Snackfor

What Snackfor does

Snackfor (스낵포) is a South Korea-based B2B snack and refreshment delivery company, founded in 2018 and headquartered in Seoul with a dedicated logistics center in Gyeonggi-do Gwangju-si. The company curates and delivers snacks, beverages, and related refreshments — across more than 6,000 SKUs in 12 product categories — directly to enterprise office locations on a recurring subscription basis. Its service model bundles free installation of equipment (refrigerators, freezers, shelving, coffee machines, and warming cabinets) at client premises, with the scale of equipment scaled to each client's monthly budget. Snackfor serves over 24 named enterprise customers spanning 11+ industry verticals including IT, manufacturing, fashion/beauty, healthcare/pharma, finance, retail, gaming, media, public institutions, AI/mobility, and education; marquee relationships include Kakao Mobility, Mobile Tech, Day1Company, and a Samsung investment/validation cited in Korean press in 2021.

The company's go-to-market is consultative enterprise field sales, with leads generated through the company website's service inquiry form and supported by content marketing (customer case studies and a proprietary "Office Worker Snack Life Report"). Pricing is subscription-based and customized per client monthly budget; the company claims industry-lowest unit pricing, leveraging its own logistics network and 6,000+ SKU scale for cost competitiveness. Revenue is generated primarily through recurring B2B subscription contracts, supplemented since September 2022 by a parcel-delivery consumer subscription product called Monthly Snackfor (월간스낵포). The company has raised at least seven funding rounds from 2018 through 2023, with strategic participation from Korean food and retail conglomerates including Nongshim, GS Retail, Samsung Welstory, and Home & Shopping, alongside VCs such as FuturePlay and SBI Investment Korea.

Operationally, Snackfor is a private Stock Company (주식회사 스낵포) led by Representative Director Lee Woong-hee (이웅희). It maintains a single-country domestic footprint (South Korea) and discloses no material AI/ML, app, API, or international expansion activities. Its core assets are its proprietary logistics backbone, its installed base of free office equipment, its curated product catalog, and its recurring enterprise subscription contracts.

Name

Snackfor

Legal name

주식회사 스낵포

Website

https://snackfor.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Snackfor is a South Korean B2B subscription service that delivers curated snacks, beverages, and refreshments — bundled with free office equipment — to enterprise clients across 11+ industries. It operates its own logistics network and serves 24+ named corporate customers including Kakao Mobility and Samsung-linked entities.

Ownership category

akta.pro rank

Product category

Office Snack Delivery / Corporate Refreshment Supply

NAICS

Food Service Contractors (72231), Special Food Services (7223)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

akta.pro secondary industries

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Office snack delivery
• B2B snack subscription
• Corporate refreshment service
• Office pantry supply
• Snack curation service

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Snack Subscription & Delivery: Snackfor generates revenue primarily through recurring B2B snack subscription and delivery contracts with enterprise and mid-market companies. Businesses receive regular deliveries of curated snacks, beverages, and refreshments based on monthly budgets. The service includes free equipment provision (refrigerators, freezers, shelving, coffee machines), creating a full turnkey office snack solution. Revenue is recurring and contract-based, derived from monthly or periodic subscription fees negotiated per client budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Snackfor is a South Korean B2B office snack delivery service that supplies curated snacks, beverages, and refreshments to corporate clients. The service includes free equipment rental (refrigerators, freezers, shelving, coffee machines, warming cabinets) and offers access to 6,000+ SKUs across 12 categories on a recurring subscription basis. Deliveries are managed through the company's own logistics network centered in Gyeonggi Gwangju.

Product overview

Snackfor operates as a B2B office snack delivery platform offering a single integrated service model. The core offering delivers curated snack boxes and individual product fulfillment across 12+ categories (snacks, beverages, candy/chocolate/gum, processed foods, ramen, coffee/tea, instant foods, fresh foods, bread, ice cream, fruit, and raw/other) totaling over 6,000 SKUs. The service bundles free equipment rental (refrigerators, freezers, shelving, coffee machines, warming cabinets) with subscription-based or per-order delivery. The company also operates 월간스낵포 (Monthly Snackfor), a subscription plan for individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Snackfor B2B Office Snack Delivery Service (스낵포 기업 간식배송 서비스) Recurring B2B delivery of curated snacks, beverages, and refreshments to corporate offices across South Korea. The service bundles access to 6,000+ SKUs across 12 categories with free equipment rental (refrigerators, freezers, shelving, coffee machines, warming cabinets) and dedicated account management. Designed for Korean enterprise and mid-market companies seeking turnkey employee refreshment solutions.
• Monthly Snackfor (월간스낵포) Subscription-based monthly curated snack box delivered via parcel/express delivery to individual consumers in South Korea. Complements the core B2B service with a consumer-facing recurring snack plan.

Quantifiable outcome

• Equipment and product variety covering 6,000+ SKUs across 12 product categories
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SnackMagic: US-based B2B office snack subscription service that curates snack boxes delivered to companies. Operates a near-identical subscription and curation business model to Snackfor, serving enterprise offices globally as a comparable benchmark for category economics.
• Caroo (formerly SnackNation): US B2B snack and wellness curation platform delivering curated snack boxes to offices and remote employees. Closest international comparable to Snackfor in terms of curation-led, subscription-based B2B office snack delivery.

Broad incumbents

• Samsung Welstory: Samsung Group's corporate food service and cafeteria operator in Korea, and an investor in Snackfor (2023). Comparable because it serves the same Korean enterprise office customers via on-site meal and refreshment programs, competing for the same corporate food budget.
• Our Home (아워홈): Major Korean institutional food service and catering company serving corporate cafeterias, schools, and government facilities. Comparable as a broader Korean B2B workplace food services incumbent that Snackfor could partner with or compete against for corporate refreshment budgets.
• GS Retail: Operator of GS25 convenience stores and a Snackfor investor (2021, 2023). Comparable as a Korean convenience and food retail incumbent with mass distribution capability Snackfor could leverage, and as a potential route for Snackfor to extend into in-store grab-and-go products.
• Nongshim: Leading Korean snack and instant noodle manufacturer and Snackfor's lead investor in 2019 ($3.4M). Comparable as both supplier of snack SKUs that Snackfor distributes and as a Korean packaged-snack category incumbent with potential to compete in office channels.
• Lotte Food Service (LOTTE CATERING): Lotte Group's institutional food service arm operating corporate cafeterias and catering across Korea. Comparable as a broader Korean B2B workplace food services incumbent that overlaps with Snackfor's enterprise customer base.
• Coupang Eats: Korea's largest on-demand food delivery platform by Coupang. Comparable as an indirect adjacent: if Snackfor's B2B office snack delivery margins compress, Coupang Eats could become an alternative fulfillment channel Snackfor must integrate or compete with.

Regional players

• OfficeZip (오피집): Korean office snack and refreshment delivery service similar in concept to Snackfor, serving corporate offices with curated snack deliveries. Direct Korean regional peer operating in the same B2B office snack niche in Seoul and surrounding Gyeonggi area.
• Snack24 (스낵24): Korean office snack delivery service for corporate clients offering curated snack boxes delivered to Korean workplaces. Direct regional peer in the Korean B2B office snack delivery category that competes for similar enterprise accounts as Snackfor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/snackf0r
• LinkedInlinkedin.com/company/snackfor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snackfor