Heretic Parfum
Heretic Parfum is an independent, founder-owned fragrance house in Los Angeles that manufactures handcrafted, plant-based perfumes from naturally-derived ingredients, selling via direct e-commerce, high-end retail, and cannabis dispensaries to luxury clean-beauty and gender-fluid consumers.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Heretic Parfum does
Heretic Parfum is an independent, founder-owned fragrance house founded in 2015 by perfumer Douglas Little in Los Angeles. The company manufactures handcrafted, plant-based perfumes using 100% naturally-derived ingredients compliant with ISO 9235, blended in non-GMO organic sugarcane alcohol rather than conventional SD40 perfumer's alcohol. Its core technology is functional fragrance formulation that combines conventional perfumery with Ayurvedic-inspired botanical extracts, with a differentiating claim of full ingredient transparency versus the industry-standard 'fragrance' trade-secret disclosure. The portfolio spans Eau de Parfums ($125-$165), discovery sets ($35-$55), body care, home fragrance (candles and room sprays), and limited-edition IP collaborations.
The business operates a hybrid go-to-market: primary direct-to-consumer e-commerce via hereticparfum.com with international shipping to Canada, EU, UK, and Australia; wholesale through Faire Marketplace and high-end retail stockists such as Barneys New York; and exclusive cannabis-dispensary distribution (Sweet Flower) for THC-infused SKUs developed with Drew Martin. Customer segments center on luxury clean-beauty consumers and gender-fluid/progressive fragrance buyers, with secondary niches in cannabis-wellness lifestyle users and niche fragrance enthusiasts. Revenue is generated through one-time unit purchases only; there is no subscription model. Celebrity and influencer endorsements (Gwyneth Paltrow, Nicole Kidman, Dolly Parton, Janet Jackson, Dita Von Teese, Chelsea Wolfe) and entertainment IP partnerships (Nosferatu, 'THE BRIDE!') drive earned media and cultural relevance.
The company remains private and bootstrapped with no institutional funding rounds disclosed in primary sources, though external data references a $1,125,000 round in June 2020 and prior Sekhmet Ventures involvement in 2019. Headcount is 1-10, with manufacturing conducted in small batches at a Los Angeles production studio. Distribution is founder-led and culturally driven rather than scaled via paid acquisition, which constrains growth velocity but preserves brand equity.
Heretic Parfum firmographics
Firmographics- Name
- Heretic Parfum
- Legal name
- HERETIC PARFUM
- Website
- https://hereticparfum.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heretic Parfum is an independent, founder-owned fragrance house in Los Angeles that manufactures handcrafted, plant-based perfumes from naturally-derived ingredients, selling via direct e-commerce, high-end retail, and cannabis dispensaries to luxury clean-beauty and gender-fluid consumers.
- Ownership category
- akta.pro rank
Heretic Parfum industry classification
Industry- Product category
- Niche Natural Fragrance
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB)
Keywords
Where Heretic Parfum is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Heretic Parfum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through hereticparfum.com direct-to-consumer sales. Products include fragrances (Eau de Parfum, rollerballs), discovery sets, body care, home fragrance (candles, room sprays), and limited edition collaborations.
- Wholesale Distribution: Products sold through retail partners including Barneys New York and other high-end stockists. Retailers purchase through Faire Marketplace or direct wholesale inquiries to [email protected].
- Cannabis Dispensary Sales: THC-infused fragrance products sold exclusively through licensed dispensaries like Sweet Flower in Los Angeles. The Herbalist was the first THC-containing perfume, later adapted to non-THC version for online sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Discovery Set - Sample collection for trying multiple fragrances |
| Unit Pricing | Pay-as-you-go | Full-size Eau de Parfum bottles |
| Unit Pricing | Pay-as-you-go | Dirty Grass CBD fragrance |
| Unit Pricing | Pay-as-you-go | Body care products |
| Unit Pricing | Pay-as-you-go | Home fragrance products |
| Unit Pricing | Pay-as-you-go | Limited edition collaborations |
| Unit Pricing | Pay-as-you-go | Sale items - discontinued fragrances |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Heretic Parfum product offering
Product offeringCore offering
Heretic Parfum manufactures and sells handcrafted, naturally-derived fragrances (eau de parfums, rollerballs, and solid perfumes) blended in non-GMO organic sugarcane alcohol. The portfolio is organized into themed collections (Blood Series, Dirty Series, Nocturnal, Nosferatu, Ghosts, Rhubarb Thief) alongside supporting body care, candles and room sprays, discovery/sample sets, and limited-edition collaborations including the THC-infused 'Herbalist' developed with cannabis brand Drew Martin. Products are sold primarily direct-to-consumer online with additional wholesale and dispensary distribution.
