SEMrush
- Company typePublic
- Founded2008
- HeadquartersBoston, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
SEMrush firmographics
Firmographics- Name
- SEMrush
- Legal name
- Semrush Inc.
- Website
- https://semrush.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
SEMrush industry classification
Industry- Product category
- Search Engine Optimization Software
- NAICS
- Media Buying Agencies (541830), Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- SEO/SEM & Performance Marketing Tools (BPAMALAM)
- akta.pro secondary industries
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where SEMrush is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
SEMrush business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Annual recurring revenue from tiered subscription plans (Pro, Guru, Semrush One) with monthly and annual billing options. Revenue reached $443.6 million in FY2025 with ARR of $471.4 million. AI products surpassed $38 million in ARR, growing from $4 million prior year (850% growth).
- Enterprise Platform: Enterprise-tier subscriptions with dedicated support, custom integrations, and advanced analytics. Enterprise platform grew to $37 million across 579 customers (33% year-over-year growth in recent quarter).
- API Access: API access included in subscription plans with usage-based limits for data access, enabling integration into third-party applications and internal tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - Entry-level subscription for individual marketers and small teams |
| Subscription | Monthly | Guru Plan - Mid-tier subscription with expanded features |
| Subscription | Monthly | Semrush One - Unified SEO and AI visibility solution |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
SEMrush product offering
Product offeringCore offering
SEMrush operates an online visibility management and content marketing SaaS platform that unifies traditional SEO with AI search visibility tracking. Built on 17 years of proprietary search intelligence covering 28 billion keywords, 43 trillion backlinks, and 808 million domain profiles, the platform offers toolkits for SEO, AI visibility, content creation, traffic analytics, local search, advertising, social media, and PR. It also provides enterprise-grade brand visibility solutions, a public API, and a Model Context Protocol (MCP) server for AI assistant integrations.
Product overview
Semrush is a comprehensive brand visibility platform offering a unified suite of SEO, AI search optimization, content marketing, advertising, social media, and PR tools. The platform operates on a platform-plus-modules architecture centered around Semrush One, which integrates traditional SEO capabilities with AI visibility tracking. Core toolkits include SEO, AI Visibility, Traffic & Market, Content, Local, Advertising, AI PR, and Social toolkits. The ecosystem also includes enterprise solutions (Enterprise SEO, Enterprise AIO, Enterprise SI), a public API and MCP server for programmatic access, an App Center with third-party applications (AdClarity, Exploding Topics), Semrush Academy for education, and the AI Visibility Index for research. The platform is built on 17 years of search intelligence covering 28 billion keywords, 43 trillion backlinks, 808 million domain profiles, and 289+ million LLM prompts. Following Adobe's acquisition in April 2026, Semrush capabilities are being integrated into Adobe's CX Enterprise suite.
Differentiator
Problem solved
Functional benefit
Brands
- Semrush One: Unified SEO and AI search solution combining traditional SEO tools with AI visibility tracking
- AI Visibility Toolkit
- Exploding Topics
- AdClarity
- SERP Gap Analyzer
- Brand24
- Semrush Academy
- AI Visibility Index
- Spotlight Conference
Products and services
- Semrush One A unified SEO and AI search solution that combines traditional SEO capabilities with AI visibility tracking, helping brands win across traditional and AI search platforms.
- AI Visibility Toolkit Enables brands to track prompt-level visibility and analyze AI market share against competitors across AI platforms such as ChatGPT, Google AI Mode, Perplexity, and Gemini.
- SEO Toolkit Comprehensive SEO suite for keyword research, backlink analysis, ranking tracking, traffic analysis, and technical site audits.
- Traffic & Market Toolkit Website traffic analysis and market intelligence toolkit that tracks trends, benchmarks competitors, and surfaces audience insights for any domain.
- Content Toolkit AI-powered content creation and optimization suite that surfaces top-ranking topic ideas and scores or optimizes content in real time for SEO and AI platforms.
- Local Toolkit Local SEO toolkit for managing Google Business Profile, securing placements in top directories, and using AI for customer service optimization.
- Advertising Toolkit Advertising intelligence and optimization toolkit for Google and Meta ads, with AI insights, A/B testing, and competitor ad scouting.
- AI PR Toolkit AI-powered PR toolkit that identifies media trusted by LLMs, generates press-ready pitches, and tracks brand PR wins.
- Social Toolkit AI-powered social media management toolkit for planning, building, and running posts, monitoring brand mentions, and identifying influencers.
