Ayima
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Ayima firmographics
Firmographics- Name
- Ayima
- Legal name
- Ayima UK Ltd
- Website
- https://ayimagroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Ayima industry classification
Industry- Product category
- Enterprise SEO Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)
Keywords
Where Ayima is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ayima business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- SEO Consulting Services: Professional consulting services for enterprise SEO including technical audits, strategic roadmaps, content strategy, SEO training, performance tracking, competitive analysis, site migrations, and AI search optimization. Operates as a consultancy model with senior expert involvement on every project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise SEO consulting engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ayima product offering
Product offeringCore offering
Ayima is an enterprise SEO consultancy that delivers strategic, technical, and content-led search programs to large organizations with complex digital ecosystems. Its offering is built around senior-expert-led consulting engagements covering technical SEO audits, competitive intelligence, site migrations, and AI/ChatGPT search optimization, supported by an in-house AI Co-Pilot (Ayima AI) and proprietary Hreflang generation software.
Product overview
Ayima is an enterprise SEO consulting firm operating as a management consultancy rather than a marketing agency. The company offers a unified service portfolio anchored by Ayima AI, an AI-powered Co-Pilot that delivers SEO diagnostics and recommendations. The core consulting services include Enterprise SEO (Technical SEO Audits, Roadmap, Content Strategy, Training, Performance Tracking), Competitive SEO (Competitor Intelligence, Gap Analysis, Link Building, SERP Dominance, Revenue Growth), Site Migrations, and SEO for AI (ChatGPT Optimization, AI Search Visibility, Knowledge Graph, Citation Building, AI Content Generation). The company was founded in 2007 and operates globally from offices in London and New York.
Differentiator
Problem solved
Functional benefit
Brands
- Ayima AI: AI Co-Pilot designed for technical SEO professionals and teams; delivers precise diagnostics, optimization recommendations, and strategies for fixing crawl errors, uncovering keyword opportunities, improving site speed, and auditing backlinks.
Products and services
- Ayima AI AI Co-Pilot product for technical SEO professionals and teams; users ask questions about site performance and receive diagnostics, optimization recommendations, and strategies from Ayima's internal knowledge base.
- Enterprise SEO Consulting Strategic SEO programs for large-scale organizations, including technical SEO audits, company-wide roadmaps, content strategy, SEO training programs, and performance tracking.
- Competitive SEO Data-driven competitive analysis and strategy development including competitor intelligence, gap analysis, link building, SERP dominance, and SEO revenue growth.
- Site Migrations SEO-preserving website migration services covering platform migrations, rebranding and mergers, domain changes, international growth, and redirect strategy.
- SEO for AI Optimization services for content and websites to appear prominently in AI search results, Google AIO, and ChatGPT responses, including ChatGPT optimization, AI search visibility, knowledge graph, citation building, and AI content generation.
Quantifiable outcome
- Fixed widespread country targeting issues and boosted international SEO visibility
- +2 more outcomes
Companies that use Ayima
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles1 record
Ayima technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Ayima partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- LinkologycoreAyima Group announced intention to acquire UK-based Digital Content Marketing Agency Linkology for GBP 3.5 million. Deal expected to close by March 31, 2024. Acquisition aims to expand Ayima's capabilities and client base with provisions for profit-based earn-outs. Aligns with strategic focus on smaller, agile companies and AI-enabled technology.
- AtomicByteminorReferral partnership where Ayima recommends AtomicByte to clients seeking Paid Media services beyond Ayima's SEO focus. Reciprocal referral relationship in the digital marketing ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ayima competitors and assessment
Company assessmentDirect peers
- Croud: Croud is a global digital marketing agency offering enterprise SEO, paid media, content, and data services. It directly competes with Ayima in enterprise SEO consulting with a tech-enabled delivery model and a similar blue-chip client base.
- Jellyfish: Jellyfish is a global digital marketing agency (part of Brandtech Group) providing enterprise SEO, paid media, and content strategy to large multinational clients. Direct overlap with Ayima in technical SEO consulting for Fortune 500 brands.
- iCrossing: iCrossing is a Hearst-owned digital marketing agency specializing in enterprise SEO, content strategy, and data-driven performance marketing. Comparable to Ayima in serving large, complex enterprise SEO engagements.
- SEER Interactive: SEER Interactive is a US-based digital marketing agency specializing in enterprise SEO, paid media, and analytics. Comparable to Ayima in delivering senior-led technical SEO consulting to large enterprise clients.
Emerging players
- Conductor: Conductor provides an enterprise SEO platform (Conductor Searchlight) combined with professional services. Overlaps with Ayima on the technical SEO and content optimization use cases for large enterprises, though its primary model is SaaS rather than pure consulting.
- Profound: Profound is an emerging AI-search optimization platform helping brands measure and improve visibility in ChatGPT and other LLM-powered answer engines. Directly comparable to Ayima's SEO-for-AI service line targeting enterprise brand visibility in AI search.
Broad incumbents
- BrightEdge: BrightEdge is an established enterprise SEO platform offering content performance, keyword research, and competitive analysis tools. Competes with Ayima's AI Co-Pilot on the technology layer, serving large enterprise SEO teams globally.
- Semrush: Semrush is a leading SaaS marketing platform with a strong SEO toolkit (keyword research, technical audits, backlink analysis). Adjacent to Ayima: Semrush powers many in-house teams that compete with Ayima's consulting services and has begun adding AI-search features.
Others
- Linkology: Linkology is a UK-based digital content marketing agency acquired by Ayima Group in 2024. As a wholly-owned subsidiary, it is operationally integrated but operates in an adjacent service line (content marketing and link building) versus Ayima's core technical SEO consultancy.
Regional players
- DAC Group: DAC Group is a global digital agency providing enterprise SEO, paid media, and data services across North America, EMEA, and APAC. Comparable to Ayima in enterprise SEO service offering, but with broader geographic reach and a more diversified services mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ayima social profiles
Digital presenceAyima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ayima leadership team
Management profileNumber of profiles
Profiles13 records
Ayima subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ayima funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ayima M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ayima
What does Ayima do?
Ayima is an enterprise SEO consultancy that delivers strategic, technical, and content-led search programs to large organizations with complex digital ecosystems. Its offering is built around senior-expert-led consulting engagements covering technical SEO audits, competitive intelligence, site migrations, and AI/ChatGPT search optimization, supported by an in-house AI Co-Pilot (Ayima AI) and proprietary Hreflang generation software.
Is Ayima a public or private company?
Ayima is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ayima founded?
Ayima was founded in 2007. It employs 101 to 250 people.
Where is Ayima based?
Ayima is headquartered in London, United Kingdom, in the Europe region.
How does Ayima make money?
One revenue line is on record: SEO Consulting Services.
Who are Ayima's main competitors?
Direct peers on record are Croud, Jellyfish, iCrossing and SEER Interactive. Emerging players are Conductor and Profound. Broad incumbents are BrightEdge and Semrush. Linkology is listed as an others. DAC Group is listed as a regional player.
Does Ayima have an API?
No public API is recorded for Ayima.
What industry is Ayima in?
Ayima's product category is Enterprise SEO Consulting. Its primary akta.pro industry code is BPAFAJAF, Enterprise SEO (Large Sites, Governance, Workflow). Its NAICS code is 541611 and its SIC code is 8742.