Ayima

Enterprise SEO Consultingayimagroup.com

Company typePrivate
Founded2007
HeadquartersLondon, United Kingdom
Headcount101–250
GTM typeB2B
OfferingServices

Ayima firmographics

Firmographics

Name: Ayima
Legal name: Ayima UK Ltd
Website: https://ayimagroup.com
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Ayima industry classification

Industry

Product category: Enterprise SEO Consulting
NAICS: Administrative Management and General Management Consulting Services (541611), Web Search Portals and All Other Information Services (519290)
SIC: Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
akta.pro primary industry: Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

Keywords

Enterprise SEO consulting
Technical SEO services
AI search optimization
Site migration consulting
Competitive SEO analysis

Where Ayima is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Ayima business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

SEO Consulting Services: Professional consulting services for enterprise SEO including technical audits, strategic roadmaps, content strategy, SEO training, performance tracking, competitive analysis, site migrations, and AI search optimization. Operates as a consultancy model with senior expert involvement on every project.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Enterprise SEO consulting engagements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Ayima product offering

Product offering

Core offering

Ayima is an enterprise SEO consultancy that delivers strategic, technical, and content-led search programs to large organizations with complex digital ecosystems. Its offering is built around senior-expert-led consulting engagements covering technical SEO audits, competitive intelligence, site migrations, and AI/ChatGPT search optimization, supported by an in-house AI Co-Pilot (Ayima AI) and proprietary Hreflang generation software.

Product overview

Ayima is an enterprise SEO consulting firm operating as a management consultancy rather than a marketing agency. The company offers a unified service portfolio anchored by Ayima AI, an AI-powered Co-Pilot that delivers SEO diagnostics and recommendations. The core consulting services include Enterprise SEO (Technical SEO Audits, Roadmap, Content Strategy, Training, Performance Tracking), Competitive SEO (Competitor Intelligence, Gap Analysis, Link Building, SERP Dominance, Revenue Growth), Site Migrations, and SEO for AI (ChatGPT Optimization, AI Search Visibility, Knowledge Graph, Citation Building, AI Content Generation). The company was founded in 2007 and operates globally from offices in London and New York.

Differentiator

Problem solved

Functional benefit

Brands

Ayima AI: AI Co-Pilot designed for technical SEO professionals and teams; delivers precise diagnostics, optimization recommendations, and strategies for fixing crawl errors, uncovering keyword opportunities, improving site speed, and auditing backlinks.

Products and services

Ayima AI AI Co-Pilot product for technical SEO professionals and teams; users ask questions about site performance and receive diagnostics, optimization recommendations, and strategies from Ayima's internal knowledge base.
Enterprise SEO Consulting Strategic SEO programs for large-scale organizations, including technical SEO audits, company-wide roadmaps, content strategy, SEO training programs, and performance tracking.
Competitive SEO Data-driven competitive analysis and strategy development including competitor intelligence, gap analysis, link building, SERP dominance, and SEO revenue growth.
Site Migrations SEO-preserving website migration services covering platform migrations, rebranding and mergers, domain changes, international growth, and redirect strategy.
SEO for AI Optimization services for content and websites to appear prominently in AI search results, Google AIO, and ChatGPT responses, including ChatGPT optimization, AI search visibility, knowledge graph, citation building, and AI content generation.

Quantifiable outcome

Fixed widespread country targeting issues and boosted international SEO visibility
+2 more outcomes

Companies that use Ayima

Customer profile

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Ayima technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Ayima partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

LinkologycoreStrategic or Co-development Partner · 9 January 2024Ayima Group announced intention to acquire UK-based Digital Content Marketing Agency Linkology for GBP 3.5 million. Deal expected to close by March 31, 2024. Acquisition aims to expand Ayima's capabilities and client base with provisions for profit-based earn-outs. Aligns with strategic focus on smaller, agile companies and AI-enabled technology.
AtomicByteminorChannel Partner/ Reseller/ DistributorReferral partnership where Ayima recommends AtomicByte to clients seeking Paid Media services beyond Ayima's SEO focus. Reciprocal referral relationship in the digital marketing ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Ayima competitors and assessment

Company assessment

Direct peers

Croud: Croud is a global digital marketing agency offering enterprise SEO, paid media, content, and data services. It directly competes with Ayima in enterprise SEO consulting with a tech-enabled delivery model and a similar blue-chip client base.
Jellyfish: Jellyfish is a global digital marketing agency (part of Brandtech Group) providing enterprise SEO, paid media, and content strategy to large multinational clients. Direct overlap with Ayima in technical SEO consulting for Fortune 500 brands.
iCrossing: iCrossing is a Hearst-owned digital marketing agency specializing in enterprise SEO, content strategy, and data-driven performance marketing. Comparable to Ayima in serving large, complex enterprise SEO engagements.
SEER Interactive: SEER Interactive is a US-based digital marketing agency specializing in enterprise SEO, paid media, and analytics. Comparable to Ayima in delivering senior-led technical SEO consulting to large enterprise clients.

Emerging players

Conductor: Conductor provides an enterprise SEO platform (Conductor Searchlight) combined with professional services. Overlaps with Ayima on the technical SEO and content optimization use cases for large enterprises, though its primary model is SaaS rather than pure consulting.
Profound: Profound is an emerging AI-search optimization platform helping brands measure and improve visibility in ChatGPT and other LLM-powered answer engines. Directly comparable to Ayima's SEO-for-AI service line targeting enterprise brand visibility in AI search.

Broad incumbents

BrightEdge: BrightEdge is an established enterprise SEO platform offering content performance, keyword research, and competitive analysis tools. Competes with Ayima's AI Co-Pilot on the technology layer, serving large enterprise SEO teams globally.
Semrush: Semrush is a leading SaaS marketing platform with a strong SEO toolkit (keyword research, technical audits, backlink analysis). Adjacent to Ayima: Semrush powers many in-house teams that compete with Ayima's consulting services and has begun adding AI-search features.

Others

Linkology: Linkology is a UK-based digital content marketing agency acquired by Ayima Group in 2024. As a wholly-owned subsidiary, it is operationally integrated but operates in an adjacent service line (content marketing and link building) versus Ayima's core technical SEO consultancy.

Regional players

DAC Group: DAC Group is a global digital agency providing enterprise SEO, paid media, and data services across North America, EMEA, and APAC. Comparable to Ayima in enterprise SEO service offering, but with broader geographic reach and a more diversified services mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Ayima financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ayima leadership team

Management profile

Number of profiles

Profiles13 records

Ayima subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Ayima funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ayima M&A and investment

M&A and investment

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayima

What does Ayima do?

Is Ayima a public or private company?

Ayima is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Ayima founded?

Ayima was founded in 2007. It employs 101 to 250 people.

Where is Ayima based?

Ayima is headquartered in London, United Kingdom, in the Europe region.

How does Ayima make money?

One revenue line is on record: SEO Consulting Services.

Who are Ayima's main competitors?

Direct peers on record are Croud, Jellyfish, iCrossing and SEER Interactive. Emerging players are Conductor and Profound. Broad incumbents are BrightEdge and Semrush. Linkology is listed as an others. DAC Group is listed as a regional player.

Does Ayima have an API?

No public API is recorded for Ayima.

What industry is Ayima in?

Ayima's product category is Enterprise SEO Consulting. Its primary akta.pro industry code is BPAFAJAF, Enterprise SEO (Large Sites, Governance, Workflow). Its NAICS code is 541611 and its SIC code is 8742.