PSYKHE AI

What PSYKHE AI does

PSYKHE AI is a New York-based B2B software company, founded in 2021, that sells a personalization and AI-merchandising platform to enterprise retailers. Its core product, TasteIntelligence, is a psychographic world-model that maps both products and shoppers into a shared latent vector space using Big Five personality traits and a JEPA-style embedding architecture trained on hybrid language and vision backbones. The platform is exposed through five product modules — Browse (PLP re-ranking), Search, Recommendations, MCP Server (for AI agents), and a For You cross-category discovery page — that can either replace or sit on top of a retailer's existing personalization stack.

The company targets large enterprise retailers across fashion, home/interiors, CPG, specialty retail, beauty, and travel/hospitality. Its go-to-market is direct enterprise sales with a quote-based SaaS pricing model, supported by industry-event presence (ShopTalk, SF TechWeek), case-study-led content marketing, and PR in fashion and technology media. Validated customer outcomes include 10-30% sustained Revenue-Per-Visitor uplift, with named case studies at Kirna Zabete (+18%), Toys"R"Us (+14%), Olivela (+25%), Mine & Yours (+15.6% conversion), and Anne Klein (+22%). PSYKHE holds an issued US patent on psychographic compatibility matching (cited by Microsoft and Walmart), is SOC-2 Type 2 compliant, and is structured as PSYKHE Corp. (Delaware) with a UK affiliate (Psykhe Ltd). Total disclosed funding to date is approximately $3.2M across a 2021 seed led by SLS Journey and a 2024 round.

Name

PSYKHE AI

Legal name

PSYKHE Corp.

Website

https://psykhe.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PSYKHE AI is a New York-based B2B SaaS company, founded in 2021, that sells a psychographic AI personalization platform — TasteIntelligence — to enterprise retailers across fashion, home, CPG, specialty, beauty, and travel, using Big Five personality traits and JEPA-style embeddings to drive real-time, per-user product ranking.

Ownership category

akta.pro rank

Product category

AI Personalization Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• AI personalization platform
• Psychographic recommendations
• Ecommerce merchandising
• Product discovery engine
• Taste intelligence software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Subscription: B2B software-as-a-service model providing taste intelligence and personalization services to enterprise retailers. The company describes itself as a 'business-to-business software company' whose 'Services are provided to enterprise retailers (our Customers) to power product personalization on their digital properties.' Pricing is quote-based for enterprise accounts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

PSYKHE AI builds and sells TasteIntelligence, a B2B SaaS personalization platform powered by a patented psychographic world-model that uses JEPA-style embeddings grounded in Big Five personality science to deliver real-time, per-user product ranking and discovery across ecommerce surfaces. The product is delivered as an enterprise SaaS to retailers, with modules for browse, search, recommendations, an MCP server for AI agents, and cross-category 'For You' discovery, and is sold via a quote-based enterprise sales motion with proof-of-concept A/B testing.

Product overview

PSYKHE AI is a taste-intelligence infrastructure layer built around a patented psychographic world-model called TasteIntelligence. The product stack consists of six integrated modules: Browse (real-time PLP re-ranking), Search (per-user semantic search ranking), Recommendations (personalized carousels), MCP Server (Model Context Protocol integration for AI agents), and For You page (cross-category discovery). These modules share a common JEPA-style embedding architecture and psychographic taste vectors, allowing the system to provide consistent personalization across all touchpoints. Retailers integrate once to replace fragmented personalization logic with a single intelligence layer that adapts in real time.

Differentiator

Problem solved

Functional benefit

Products and services

• TasteIntelligence A psychographic world-model sold to enterprise retailers that predicts what each person will want across products, contexts, and experiences, powering real-time per-user product discovery and personalization across ecommerce surfaces.
• Browse PLP/Category page re-ranking module that dynamically reorders the entire category for each user in real time based on inferred psychographic taste preferences.
• Search Per-user search ranking and semantic query handling module that surfaces products aligned with individual taste based on psychographic embeddings.
• Recommendations Personalized product recommendations module that customizes PDP pages and product carousels so each user sees a unique set of products based on taste alignment rather than generic rules.
• MCP Server Model Context Protocol-compatible module providing psychographic personal grounding for AI agents, acting as a taste layer that gives agents a stable per-user understanding of preferences.
• For You page Custom cross-category discovery page generated for each user, enabling spontaneous discovery and increasing average order value through personalized product adjacencies.

Quantifiable outcome

• 10-30% sustained Revenue-Per-Visitor uplift across live clients
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• MerchKitminorGTM or Marketing PartnerVancouver-based back-end merchandising automation company. PSYKHE AI and MerchKit co-hosted 'The Merch Mixer' at ShopTalk Fall 2025 in Chicago. PSYKHE provided the psychographic taste brain (psychographic embeddings for ranking), while MerchKit provided workflow orchestration. Joint event aimed at demonstrating complementary capabilities to retailers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bloomreach: Bloomreach is a direct peer offering e-commerce personalization, search, and content across PLPs, PDPs, and recommendations for enterprise retailers. It targets the same enterprise buyer as PSYKHE and competes on real-time per-user ranking with similar A/B-tested ROI claims, but uses a broader data + CDP-centric architecture rather than psychographic embeddings.
• Dynamic Yield: Dynamic Yield (acquired by Mastercard) is a direct personalization peer operating across personalization, recommendations, and A/B testing for enterprise retail and travel. It shares PSYKHE's enterprise SaaS GTM and per-user real-time ranking thesis, though its personalization is behaviorally driven rather than psychographically anchored.
• Nosto: Nosto is a direct peer in e-commerce personalization, providing on-site product recommendations, personalized content, and UGC. It serves a similar fashion and lifestyle retailer base as PSYKHE but skews more mid-market and lacks a psychographic world-model layer.
• Constructor.io: Constructor.io is a direct peer offering AI-driven search, browse, recommendations, and product discovery for enterprise retailers. It competes head-to-head with PSYKHE in PLP re-ranking and personalized search, using clickstream-based learning rather than psychographic modeling.
• Kibo (RichRelevance): Kibo, formed from the merger of Kibo Commerce and RichRelevance, is a direct peer offering personalization, recommendations, and merchandising for enterprise retailers. It serves the same buyer and use cases as PSYKHE with a long history in the personalization category.

Emerging players

• Algolia Recommend: Algolia Recommend extends Algolia's core search platform with personalized recommendations for commerce. It overlaps with PSYKHE's Search and Recommendations modules but is a search-first vendor adding personalization, rather than a psychographic-first vendor.
• Recombee: Recombee is a recommendation-as-a-service API for e-commerce, media, and other verticals. It is comparable to PSYKHE as a personalization infrastructure layer for retailers, but uses collaborative filtering and deep learning rather than a psychographic world-model.

Broad incumbents

• AWS Personalize: AWS Personalize is the cloud incumbent's managed personalization service, sold per-usage to retailers already on AWS. It competes with PSYKHE on the same per-user ranking use cases but as part of a much broader commerce and data stack, without psychographic specificity.
• Google Vertex AI Recommendations: Google Vertex AI Recommendations is the cloud incumbent's ML-based recommendation offering for retail and media customers. It competes with PSYKHE on personalization workloads but bundles with the broader Google Cloud data and analytics stack and lacks a psychographic layer.
• Adobe Target / Real-Time CDP: Adobe Target, paired with Real-Time CDP and Adobe Commerce, is a broad incumbent offering personalization and recommendations across enterprise retail. It overlaps with PSYKHE's modules but as part of Adobe's wider Experience Cloud, rather than as a focused psychographic engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/psykhefashion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSYKHE AI