Guest Suite
Guest Suite is a French vertical SaaS platform that helps multi-location businesses manage, publish and respond to customer reviews across Google and 25+ other platforms, with presence and feedback management modules and AI-powered semantic analysis, serving 10,000+ brands across tourism, mobility, banking, real estate, retail and home services.
- Company typePrivate
- Founded2013
- HeadquartersNantes, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Guest Suite does
Guest Suite is a French vertical SaaS company headquartered in Nantes that provides a unified platform for review management, presence management and customer feedback management to multi-location businesses across France. Founded in 2013 by Thomas Mathieu and François Michel Estival as "Guest App" for tourism professionals, it acquired competitor Vinivi in 2016, raised approximately €2M and rebranded to Guest Suite, subsequently expanding into mobility, banking and insurance, real estate, retail, home services and artisan segments, ultimately serving 10,000+ brands and 10,000+ points of sale with a team of 45+ employees and an annual renewal rate above 90%.
The platform is built around three core modules — Review Management, Presence Management and Feedback Management — augmented by AI capabilities including semantic analysis of reviews (NLP), CARE Reply (generative-AI review responses), competitive benchmarking, a mobile application and a CRM API integration. Distribution is supported by native integrations with Google (Google Business Profile), Apple Business Connect, TripAdvisor, Trustpilot, Pages Jaunes, Facebook, Waze and TomTom, and an IFOP research partnership that anchors the company's category leadership narrative; the NF ISO 20488 (NF Service "avis en ligne") certification from AFNOR provides an audited process standard for review collection, moderation and publication.
The business model is a SaaS subscription priced per establishment and selected modules, billed annually with 12-month auto-renewing terms; add-on modules (CARE Reply, semantic analysis, competitive analysis) and partner-platform publishing are incremental recurring revenue. Distribution is hybrid: a self-serve free trial targets independents and SMBs, while a sales-assisted motion with demos and custom pricing serves multi-establishment networks and enterprise accounts such as Accor, Airbnb, Crédit Mutuel Arkéa, Europcar, Lapeyre, Proman, Orange, Autosphere and Banque Populaire Grand Ouest. Revenue is generated primarily in France, with operating geographies currently limited to a single European country.
Guest Suite firmographics
Firmographics- Name
- Guest Suite
- Legal name
- Guest Suite (Société par actions simplifiée)
- Website
- https://guest-suite.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guest Suite is a French vertical SaaS platform that helps multi-location businesses manage, publish and respond to customer reviews across Google and 25+ other platforms, with presence and feedback management modules and AI-powered semantic analysis, serving 10,000+ brands across tourism, mobility, banking, real estate, retail and home services.
- Ownership category
- akta.pro rank
Guest Suite industry classification
Industry- Product category
- Reputation Management Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Guest Suite is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Guest Suite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based access to the Guest Suite platform providing review management, presence management, and feedback management services. Pricing based on the number of establishments/points of sale and services selected. Billed annually with 12-month contract terms, auto-renewing unless 60-day notice is given.
- Partner Platform Publishing: Optional add-on services for publishing reviews on third-party partner platforms (Google, TripAdvisor, Pages Jaunes, Trustpilot, etc.) at additional cost per platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise plans based on number of establishments and required modules |
| Freemium | Pay-as-you-go | Free trial available for new users |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Guest Suite product offering
Product offeringCore offering
Guest Suite is a unified SaaS platform for review management, presence management, and feedback management aimed at businesses with one or more physical locations. It centralizes customer review collection across Google, Apple Business Connect, TripAdvisor, Trustpilot, Pages Jaunes, Facebook, Waze and 25+ other platforms, automates business listing updates, distributes customized satisfaction surveys, and applies AI-powered semantic analysis and AI-generated review responses (CARE Reply). The platform is sold via annual subscription, priced per establishment and module selected.
Product overview
Guest Suite is a unified SaaS platform for review management, presence management, and customer feedback management. The core offering consists of three integrated modules: Review Management (for collecting, centralizing, publishing, and responding to reviews), Presence Management (for managing business listings on Google and 27+ platforms), and Feedback Management (for creating and distributing satisfaction surveys). The platform is enhanced by AI-powered capabilities including Semantic Analysis for review text processing, CARE Reply for automated AI-generated responses, and Competitive Analysis for benchmarking. Additional modules include API CRM Integration for enterprise workflow automation. The platform serves 10,000+ brands across France with a focus on local SEO visibility, customer satisfaction measurement, and online reputation management.
Differentiator
Problem solved
Functional benefit
Products and services
- Review Management Platform module for collecting, centralizing, publishing, analyzing, and responding to customer reviews across Google, Apple Business Connect, TripAdvisor, Trustpilot, Pages Jaunes, Facebook, Waze and 25+ other platforms. Channels for review collection include email, SMS, QR Code, tablet and NFC, with AI-powered semantic analysis and AI-generated responses available.
