Harry Brompton's Ice Tea
Harry Brompton's Ice Tea is a London-based premium iced tea brand selling Kenyan black tea infused with real fruit juice in three flavors and two sizes via its Shopify subscription storefront and major UK retailers including Tesco, Sainsbury's, Co-op, and Waitrose.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Harry Brompton's Ice Tea does
Harry Brompton's Ice Tea is a London-based, privately held packaged beverage brand founded in 2012 that produces premium iced tea made from Kenyan black tea leaves grown in the Great Rift Valley, brewed using a traditional pot-brewing method and infused with real fruit juice (Italian peaches, lemons, limes, strawberries, raspberries, blackcurrant). The company markets three core flavors — Peach, Lemon & Lime, and Summer Berries — sold in two formats: a 12-pack of 500ml bottles and a 6-pack of 1.25L bottles, positioned as low-calorie (35-70 calories per serving), vegan, gluten-free, and packaged in lightweight 100% recyclable, BPA-free bottles.
The business operates a hybrid distribution model combining direct-to-consumer e-commerce through a Shopify storefront — which offers one-time purchases plus a 'Subscribe & Save' subscription at 15% off with flexible 2-week, 1-month, or 2-month delivery cadence and free shipping over £30 — with wholesale distribution through four major UK grocery chains (Sainsbury's, Tesco, Co-op, Waitrose), Amazon UK, and Virgin Atlantic onboard service. Pricing is set at £14.99 for the 12x500ml case and £13.99 for the 6x1.25L case.
The company was founded by Ian O'Donohue, has remained small with 1-10 employees, and has operated largely bootstrapped since inception, raising a small early round in 2016 (~$431K) before securing its first material institutional growth capital in April 2025 from Traditum Private Equity (~£2.1M / ~$2.67M). Ownership remains founder-controlled with no disclosed parent company, and operations are confined to the United Kingdom with no disclosed international distribution or own manufacturing assets.
Harry Brompton's Ice Tea firmographics
Firmographics- Name
- Harry Brompton's Ice Tea
- Legal name
- Harry Brompton's
- Website
- https://harrybromptons.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Harry Brompton's Ice Tea is a London-based premium iced tea brand selling Kenyan black tea infused with real fruit juice in three flavors and two sizes via its Shopify subscription storefront and major UK retailers including Tesco, Sainsbury's, Co-op, and Waitrose.
- Ownership category
- akta.pro rank
Harry Brompton's Ice Tea industry classification
Industry- Product category
- Ready-to-Drink Iced Tea
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industry
- Tea Blending & Flavoring (AFAFADAG)
Keywords
Where Harry Brompton's Ice Tea is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Harry Brompton's Ice Tea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through its Shopify e-commerce storefront, offering both one-time purchases and subscription options with 15% savings. Products include 12x500ml multipacks and 6x1.25L bottle options.
- Retail Distribution: Products are sold through major UK retailers including Sainsbury's, Co-op, Tesco, Waitrose, and Amazon, generating revenue through wholesale distribution agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 12 x 500ml Bottles - One-time Purchase |
| Subscription | Monthly | 12 x 500ml Bottles - Subscription |
| Unit Pricing | Pay-as-you-go | 6 x 1.25L Bottles - One-time Purchase |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Harry Brompton's Ice Tea product offering
Product offeringCore offering
Harry Brompton's produces and sells premium bottled British iced tea brewed from Kenyan Black Tea leaves grown in the Great Rift Valley, infused with real fruit juice (Italian peaches, lemons, limes, strawberries, raspberries, and blackcurrant). The portfolio spans three flavours (Peach, Lemon & Lime, Summer Berries) in two pack formats — 12x500ml and 6x1.25L — sold direct-to-consumer via a Shopify webshop with subscription options and through major UK grocery retailers and Virgin Atlantic.
Product overview
Harry Brompton's Ice Tea is a direct-to-consumer and retail iced tea brand offering a portfolio of three flavored iced tea products: Peach, Lemon & Lime, and Summer Berries. Each flavor is available in two formats: a 12-pack of 500ml bottles (subscription option at £14.99 with 15% subscriber discount) and a 6-pack of 1.25L bottles (one-time purchase at £13.99). All products are made with Kenyan Black Tea Leaves ethically sourced from the Great Rift Valley, infused with real fruit juice. The beverages are positioned as low-calorie, naturally made, vegan, and gluten-free options. Packaging is lightweight, 100% recyclable, and BPA-free. Products are sold through the company's Shopify-powered webshop with subscription options, and distributed through major UK retailers including Sainsbury's, Tesco, Co-op, Waitrose, and Amazon, as well as Virgin Atlantic.
Differentiator
Problem solved
Functional benefit
Products and services
- Harry Brompton's Peach Iced Tea 12 x 500ml
Quantifiable outcome
- Only 35 calories per 250ml serving (Lemon & Lime)
- +2 more outcomes
Companies that use Harry Brompton's Ice Tea
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Harry Brompton's Ice Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Harry Brompton's Ice Tea partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sainsbury'scoreSainsbury's is one of the major UK supermarket chains stocking Harry Brompton's iced tea products, providing significant retail distribution and visibility for the brand in the British grocery market.
