University of Mount Olive

Private Higher Educationumo.edu

The University of Mount Olive is a private, faith-based non-profit university in eastern North Carolina serving traditional undergraduates, online adult learners, graduate students, and now doctoral cohorts across four academic schools, with diversified tuition revenue from campus-based, online, and specialized aviation programs.

Company typePrivate
Founded1951
HeadquartersMount Olive, United States
Headcount101–250
GTM typeB2C
OfferingServices

What University of Mount Olive does

The University of Mount Olive (UMO) is a private, non-profit, faith-based institution of higher education founded in 1951 by the Convention of Original Free Will Baptists in Mount Olive, North Carolina. Originally chartered as Mount Allen Junior College and later renamed Mount Olive College, the institution was elevated to university status effective January 1, 2014. UMO delivers education across four schools: the House of Raeford Farms School of Agriculture & Biological Sciences (named February 2026), the Robert L. Tillman School of Business (ACBSP-accredited), the School of Arts & Sciences (established Fall 2023), and the School of Education (established Fall 2025). Program offerings span associate through doctoral degrees, including traditional on-campus undergraduate programs, 100% online undergraduate and graduate programs, a Flight School (first private university flight program in North Carolina, launched 2018), and a newly approved EdD in Educational Leadership (K-12 Supervision) following SACSCOC Level V approval in August 2025.

UMO operates a tuition-based revenue model with multiple pricing tiers: traditional undergraduate full-time tuition of $14,450 per academic year, online undergraduate at $455 per credit hour, graduate programs at $610 per credit hour, and specialized aviation flight labs at $13,500 each. Auxiliary revenue streams include residence and board (~$13,850 annually), nursing program fees ($500/semester), and technology/general student fees. Approximately 98.8% of students receive some form of financial aid, including academic merit scholarships ranging from $5,000 to $8,000 per year, Pell Grants, and military/VA benefits. Payment plans are administered through Nelnet.

The go-to-market combines a sales-led traditional undergraduate recruitment motion (regional admissions representatives, high school outreach, campus visit events, and NCAA Division II athletic recruiting across 13 sports) with a product-led online growth motion serving adult learners via 100% online programs, multiple start dates, and transfer-friendly pathways. Marketing emphasizes affordability, the Niche #1 Safest College Campus in North Carolina ranking (held since 2021), Christian values, and small class sizes (17:1 student-faculty ratio). Geographic distribution includes the main Mount Olive campus, NC-SARA-enabled national online reach (since August 2017), and historical off-site adult learner locations consolidated into online delivery in August 2020. The institution holds multi-layered accreditations (SACSCOC, ACBSP, CCNE, CACREP, SHRM endorsement, NC State Board of Education approval) and is governed by a Board of Trustees under founding denomination influence, with H. Edward Croom, Ed.D. serving as the sixth president since September 24, 2020.

University of Mount Olive firmographics

Firmographics

Name: University of Mount Olive
Legal name: University of Mount Olive
Website: https://umo.edu
Company type: Private
Founded year: 1951
Operating status: Operating
Headcount range: 101–250 employees
Short description: The University of Mount Olive is a private, faith-based non-profit university in eastern North Carolina serving traditional undergraduates, online adult learners, graduate students, and now doctoral cohorts across four academic schools, with diversified tuition revenue from campus-based, online, and specialized aviation programs.
Ownership category
akta.pro rank

University of Mount Olive industry classification

Industry

Product category: Private Higher Education
NAICS: Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Educational Services (611)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Faith-Affiliated Private Research Universities (EDAHABAJ)
akta.pro secondary industry: Online Nonprofit Universities (EDAHALAK)

Keywords

Private university education
Higher education services
Online degree programs
Flight school training
Graduate business programs

Where University of Mount Olive is headquartered

Location

Headquarters

HQ city: Mount Olive
HQ country: United States
HQ region: North America

Offices7 records

Markets served

University of Mount Olive business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

