Barton College
Barton College is a private four-year liberal arts college in Wilson, North Carolina, offering 40+ undergraduate majors plus graduate and online professional licensure programs to a residential student body with a 16:1 faculty ratio.
- Company typePrivate
- Founded1903
- HeadquartersWilson, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Barton College does
Barton College is a private four-year liberal arts institution located in Wilson, North Carolina, founded in 1903 as Atlantic Christian College and renamed in 1990. It operates a single residential campus serving primarily first-year and transfer undergraduate students, alongside graduate and online professional licensure programs. The college delivers its academic offering through four schools (Arts and Humanities; Business and Innovation; Education and Social Sciences; Health Sciences) spanning 40+ majors and minors, supported by a 16:1 student-to-faculty ratio and a Center for Undergraduate Research and Scholarship. Auxiliary academic infrastructure includes the Whitehurst Family Honors Program, writing/quantitative/oral communication centers, NCAA Division II athletics (26 teams branded Barton Bulldogs), and mandatory on-campus residency for six consecutive semesters.
The college's technology stack is built on a set of integrated third-party SaaS platforms: Canvas (LMS, adopted 2017), Jenzabar (Campus Connect student portal), StarRez (MyBartonHousing portal), Handshake (career management), PathwayU (career exploration), Parker Dewey (micro-internships), Presence.io (Barton Involve engagement portal), OneLogin (SSO), and National Student Clearinghouse (transcripts). Admissions operates through dedicated counselors for first-year, transfer, graduate/professional studies, and international segments, with articulation agreements with five North Carolina community colleges and credential evaluation partners for international applicants.
Revenue is generated primarily through tuition and mandatory fees, room and board (mandatory six-semester residency), athletics-related activities, and administrative fees on federal student loans and work-study. The institution also draws auxiliary revenue from NCAA Division II athletics, GI Bill/Yellow Ribbon veteran education benefits, and a small 2023 Golden LEAF Foundation grant ($340,000). Barton is governed independently with no parent company and led by President Dr. Douglas N. Searcy.
Barton College firmographics
Firmographics- Name
- Barton College
- Legal name
- Barton College
- Website
- https://barton.edu
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Barton College is a private four-year liberal arts college in Wilson, North Carolina, offering 40+ undergraduate majors plus graduate and online professional licensure programs to a residential student body with a 16:1 faculty ratio.
- Ownership category
- akta.pro rank
Barton College industry classification
Industry- Product category
- Higher Education / Liberal Arts College
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Liberal Arts Colleges (EDAHACAA)
- akta.pro secondary industries
- Honors Liberal Arts Colleges (Honors College/Program-Led) (EDAHACAL), Residential Liberal Arts Colleges (EDAHACAH)
Keywords
Where Barton College is headquartered
LocationHeadquarters
- HQ city
- Wilson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barton College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tuition and Fees: As a private four-year liberal arts college, Barton College generates primary revenue from tuition and mandatory fees charged to undergraduate and graduate students. Tuition rates are published annually with specific per-semester or per-credit-hour charges.
- Room and Board: Revenue from on-campus housing (residence halls) and dining services (Hamlin Culinary Center). Students are required to live on campus for six consecutive semesters, generating consistent housing revenue.
- Federal Work-Study Program: Federal Work-Study provides eligible students with part-time employment opportunities both on campus and with approved community partners. Students earn wages for hours worked, providing flexible earning to offset educational expenses.
- Federal Student Loans: Barton College administers Federal Direct Loans including Subsidized Stafford, Unsubsidized Stafford, and Parent PLUS loans. The college also supports alternative/private student loans through approved lenders.
- Athletics Revenue: NCAA Division II athletics program (Barton Bulldogs) with 26 teams generates revenue through ticket sales, sponsorships, and athletics-related activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Alumni Scholarship - $1,000 annually |
| Subscription | Annual | Multiple Family Member Discount - $1,000 annually |
| Subscription | Annual | Christian Church (Disciples of Christ) Scholarship - $3,500 annually |
| One time/ perpetual license | Pay-as-you-go | Tuition Deposit - $200 |
| Usage-based | Pay-as-you-go | Federal Direct Stafford Loans |
| Usage-based | Pay-as-you-go | Federal Direct Parent PLUS Loans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Barton College product offering
Product offeringCore offering
Barton College is a private four-year liberal arts college that delivers undergraduate and graduate degree programs, professional licensure tracks, and on-campus residential services. Revenue is generated primarily through tuition and mandatory academic fees, room and board for residential students, athletics-related income, and administration of federal financial aid.
Product overview
Barton College offers a comprehensive liberal arts higher education portfolio consisting of undergraduate degree programs across four academic schools (Arts and Humanities, Business and Innovation, Education and Social Sciences, Health Sciences), graduate programs, and professional licensure programs. The institution's academic infrastructure is supported by a Learning Management System (Canvas), a student portal (Campus Connect powered by Jenzabar), career services platforms (Handshake, PathwayU, Parker Dewey), a housing management portal (StarRez), and specialized academic support centers including the Center for Undergraduate Research and Scholarship (CURS) with the Whitehurst Family Honors Program, Quantitative Literacy Center, Sam and Marjorie Ragan Writing Center, and Oral Communication Center.
Differentiator
Problem solved
Functional benefit
Brands
- Barton Bulldogs: Athletics program competing in NCAA Division II with 26 teams
Products and services
- Undergraduate Programs Liberal arts education with 40+ majors and minors across four schools (Arts and Humanities, Business and Innovation, Education and Social Sciences, and Health Sciences), preparing students for life and careers. Designed for first-year and transfer undergraduate students seeking a four-year residential degree.
- Graduate Programs Graduate degree programs designed for working professionals and leaders, including Master of Business Administration in Strategic Leadership, Master of School Administration, Master of Science in Criminal Justice, and Master of Science in Exercise Physiology.
- Online and Professional Studies Professional licensure programs in education, social work, and other fields delivered online to fast-track careers.
- On-Campus Housing and Dining On-campus housing in residence halls and dining services at the Hamlin Culinary Center, managed through the MyBartonHousing portal (StarRez). Residential requirement of six consecutive semesters applies.
- Barton Bulldogs Athletics
Quantifiable outcome
- 94% of Barton graduates secure career placement within 6 months of graduation
- +4 more outcomes
Companies that use Barton College
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Barton College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Barton College partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- The Evaluation CompanycoreBarton College partner for international transcript evaluation. Students use The Evaluation Company (formerly SpanTran) for course-by-course credential evaluation with discounted rates for Barton applicants through a partnership agreement.
- International Education Evaluators (IEE)corePartner NACES member providing international credential evaluation services for Barton College international applicants with discounted partner pricing.
- World Education Services (WES)minorNACES member offering international transcript evaluation services for Barton College applicants requiring credential evaluation.
- Foundation for International Services, Inc. (FIS)minorNACES member providing international credential evaluation services for Barton international applicants.
- Parker DeweycorePartnership providing micro-internship opportunities for Barton students. Flexible, professional, paid work experiences through project-centered opportunities typically completed remotely in 10-40 hours, deadline-driven rather than scheduled during specific hours.
- HandshakecoreOnline career management system used by Barton College for internship and job postings, student employment, and career fair management. Students access opportunities across multiple colleges and universities through the platform.
- PathwayUcoreInteractive career exploration tool accessible to all Barton students, helping narrow career interests, match interests to majors at Barton College, and create action plans to achieve career goals.
- Canvas by InstructurecoreLearning Management System (LMS) adopted in 2017 Summer term, replacing the previous course management system. Students access courses through barton.instructure.com using their Campus Connect credentials.
- JenzabarcoreCampus Connect portal powered by Jenzabar, providing student information system, course registration, academic records, and administrative functions for Barton College.
- English Language Schools (ELS)minorEnglish language program partner for international students who need to demonstrate English proficiency. Students can enroll in ELS and pass English Level 109 to meet language requirements.
- Edgecombe Community CollegecoreArticulation agreement for AA or AS degree transfers to bachelor's degree at Barton College. Part of NC Community College Comprehensive Articulation Agreement.
