Trelora
Trelora is a Denver-based discount residential real estate brokerage providing full-service home buying and selling at a 1% listing fee versus the traditional 3%. It serves individual consumers across 20+ U.S. states and operates under the Newfound parent company.
- Company typePrivate
- Founded2011
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Trelora does
Trelora is a Denver-based residential real estate brokerage founded in 2011 that offers full-service home buying and selling representation at a flat 1% listing fee, well below the 2.5-3% charged by traditional brokerages. The company serves individual home buyers and sellers across more than 20 U.S. states plus Washington DC, with operational concentrations in Colorado, Washington, Arizona, Georgia, North Carolina, and South Carolina. In November 2021 Trelora merged with competitor Houwzer under a newly formed parent company, Newfound, which also houses the companion brands HomeRise, Dash, and Newfound Enterprise; Trelora continues to operate as a consumer-facing brand within this structure.
The core product is a discount brokerage service built around specialized agent roles (pricing, negotiation, showings, closings) rather than generalist agents. This team-based architecture is supported by a proprietary in-house platform used for digital onboarding, consultation scheduling, workflow coordination, and daily market analytics distributed to pricing agents. Trelora complements its brokerage offering with in-house title and escrow services through subsidiary Newfound Title & Escrow, enabling end-to-end transaction handling and a second transaction-fee revenue stream. The company reports that its agents handle 100+ transactions per year versus 0-6 for traditional agents, undergirding the low-fee economics.
Trelora generates revenue through transaction-based commissions: sellers pay a 1% listing fee at closing, while buyers either pay a 1% commission when seller-paid buyer commissions are unavailable or receive a cash rebate of up to $6,000 when offered commissions exceed 1%. Title services provide a secondary fee stream. Customer acquisition runs through direct-to-consumer digital channels — organic search, blog and content, email, social, and earned media — with phone-based inside sales for conversion. The company reports cumulative sales of 10,000+ homes and approximately $68 million in aggregate customer commission savings across its markets.
Trelora firmographics
Firmographics- Name
- Trelora
- Legal name
- Trelora, Inc.
- Website
- https://trelora.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trelora is a Denver-based discount residential real estate brokerage providing full-service home buying and selling at a 1% listing fee versus the traditional 3%. It serves individual consumers across 20+ U.S. states and operates under the Newfound parent company.
- Ownership category
- akta.pro rank
Trelora industry classification
Industry- Product category
- Discount Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
Keywords
Where Trelora is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Trelora business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Seller Listing Services: Sellers pay a 1% listing fee at closing (compared to traditional 3%). This includes full-service real estate representation with professional photography, MLS listing, marketing, negotiations, and closing support. No upfront payment required.
- Buyer Services: When seller-paid buyer agent commissions are not offered, buyers pay 1% commission at closing (compared to traditional 3%). Buyers may also receive commission rebates of seller-offered commissions over 1%, providing cash back up to $6,000.
- Title Services Integration: In-house title services through Newfound Title, providing seamless integration and additional revenue stream from closing/settlement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full Service 1% Listing Fee |
| Transaction based/ take rate | Pay-as-you-go | Buyer Agent Services 1% |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Trelora product offering
Product offeringCore offering
Trelora operates as a full-service discount residential real estate brokerage that sells home for a 1% listing fee at closing (versus the traditional 2.5–3%) and provides buyer-side representation with commission rebates of up to $6,000 cash back when seller-offered commissions exceed 1%. Services span professional photography, MLS listing, digital marketing, pricing strategy, negotiation, transaction coordination and closing support, delivered by team-based specialized agents across 20+ U.S. states.
Product overview
Trelora operates as a full-service discount real estate brokerage offering a unified platform for home buying and selling. The core offering is the Trelora Full-Service Brokerage, which provides both the Home Selling Service (1% listing fee) and Home Buying Service (commission rebates up to $6,000). Supporting services include Newfound Title for in-house closing services and a Multiple Cash Offers feature. The company differentiates through a proprietary technology platform that enables agent efficiency while maintaining full-service capabilities including professional photography, MLS marketing, negotiation, and transaction support.
Differentiator
Problem solved
Functional benefit
Brands
- HomeRise: Brand launched under Newfound parent company for real estate services.
- Dash
- Newfound Enterprise
Products and services
- Home Selling Service Full-service home selling representation at a 1% listing fee paid at closing (instead of the traditional 2.5–3%). Includes professional photography, MLS listing, digital and open-house marketing, pricing strategy, experienced negotiation, multiple-cash-offer capability, and transaction support through closing for residential homeowners.
