SnackMagic
SnackMagic, operated by Kitchen Stadium Inc., operates a customizable snack box gifting marketplace serving corporate HR teams, office managers, and event organizers with 2,000+ items across 50+ countries, combining self-serve ordering with enterprise field sales.
- Company typePrivate
- Founded2020
- HeadquartersLong Island City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What SnackMagic does
SnackMagic is a customizable snack box gifting platform operated by Kitchen Stadium, Inc. and powered by the Stadium technology stack, headquartered in Long Island City, New York. The platform enables senders — primarily corporate buyers, HR teams, office managers, and event organizers — to fund customizable snack boxes (Build-Your-Own, Curated, and Surprise variants) priced from $45 per recipient, from a marketplace of over 2,000 items sourced from 300+ brand partners, with dietary filtering for vegan, gluten-free, nut-free, and other preferences. The company has expanded beyond its pandemic-era remote-team origin into in-person event products (Goodie Bags, Grab & Go Trays, Bulk Cases) and subscription-style Recurring Snack Perks, while extending delivery to 50+ countries via local fulfillment partners.
The technology backbone is the Stadium platform, which provides the customization and fulfillment engine, a Treats Dashboard for corporate budget management and reporting, and a Snack Giver Guarantee (pay-on-redemption) policy. Add-on monetization layers include custom notes ($3), digital experiences ($2), branded box stickers ($4), premium boxes ($6), swag ($3), video messages ($4), rush shipping ($7-$45), and international fulfillment ($9). SnackMagic is a sister brand to SwagMagic under the Stadium umbrella, offering a combined snacks-plus-swag solution for enterprise gifting.
The business model combines product-led self-serve ordering on snackmagic.com for individuals and small teams with an enterprise field-sales motion ("Book a Demo") targeting HR, office administrators, and event planners at mid-to-large companies. Revenue streams are predominantly transactional (per-recipient fees), supplemented by subscription recurring revenue from Recurring Snack Perks and professional-services-style add-on fees. Named enterprise customers include Trane Technologies, NiSource, Amplitude, Right Networks, Way Up, and Aedit, spanning technology, manufacturing, utilities, and healthcare. The company has raised $15 million in a single disclosed Series A in April 2021 led by Craft Ventures with Luxor Capital.
SnackMagic firmographics
Firmographics- Name
- SnackMagic
- Legal name
- Kitchen Stadium, Inc.
- Website
- https://snackmagic.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SnackMagic, operated by Kitchen Stadium Inc., operates a customizable snack box gifting marketplace serving corporate HR teams, office managers, and event organizers with 2,000+ items across 50+ countries, combining self-serve ordering with enterprise field sales.
- Ownership category
- akta.pro rank
SnackMagic industry classification
Industry- Product category
- Corporate Gifting Platform
- NAICS
- Confectionery and Nut Retailers (445292), Gift, Novelty, and Souvenir Retailers (45942)
- akta.pro primary industry
- Specialty Food Gift Shops & Hampers (CRAHAGAN)
- akta.pro secondary industry
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
Keywords
Where SnackMagic is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SnackMagic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Custom Snack Box Orders: Primary revenue stream from per-transaction orders where customers pay per recipient for custom snack box delivery. No subscription required; customers pay per order based on box size, add-ons, and shipping.
- Corporate Snack Perk Subscriptions:
- Add-on Services and Upgrades: Additional revenue from add-on services including custom notes, digital experiences, premium boxes, branded swag, video messages, and international fulfillment fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-recipient pricing for individual snack boxes |
| Unit Pricing | Pay-as-you-go | Premium add-ons and customization options |
| Transaction based/ take rate | Pay-as-you-go | Bulk corporate and event ordering |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
SnackMagic product offering
Product offeringCore offering
SnackMagic operates a customizable snack box gifting platform that lets senders build personalized snack boxes or choose curated themes, with recipients selecting from 2,000+ items across 300+ brands. Offerings span Build-Your-Own Boxes and Curated Boxes for remote teams, Goodie Bags and Grab & Go Trays for in-person events, Bulk Discounted Cases for office pantries, and Recurring Snack Perks for ongoing employee appreciation programs, delivered to 50+ countries.
Product overview
SnackMagic is a customizable snack box gifting platform operated by Kitchen Stadium, Inc. and powered by Stadium. The core offering centers on Build-Your-Own Box and Curated Boxes (both starting at $45), with recipients choosing from 2000+ snacks, beverages, and non-edible items. The platform serves both remote/distributed teams and in-person events through distinct product lines: Goodie Bags and Grab & Go Trays for in-person gatherings, and recurring snack perks for ongoing employee appreciation. Premium add-ons include swag integration, branded packaging, and custom video messages. International delivery is supported across 50+ countries via local partners, while the Snack & Give Back program handles charitable initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- SwagMagic: A related brand offering custom swag and branded merchandise for corporate gifting, operated by the same parent company Stadium.
- Stadium
Products and services
- Build-Your-Own Box Customizable snack box where organizers set a budget and recipients choose their own snacks from 2,000+ items. Starts at $45 per recipient and is positioned for remote teams, client gifting, and personalized corporate treats.
- Curated Boxes Pre-themed snack boxes curated by SnackMagic's tastemakers for organizers who prefer themed selections. Recipients set preferences and provide shipping addresses. Starts at $45 per recipient.
- Surprise Your Recipients Pre-curated themed boxes shipped directly to recipients without them choosing. Organizer provides addresses and recipients receive surprise snack boxes. Starts at $45 per recipient.
- Goodie Bags Individual mini snack stashes packaged for in-person events such as conferences, meetings, and parties. Starts at $30 per bag with a 10-bag minimum.
