Advans Ghana
Advans Ghana Savings and Loans Ltd. is a Bank of Ghana-licensed microfinance institution serving over 152,000 MSME and individual clients across Ghana through 21 branches in 9 regions, with a loan portfolio of GHS 587 million and digital channels including Mobibank USSD and the MyAdvans GH app.
- Company typePrivate
- Founded2007
- HeadquartersAccra, Ghana
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Advans Ghana does
Advans Ghana Savings and Loans Ltd. is a Bank of Ghana-licensed Savings and Loans company incorporated in August 2007 and operational since October 2008, headquartered in Accra with 21 branches across 9 regions of Ghana and approximately 600 professional staff. It is a subsidiary of the Paris-headquartered Advans Group, which operates in 8 countries across Africa and Asia serving more than 1.3 million clients. The company provides deposit, lending and digital banking products targeted at micro, small and medium enterprises (MSMEs) and individual consumers who are typically underserved by formal commercial banks.
Its product suite is organized into three pillars: deposit products (Savings Account, Kids Account, Current Accounts for individuals and corporates, Prestige VIP account, Savings Plan, EDUsave, Term Deposit, Hajj Account); loan products (SME Working Capital Loans, Business Loans starting at GHS 5,000 with no prior savings requirement, Group Loans, Guarantor Smart Loans, Spot Loans, Auto Loans, School Development Loans, Agric Partnership Loans); and digital channels comprising the Mobibank USSD platform (*791#), the MyAdvans GH mobile app for iOS and Android, a web banking portal, and the recently launched GhIPSS Instant Pay (GIP) integration for real-time interbank and mobile money wallet (MTN, Telecel, AirtelTigo) receipts. The platform architecture relies on USSD for feature-phone reach, a smartphone app for self-service, and national payment-rail integration via GhIPSS, which together underpin the company's distribution model.
Revenue is generated primarily through interest on the loan portfolio, with supplementary income from savings-account float, transaction fees on current accounts, and credit life insurance (ADVANS Obra Pa). At last stated scale the loan portfolio stood at GHS 587 million and deposits at GHS 445 million with 152,000+ clients served. Distribution is direct via the branch network for relationship banking, supplemented by digital self-service, a contact center (0800 355 355) and WhatsApp support. The company is regulated by the Bank of Ghana and holds ISO/IEC 27001:2022 information security certification, with all deposits insured under the Ghana Deposit Protection Corporation Scheme.
Advans Ghana firmographics
Firmographics- Name
- Advans Ghana
- Legal name
- Advans Ghana Savings and Loans Ltd.
- Website
- https://advansghana.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Advans Ghana Savings and Loans Ltd. is a Bank of Ghana-licensed microfinance institution serving over 152,000 MSME and individual clients across Ghana through 21 branches in 9 regions, with a loan portfolio of GHS 587 million and digital channels including Mobibank USSD and the MyAdvans GH app.
- Ownership category
- akta.pro rank
Advans Ghana industry classification
Industry- Product category
- Microfinance Services
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (52218)
- SIC
- Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
- akta.pro secondary industries
- Savings Banks (Public/State-Owned) (FSABAKAK), Agricultural & Rural Development Banks (FSABAKAE)
Keywords
Where Advans Ghana is headquartered
LocationHeadquarters
- HQ city
- Accra
- HQ country
- Ghana
- HQ region
- Africa
Offices22 records
Markets served
Advans Ghana business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Loan Interest Income: Primary revenue stream from interest charged on working capital loans, SME loans, business loans, group loans, investment loans, auto loans, school development loans, and agricultural loans to MSMEs and individuals
- Savings Account Interest: Interest paid to depositors on savings accounts, kids accounts, and term deposits; float income from deposits held
- Current Account Fees: Transaction fees and service charges on current and prestige accounts for business customers
- Credit Life Insurance: Compulsory credit life insurance (ADVANS Obra Pa Insurance) for loans up to 24 months with credit risk fee
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Loans starting from GHS 5000 with no prior savings required |
| Subscription | Monthly | Prestige Account with exclusive VIP business services |
| Transaction based/ take rate | Pay-as-you-go | Early Loan Closure Fee |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Advans Ghana product offering
Product offeringCore offering
Advans Ghana Savings and Loans Ltd. is a Bank of Ghana-licensed financial institution that provides savings, current, and investment accounts alongside MSME-focused loan products (working capital, business, group, guarantor, spot, auto, school development, and agricultural loans) to micro, small, and medium enterprises and individuals across Ghana. The company delivers these services through a 21-branch network in 9 regions combined with digital channels including Mobibank USSD (*791#), the MyAdvans GH mobile app, web portal, and GhIPSS Instant Pay for real-time interbank and mobile money transfers.
Product overview
Advans Ghana is a Bank of Ghana-licensed Savings and Loans company serving micro, small, and medium enterprises (MSMEs) and individuals across Ghana. The company offers a comprehensive suite of financial products organized into three core pillars: (1) Deposit Products including Savings Account, Kids Account, Current Accounts (Individual, Corporate, Prestige), Savings Plan, Edusave, Term Deposit, and Hajj Account; (2) Loan Products including SME Loans, Business Loans, Group Loans, Guarantor Smart Loans, Spot Loans, Auto Loans, School Development Loans, and Agro Loans; and (3) Digital Channels including MyAdvans GH App, Mobibank (USSD *791#), MyAdvans GH Web Portal, and GhIPSS Instant Pay service. The products are designed to work together, with digital channels enabling 24/7 access to accounts and facilitating transactions, while the deposit and loan products serve the primary financial needs of over 152,000 clients across 20 branches in 9 regions.