- Co-opcoreCo-op (The Co-operative Food) is a UK convenience supermarket chain that stocks Harry Brompton's iced tea products, providing accessible retail presence across their store network.
- TescocoreTesco is one of the largest UK supermarket chains featuring Harry Brompton's iced tea products, offering wide national distribution coverage.
- WaitrosecoreWaitrose is a UK premium supermarket chain (part of John Lewis Partnership) that stocks Harry Brompton's iced tea products, positioning the brand in the premium grocery segment.
- Amazon UKminorAmazon UK serves as an online marketplace stockist for Harry Brompton's products, enabling e-commerce distribution alongside physical retail channels.
- Virgin AtlanticcoreVirgin Atlantic serves Harry Brompton's iced tea to passengers on flights, providing the brand with exposure to air travelers and reinforcing its positioning as a premium, refreshing beverage for any occasion.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Harry Brompton's Ice Tea competitors and assessment
Company assessmentDirect peers
- Teapigs: UK-based premium tea brand selling loose-leaf and iced tea products through retail and DTC; directly comparable as a British premium-positioned tea company with a similar target consumer and omnichannel UK footprint.
- Pure Leaf (Unilever): Major global RTD iced tea brand owned by Unilever; competes head-to-head with Harry Brompton's in UK grocery RTD iced tea fixtures, making it the most direct large-scale competitor for premium-leaning iced tea SKUs.
- Twinings Cold Brew / Iced: UK heritage tea brand with an RTD/cold-brew iced tea range sold through major grocers; comparable as a premium-positioned British tea house extending into the same RTD iced tea category Harry Brompton's plays in.
- Republic of Tea: Premium specialty tea brand selling teas, RTDs, and related blends through DTC and retail; comparable as a small-scale premium tea merchant with a similar ingredient-led, better-for-you value proposition.
- Fever-Tree Mixers: UK-founded premium mixer/drinks brand scaling from a niche into mainstream grocery and global markets; offers a clear peer benchmark for premium-positioned, independently-sourced British beverage brand economics and growth trajectory.
- Clipper Tea (Wessanen UK): UK-based ethical, fair-trade tea brand with green-credentials narrative overlapping Harry Brompton's sustainability story; similar broadline tea portfolio and major UK grocery distribution.
Broad incumbents
- Lipton Iced Tea (Unilever/PepsiCo JV): Global mass-market RTD iced tea brand and category leader; competes in the same UK grocery aisles as Harry Brompton's and represents the volume baseline that any premium RTD tea brand must differentiate against.
- Innocent Drinks: UK-based, Coca-Cola-owned premium chilled juice and smoothie brand with overlapping better-for-you positioning and identical UK grocery footprint (Tesco, Sainsbury's, Waitrose); relevant comparison for premium UK chilled-beverage brand-building and DTC/retail mix.
Emerging players
- T2 Tea: Premium specialty tea retailer/brand with iced tea offerings and a strong experience-led positioning; relevant as a comparable premium tea challenger scaling through retail and DTC channels.
- Nice Brew Co: UK-based premium iced tea challenger brand sold in grocery and DTC; competes in the same niche as Harry Brompton's and is a highly analogous emerging peer in the UK premium RTD tea category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Harry Brompton's Ice Tea social profiles
Digital presenceHarry Brompton's Ice Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harry Brompton's Ice Tea leadership team
Management profileNumber of profiles
Profiles1 record
Harry Brompton's Ice Tea funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harry Brompton's Ice Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harry Brompton's Ice Tea
What does Harry Brompton's Ice Tea do?
Harry Brompton's produces and sells premium bottled British iced tea brewed from Kenyan Black Tea leaves grown in the Great Rift Valley, infused with real fruit juice (Italian peaches, lemons, limes, strawberries, raspberries, and blackcurrant). The portfolio spans three flavours (Peach, Lemon & Lime, Summer Berries) in two pack formats — 12x500ml and 6x1.25L — sold direct-to-consumer via a Shopify webshop with subscription options and through major UK grocery retailers and Virgin Atlantic.
Is Harry Brompton's Ice Tea a public or private company?
Harry Brompton's Ice Tea is a private company. It is classified as private equity controlled and is currently operating.
When was Harry Brompton's Ice Tea founded?
Harry Brompton's Ice Tea was founded in 2012. It employs 1 to 10 people.
Where is Harry Brompton's Ice Tea based?
Harry Brompton's Ice Tea is headquartered in London, United Kingdom, in the Europe region.
How does Harry Brompton's Ice Tea make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Harry Brompton's Ice Tea's main competitors?
Direct peers on record are Teapigs, Pure Leaf (Unilever), Twinings Cold Brew / Iced, Republic of Tea, Fever-Tree Mixers and Clipper Tea (Wessanen UK). Broad incumbents are Lipton Iced Tea (Unilever/PepsiCo JV) and Innocent Drinks. Emerging players are T2 Tea and Nice Brew Co.
Does Harry Brompton's Ice Tea have an API?
No public API is recorded for Harry Brompton's Ice Tea.
What industry is Harry Brompton's Ice Tea in?
Harry Brompton's Ice Tea's product category is Ready-to-Drink Iced Tea. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2080.