Traditional Undergraduate Tuition: Full-time tuition charged at $14,450 per academic year for 12-18 credit hours per semester. Additional fees include $625 per semester general student fee. Room and board adds approximately $13,850 annually for resident students.
Online Undergraduate Tuition: Per credit hour pricing at $455 per credit. General fee of $150 and technology fee of $50 assessed per semester. More affordable option for adult learners.
Graduate Tuition: Graduate programs billed at $610 per credit hour with $150 semester fee. Professional development for working adults in education, business, and counseling fields.
Aviation Flight Training Fees: Significant additional lab fees for flight training programs including AVN 152 Private Pilot ($13,500), AVN 262 Flight Instrument ($13,500), AVN 271 Flight Commercial Pilot Lab I ($13,500), and AVN 272 Flight Commercial Pilot Lab II ($13,500).
Nursing Program Fees: $500 nursing fee per semester in addition to standard tuition to support program-specific instructional and clinical resources.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Traditional Undergraduate - Commuter
Subscription	Annual	Traditional Undergraduate - Resident
Subscription	Annual	Presidential Scholarship Tier
Subscription	Annual	Merit Scholarship Tier
Subscription	Annual	Leaders Scholarship Tier
Unit Pricing	Pay-as-you-go	Part-Time Traditional Undergraduate
Subscription	Pay-as-you-go	Online Undergraduate
Subscription	Pay-as-you-go	Teacher Residency Licensure
Subscription	Pay-as-you-go	Graduate Programs
Unit Pricing	Pay-as-you-go	Flight School Programs

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

University of Mount Olive product offering

Product offering

Core offering

The University of Mount Olive is a private, faith-based non-profit university that delivers associate, baccalaureate, master's, and doctoral degree programs across four academic schools, combining traditional on-campus instruction at its Mount Olive, NC campus with 100% online degree pathways for adult learners. It offers specialized programs including North Carolina's first private university flight school, an ACBSP-accredited business school, CCNE-accredited nursing programs, and CACREP-accredited counseling degrees, generating revenue primarily through tuition and program-specific lab fees.

Product overview

The University of Mount Olive is a faith-based private university offering a portfolio of academic programs across four schools: the House of Raeford Farms School of Agriculture & Biological Sciences, the Robert L. Tillman School of Business (ACBSP-accredited), the School of Arts & Sciences (established 2023), and the School of Education (established 2025). The university provides traditional campus-based undergraduate programs, 100% online undergraduate programs for working adults (since 1975), and graduate programs including MBA, MEd, MS in Counseling, and an EdD in Educational Leadership (approved 2025). Specialized offerings include North Carolina's first private university Flight School (launched 2018). Students access services through the MyUMO portal and Learning Commons support center. The institution serves traditional undergraduates, adult learners, online students, and graduate students across associate through doctoral degree levels.

Differentiator

Problem solved

Functional benefit

Brands

House of Raeford Farms School of Agriculture & Biological Sciences: School focused on agriculture and biological sciences education and research.
Robert L. Tillman School of Business
School of Arts & Sciences
School of Education
Trojan Trojans

Products and services

Traditional Undergraduate Programs Campus-based undergraduate degree programs including Bachelor of Science, Associate of Science, and Bachelor of Arts degrees across business, education, health sciences, agriculture, aviation, and liberal arts, delivered at the Mount Olive, NC main campus with tuition of $14,450 per academic year for full-time (12-18 credit hours/semester) students.
Online Undergraduate Programs 100% online undergraduate degree programs designed for working adults and featuring flexible formats, multiple start dates, accelerated course options, and transfer-friendly pathways in business, education, healthcare, and other fields at $455 per credit hour plus fees.
Graduate Programs Online and hybrid graduate degree programs including Master of Business Administration (MBA), Master of Education (MEd), and Master of Science in Counseling (MSC), with tuition at $610 per credit hour plus $150 semester fee.
Flight School Pilot training program offering Private Pilot, Instrument Rating, Commercial Pilot, and optional CFI, CFII, and Multi-Engine ratings, with each flight lab course costing $13,500 plus ASA Private Pilot Kit (~ $300), Fore Flight subscription ($99.99-$299.99/year), and Class I/II medical costs ($150-$200).
Doctorate of Education: Educational Leadership (K-12 Supervision) Doctoral program designed for educational leaders seeking K-12 supervisory credentials, approved by SACSCOC in August 2025 as a Level V offering, marking the institution's first doctoral program.
MyUMO Student Portal Student-facing portal providing access to academic records, registration, financial aid information, billing and payment plans, the Nelnet monthly payment plan enrollment, and other student services for enrolled students.
Learning Commons Academic support center offering tutoring, academic advising, writing center, career development, and student accessibility services for enrolled students.
Nursing Programs (BSN and MSN) CCNE-accredited BSN and MSN degree programs, with $500 nursing fee per semester in addition to standard tuition to support program-specific instructional and clinical resources.

Quantifiable outcome

98.8% of students receive financial aid
+3 more outcomes

Companies that use University of Mount Olive

Customer profile

Segments4 records

Ideal customer profiles4 records

University of Mount Olive technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

University of Mount Olive partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)coreOthersPrimary regional accreditor. UMO is accredited to award associate, baccalaureate, master, and doctoral degrees. Initial accreditation granted December 1, 1960. SACSCOC provides quality standards for higher education institutions in the Southern region.
Accreditation Council for Business Schools and Programs (ACBSP)coreOthersBusiness program accreditation for Tillman School of Business. Covers BSBA programs in Accounting, Business Management, Healthcare Management, Human Resource Management, BBA degree, MBA, MBA-Healthcare Management, and MBA-Accounting. Pursuing accreditation for BSBA Finance, BSBA Marketing, and BS in Aviation and Business Management.
NC-SARA (National Council for State Authorization Reciprocity Agreement)coreOthersSARA membership since August 2017 enables UMO to offer distance education to students in all SARA member states. Establishes national standards for interstate offering of postsecondary distance education courses and programs.
Trojan Alliance Partnership (TAP) OrganizationsminorGTM or Marketing PartnerEmployer partner organizations providing tuition scholarship benefits to employees through TAP program. Students can discover UMO through TAP partner organization connections.
Original Free Will Baptist ConventioncoreOthersFounding church organization. The university was established by the Convention of Original Free Will Baptists in 1951 with defining Christian principles. Convention continues to play a role in governance through Board of Trustees appointments.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

University of Mount Olive competitors and assessment

Company assessment

Direct peers

Barton College: Small private liberal arts university in Wilson, NC, similar in size and religious heritage to UMO. Both serve similar regional populations with comparable undergraduate offerings and tuition positioning.
Methodist University: Faith-affiliated private university in Fayetteville, NC, offering undergraduate and graduate programs including online degrees. Comparable mission, student profile, and North Carolina private-market positioning.
Chowan University: Small private Baptist-affiliated university in Murfreesboro, NC, with traditional undergraduate and online programs. Closely comparable institution in size, faith heritage, and rural North Carolina setting.
Mars Hill University: Private Baptist-affiliated university in western NC offering undergraduate and selected graduate programs. Comparable in size, faith heritage, and regional focus, with similar tuition-band dynamics.
Lees-McRae College: Small private college in Banner Elk, NC, offering undergraduate and select online programs. Comparable in size, rural setting, and tuition-discount profile.
Belmont Abbey College: Catholic-affiliated private college in Belmont, NC. Similar faith-based identity, small student body, and undergraduate program mix in North Carolina.
Gardner-Webb University: Private Baptist-affiliated university in Boiling Springs, NC, with broad undergraduate, graduate, and online programs. Comparable in faith heritage, scale, and North Carolina footprint.
Pfeiffer University: Small private Methodist-affiliated university in Misenheimer, NC, with traditional undergraduate and online graduate programs. Directly comparable in size, mission, and online strategy.
Catawba College: Private liberal arts college in Salisbury, NC, affiliated with the United Church of Christ. Similar small-enrollment profile, undergraduate emphasis, and North Carolina private-university positioning.
Wingate University: Private Baptist-affiliated university in Wingate, NC, with undergraduate, graduate, and online programs. Close peer in faith heritage, scale, and program portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

University of Mount Olive compliance and trust

Trust signal

Compliance7 records

University of Mount Olive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

University of Mount Olive leadership team

Management profile

Number of profiles

Profiles12 records

University of Mount Olive subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

University of Mount Olive funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

University of Mount Olive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Mount Olive

What does University of Mount Olive do?

Is University of Mount Olive a public or private company?

University of Mount Olive is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was University of Mount Olive founded?

University of Mount Olive was founded in 1951. It employs 101 to 250 people.

Where is University of Mount Olive based?

University of Mount Olive is headquartered in Mount Olive, United States, in the North America region.

How does University of Mount Olive make money?

Five revenue lines are on record. Traditional Undergraduate Tuition is the primary driver. The others are online Undergraduate Tuition, graduate Tuition, aviation Flight Training Fees and nursing Program Fees.

Who are University of Mount Olive's main competitors?

Direct peers on record are Barton College, Methodist University, Chowan University, Mars Hill University, Lees-McRae College, Belmont Abbey College, Gardner-Webb University, Pfeiffer University, Catawba College and Wingate University.

Does University of Mount Olive have an API?

No public API is recorded for University of Mount Olive.

What industry is University of Mount Olive in?

University of Mount Olive's product category is Private Higher Education. Its primary akta.pro industry code is EDAHABAJ, Faith-Affiliated Private Research Universities, with a secondary code of EDAHALAK, Online Nonprofit Universities. Its NAICS code is 6113 and its SIC code is 8200.