- Presence Management Module for creating, modifying, and optimizing business listings on Google Business Profile and 27+ other platforms (Apple Business Connect, Pages Jaunes, Waze, Facebook, TomTom, etc.) from a single interface. Designed for multi-location businesses to mass-distribute business information across directories, GPS apps, and social platforms.
- Feedback Management Module for designing customizable satisfaction surveys, collecting feedback at key moments of the customer journey via email, SMS, QR code, tablet or NFC, and transforming survey responses into reviews on Google and other platforms. Used to measure NPS, CSAT and CES-style metrics.
- Guest Suite Mobile App Mobile application for iOS and Android enabling businesses to monitor reviews, respond to feedback, and manage their online presence on-the-go.
- CARE Reply (AI Response) AI-powered add-on service that generates professional responses to customer reviews in two clicks using generative AI, with the alternative of using the platform's customer relations experts to respond on the customer's behalf.
- Semantic Analysis AI-powered NLP add-on that analyzes customer review text to identify key topics, themes and sentiment, helping businesses understand what customers appreciate and what needs improvement.
- Competitive Analysis Benchmarking add-on that compares a business's review performance and ratings against competitors in the same market or category, providing strategic positioning insights.
- API CRM Integration API-based integration layer that connects Guest Suite to customer CRM systems, enabling automatic synchronization of customer data and automated distribution of satisfaction questionnaires following customer interactions.
Quantifiable outcome
- 200% increase in review volume through automated collection after 12 months of use
- +6 more outcomes
Companies that use Guest Suite
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles5 records
Guest Suite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature10 records
Guest Suite partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- ViniviflagshipGuest App (later Guest Suite) acquired its main competitor Vinivi in 2016, surpassing 2,000 clients and establishing Guest Suite as the French market leader in Review Management Systems. This acquisition was pivotal in consolidating market position.
- GoogleflagshipFounding partnership established in 2013 when Guest App (now Guest Suite) was created. Google partnership enables review collection, business profile management, and direct review publishing. Guest Suite is an official Google partner for business profile and review integration.
- TripadvisorcoreEarly partnership established in 2013 alongside Google for review management platform. Tripadvisor integration enables review collection and publishing on the travel platform.
- Apple Business ConnectcoreIntegration with Apple Business Connect for managing business presence on Apple Maps, Siri, and Spotlight. Critical for reaching iPhone users in local searches.
- Pages JaunescoreDistribution partnership for publishing reviews and business information on Pages Jaunes directory. Helps businesses reach French consumers using the dominant local directory.
- TrustpilotcoreIntegration for publishing customer reviews on Trustpilot platform, enhancing credibility and reach for businesses using Guest Suite.
- FacebookcoreIntegration for publishing reviews and business information on Facebook platform, reaching the large French user base on the social network.
- WazeminorIntegration for business location data on Waze navigation app, helping businesses attract foot traffic from users navigating to their locations.
- IFOPcoreResearch partnership with IFOP (major French market research institute) to produce annual studies on the impact of customer reviews on French consumer purchasing behavior. The 2023 study provides benchmark statistics used in Guest Suite's marketing and press materials.
- AFNOR Certificationcore
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Guest Suite competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Guest Suite social profiles
Digital presenceGuest Suite compliance and trust
Trust signalCompliance1 record
Guest Suite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guest Suite leadership team
Management profileNumber of profiles
Profiles3 records
Guest Suite subsidiaries and ownership
Company hierarchySubsidiaries1 record
Guest Suite funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guest Suite M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guest Suite
What does Guest Suite do?
Guest Suite is a unified SaaS platform for review management, presence management, and feedback management aimed at businesses with one or more physical locations. It centralizes customer review collection across Google, Apple Business Connect, TripAdvisor, Trustpilot, Pages Jaunes, Facebook, Waze and 25+ other platforms, automates business listing updates, distributes customized satisfaction surveys, and applies AI-powered semantic analysis and AI-generated review responses (CARE Reply). The platform is sold via annual subscription, priced per establishment and module selected.
Is Guest Suite a public or private company?
Guest Suite is a private company. It is classified as venture growth investor backed and is currently operating.
When was Guest Suite founded?
Guest Suite was founded in 2013. It employs 11 to 50 people.
Where is Guest Suite based?
Guest Suite is headquartered in Nantes, France, in the Europe region.
How does Guest Suite make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are partner Platform Publishing.
Does Guest Suite have an API?
Yes. Guest Suite offers an API CRM integration that allows businesses to connect their CRM systems with the platform for automatic customer feedback collection and review management. Developer documentation is at www.guest-suite.com/api-crm.
What industry is Guest Suite in?
Guest Suite's product category is Reputation Management Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 561599 and its SIC code is 7372.