- Semrush API Public API providing developers programmatic access to SEO, traffic, keyword, backlink, and competitive intelligence data via Standard API, Trends API, Projects API, and Local API endpoints.
- Semrush MCP Model Context Protocol server enabling AI assistants (Claude, ChatGPT, Cursor, VS Code, Gemini, Perplexity) to access Semrush data in real time.
- Semrush App Center Marketplace offering Semrush and third-party applications such as AdClarity, Exploding Topics, and SERP Gap Analyzer.
- Semrush Enterprise SEO Enterprise-grade SEO platform offering brand visibility dominance across markets and domains with automation, custom integrations, and dedicated support.
- Enterprise AIO (AI Optimization) Enterprise AI Optimization solution for brands seeking to control visibility and outpace competitors in AI search results across markets and domains.
- Enterprise Site Intelligence (SI) Enterprise Site Intelligence solution providing comprehensive website analysis and optimization capabilities at scale.
- AI Visibility Index
Quantifiable outcome
- 373% increase in share of voice for ZoomInfo using Semrush for Enterprise
- +7 more outcomes
Companies that use SEMrush
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
SEMrush technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature10 records
SEMrush partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic, core and minor.
- InfidigitstrategicStrategic partnership combining Semrush's AI Optimization platform and database of 261M+ prompts with Infidigit's growth execution capabilities for enterprise brands. Research indicates 80%+ of AI-generated answers cite sources built on strong SEO fundamentals, positioning brands with established organic authority to win in AI search. Partnership aims to help brands become visible in AI-generated answers where 37% of consumers now begin their search journeys.
- LovablestrategicIndustry-first partnership integrating Semrush's search data (28 billion keywords, 43 trillion backlinks, 808 million domain profiles across 32 regions) natively into Lovable's AI app builder platform. Available to all Lovable users from May 13, 2026 without requiring a separate subscription. Integration embeds live SEO data, on-demand technical reviews, and one-click fixes for metadata, alt text, and canonical tags directly into the building experience. Lovable reports more than 200,000 projects built per day.
- AdobecoreAdobe completed acquisition of Semrush Holdings for $1.9 billion on April 28, 2026. The acquisition integrates Semrush's SEO, generative engine optimization (GEO), and agentic search optimization (ASO) capabilities with Adobe's existing product portfolio including Adobe Experience Manager and Adobe Experience Platform. Adobe plans to integrate Semrush data into Adobe CX Enterprise for unified brand visibility across AI surfaces and owned channels. Semrush contributed approximately $480 million to Adobe's total ARR following the acquisition.
- Third Door Media (acquisition)strategicSemrush acquired Third Door Media including its publications Search Engine Land, MarTech.org, and SMX events. Move aims to expand SEMrush's reach into digital marketing education, industry insight, and live events. Third Door Media continues to operate as standalone entities while integrating into Semrush's ecosystem.
- Brand24 (acquisition)strategicSemrush acquired majority stake in Polish startup Brand24 for PLN 55 million, becoming majority shareholder after purchasing shares from founders Michał Sadowski and Piotr Wierzejski, along with funds Larq Capital and Unfold.VC. Brand24 provides online reputation and content monitoring software, supporting Brand24's further development and global market expansion.
- Traffic Think Tank (acquisition)strategicSemrush acquired Traffic Think Tank (TTT), a marketing education company based in Boston, MA. The acquisition expands Semrush's educational offerings and community engagement, with TTT providing extensive content and a dedicated marketing community.
- Kompyte (acquisition)minorSemrush acquired Kompyte, a portfolio company of Adara. Kompyte provides competitive intelligence automation for revenue teams. Note: Kompyte roadmap may face uncertainty following Semrush's own acquisition by Adobe.
- BrandStar DigitalminorBrandStar Digital, a Deerfield Beach-based digital marketing agency, joined Semrush's Enterprise Partner Program following direct pre-launch invitation. Partnership grants certified status to sell, service, and scale Semrush's full enterprise platform including SEO, AI Search Optimization, and website health intelligence for clients across Home Services, Healthcare, Professional Services, Real Estate, Hospitality, E-Commerce, and Nonprofit sectors.
- Exploding Topics (acquisition)minorSemrush acquired Exploding Topics, a platform for identifying trending topics and emerging trends. Founder Brian Dean previously built Backlinko, acquired by Semrush, and now leads Programs.com.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
SEMrush competitors and assessment
Company assessmentDirect peers
- Ahrefs: Ahrefs is a direct SEO competitor offering backlink analysis, keyword research, site audit, and rank tracking tools. Competes head-to-head with SEMrush on backlink database scale and is widely cited as Semrush's primary alternative for technical SEO professionals.
