Slay Coffee
Slay Coffee is an Indian domestic specialty coffee retailer and café chain headquartered in Bangalore, serving urban consumers in Tier I and II cities with traceable, ethically sourced Indian-grown coffee through physical café locations.
- Company typePrivate
- Founded2018
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Slay Coffee does
Slay Coffee is an Indian domestic coffee retailer and café chain headquartered in Bangalore, founded in 2018. The company operates physical café retail stores targeting urban Indian consumers in Tier I and II cities, where rising disposable incomes and a cultural shift away from traditional tea consumption are driving demand for higher-quality specialty coffee. Slay Coffee works with Indian coffee growers to source and improve grading and processing standards, and competes in India's specialty coffee market alongside more established players such as Blue Tokai Coffee Roasters and Third Wave Coffee. The broader India Coffee Market is valued at USD 1.88 billion in 2024 and is projected to reach USD 2.64 billion by 2032 at a 4.3% CAGR.
The company's core technology is a QR code traceability system integrated into its supply chain through a partnership with TraceX, enabling consumers to verify product origins, authenticity, and ethical sourcing practices via simple in-store scans. This technology is positioned as a differentiator around transparency and consumer trust, though the underlying capability is sourced from a third-party provider rather than built in-house. Slay Coffee has no mobile app, no public API, and no AI/ML capabilities disclosed in its technology stack.
The business model is a consumer retail operation selling roasted coffee and café experiences through physical storefronts in India. The company has raised approximately $893,000 in disclosed funding across two seed rounds (2017 from Fireside Ventures and April 2021 from Rebel Foods), with no subsequent funding rounds documented. Rebel Foods, a major Indian cloud-kitchen operator, is the sole material venture investor. The company is presumed to be founder-owned and privately held, with no parent company, no institutional ownership beyond the seed investors, and no certifications, patents, or formal awards documented. The official Shopify storefront at slay.coffee is currently reported as unavailable, which is a material operational signal that warrants further investigation.
Slay Coffee firmographics
Firmographics- Name
- Slay Coffee
- Website
- https://slay.coffee
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Slay Coffee is an Indian domestic specialty coffee retailer and café chain headquartered in Bangalore, serving urban consumers in Tier I and II cities with traceable, ethically sourced Indian-grown coffee through physical café locations.
- Ownership category
- akta.pro rank
Slay Coffee industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Slay Coffee is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
Slay Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Distribution channels1 record
Slay Coffee product offering
Product offeringCore offering
Slay Coffee is a domestic Indian coffee brand and café chain that sells roasted coffee products to urban consumers. The company sources higher-quality beans from Indian growers with improved grading and processing standards, and integrates QR code traceability technology into its supply chain so consumers can verify product origins, authenticity, and ethical sourcing practices.
Product overview
Slay Coffee is a single-brand coffee offering operating in India's domestic coffee market. The company specializes in serving higher-quality, specialty coffee and has contributed to the broader trend of Indian coffee companies improving bean grading and processing standards. As part of India's specialty coffee ecosystem, Slay Coffee operates in a market valued at USD 1.88 billion in 2024, with the broader India Coffee Market projected to reach USD 2.64 billion by 2032.
Differentiator
Problem solved
Functional benefit
Products and services
- Slay Coffee (roasted coffee products and café service) Slay Coffee is a domestic Indian coffee brand and café chain that sells higher-quality, specialty roasted coffee products to urban Indian consumers. The brand emphasizes higher-quality beans sourced from Indian growers with improved grading and processing standards, and operates within India's growing specialty coffee segment.
Quantifiable outcome
- India's coffee exports approaching USD 2,058.06 million in 2025
Companies that use Slay Coffee
Customer profileSegments1 record
Ideal customer profiles1 record
Slay Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Slay Coffee partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Slay Coffee competitors and assessment
Company assessmentEmerging players
- Rage Coffee: Indian functional coffee brand with a presence in retail and online channels targeting younger urban consumers. Shares the premium, innovation-oriented positioning focused on India's specialty coffee growth narrative.
- Sleepy Owl Coffee: Indian direct-to-consumer specialty coffee brand offering cold brew and roasted beans. Comparable as an emerging Indian coffee brand focused on premium quality and modern urban consumers, though primarily digital-first rather than café-led.
Direct peers
- Blue Tokai Coffee Roasters: India's leading specialty coffee roaster and café chain, directly comparable to Slay Coffee in targeting urban Indian consumers with premium, transparently-sourced Indian coffee beans through both retail and café channels.
- Third Wave Coffee: Indian specialty coffee chain operating cafés and roasteries, with a similar premium positioning and focus on improving Indian coffee quality. Direct competitor in the same Tier I/II city café market.
Broad incumbents
- Starbucks India (Tata Starbucks): Joint venture between Tata and Starbucks operating premium coffee stores across India. Competes for the same urban, premium-segment coffee consumer that Slay Coffee targets, with much greater brand and capital resources.
- Cafe Coffee Day: The largest domestic coffee chain in India with hundreds of outlets, offering both mass-market and specialty coffee. Comparable as a broad incumbent shaping India's café culture, though positioned at a lower price point than Slay Coffee.
- Barista Coffee Company: Established Indian café chain offering specialty coffee across multiple cities. Comparable as a broader incumbent in the Indian café space, though historically more mid-market than Slay Coffee's premium positioning.
Regional players
- Lavazza India: Italian coffee brand with India-focused retail and HoReCa distribution. Comparable as a premium coffee brand operating in India, competing for similar consumer occasions though with a different brand heritage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Slay Coffee social profiles
Digital presenceSlay Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slay Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Slay Coffee funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slay Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slay Coffee
What does Slay Coffee do?
Slay Coffee is a domestic Indian coffee brand and café chain that sells roasted coffee products to urban consumers. The company sources higher-quality beans from Indian growers with improved grading and processing standards, and integrates QR code traceability technology into its supply chain so consumers can verify product origins, authenticity, and ethical sourcing practices.
Is Slay Coffee a public or private company?
Slay Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Slay Coffee founded?
Slay Coffee was founded in 2018. It employs 101 to 250 people.
Where is Slay Coffee based?
Slay Coffee is headquartered in Bangalore, India, in the Asia region.
Who are Slay Coffee's main competitors?
Emerging players on record are Rage Coffee and Sleepy Owl Coffee. Direct peers are Blue Tokai Coffee Roasters and Third Wave Coffee. Broad incumbents are Starbucks India (Tata Starbucks), Cafe Coffee Day and Barista Coffee Company. Lavazza India is listed as a regional player.
Does Slay Coffee have an API?
No public API is recorded for Slay Coffee.
What industry is Slay Coffee in?
Slay Coffee's product category is Specialty Coffee Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 5812.