Product overview
Heretic Parfum is an independent natural fragrance brand founded in 2015 by Douglas Little, offering a portfolio of handcrafted, plant-based perfumes and related products. The core offerings center around unisex fragrances made with naturally derived ingredients and non-GMO sugarcane alcohol, positioned as provocative alternatives to mainstream synthetic perfumes. The product portfolio includes multiple fragrance collections: the Nosferatu line (vampire-inspired), Ghosts collection (featuring Chelsea Wolfe), Blood Series (four 100% natural scents), Dirty Series (provocative naturals including cannabis-infused Dirty Grass and CBD-containing variants), Nocturnal Collection (night-blooming florals), Rhubarb Thief collection, and 'Til Death solid perfume (collaboration with Warner Bros.' The Bride!). Supporting product lines include Body Care (washes, lotions, bar soaps, body mists), Home Fragrance (candles, room sprays), Discovery Sets (sampling sets for trying and layering fragrances), and limited edition collaborations such as The Herbalist (first THC-containing perfume with Drew Martin), Edward Gorey partnership, and Nosferatu film collaboration. All formulations emphasize radical ingredient transparency, avoiding phthalates, parabens, synthetic fragrances, and conventional alcohols in favor of oils, extracts, and non-denatured sugarcane alcohol.
Differentiator
Problem solved
Functional benefit
Products and services
- Eau de Parfum Fragrances (multi-collection portfolio) Handcrafted, plant-based Eau de Parfum fragrances (50mL/100mL) blended in non-GMO organic sugarcane alcohol using essential oils, absolutes, resins, and botanical extracts. Sold unisex, organized into themed collections such as Blood Series (Blood Cedar, Dragon's Blood, Blood Orange, Blood Berry), Dirty Series, Nocturnal Collection, Nosferatu, Ghosts, Rhubarb Thief, and 'Til Death. For individual fragrance consumers seeking clean, naturally-derived alternatives to mainstream perfume.
- The Herbalist (THC-infused perfume) First perfume on the market to contain THC, created in partnership with cannabis brand Drew Martin. Combines lemon, pine, frankincense, lavender, and hinoki notes with calming hemp/THC aromatherapy effects. Originally dispensary-exclusive via Sweet Flower in Los Angeles, with a non-THC version later adapted for online sales.
- Dirty Grass (CBD perfume) Cannabis-scented perfume containing full-spectrum CBD oil, priced at $85. Designed to be functionally relaxing when applied, incorporating hemp-derived CBD with holistic effects on mind and body.
- Discovery Sets Curated and customizable sample sets that let customers sample, layer, and gift the brand's best-selling natural fragrances, including general Discovery Set ($55), Personalized Discovery Set ($35), Ghosts Discovery Set ($55), Rhubarb Thief Discovery Set ($55), Nocturnal Discovery Set ($35), Season of the Witch ($55), Garden of Earthly Delights Discovery Set ($35), The Smoke Box ($35), Seduction Set ($35), and The Blood Box.
- Body Care Natural, plant-based body care collection including body wash ($28-$34), body lotion ($32), bar soap ($26), and body mists ($27). Includes fragrance-specific products such as Nosferatu Body Wash and Lotion, Midnight Toker Body Wash, Corps Reviver, Dirty Rose Bar Soap, Dirty Hinoki Body Wash, and The Entomologist.