- Home Buying Service Full-service home buying representation for residential buyers with unlimited private showings, experienced negotiators, and 7-day-a-week availability. When seller-paid buyer commissions exceed 1%, Trelora rebates the overage to the buyer as cash back up to $6,000 at closing; otherwise buyers pay a 1% commission at closing instead of the traditional 3%.
- Newfound Title In-house title and escrow services offered to Trelora clients via subsidiary Newfound Title, providing seamless integration with the brokerage transaction process and an additional revenue stream from closing/settlement services.
Quantifiable outcome
- Average savings of $12,000 per transaction for buyers and sellers
- +4 more outcomes
Companies that use Trelora
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Trelora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trelora partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HouwzercoreTrelora and Houwzer established parent company Newfound, launching new brands HomeRise, Dash, and Newfound Enterprise. This merger created a unified platform addressing evolving real estate market needs.
- Newfound TitlecoreNewfound Title is Trelora's in-house title and escrow company providing seamless integration of title services into the transaction process. This partnership enables streamlined closings and addresses a key pain point in real estate transactions.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Trelora competitors and assessment
Company assessmentDirect peers
- Houwzer: Houwzer is a full-service discount real estate brokerage offering a flat-fee model. Houwzer merged with Trelora in November 2021 to form parent company Newfound, making it the most directly comparable peer in product, model, and customer base.
- Redfin: Redfin is a publicly-traded tech-enabled residential brokerage offering a discount commission model with both listing and buyer services. Direct competitor in the discount brokerage space with stronger brand recognition and capital base.
- eXp Realty: eXp Realty operates a cloud-based brokerage with a low-fee, high-agent-commission-share model serving residential buyers and sellers. Direct peer in low-fee brokerage model with massive agent network and global scale.
- The Real Brokerage: The Real Brokerage is a tech-enabled residential brokerage offering high commission splits and low fees to agents. Comparable tech-driven discount brokerage model serving similar residential buyer/seller customers.
Broad incumbents
- Compass: Compass is a large national residential brokerage leveraging technology and agent tools. While Compass positions as premium rather than discount, it competes directly in many of Trelora's markets and represents the broader tech-enabled brokerage space.
- Opendoor: Opendoor is the largest iBuyer, purchasing homes directly from sellers and reselling them. Competes with Trelora for seller-side listings in many shared markets, representing a different but overlapping solution for home sellers.
- Zillow: Zillow is the dominant real estate portal that previously operated Zillow Offers iBuying. While now primarily a portal/lead-generation business, Zillow shapes consumer expectations and competes indirectly with Trelora for seller-side customer attention.
Emerging players
- Offerpad: Offerpad is an iBuyer that provides instant cash offers for homes, competing with traditional and discount brokerages for seller-side transactions. Comparable in the seller-services segment with a different (principal-buying) model.
Others
- HomeLight: HomeLight is a real estate platform connecting consumers with agents and providing agent tools. Adjacent enabling technology in the same residential transaction ecosystem but not a direct brokerage competitor.
- Side: Side provides technology and back-office infrastructure to real estate agent teams. Adjacent technology provider enabling agent teams to operate more efficiently, comparable to Trelora's team-based model focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
Trelora social profiles
Digital presenceTrelora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trelora leadership team
Management profileNumber of profiles
Profiles12 records
Trelora subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trelora funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trelora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trelora
What does Trelora do?
Trelora operates as a full-service discount residential real estate brokerage that sells home for a 1% listing fee at closing (versus the traditional 2.5–3%) and provides buyer-side representation with commission rebates of up to $6,000 cash back when seller-offered commissions exceed 1%. Services span professional photography, MLS listing, digital marketing, pricing strategy, negotiation, transaction coordination and closing support, delivered by team-based specialized agents across 20+ U.S. states.
Is Trelora a public or private company?
Trelora is a private company. It is classified as corporate owned and is currently operating.
When was Trelora founded?
Trelora was founded in 2011. It employs 51 to 100 people.
Where is Trelora based?
Trelora is headquartered in Denver, United States, in the North America region.
How does Trelora make money?
Three revenue lines are on record. Seller Listing Services are the primary driver. The others are buyer Services and title Services Integration.
Who are Trelora's main competitors?
Direct peers on record are Houwzer, Redfin, eXp Realty and The Real Brokerage. Broad incumbents are Compass, Opendoor and Zillow. Offerpad is listed as an emerging player. Others are HomeLight and Side.
Does Trelora have an API?
No public API is recorded for Trelora.
What industry is Trelora in?
Trelora's product category is Discount Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 531210 and its SIC code is 6531.