MYFARM

Name

MYFARM

Legal name

株式会社マイファーム (Kabushiki Kaisha Maifamu)

Website

https://myfarm.co.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Agricultural Services

NAICS

Vegetable and Melon Farming (1112), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Experience farm services
• Agricultural education
• Farmland consulting
• Organic cultivation
• Agricultural placement services

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. 体験農園事業 (Experience Farm Services): Annual membership fees for garden plot rentals at experience farms nationwide. Participants pay for access to plots with tools, soil preparation, and advisory support included. Over 120 locations across Japan.
2. 農業教育事業 (Agricultural Education): Tuition fees for weekend agricultural school (AIC) and full-time agricultural schools in Tamba and Minami-Soma. Weekend school operates year-round with practical and classroom components.
3. EC販売事業 (E-commerce Sales): Direct sales of agricultural products including Ochanowa Japanese tea brand, Durian Mania, and fresh produce through Coop MyFarm platform and Yacchaba Club membership service.
4. 企業・自治体向けサービス (Corporate & Government Services): Consulting fees for agricultural business support, farmland utilization consulting, agricultural school operation contracts with local governments, and collaborative project fees.
5. 有料職業紹介事業 (Fee-based Employment Placement): Placement services connecting agricultural workers with farming opportunities, operating under official employment agency license.
6. Funding: Received ¥600 million in funding in June 2024, supporting multi-segment operations including agricultural experience, wholesale markets, and regional revitalization consulting.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

MYFARM operates Japan's largest network of experience farms (体験農園マイファーム) with over 120 urban-accessible garden plots for organic vegetable cultivation under annual membership, alongside weekend agricultural schools (アグリイノベーション大学校/AIC) and full-time public-private agricultural schools (Tamba, Minami-Soma). The company also runs an online farmland matching platform (Hatamusubi), e-commerce brands for agricultural products (Coop MyFarm, Ochanowa tea, Durian Mania), employment placement services for the agricultural sector, and consulting services for corporations and local governments on farmland utilization and regional revitalization.

Product overview

MYFARM operates a diversified portfolio of agricultural services centered on the concept of '自産自消' (self-production self-consumption). The core offerings include: (1) 体験農園マイファーム, a network of over 120 rental farms nationwide; (2) アグリイノベーション大学校, a weekend agricultural school with training farms across multiple prefectures; (3) ハタムスビ, an online farmland matching platform; and (4) コープマイファーム, a producer directory and e-commerce service. Additional products include みらい農業学校 and 農（みのり）の学校 (full-time agricultural schools), Ochanowa and ドリアンマニア (specialty food brands), 笠間クラインガルテン (stay-type rental farms), and enterprise/government consulting services. The portfolio spans consumer-facing体验農園 and education programs through to B2B agricultural consulting, employment placement, and farmland management services.

Differentiator

Problem solved

Functional benefit

Products and services

• 体験農園マイファーム (Experience Farm MyFarm) Rental farm network offering organic pesticide-free vegetable cultivation experiences with annual memberships. Operates over 120 gardens nationwide accessible from urban areas, with tools and soil preparation included and no equipment preparation required. Targets urban individuals and families seeking to experience farming.
• アグリイノベーション大学校 (AIC - Agricultural Innovation University) Weekend agricultural school for working adults offering practical farming techniques and agricultural business management education. Has training farms in Chiba, Saitama, Yokohama, Kyoto, Osaka, and Hokkaido. Targets working professionals seeking to learn agriculture while continuing their careers.
• ハタムスビ (Hatamusubi) Online platform matching people who want to rent farmland with those offering land. Features monthly vegetable growing plans, storage boxes, video tutorials, chat consultation, and community classes. Monthly subscription available. Targets urban residents and farmland owners seeking to utilize idle land.
• コープマイファーム (Coop MyFarm) Producer directory connecting consumers with farmers who grow products with care. Supports sales and PR for producers and enables self-production self-consumption through food connections. Includes Yacchaba Club membership mail-order service with fresh seafood and agricultural products. Targets health-conscious consumers seeking locally produced food.
• Ochanowa Sustainable Japanese tea brand offering domestically produced organic tea products, including organic sencha (80g pack at 980 yen) from Aikawa Town, Kanagawa Prefecture. Targets sustainable food consumers.
• ドリアンマニア (Durian Mania) Malaysian premium durian production and sales brand, expanding the possibilities of agriculture. Targets consumers seeking premium tropical agricultural products.
• みらい農業学校 (Mirai Agricultural School) Full-time agricultural school in Minami-Soma City, Fukushima Prefecture, operated jointly with the city government as a public-private partnership. Specializes in employment-based farming (雇用就農) with a one-year practical curriculum. Targets aspiring farmers seeking employment in agriculture.
• 丹波市立 農（みのり）の学校 (Tamba Municipal Agri School) Full-time organic agriculture school operated under public-private partnership with Tamba City, Hyogo Prefecture since 2019. Combines sustainable organic farming with ICT and data-driven next-generation agricultural management. 20-student capacity with 1,216-hour curriculum. Targets aspiring organic farmers.
• 笠間クラインガルテン (Kasama Kleingarten) Stay-type rental farm with log cabin accommodations in Kasama City, Ibaraki Prefecture. Features 50 accommodation plots, 50 day-use plots, farm shop, restaurant, and trailer houses. Targets urban residents seeking countryside getaways with farming activities.
• 札幌静修高校 通信制課程「アグリコース」(Sapporo Seishu Agri Course) Japan's first high school correspondence course with an agricultural program, operated by Sapporo Seishu High School with farming practice sites at five locations nationwide including Tokyo, Osaka, Kyoto, Hyogo, and Fukuoka. Targets high school students seeking agricultural education alongside correspondence schooling.
• 農地活用サービス (Farmland Utilization Consulting) Agricultural land utilization consulting service helping landowners convert land into experience farms through assessment, planning, and full operational support. Targets farmland owners and corporations with idle agricultural land.
• 有料職業紹介事業 (Fee-based Employment Placement)