- Nash Community CollegecoreArticulation agreements including AAS in Human Services Technology transferring to Bachelor of Social Work (BSW), and Associate Degree in Nursing (ADN) transferring to RN-BSN program.
- Pamlico Community CollegeminorCommunity college articulation agreement partner under NC Comprehensive Articulation Agreement.
- Pitt Community CollegeminorCommunity college articulation agreement partner under NC Comprehensive Articulation Agreement.
- Wilson Community CollegeminorLocal community college articulation agreement partner under NC Comprehensive Articulation Agreement.
- National Student ClearinghousecorePartnership for official transcript requests through the National Student Clearinghouse, the standard service for transcript ordering and degree verification.
- U.S. Department of Veterans AffairscoreBarton College is approved under Title 38 and 10, United States Code to enroll veterans and eligible persons. Participates in Yellow Ribbon Program and processes GI Bill education benefits.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Barton College competitors and assessment
Company assessmentDirect peers
- North Carolina Wesleyan University: Small private four-year university in Rocky Mount, NC — Barton's closest geographic and size peer in eastern North Carolina, serving similar commuter and residential student populations with comparable tuition pricing.
- Methodist University: Small private university in Fayetteville, NC affiliated with the United Methodist Church, offering undergraduate and graduate programs with NCAA Division III athletics — comparable size and mission to Barton.
- Chowan University: Small private Christian-affiliated four-year university in Murfreesboro, NC with NCAA Division II athletics — closely comparable in scale, religious heritage, and regional positioning.
- Belmont Abbey College: Small Catholic liberal arts college in Belmont, NC with NCAA Division II athletics — comparable in size, religious heritage, and value-tier positioning to Barton.
- Catawba College: Small private liberal arts college in Salisbury, NC affiliated with the United Church of Christ — comparable in enrollment scale, residential model, and liberal arts mission.
- Lenoir-Rhyne University: Private liberal arts university in Hickory, NC affiliated with the Evangelical Lutheran Church — similar religious heritage, NCAA Division II athletics, and graduate program offerings.
- Mars Hill University: Small private liberal arts university in Mars Hill, NC affiliated with the Baptist tradition — comparable in size, NCAA Division II athletics footprint, and regional recruitment focus.
- Pfeiffer University: Small private university in Misenheimer, NC affiliated with the United Methodist Church offering undergraduate and graduate programs — directly comparable in scale and value positioning.
- Meredith College: Private women's liberal arts college in Raleigh, NC — comparable in size, residential liberal arts model, and graduate program offerings, though differentiated by single-sex enrollment.
Broad incumbents
- East Carolina University: Large regional public research university in Greenville, NC — competes for the same eastern NC student population as Barton with significantly broader program offerings, NCAA Division I athletics, and lower in-state tuition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Barton College social profiles
Digital presenceBarton College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barton College leadership team
Management profileNumber of profiles
Profiles15 records
Barton College funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barton College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barton College
What does Barton College do?
Barton College is a private four-year liberal arts college that delivers undergraduate and graduate degree programs, professional licensure tracks, and on-campus residential services. Revenue is generated primarily through tuition and mandatory academic fees, room and board for residential students, athletics-related income, and administration of federal financial aid.
Is Barton College a public or private company?
Barton College is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Barton College founded?
Barton College was founded in 1903. It employs 101 to 250 people.
Where is Barton College based?
Barton College is headquartered in Wilson, United States, in the North America region.
How does Barton College make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are room and Board, federal Work-Study Program, federal Student Loans and athletics Revenue.
Who are Barton College's main competitors?
Direct peers on record are North Carolina Wesleyan University, Methodist University, Chowan University, Belmont Abbey College, Catawba College, Lenoir-Rhyne University, Mars Hill University, Pfeiffer University and Meredith College. East Carolina University is listed as a broad incumbent.
Does Barton College have an API?
No public API is recorded for Barton College.
What industry is Barton College in?
Barton College's product category is Higher Education / Liberal Arts College. Its primary akta.pro industry code is EDAHACAA, General Liberal Arts Colleges, with a secondary code of EDAHACAL, Honors Liberal Arts Colleges (Honors College/Program-Led). Its NAICS code is 6113 and its SIC code is 8200.