- Moz: Moz Pro is a subscription SEO platform offering keyword research, link analysis, rank tracking, and site audits. Directly comparable to Semrush's SEO Toolkit with overlapping SMB and agency customer base and similar freemium-to-paid motion.
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform serving large brands. Competes directly with Semrush's Enterprise SEO offering on brand visibility, content optimization, and AI search features for Fortune 500 customers.
- Conductor: Conductor is an enterprise organic marketing platform offering SEO, content, and AI search visibility tools. Overlaps significantly with Semrush Enterprise AIO/SEO and serves many of the same Fortune 500 enterprise buyers.
- Similarweb: Similarweb provides website traffic analytics, market intelligence, and competitive benchmarking. Directly comparable to Semrush's Traffic & Market Toolkit with overlapping use cases for digital marketers and competitive intelligence teams.
- SpyFu: SpyFu is a competitor keyword and SEM research platform focused on paid search intelligence. Overlaps with Semrush's Advertising Toolkit and keyword research modules for PPC-focused marketers.
Emerging players
- SE Ranking: SE Ranking is an all-in-one SEO platform targeting SMBs and agencies with keyword tracking, backlink monitoring, and site audits. Competes with Semrush's Pro/Guru tiers with a more affordable pricing model and growing feature parity.
- Surfer SEO: Surfer SEO is an AI-powered content optimization and SEO platform. Competes directly with Semrush's Content Toolkit for content-led SEO workflows and increasingly in AI search optimization use cases.
- Mangools: Mangools offers a suite of SEO tools (KWFinder, LinkMiner, SERPChecker) targeting SMBs and bloggers. A lighter alternative to Semrush for entry-level keyword research and backlink analysis.
Broad incumbents
- Adobe Analytics (within Adobe Experience Cloud): Adobe Analytics and Adobe Experience Cloud are now Semrush's parent-suite peers post-acquisition. Overlap exists in digital marketing intelligence, customer journey analytics, and AI-driven brand visibility measurement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
SEMrush social profiles
Digital presenceSEMrush compliance and trust
Trust signalCompliance2 records
SEMrush financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEMrush leadership team
Management profileNumber of profiles
Profiles15 records
SEMrush subsidiaries and ownership
Company hierarchySubsidiaries5 records
SEMrush funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEMrush M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEMrush
What does SEMrush do?
SEMrush operates an online visibility management and content marketing SaaS platform that unifies traditional SEO with AI search visibility tracking. Built on 17 years of proprietary search intelligence covering 28 billion keywords, 43 trillion backlinks, and 808 million domain profiles, the platform offers toolkits for SEO, AI visibility, content creation, traffic analytics, local search, advertising, social media, and PR. It also provides enterprise-grade brand visibility solutions, a public API, and a Model Context Protocol (MCP) server for AI assistant integrations.
Is SEMrush a public or private company?
SEMrush is a public company. It is classified as corporate owned and is currently acquired.
When was SEMrush founded?
SEMrush was founded in 2008. It employs 1,001 to 5,000 people.
Where is SEMrush based?
SEMrush is headquartered in Boston, United States, in the North America region.
How does SEMrush make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are enterprise Platform and API Access.
Who are SEMrush's main competitors?
Direct peers on record are Ahrefs, Moz, BrightEdge, Conductor, Similarweb and SpyFu. Emerging players are SE Ranking, Surfer SEO and Mangools. Adobe Analytics (within Adobe Experience Cloud) is listed as a broad incumbent.
Does SEMrush have an API?
Yes. Semrush offers a comprehensive public API enabling developers to access SEO, traffic, keyword, backlink, and competitive intelligence data. The API includes Standard API, Trends API, Projects API, and Local API endpoints. Supports OAuth 2.0 and API key authorization. Rate limits apply (max 10 requests per second per IP, max 10 simultaneous requests per user). Data coverage includes 26.4B keywords, 808M domain profiles, 43T backlinks, and 142 geo databases. Semrush MCP (Model Context Protocol) server is also available for connecting Semrush data to AI tools like Claude, ChatGPT, Cursor, VS Code, and Gemini. Developer documentation is at developer.semrush.com/api.
What industry is SEMrush in?
SEMrush's product category is Search Engine Optimization Software. Its primary akta.pro industry code is BPAMALAM, SEO/SEM & Performance Marketing Tools, with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541830 and its SIC code is 7310.