What Innocent Drinks does

Innocent Drinks is a London-headquartered European beverage company founded in 1999 by three co-founders (Rich, Adam, and Jon). The company produces a portfolio of fruit and vegetable-based drinks including smoothies (2–4g fibre per 250ml serving), super smoothies, juices, juice plus vitamins, kids' drinks, coconut water, shots, juicy water, and juicy water with bubbles. Operations span 11 European markets — the UK, Ireland, the Netherlands, France, Belgium, Italy, Spain, Germany, Austria, and the Nordics — with approximately 1,000 employees across Europe and over 350 based at the Fruit Towers headquarters in Ladbroke Grove, London. The company has been 90%-owned by The Coca-Cola Company since 2013, when Coca-Cola completed its full acquisition after initially taking a 20% stake in 2009; Innocent operates independently within the group, retaining its brand identity and B Corp values (certified since 2018).

The company's technology and operations are anchored by fruit and vegetable processing and blending capability, with a sustainability-led manufacturing footprint built around The Blender, an all-electric factory in Rotterdam powered by solar panels and renewable energy. Upstream, Innocent aligns to the SAI Platform's Farm Sustainability Assessment and operates a Farmer Innovation Fund (up to £1 million disbursed in 2024) to support regenerative agriculture. Downstream, packaging is composed of 50% recycled and 15% plant-based plastic, with a stated commitment to 100% recyclable or renewable packaging by 2030, and the company is a founding member of the UK Plastics Pact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment.

Innocent's business model is predominantly retail-led, distributing through European supermarkets and grocery multiples across its 11 markets, supplemented by direct-to-consumer sales via innocentdrinks.co.uk. Pricing is not publicly disclosed and revenue is generated through one-time product sales of branded beverages. The customer base is fragmented end-consumer demand spanning health-conscious adults and families, with no enterprise customers disclosed. In 2024 the company reported an operating profit of £13 million — its first profit since 2020 — and has donated £17 million to charitable causes since founding, including £3 million for Age UK via the Big Knit campaign. Leadership is headed by CEO Douglas Lamont.

Name

Innocent Drinks

Legal name

Fresh Trading Limited

Website

https://innocentdrinks.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Innocent Drinks is a London-based European beverage company producing fruit and vegetable smoothies, juices, kids' drinks, coconut water, and related healthy drinks. It sells through European supermarket retail and direct-to-consumer channels across 11 markets, operating independently as a 90%-owned subsidiary of The Coca-Cola Company.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Baby Drinks (Juices, Waters, Electrolyte/Oral Rehydration Solutions) (CRADAEAH), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Fruit smoothies
• Fruit juices
• Healthy beverages
• Coconut water
• Kids drinks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Product Sales: Revenue generated from the sale of smoothies, juices, kids drinks, coconut water, and other fruit and vegetable-based beverages through retail and direct-to-consumer channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Innocent Drinks produces and sells a portfolio of fruit and vegetable-based beverages including smoothies, juices, kids' drinks, coconut water, and shots. Products are made from real crushed fruit and vegetables, providing fibre and vitamins, and are sold primarily through supermarkets across Europe as well as through a direct-to-consumer website.

Product overview

Innocent Drinks is a European healthy drinks company offering a portfolio of fruit and vegetable-based beverages. The product line includes core offerings such as Smoothies (made from whole crushed fruit with 2-4g fibre per serving), Super Smoothies, Creamy Smoothies (dessert-style launched 2026), Juices, Juice + Vitamins, Shots, Kids' Drinks, Coconut Water, Juicy Water, and Juicy Water with Bubbles. The company was founded in 1999 and is now majority-owned by Coca-Cola (90%), while operating independently with a focus on health, sustainability, and B Corp values.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoothies Fruit and vegetable smoothies made from real crushed fruit, providing 2-4g of fibre per 250ml serving. The core product line that started the business, targeted at health-conscious consumers.
• Super Smoothies

