Commodity, Inc.
Commodity is a digitally-native American fragrance brand offering unisex fine fragrances through a proprietary Scent Space projection system, sold via DTC e-commerce, Sephora, and a NYC flagship to conscious consumers and fragrance enthusiasts.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Commodity, Inc. does
Commodity, Inc. is a New York-based, digitally-native American perfumery founded in 2013 via Kickstarter. The company designs, manufactures, and sells unisex fine fragrances, skincare, and home offerings under the Commodity Fragrances brand. Its core product architecture is the proprietary Scent Space projection system, which offers each of approximately 11 fragrance families in three projection levels — Personal (subtle, skin-level), Expressive (balanced, noticeable), and Bold (room-filling) — while maintaining a consistent 15-25% Eau de Parfum concentration across all variants. All formulations are vegan, cruelty-free, Leaping Bunny certified, and Clean at Sephora compliant.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce through commodityfragrances.com (with regional UK and EU storefronts), wholesale distribution through Sephora stores across North America and the UK plus specialty retailers globally, and a flagship retail showroom at 113 Crosby Street in NYC opened in 2026. Customer acquisition is anchored by a product-led Discovery Kit model — sampling sets priced from $18 to $48 that include digital discount codes redeemable against full-size purchases, reducing purchase risk and driving conversion. Supporting the core business is an ecosystem of the Commodity.Circle tiered loyalty program (Member, Insider, VIP), the Commodity.TV docuseries, the Editions archive collection, and influencer-driven collaborations such as Milk Orchid co-created with Emma of Perfumerism.
Revenue is generated primarily through one-time direct fragrance sales and wholesale distribution, with loyalty points and referral incentives driving retention. Pricing spans $34-$155 for full-size 100ml bottles, $28-$48 for discovery kits, and curated gift sets from $45-$125. The company is privately held and led by Re-Founder and Creative Director Vicken Arslanian, with no disclosed institutional funding rounds beyond the original Kickstarter. Manufacturing is supported by fragrance supplier Symrise. Headcount is 51-100 employees.
Commodity, Inc. firmographics
Firmographics- Name
- Commodity, Inc.
- Legal name
- Commodity Inc.
- Website
- https://commodityfragrances.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Commodity is a digitally-native American fragrance brand offering unisex fine fragrances through a proprietary Scent Space projection system, sold via DTC e-commerce, Sephora, and a NYC flagship to conscious consumers and fragrance enthusiasts.
- Ownership category
- akta.pro rank
Commodity, Inc. industry classification
Industry- Product category
- Fine Fragrance
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Fragrance Gift Sets & Discovery Kits (CRABADAI), Natural & Clean Fragrance (CRABADAG), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)
Keywords
Where Commodity, Inc. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Commodity, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Direct Fragrance Sales: Primary revenue stream from selling fragrances directly to consumers through commodityfragrances.com. Products include full-size bottles (100ml, 30ml, 10ml), discovery kits, and gift sets. One-time purchase model with no subscription required.
- Loyalty Program Membership: Commodity.Circle rewards program generates revenue through increased customer retention and higher average order values from loyalty members who earn points and receive exclusive perks.
- Retail Distribution: Wholesale revenue through Sephora and specialty retailers globally. Products stocked include fan-favorites from the Scent Space collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exploration Kit - All 18 fragrance samples in 3 projections |
| Unit Pricing | Pay-as-you-go | Expressive Discovery Kit - 6 Expressive fragrance samples |
| Unit Pricing | Pay-as-you-go | Scent Space Trio Kits - 3 versions of one fragrance |
| Unit Pricing | Pay-as-you-go | Full-size Fragrances - 100ml bottles |
| Unit Pricing | Pay-as-you-go | Custom and Curated Gift Sets |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Commodity, Inc. product offering
Product offeringCore offering
Commodity designs, manufactures, and sells unisex Eau de Parfum fragrances organized around its proprietary Scent Space projection system, offering each scent in three projection levels (Personal, Expressive, Bold). The line is supported by Discovery Kits that allow customers to sample fragrances before committing to full-size purchases, with digital discount codes redeemable on full-size bottles. The brand distributes through its own e-commerce site, Sephora across North America and the UK, specialty retailers worldwide, and a flagship store in NYC.