- Grab & Go Trays Themed snack trays containing 100 snacks (10 unique snacks each) designed for sharing at corporate events and gatherings. Starts at $345 per tray, with custom trays available for a $50 processing fee.
- Bulk Discounted Cases Discounted bulk cases of snacks for stocking office pantries and feeding large groups. Starts at $35 per recipient, with a 10% discount applied to orders exceeding $1,000.
- Recurring Snack Perks Automated recurring snack box program for employee appreciation. Organizers set a fixed frequency, manage recipient lists in the dashboard, and are billed monthly based on redemptions.
- Swag & Custom Branding Custom branding add-on service that includes swag items ($3/item), branded box stickers ($4/box), premium black boxes ($6/recipient), digital experience ($2/recipient), custom notes ($3/box), and video messages ($4/recipient).
- SnackMagic Marketplace Online marketplace featuring 2,000+ snacks, beverages, and pantry items from 300+ brands, with dietary options for vegan, gluten-free, nut-free, and other preferences.
Quantifiable outcome
- Send snacks to 50+ countries worldwide
- +2 more outcomes
Companies that use SnackMagic
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
SnackMagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SnackMagic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Kitchen Stadium Inc.core
- Local Fulfillment Partnersminor
- JAG Foundationminor
- Ellie Foundationminor
- City Harvestminor
- Stadium Platformcore
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SnackMagic competitors and assessment
Company assessmentDirect peers
- Caroo (formerly SnackNation): Caroo is a direct competitor in the corporate snack gifting space, offering curated snack boxes and office pantry services to enterprise customers. It shares SnackMagic's target buyer (HR/office admins) and product-led customization approach, making it the closest head-to-head comparable.
- Bokksu: Bokksu is a Japanese-themed snack subscription box with international gifting capabilities, similar in product curation approach and global delivery model. Targets both consumer subscribers and corporate gifting use cases, overlapping with SnackMagic's customization-and-global-positioning.
- Universal Yums: Universal Yums is a subscription snack box featuring international snacks shipped globally. Comparable to SnackMagic in curating snacks from multiple brands for discovery/gifting experiences, though more consumer-subscription-led.
- MunchPak: MunchPak offers customizable international snack subscription boxes with recipient-choice options. Direct competitor in the customizable snack box category, sharing SnackMagic's dual-sided (sender/recipient) customization model.
- Love With Food: Love With Food is a curated snack subscription box targeting consumers and corporate gifting. Comparable curation, dietary accommodations, and gifting use cases that overlap with SnackMagic's curated box and personalization offerings.
- Sugarwish: Sugarwish is a curated corporate gifting platform with recipient-choice customization for treats and snacks. Very similar send-and-customize model targeting corporate buyers, making it a close functional comparable in the corporate gifting category.
- Giftagram: Giftagram is a corporate gifting platform that lets businesses send curated gift boxes to clients and employees. Comparable target buyer (corporate gifting managers), recipient-choice approach, and bulk-ordering model for enterprise use cases.
Broad incumbents
- Edible Arrangements: Edible Arrangements is an established gift basket/curated food gift retailer with nationwide footprint and corporate gifting program. While it specializes in fruit arrangements, its corporate gifting platform, customization, and delivery infrastructure make it a broader incumbent comparable.
- Boxed: Boxed is a bulk retail e-commerce platform for snacks, pantry, and household items sold to both consumers and businesses. Comparable in bulk-snack ordering and B2B pricing model, with broader grocery ambitions than SnackMagic's gifting focus.
Emerging players
- Pop Up Grocer: Pop Up Grocer is an emerging specialty food retailer and marketplace showcasing emerging snack and CPG brands. Comparable curation of unique/discovery-focused snacks and brand partnership approach, though more retail-led vs. SnackMagic's gifting focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SnackMagic social profiles
Digital presenceSnackMagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnackMagic leadership team
Management profileNumber of profiles
Profiles2 records
SnackMagic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnackMagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnackMagic
What does SnackMagic do?
SnackMagic operates a customizable snack box gifting platform that lets senders build personalized snack boxes or choose curated themes, with recipients selecting from 2,000+ items across 300+ brands. Offerings span Build-Your-Own Boxes and Curated Boxes for remote teams, Goodie Bags and Grab & Go Trays for in-person events, Bulk Discounted Cases for office pantries, and Recurring Snack Perks for ongoing employee appreciation programs, delivered to 50+ countries.
Is SnackMagic a public or private company?
SnackMagic is a private company. It is classified as venture growth investor backed and is currently operating.
When was SnackMagic founded?
SnackMagic was founded in 2020. It employs 101 to 250 people.
Where is SnackMagic based?
SnackMagic is headquartered in Long Island City, United States, in the North America region.
How does SnackMagic make money?
Three revenue lines are on record. Custom Snack Box Orders are the primary driver. The others are corporate Snack Perk Subscriptions and add-on Services and Upgrades.
Who are SnackMagic's main competitors?
Direct peers on record are Caroo (formerly SnackNation), Bokksu, Universal Yums, MunchPak, Love With Food, Sugarwish and Giftagram. Broad incumbents are Edible Arrangements and Boxed. Pop Up Grocer is listed as an emerging player.
Does SnackMagic have an API?
Yes. SnackMagic exposes a public API. Developer documentation is at www.bystadium.com/integrations/api.
What industry is SnackMagic in?
SnackMagic's product category is Corporate Gifting Platform. Its primary akta.pro industry code is CRAHAGAN, Specialty Food Gift Shops & Hampers, with a secondary code of CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals. Its NAICS code is 445292.