- Home Fragrance Home scents and candles including room sprays ($36-$68), candles ($68-$265), and home décor. Products include Smudge Candle, Poltergeist Candle, Memento Mori Candle, Monster Spray, The Haunted Tea-Cosy Room Spray, The Evil Garden Room Spray, and the Edward Gorey x Heretic Room Spray Bundle.
- 'Til Death Solid Perfume Solid perfume compact collaboration with Warner Bros. Pictures' 'THE BRIDE!' film. Pourable solid fragrance featuring jasmine and rose for flesh, cedarwood for bone, and frankincense for breath/spirit, presented in a blackened silver compact and priced at $56.
- Ghosts Collection Spectral summer collection of five phantom perfumes — Shadow People, Doppelgänger, Ektoplasma, Spectral Grace, and The Veil — designed to be translucent, skin-close, and haunting. Created in collaboration with musician Chelsea Wolfe.
- Nosferatu Fragrance Limited edition vampire-inspired Eau de Parfum launched in partnership with Focus Features and director Robert Eggers, designed to evoke the atmosphere of the Nosferatu film with a clean and vegan-friendly formulation. Part of a broader Nosferatu product line including candle, body care, and rollerball formats.
- Edward Gorey x Heretic Collaboration Limited edition gothic gift collection in partnership with the estate of illustrator Edward Gorey, featuring Edward Gorey x Heretic room sprays and gothic gift items aligned with Heretic's macabre, Edwardian aesthetic.
- Heretic Atelier Hat Limited edition branded apparel item — single product in the Heretic apparel category.
Quantifiable outcome
- Scents last 2-5 hours on skin due to natural formulation without aroma-chemical extenders
- +1 more outcomes
Companies that use Heretic Parfum
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Heretic Parfum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Heretic Parfum partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary and minor.
- Drew MartincoreCollaboration to create The Herbalist, the first perfume on the market to contain THC. Launched through select dispensaries in Los Angeles, combining calming effects of hemp with aromatherapy ingredients. Later adapted into a non-THC version for online sales. Drew Martin noted the cannabis industry is at a 'tipping point' for introducing products to wider audiences.
- Chelsea WolfecoreMusician collaboration for 'Ghosts' collection - a spectral summer collection of phantom perfumes featuring Chelsea Wolfe. The collection includes five scents (Shadow People, Doppelgänger, Ektoplasma, Spectral Grace, The Veil) designed to be worn, layered, and lived with across the season. Brand messaging emphasizes convergence of music and fragrance artistry.
- Warner Bros. PicturescoreCollaboration for 'THE BRIDE!' film starring Jessie Buckley, a radical reimagining of the Frankenstein myth by writer/director Maggie Gyllenhaal. Created 'Til Death solid perfume compact in blackened silver compact. Fragrance built from ingredients described as body parts: jasmine and rose for flesh, cedarwood for bone, frankincense for breath/spirit.
- Barneys New YorksecondaryHigh-end retail stockist carrying Heretic Parfum products in their department stores, positioning brand within prestige beauty offerings.
- ScentbirdminorScentbird featured Heretic fragrances in their Second Annual Digital Fragrance Awards (April 2026). Heretic fragrances honored among industry standouts. Podcast interview between Douglas Little and Scentbird founder Mariya Nurislamova.
- Goop (Gwyneth Paltrow)corePartnership to create 'This Smells Like My Vagina' botanical candle that went viral and sold out repeatedly. The candle sparked cultural conversation around female sexuality and empowerment. Gwyneth Paltrow discovered the brand through Goop's beauty editor and endorsed it, providing major brand visibility.
- Edward GoreysecondaryGothic gift guide collaboration featuring Edward Gorey x Heretic room sprays and products. Edward Gorey known for macabre, Edwardian aesthetic matching Heretic's gothic brand identity.