Quantifiable outcome

• 228,146 tonnes carbon footprint in 2022
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Farmer Innovation Fund recipientscoreStrategic or Co-development Partner · 1 January 2021Annual fund supporting farmers with up to £1 million in 2024 to help transition to regenerative farming practices that improve soil health, water resources, biodiversity and climate.
• SAI Platform (Farm Sustainability Assessment)coreStrategic or Co-development PartnerInnocent aligns to the Sustainable Agriculture Initiative Platform's Farm Sustainability Assessment tool, covering sustainability standards for their supply chain.
• UK Plastics PactcoreStrategic or Co-development PartnerFounding member of the UK Plastics Pact, working towards circular economy goals for plastic packaging.
• New Plastics Economy Global CommitmentcoreStrategic or Co-development PartnerFounding signatory of the Ellen MacArthur Foundation's New Plastics Economy Global Commitment.
• Neighbourly (UK)minorStrategic or Co-development PartnerPartnership with fellow B Corp Neighbourly to redistribute surplus drinks to local charities and food banks in the UK.
• Phenix (France)minorStrategic or Co-development PartnerPartnership with Phenix to redistribute surplus drinks to local charities and food banks in France.
• Tafel Deutschland (Germany)minorStrategic or Co-development PartnerPartnership with Tafel Deutschland to redistribute surplus drinks to local charities and food banks in Germany.
• Big ZuuminorGTM or Marketing PartnerPartnership with rapper, foodie and wellness advocate Big Zuu to champion the benefits of fruit and veg in the morning through the 'Start the Day Right' campaign.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• A.G. Barr: A.G. Barr is a UK soft drinks incumbent (Irn-Bru, Rubicon, Funkin) with national grocery distribution and chilled portfolio ambitions. It represents an adjacent incumbent that competes for retailer relationships and health-adjacent beverage occasions.
• Britvic: Britvic is a major UK and European soft drinks manufacturer (PepsiCo bottler, J2O, Robinsons) with overlapping grocery distribution and chilled beverage capabilities. It is a broader portfolio incumbent that competes for the same shelf, occasions, and retailer relationships as Innocent.
• The Coca-Cola Company: Coca-Cola is Innocent's 90% owner and also the parent of competing juice and smoothie brands (e.g., Simply, Minute Maid) globally. As a parent/incumbent, it sets the strategic context for Innocent's European positioning and resource allocation.
• PepsiCo: PepsiCo owns Naked Juice and Tropicana, making it Innocent's principal global CPG competitor in smoothies and juices. It competes through both branded portfolio and retailer private-label supply across the same European retailers that stock Innocent.

Emerging players

• Huel: Huel is a UK-based functional nutrition brand with a comparable health-conscious, sustainability-led consumer proposition and growing D2C plus retail footprint. It is an emerging player expanding into the ready-to-drink beverage occasion, directly adjacent to Innocent's smoothie/juice/shots portfolio.
• Suja Life: Suja is a US-based cold-pressed juice and functional beverage brand with overlapping health-conscious positioning. It represents an emerging player pushing into functional and refrigerated beverages that compete for the same modern health shopper.
• Pressed Juicery: Pressed Juicery is a US cold-pressed juice and plant-based beverage chain with comparable premium, health-forward positioning. It is an emerging player signaling where premium juice/smoothie retail is heading and a potential future category entrant into Europe.

Direct peers

• Tropicana: PepsiCo-owned Tropicana is the leading branded fruit juice competitor to Innocent's juice portfolio across European retail. Both compete for chilled juice shelf space and the same health-conscious breakfast occasion.
• Naked Juice: Owned by PepsiCo, Naked Juice is one of the closest direct competitors to Innocent in the chilled smoothies and juice blends category, with overlapping target customers (health-conscious consumers) and similar supermarket distribution across the US and selected European markets.
• Vita Coco: Vita Coco is the global category leader in branded coconut water and directly overlaps with Innocent's coconut water SKU in European retail, competing on similar hydration and natural positioning with health-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/innocent.drinks
• Instagraminstagram.com/innocent/?hl=en
• TikToktiktok.com/@innocentdrinks
• Xx.com/innocentdrinks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innocent Drinks