Differentiator
Problem solved
Functional benefit
Brands
- AdvansHer: An initiative dedicated to empowering women entrepreneurs at every stage of their business journey, focusing on Empowerment through Education, Access to tailored financial products, and support for women entrepreneurs and staff.
- EDUsave
- Mobibank
- MyAdvans GH App
Products and services
- Current Account (Individual)
Quantifiable outcome
- 61% of Advans Ghana borrowers are women
- +3 more outcomes
Companies that use Advans Ghana
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Advans Ghana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Advans Ghana partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Maiden En AgapeminorGirl-child empowerment NGO partnership for International Women's Day activities including mentorship sessions at Unity Cluster of Schools and health screening for women in Okaishie community. Part of Advans Ghana's broader social responsibility agenda focused on women empowerment.
- Development Bank GhanacoreStrategic partner in Advans Gender Program supporting women entrepreneurs through financial inclusion initiatives and capacity building programs.
- Salva TerraminorPartner for climate strategy implementation and environmental sustainability initiatives.
- GhIPSS (Ghana Interbank Payment and Settlement Systems)coreGhIPSS provides the Instant Pay (GIP) infrastructure enabling real-time interbank transfers and mobile money wallet transfers to Advans accounts nationwide. This integration allows customers to receive money from any bank or mobile money provider instantly.
- MTN Mobile MoneycoreMobile money network integrated with Advans Ghana for wallet-to-account and account-to-wallet transfers through Mobibank and MyAdvans GH App.
- Telecel GhanacoreMobile money network integrated for transfers to Advans accounts via GIP and digital channels.
- AirtelTigo MoneycoreMobile money network integrated for transfers to Advans accounts via GIP and digital channels.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Advans Ghana competitors and assessment
Company assessmentBroad incumbents
- Fidelity Bank Ghana: Universal Ghanaian bank with a strong SME and digital banking proposition (Fidelity Mobile); competes with Advans on SME current accounts, savings, and loans.
- CalBank: Full-service Ghanaian universal bank listed on the GSE; competes with Advans on SME deposits, current accounts, and loans, but with a broader retail and corporate franchise.
- GCB Bank: State-affiliated largest Ghanaian retail bank; competes broadly with Advans on deposits, savings, and MSME credit through its national branch and digital network.
- Agricultural Development Bank (ADB) Ghana: Ghanaian state-affiliated bank specializing in agricultural and agribusiness finance; overlaps with Advans Ghana's cocoa/rice/maize/oil palm value-chain lending.
Direct peers
- Opportunity International Savings and Loans: Microfinance/S&L operator in Ghana serving small enterprises and rural clients with savings and credit products; closely comparable on inclusive finance positioning and target segments.
- Baobab (formerly Microcred Group): Pan-African inclusive digital finance group operating in multiple African markets with SME and smallholder credit; business model and customer profile closely mirror Advans Group's cross-border franchise.
- ProCredit Bank Ghana: SME-focused commercial bank in Ghana part of the ProCredit network, serving small businesses with transactional accounts and credit—directly comparable to Advans Ghana's MSME banking franchise.
- Sinapi Aba Savings and Loans: Ghanaian Savings and Loans company also focused on MSMEs, microfinance, and smallholder finance; competes head-to-head with Advans Ghana for the same deposit and credit customers across multiple regions.
- Letshego Ghana: Subsidiary of pan-African inclusive finance group Letshego, offering MSME and consumer credit in Ghana; comparable on product mix, customer segment, and digital onboarding strategy.
- Advans Côte d'Ivoire: Sister entity under Advans Group serving MSMEs in Côte d'Ivoire; functionally the same product set, regulatory category, and operating model, allowing near-direct performance benchmarking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Advans Ghana social profiles
Digital presenceAdvans Ghana compliance and trust
Trust signalCompliance4 records
Advans Ghana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advans Ghana leadership team
Management profileNumber of profiles
Profiles14 records
Advans Ghana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advans Ghana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advans Ghana
What does Advans Ghana do?
Advans Ghana Savings and Loans Ltd. is a Bank of Ghana-licensed financial institution that provides savings, current, and investment accounts alongside MSME-focused loan products (working capital, business, group, guarantor, spot, auto, school development, and agricultural loans) to micro, small, and medium enterprises and individuals across Ghana. The company delivers these services through a 21-branch network in 9 regions combined with digital channels including Mobibank USSD (*791#), the MyAdvans GH mobile app, web portal, and GhIPSS Instant Pay for real-time interbank and mobile money transfers.
Is Advans Ghana a public or private company?
Advans Ghana is a private company. It is classified as corporate owned and is currently operating.
When was Advans Ghana founded?
Advans Ghana was founded in 2007. It employs 501 to 1,000 people.
Where is Advans Ghana based?
Advans Ghana is headquartered in Accra, Ghana, in the Africa region.
How does Advans Ghana make money?
Four revenue lines are on record. Loan Interest Income is the primary driver. The others are savings Account Interest, current Account Fees and credit Life Insurance.
Who are Advans Ghana's main competitors?
Broad incumbents on record are Fidelity Bank Ghana, CalBank, GCB Bank and Agricultural Development Bank (ADB) Ghana. Direct peers are Opportunity International Savings and Loans, Baobab (formerly Microcred Group), ProCredit Bank Ghana, Sinapi Aba Savings and Loans, Letshego Ghana and Advans Côte d'Ivoire.
Does Advans Ghana have an API?
No public API is recorded for Advans Ghana.
What industry is Advans Ghana in?
Advans Ghana's product category is Microfinance Services. Its primary akta.pro industry code is FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs), with a secondary code of FSABAKAK, Savings Banks (Public/State-Owned). Its NAICS code is 52218 and its SIC code is 6036.