender-related challenges. The event, held on May 6, 2024 at Sol Béni, was co-facilitated by Stéphane Konaté (former national basketball team captain) and Bénédicte Joan (president of Stop au Chat Noir), addressing self-esteem, self-confidence, and resilience for female athletes.
• ASEC Mimosas (Équipe féminine)coreGTM or Marketing Partner · 1 January 2023Advans Côte d'Ivoire entered into a partnership with the ASEC Mimosas women's football team in 2023. The partnership aims to support and promote women's football in Côte d'Ivoire, providing a platform for expression and empowerment for young girls passionate about the sport. Beyond financial support, the partnership includes training programs and personal development initiatives to strengthen players' skills both on and off the field.
• Centre National de Transfusion Sanguine (CNTS)minorOthers · 1 January 2021Annual blood donation campaign partnership with CNTS (National Blood Transfusion Center) organized at Advans Côte d'Ivoire's headquarters since 2021. The campaign mobilizes employees and the broader community to participate in blood donation, raising awareness about regular blood donation's importance and its positive impact on community health and well-being.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Baobab Côte d'Ivoire: Baobab (formerly MicroCred) operates a network of microfinance institutions across Africa, including a Côte d'Ivoire entity serving SMEs, entrepreneurs, and informal workers with credit, savings, and digital banking — directly comparable to Advans CI's core offering in the same market.
• Cofina: Cofina is a West African financial services group combining MFI operations with banking, serving SMEs and individuals across Côte d'Ivoire, Senegal, and other UEMOA markets with credit, savings, and digital products — a directly comparable competitor to Advans CI's product and customer mix.

Regional players

• Advans Ghana: Sister institution under the Advans Group operating in Ghana with a similar microcredit, savings, and digital banking model targeted at SMEs and entrepreneurs — useful as a regional comparable for cross-border performance benchmarking.
• Advans Cameroun: Another Advans Group subsidiary operating in Cameroon with a comparable product set in microcredit, savings, and digital — a regional peer that allows benchmarking of unit economics, product design, and digital adoption across the Advans network.
• Advans RDC: Advans Group subsidiary in the Democratic Republic of Congo offering the same MFI product suite — a regional comparable for assessing how the parent's model performs in different macro and agricultural contexts.

Broad incumbents

• Orabank: Pan-African banking group with a strong presence in Côte d'Ivoire serving SMEs, traders, and individuals with credit, savings, and digital channels — a broader incumbent whose down-market and SME strategies increasingly overlap with Advans CI's addressable market.
• NSIA Banque Côte d'Ivoire: Major Ivorian commercial bank with a growing retail and SME franchise, competing for the same informal-borrower and entrepreneur segment that Advans CI serves, while also offering savings and digital channels — a broad incumbent expanding into Advans CI's territory.
• Société Générale Côte d'Ivoire (SGCI): Leading commercial bank in Côte d'Ivoire with a growing SME and digital retail offering, leveraging Sogecash Mobile and YUP wallets to reach informal-sector clients — a broad incumbent whose digital and SME push increasingly competes with Advans CI's customer base.
• Ecobank Côte d'Ivoire: Pan-African bank with deep Côte d'Ivoire presence serving SMEs, traders, and individuals with credit, digital banking, and payments — a broad incumbent whose scale, digital investment, and SME focus increasingly overlap with Advans CI's addressable market.

Emerging players

• MTN Mobile Money (MoMo): MTN's mobile money platform dominates payments, transfers, and increasingly credit and savings in Côte d'Ivoire, including direct B2W/W2B integration with Advans CI — an emerging competitor that is reshaping the basic financial services layer that MFIs rely on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/advansrci
• YouTubeyoutube.com/@advanscotedivoire9270
• Facebookfacebook.com/advanscotedivoire?locale=fr_FR
• LinkedInlinkedin.com/company/advans-c-te-d'ivoire/mycompany

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advans Côte d'Ivoire