Product overview
Commodity is a Modern, American Perfumery founded in 2013 that creates unisex fragrances available in three projection levels through its patented Scent Space system. The core product portfolio centers on the Scent Space Collection featuring eight signature scents (Milk, Gold, Juice, Book, Paper, Moss, Velvet, Ice(d)) plus Milk Orchid, each offered in Personal (-), Expressive, and Bold (+) versions ranging from $34-$155. Discovery is facilitated through various kit formats (Exploration Kit, Expressive/Personal/Bold Discovery Kits, Scent Space Trio Kits) priced from $18-$48, which include digital discount codes toward full-size purchases. The Editions Collection offers limited archive fragrances through bi-annual drops. Gift options include Custom Sets and Curated Sets. The ecosystem is supported by the Commodity.Circle loyalty program and Commodity.TV docuseries. All fragrances are Eau de Parfum (15-25% concentration), vegan, cruelty-free, and Leaping Bunny certified.
Differentiator
Problem solved
Functional benefit
Brands
- Commodity.Circle: The company's loyalty and rewards program offering early access to sales, exclusive perks, and points for purchases.
- Commodity.TV
- Editions
Products and services
- Scent Space Collection (Fragrances) Main fragrance line featuring unisex Eau de Parfum scents (Milk, Gold, Juice, Book, Paper, Moss, Velvet, Ice(d), Milk Orchid) each available in three projection levels — Personal (subtle), Expressive (balanced), Bold (room-filling) — at 15-25% concentration, sold in 100ml, 30ml, and 10ml sizes for $34-$155.
- Exploration Kit Discovery kit containing 18x 2ml spray samples of all six core scents (Milk, Gold, Juice, Book, Moss, Paper) across all three Scent Space projections, plus free 2ml samples of Milk Orchid Expressive and Ice(d) Expressive. Includes digital discount code redeemable on full-size purchases; priced at $48.
- Expressive Discovery Kit Discovery kit containing 6x 2ml spray samples of the six core scents in Expressive projection, plus free 2ml samples of Milk Orchid Expressive and Ice(d) Expressive. Includes digital discount code for full-size purchase; priced at $28.
- Personal Discovery Kit Discovery kit containing 6x 2ml spray samples of the six core scents in Personal projection for subtle, intimate wear; includes digital discount code redeemable on full-size purchases.
- Bold Discovery Kit Discovery kit containing 6x 2ml spray samples of the six core scents in Bold projection for room-filling presence; includes digital discount code redeemable on full-size purchases.
- Scent Space Trio Kits Discovery kits for individual scents (Juice, Gold, Book, Paper, Moss, Velvet, Ice(d)) each containing 3x 2ml spray samples of the same fragrance across all three Scent Space projections; includes $16 off full-size discount code; priced at $18.
- Editions Collection Limited collection of archive fragrances (Orris, Bergamot, Rain, Wool, Nectar, Magnolia, Gin, Mimosa, Whiskey, Bois) plus remastered versions and collaboration exclusives, available via bi-annual drops or at the NYC flagship store.
- Custom Sets Customizable gift sets allowing customers to choose specific fragrances, including the Custom 30ml Duo Set ($125) and Custom Travel Trio ($92).
Quantifiable outcome
- Milk Orchid sold out online and at Sephora in under 10 minutes, making it the brand's biggest launch to date
- +2 more outcomes
Companies that use Commodity, Inc.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Commodity, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Commodity, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Emma of PerfumerismflagshipCo-creation partnership with fragrance influencer Emma to develop Milk Orchid Expressive. Emma, known for her viral TikTok Milk Perfume Series and exploration of 50+ milk fragrances, partnered with Commodity to create her dream Milk fragrance. The limited-edition launch sold out in under 10 minutes, making it the brand's biggest launch to date. Now permanent member of Scent Space collection.
