Houwzer
- Company typePrivate
- Founded2015
- HeadquartersPhiladelphia, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Houwzer firmographics
Firmographics- Name
- Houwzer
- Legal name
- Houwzer, Inc.
- Website
- https://houwzer.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Houwzer is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Houwzer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Brokerage Commissions: Houwzer charges a 1% listing commission to home sellers, significantly below the traditional 2.5-3% rate. The company also offers buyer agent services and recommends 2-3% for buyer agent commissions. This represents the primary revenue stream from residential real estate transactions.
- In-house Title Services (Newfound Title): Houwzer provides integrated title services through Newfound Title, eliminating third-party delays and costs. This vertical integration creates additional revenue while improving customer experience and transaction efficiency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 1% Listing Commission - saves sellers thousands vs traditional 3% |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Houwzer product offering
Product offeringCore offering
Houwzer is a full-service residential real estate brokerage that charges a flat 1% listing commission instead of the traditional 3%. It employs salaried, top-1% agents who provide buy-side and sell-side representation across 14+ U.S. states, complemented by in-house title services through its Newfound Title subsidiary and bundled mortgage offerings. Customers track transactions through a proprietary client dashboard from listing to closing.
Product overview
Houwzer operates as a modern, full-service real estate brokerage platform offering a disruptive 1% listing fee model. The core Houwzer platform provides buy-side and sell-side real estate services through salaried, top-1% local agents, supplemented by in-house title services (Newfound Title) and mortgage advisory. The company expanded through the acquisition of Denver-based Trelora (now serving states like Texas and Ohio), and offers a flat-fee MLS listing service via HomeRise. The portfolio spans 19 U.S. states, positioning the company as a technology-enabled alternative to traditional commission structures.
Differentiator
Problem solved
Functional benefit
Brands
- Newfound Title: In-house title services that eliminate third-party delays and costs, providing streamlined closing process
- Newfound Mortgage
Products and services
- Houwzer Full-Service Real Estate Brokerage Residential real estate brokerage offering buy-side and sell-side representation at a flat 1% listing commission, served by salaried top-1% agents across 14+ U.S. states. Includes professional photography, 360 virtual tours, MLS listing across 66 platforms, and access to a proprietary client dashboard. A buyer rebate option may apply when sellers offer shared commission.
- Newfound Title In-house title and settlement services that eliminate third-party delays and costs, streamlining the closing process for Houwzer buyers and sellers.
- HomeRise Flat-Fee MLS Listing Service Flat-fee MLS listing service that allows sellers to list their homes on the Multiple Listing Service for a flat fee without a full-service brokerage engagement.
Quantifiable outcome
- Average savings of $12,000 per transaction for buyers and sellers
- +3 more outcomes
Companies that use Houwzer
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Houwzer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Houwzer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TreloracoreHouwzer acquired Denver-based Trelora brokerage in December 2022. The acquisition expanded operations to 14 states and introduced a new 'brokerage as a service' division focused on institutional clients. Trelora's technology and operations were integrated to drive growth and profitability.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Houwzer competitors and assessment
Company assessmentDirect peers
- Redfin: Redfin is the most prominent direct competitor in the low-commission / technology-enabled real estate brokerage space, offering reduced listing fees and an integrated platform serving residential buyers and sellers across the U.S.
- eXp World Holdings: eXp World Holdings operates a cloud-based, agent-centric brokerage model with revenue share and low-overhead structure, competing in the modern, technology-driven residential brokerage category with Houwzer.
- REX Homes: REX Homes is a discount residential brokerage that uses technology and a flat-fee-style model to reduce listing commissions, directly competing with Houwzer's 1% listing positioning.
- Real Brokerage: Real Brokerage is a technology-focused, agent-centric residential brokerage with a revenue-sharing compensation model, competing for modern, tech-forward agents similar to Houwzer's salaried agent approach.
- Help-U-Sell Real Estate: Help-U-Sell is a long-standing flat-fee / set-fee real estate franchise competing directly in the low-commission residential listing segment.
Broad incumbents
- Compass: Compass is a large, well-capitalized national residential brokerage combining agent tools, technology, and concierge services, and competes with Houwzer for premium agents and listings across major U.S. metros.
- Opendoor: Opendoor is the largest U.S. iBuyer, offering direct home purchases with a technology-driven experience, positioning as a broader alternative to traditional agent-led sales that Houwzer also competes against.
Emerging players
- HomeLight: HomeLight is a real estate technology platform connecting consumers with agents and offering cash offer and concierge services, overlapping with Houwzer's tech-enabled brokerage and consumer-facing value proposition.
- Offerpad: Offerpad is an iBuyer / direct home purchase platform providing sellers with instant offers, serving as an alternative to traditional brokerage models and adjacent to Houwzer's seller-facing solutions.
- HomeRise: HomeRise is Houwzer's own flat-fee MLS listing service; comparable flat-fee MLS players like FlatFeeGroup and Beycome compete in the same low-cost listing segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Houwzer social profiles
Digital presenceHouwzer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Houwzer leadership team
Management profileNumber of profiles
Profiles7 records
Houwzer subsidiaries and ownership
Company hierarchySubsidiaries2 records
Houwzer funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Houwzer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Houwzer
What does Houwzer do?
Houwzer is a full-service residential real estate brokerage that charges a flat 1% listing commission instead of the traditional 3%. It employs salaried, top-1% agents who provide buy-side and sell-side representation across 14+ U.S. states, complemented by in-house title services through its Newfound Title subsidiary and bundled mortgage offerings. Customers track transactions through a proprietary client dashboard from listing to closing.
Is Houwzer a public or private company?
Houwzer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Houwzer founded?
Houwzer was founded in 2015. It employs 51 to 100 people.
Where is Houwzer based?
Houwzer is headquartered in Philadelphia, United States, in the North America region.
How does Houwzer make money?
Two revenue lines are on record. Real Estate Brokerage Commissions are the primary driver. The others are in-house Title Services (Newfound Title).
Who are Houwzer's main competitors?
Direct peers on record are Redfin, eXp World Holdings, REX Homes, Real Brokerage and Help-U-Sell Real Estate. Broad incumbents are Compass and Opendoor. Emerging players are HomeLight, Offerpad and HomeRise.
Does Houwzer have an API?
No public API is recorded for Houwzer.