- Focus Features / Robert EggerssecondaryLimited edition fragrance inspired by the film 'Nosferatu' to coincide with Christmas 2024 release. Designed by perfumer Douglas Little to evoke the essence of a vampire. Partnership with Focus Features and director Robert Eggers.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Heretic Parfum competitors and assessment
Company assessmentEmerging players
- Commodity Fragrance: Independent unisex fragrance brand with discovery sets and a layering model. Comparable to Heretic in gender-neutral positioning, sampling-led customer acquisition, and indie D2C structure.
- Ellis Brooklyn: Independent clean fragrance brand built on naturally-derived formulations and ingredient transparency. Comparable to Heretic in the clean/natural positioning, indie scale, and D2C-led distribution.
- Imaginary Authors: Independent niche fragrance house organizing scents around literary/storytelling concepts. Comparable to Heretic's themed collection strategy (Ghosts, Nosferatu, Blood Series) and indie direct-to-consumer go-to-market.
Direct peers
- Le Labo: LVMH-owned niche perfumery founded on handcrafted, gender-neutral fragrances with cult status and a celebrity-heavy following. Closest comparable in positioning to Heretic: independent-style creative direction, premium price points, and a discovery/sample-led retail model.
- D.S. & Durga: Independent Brooklyn-based niche perfumery built on unusual botanical and conceptual fragrances with cult following. Closely comparable to Heretic in indie scale, natural-leaning formulations, and narrative-driven scent collections.
- Krigler: Heritage niche perfumery with a celebrity clientele and prestige positioning. Comparable to Heretic in the A-list endorsement model, handcrafted formulation ethos, and small-batch prestige pricing.
- Byredo: Puig-owned niche fragrance house built on unconventional, gender-neutral scents and storytelling-driven brand identity. Comparable to Heretic in its provocative naming, editorial positioning, and reliance on artistic collaborations.
- Aesop: L'Oréal-owned clean beauty brand emphasizing naturally-derived ingredients, botanical sourcing, and ingredient transparency. Comparable to Heretic on the clean-beauty value proposition, premium pricing, and selective distribution through high-end retail.
Broad incumbents
- Diptyque: LVMH-adjacent luxury fragrance and home scent brand built on artistic storytelling and a candle/perfume portfolio. Comparable to Heretic in the home-fragrance extension (candles, room sprays) and prestige editorial positioning, though at much larger scale.
- Maison Margiela 'Replica': L'Oréal-owned lifestyle fragrance line built around evocative, story-driven scent concepts. Comparable to Heretic in narrative-led product organization and discovery-set sampling, while operating at significantly broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Heretic Parfum social profiles
Digital presenceHeretic Parfum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heretic Parfum leadership team
Management profileNumber of profiles
Profiles1 record
Heretic Parfum funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heretic Parfum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heretic Parfum
What does Heretic Parfum do?
Heretic Parfum manufactures and sells handcrafted, naturally-derived fragrances (eau de parfums, rollerballs, and solid perfumes) blended in non-GMO organic sugarcane alcohol. The portfolio is organized into themed collections (Blood Series, Dirty Series, Nocturnal, Nosferatu, Ghosts, Rhubarb Thief) alongside supporting body care, candles and room sprays, discovery/sample sets, and limited-edition collaborations including the THC-infused 'Herbalist' developed with cannabis brand Drew Martin. Products are sold primarily direct-to-consumer online with additional wholesale and dispensary distribution.
Is Heretic Parfum a public or private company?
Heretic Parfum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heretic Parfum founded?
Heretic Parfum was founded in 2015. It employs 1 to 10 people.
Where is Heretic Parfum based?
Heretic Parfum is headquartered in Los Angeles, United States, in the North America region.
How does Heretic Parfum make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and cannabis Dispensary Sales.
Who are Heretic Parfum's main competitors?
Emerging players on record are Commodity Fragrance, Ellis Brooklyn and Imaginary Authors. Direct peers are Le Labo, D.S. & Durga, Krigler, Byredo and Aesop. Broad incumbents are Diptyque and Maison Margiela 'Replica'.
Does Heretic Parfum have an API?
No public API is recorded for Heretic Parfum.
What industry is Heretic Parfum in?
Heretic Parfum's product category is Niche Natural Fragrance. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 459991 and its SIC code is 2844.