- SephoracoreRetail distribution partnership with Sephora stores across North America and UK. Sephora stocks fan-favorites from the Scent Space collection. Milk Orchid was available at Sephora during its initial sell-out launch.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Commodity, Inc. competitors and assessment
Company assessmentEmerging players
- Skylar: Clean, hypoallergenic fragrance brand sold primarily DTC and at Sephora. Comparable on clean, unisex positioning and digitally-native Sephora-distributed business model, though smaller in scale.
- DedCool: LA-based clean, vegan fragrance brand sold at Sephora and DTC. Comparable on clean, gender-neutral credentials and Sephora presence, but smaller and earlier-stage than Commodity.
Direct peers
- Phlur: Digitally-native clean fragrance brand (acquired by Puig) sold at Sephora and DTC. Comparable as a digitally-native, Sephora-distributed clean unisex brand targeting a similar conscious consumer.
- Byredo: Puig-owned modern niche fragrance house known for unisex scents, elevated branding, and DTC plus retail distribution. Comparable on positioning (modern, unisex prestige), distribution approach (Sephora + DTC), and brand storytelling.
- Ellis Brooklyn: Clean, vegan, unisex prestige fragrance brand sold at Sephora and DTC. Closely comparable in clean credentials, unisex positioning, Sephora distribution, and digitally-native growth profile.
- D.S. & Durga: Independent NYC-based unisex fragrance house with strong editorial positioning and DTC plus specialty retail distribution. Comparable on indie NYC origin, unisex positioning, and storytelling-led brand building.
- Maison Margiela 'Replica': L'Oréal-owned fragrance line built around thematic scent collections sold at Sephora. Directly comparable on unisex positioning, Sephora distribution, and discovery-driven storytelling.
- Le Labo: Estée Lauder-owned digitally-native prestige fragrance house sold at Sephora and through its own boutiques. Highly comparable as a unisex, ingredient-driven fine fragrance brand with strong DTC and retail prestige distribution.
Broad incumbents
- Aesop: L'Oréal-owned premium personal care brand with fragrances, skincare, and body care sold through its own boutiques and select retailers. Comparable on premium positioning, editorial brand building, and adjacent fragrance presence.
- Diptyque: Manzanita-owned luxury fragrance and candle house with strong DTC, own boutiques, and department-store distribution. Comparable on fragrance plus candle adjacency, premium positioning, and storytelling-led brand identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Commodity, Inc. social profiles
Digital presenceCommodity, Inc. compliance and trust
Trust signalCompliance2 records
Commodity, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commodity, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Commodity, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commodity, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commodity, Inc.
What does Commodity, Inc. do?
Commodity designs, manufactures, and sells unisex Eau de Parfum fragrances organized around its proprietary Scent Space projection system, offering each scent in three projection levels (Personal, Expressive, Bold). The line is supported by Discovery Kits that allow customers to sample fragrances before committing to full-size purchases, with digital discount codes redeemable on full-size bottles. The brand distributes through its own e-commerce site, Sephora across North America and the UK, specialty retailers worldwide, and a flagship store in NYC.
Is Commodity, Inc. a public or private company?
Commodity, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Commodity, Inc. founded?
Commodity, Inc. was founded in 2013. It employs 51 to 100 people.
Where is Commodity, Inc. based?
Commodity, Inc. is headquartered in New York, United States, in the North America region.
How does Commodity, Inc. make money?
Three revenue lines are on record. Direct Fragrance Sales are the primary driver. The others are loyalty Program Membership and retail Distribution.
Who are Commodity, Inc.'s main competitors?
Emerging players on record are Skylar and DedCool. Direct peers are Phlur, Byredo, Ellis Brooklyn, D.S. & Durga, Maison Margiela 'Replica' and Le Labo. Broad incumbents are Aesop and Diptyque.
Does Commodity, Inc. have an API?
No public API is recorded for Commodity, Inc..
What industry is Commodity, Inc. in?
Commodity, Inc.'s product category is Fine Fragrance. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAI, Fragrance Gift Sets & Discovery Kits. Its NAICS code is 45612 and its SIC code is 2844.