Quantifiable outcome

• Over 120 experience farm locations providing organic farming access across Japan
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 東京建物株式会社 (Tokyo Tatemono)coreStrategic or Co-development Partner · 5 August 2021Business partnership established for regional revitalization through agricultural initiatives. Tokyo Tatemono collaborates with MyFarm on agricultural community development projects.
• 小田急小田急大都市線株式会社 (Odakyu Line)coreStrategic or Co-development Partner · 1 August 2019Introduction of Hatamusubi service at Hashinotani Housing complex in Zama City. Monthly garden rental service with colorful BOX storage units, video guidance, and advisor support. Annual Hoshinotani Market events connect residents and local community.
• プランティオ株式会社 (Planteo Inc.)coreTechnology or Integration · 1 August 2018Capital and business partnership for IoT-enabled community farm services. Combines Planteo's sensor and communication technology with MyFarm's rental garden expertise to create smart urban farming spaces like Sustina Park in Ebisu.
• 丹波市 (Tanba City)coreStrategic or Co-development PartnerPublic-private partnership for full-time organic agricultural school operation. MyFarm serves as designated management operator for Tamba Municipal Agri School since 2019, first such arrangement nationwide.
• 南相馬市 (Minami-Soma City)coreStrategic or Co-development PartnerPublic-private partnership for Mirai Agricultural School opened April 2024. MyFarm operates full-time agricultural school for employment-focused farming training in disaster-affected region.
• Ka'u High School (ハワイ)minorStrategic or Co-development PartnerHawaii project supporting agricultural education at Ka'u High School in Hawaii Island. Global Learning Lab program helps address local food self-sufficiency and abandoned farmland issues through agricultural education.
• JA・自治体・法人企業 (JA/Local Governments/Corporations)coreStrategic or Co-development PartnerExpanding network of partnerships with agricultural cooperatives, local governments, and corporations for farmland utilization, regional revitalization, and agricultural talent development programs.
• 大阪キャリナリー製菓調理専門学校/滋慶学園minorStrategic or Co-development PartnerCollaboration providing vegetable cultivation classes at culinary school with dedicated training farm. Students learn farming skills as part of culinary education, enhancing understanding of ingredients from production.
• テトテヲ株式会社 (Teto Tewo)minorStrategic or Co-development PartnerPartnership with company producing eggs, vegetables, and operating cafe restaurant in Fukui Prefecture. Products sold through Yacchaba Club, and mutual collaboration includes internship visits.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Spread Co., Ltd. Japanese agritech company operating large-scale vertical farming operations and supplying retailers with branded produce. Comparable to MyFarm as a Japanese-domiciled agricultural technology company addressing Japan's food system challenges with differentiated production and consumer-facing models.

Broad incumbents

• Plenty Unlimited Inc. US-based vertical farming company using indoor growing technology to produce leafy greens at scale. Comparable to MyFarm as a tech-enabled agriculture company serving consumer demand for locally grown produce, though focused on industrial indoor production rather than experience/education.
• AeroFarms: US-based indoor vertical farming company operating large facilities with proprietary aeroponic technology. Comparable as an agritech player addressing sustainable food production, though focused on production scale rather than experience farms and education.
• Bowery Farming: US-based indoor farming company producing leafy greens and herbs using controlled environment agriculture. Comparable as a tech-enabled agriculture business serving consumer demand for traceable, locally grown produce.
• Infarm: Germany-based urban farming company operating in-store vertical farms at grocery retailers. Comparable as an agricultural technology business bridging consumer demand with urban production, though primarily through retail partnership models.
• Indigo Ag: US-based agritech company combining microbial seed treatments, digital agronomy, and grain market platforms. Comparable as a multi-segment agricultural technology company spanning production support and farmer services, though operating at much larger scale.

Emerging players

• Sagri Co., Ltd. Japanese agriculture-focused AI/tech startup developing satellite and AI-based farming analytics and farmland matching. Comparable to MyFarm's Hatamusubi service as a Japanese agritech addressing farmland utilization challenges with technology.

Others

• Granular (Corteva): US-based farm management software business (acquired by Corteva) providing farm ERP and analytics to row-crop operations. Comparable to MyFarm as an enabling software/services layer for agriculture, though focused on row-crop farmers rather than experience/education.
• Taranis: Israel-based precision agriculture company offering aerial imaging and AI-driven crop intelligence. Comparable to MyFarm as a technology enabler in agriculture, focused on production rather than consumer-facing experience.
• CropX Technologies: Israel-based agricultural analytics company providing soil sensing and farm management decision support. Comparable to MyFarm's data-driven farming education as a software/IoT enabler for agriculture, though focused on production optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myfarmtweet
• YouTubeyoutube.com/channel/UCWnnDWudmJ3YG6ifdhEf3iw
• Facebookfacebook.com/myfarm.kyoto
• Instagraminstagram.com/myfarm_photo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYFARM