What IFOP does

IFOP Group (founded 1935; legal name Ifop Group) is an independent French market research and opinion polling group headquartered in Paris, operating under six specialized sub-brands: Ifop Opinion (political research and elections), Ifop Marketing (quantitative marketing research), Sociovision (sociological foresight, including the Microcosmes 9-profile segmentation), Occurrence (communication impact measurement), Deep Opinion (social intelligence and conversational analysis), and Brainvalue (qualitative strategic insights). The group runs proprietary signature products such as VISION[S] (annual international prospective study), Observatory France (annual survey of 6,000 French people aged 15–74), and Beauty Observer, alongside sector-specific tools including BtoAI Footprint, Brand Aura, Experience Aura, and EmoSphereAI. Ifop Group generated €66 million in 2025 turnover, with 55% of studies conducted internationally across three regional hubs (Paris, Shanghai, United States).

The company serves enterprise clients across eight verticals — public affairs, food & consumer goods, automotive & mobility, banking/finance/insurance, beauty & well-being, energy & utilities, luxury, and media & entertainment — with named customers spanning Renault, DGAC, Lancôme, Disneyland Paris, Crédit Agricole, ENGIE, TF1 Group, M6 Publicité, GAP, Fleury Michon, and Interbev. Revenue is generated through a sales-led B2B professional services model in which named sector experts (e.g., Frédéric Dabi, Jérôme Fourquet, Marc Gicquel, Laure Friscourt) consult directly with clients through "Post your brief" intake forms and custom project engagements, with pricing negotiated per engagement and not publicly disclosed. Distribution is entirely direct/enterprise field sales, with no marketplace, reseller, or app-store channels.

The firm monetizes its 90-year historical dataset, multi-decade panel expertise, and proprietary methodologies (BEM Luxury & Premium, Petitions Observatory, Reputation Audit, GOAL & CUT, Sniff Test) through retainer and project-based engagements. Thought leadership is reinforced via content marketing (Le Mag), four vertical communities (Luxury Committee, Beauty Nation, etc.), events (In-Food, Beauty Day, AI Shift), and a flagship media partnership with Le Figaro for the "Fourquet's France" series. Recent strategic emphasis is on AI-enabled measurement tools (BtoAI Footprint, EmoSphereAI, AI SHIFTERS) and adjacent vertical expansion (Occurrence Sport, Art & Culture division launched 2026-06).

Name

IFOP

Legal name

Ifop Group

Website

https://ifop.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

IFOP Group is an independent French market research and opinion polling firm founded in 1935, operating six sub-brands to serve enterprise clients across eight verticals — luxury, beauty, public affairs, banking, automotive, energy, food, and media — with €66M in 2025 revenue and 55% of studies conducted internationally.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

akta.pro secondary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Market research services
• Opinion polling
• Consumer insights
• Brand equity measurement
• Sociological segmentation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research Services: B2B professional services providing custom market research, opinion polling, and consumer insights to enterprise clients across multiple sectors including public affairs, luxury, beauty, banking, and consumer goods. Revenue generated through project-based fees and retainer arrangements with clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

IFOP is a French market research and opinion polling group providing custom quantitative surveys, qualitative research, social media intelligence, brand equity measurement, and AI-powered analytics to enterprise clients. Through its six sub-brands (Ifop Opinion, Ifop Marketing, Sociovision, Occurrence, Deep Opinion, Brainvalue), the group delivers sector-specialized insights across luxury, beauty, automotive, banking, energy, media, public affairs and food/consumer goods verticals in Europe, China, and North America.

Product overview

IFOP is a global market research group with a multi-brand portfolio comprising six specialized sub-brands: Ifop Opinion (political research and public opinion), Ifop Marketing (quantitative marketing research across sectors), Sociovision (societal foresight and trends), Occurrence (communication impact measurement), Deep Opinion (social intelligence), and Brainvalue (qualitative strategic insights). The company operates signature products including VISION[S] (annual international prospective study), Observatory France (French society tracker), and Beauty Observer, alongside specialized tools like BtoAI Footprint (analyzing AI brand perceptions), Brand Aura and Experience Aura (brand/customer experience measurement), AI SHIFTERS (AI influence study), and Microcosmes (9-profile sociological segmentation). The group serves sectors including luxury, beauty, food & consumer, automotive & mobility, banking & finance, energy & services, media & entertainment, and public affairs, with three geographical hubs in the USA, China and Europe. Group turnover reached 66 M€ in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Ifop Opinion: Political research, election polls, public opinion surveys, and societal studies
• Ifop Marketing
• Sociovision
• Occurrence
• Deep Opinion
• Brainvalue

Products and services

• Ifop Opinion Long-standing reference offering political research, election polls, public opinion surveys and corporate/workplace studies for government, institutions and corporations needing citizen opinion research and policy impact assessment.
• Ifop Marketing Quantitative marketing research services combining sector expertise with customized support across luxury, beauty, wellness, consumer and retail, media and digital, services, and banking/finance/insurance sectors for enterprise brand and marketing teams.
• Sociovision Sociological foresight service offering international megatrends analysis, sector-specific databases, the Microcosmes 9-profile segmentation, and marketing data science for organizations seeking to anticipate societal changes.
• Occurrence Communication impact measurement and reputation management service covering corporate and brand reputation, media/social influence, events and sponsorship, international campaigns, attractiveness and transformation, and responsible communication for brands and institutions.
• Deep Opinion Social intelligence service analyzing online conversations and digital discourse to capture deep-rooted expectations and provide input for corporate statements and engagement strategies through semantic and trend analysis.
• Brainvalue Qualitative strategic insights service building intimate and forward-looking relationships between brands and consumers, focused on customer experience, strategic profiling, and qualitative research for brand strategy teams.
• VISION[S] Annual international prospective study identifying emerging trends and their implications for economic and institutional stakeholders, combining international qualitative intelligence, expert interviews and quantitative research conducted across Europe, North America and Asia.
• Observatory France Annual 360-degree quantitative barometer of changes in French society covering values, aspirations, lifestyles, consumption and media behavior, surveying 6,000 French people aged 15 to 74 with historical records enabling longitudinal trend analysis.
• Beauty Observer Thematic study program deciphering major consumer and social trends in the beauty sector, providing insights, key figures and expert analysis for beauty brand strategic thinking.
• BtoAI Footprint Proprietary analytics system that analyzes how generative AIs perceive and tell the story of brands, products and commitments, identifying sources mobilized, competing narratives and possible biases in AI-generated brand representations.
• Brand Aura Proprietary brand equity measurement system capturing key pillars including new funnel mindset, brand presence and social proof to assess real impact on consumer minds beyond fundamentals.
• EmoSphereAI AI-powered emotional intelligence analysis tool that measures emotional responses and consumer sentiment for market research applications and brand studies.
• Anim[AI] AI-powered animation tool developed by Sociovision for generating animated content from research data and societal insights, supporting dissemination of study findings.
• Petitions Observatory Barometer of social activism analyzing causes that mobilize people to capture emerging debates and deep-rooted expectations for engagement strategies.
• Competitive Intelligence Stakeholder mapping solution analyzing influence dynamics and early signs to help anticipate market trends and strengthen influence strategies for corporate clients.
• Growth Optimization / Consumer Acquisition Strategy Strategic consulting solution for optimizing growth and consumer acquisition through data-driven approaches and market opportunity identification for brand and marketing leaders.
• Luxury Committee Confidential expert community dedicated to luxury sector research since 2008, combining in-house expertise and international perspectives, publishing quarterly Luxury Vibes insights for premium and luxury brands.
• Beauty Nation Expert community dedicated to the future of beauty and well-being, combining talents and expertise across Europe, Asia and Americas with 360-degree coverage in over 25 markets for beauty brand clients.

Quantifiable outcome

• 64% of French people expect brands to show commitment to major social issues
• +9 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature21 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Le FigaroflagshipStrategic or Co-development PartnerMedia partnership for 'Fourquet's France' video series analyzing French society and politics. Content collaboration producing episodes on narcotics, 2027 elections, municipal elections, and Americanization of French society.
• EpokacoreStrategic or Co-development PartnerCollaboration on Student & Graduate Attractiveness Barometer measuring awareness and attractiveness of 250+ companies among 15,000 students and recent graduates annually.
• ConveominorGTM or Marketing PartnerJoint event partnership hosting 'Conveo & Ifop Happy Hour' networking event on July 29.
• Maison EpigeneticminorStrategic or Co-development PartnerBeauty medicine partnership during Beauty Day for immersive experience on longevity, well-being, and beauty connections.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ipsos: Paris-headquartered global market research and opinion polling firm and IFOP's most direct large-scale competitor. Both serve enterprise clients across consumer goods, public affairs, automotive, and financial services with comparable quantitative and qualitative methodologies.
• Kantar: Global market research and insights firm (PE-backed by Bain Capital) operating across brand, consumer, media, and public affairs. Direct competitor for IFOP's brand equity, consumer insight, and media measurement work, with significantly larger international scale.
• NielsenIQ: Global consumer intelligence firm providing syndicated panel data and bespoke research to FMCG and retail clients. Overlaps with IFOP Marketing's consumer goods and retail positioning and offers scaled, technology-driven alternatives to bespoke research.
• GfK: Consumer and market research firm (KKR-owned) with strong presence in consumer goods, retail, and technology sectors across Europe. Directly comparable in methodology and vertical focus to IFOP Marketing.
• BVA: French market research and consulting firm with comparable service offering across consumer insight, brand, and public affairs. Direct domestic competitor to IFOP Opinion and Ifop Marketing in France.
• Harris Interactive: France-based market research firm (part of Toluna group) operating across brand, communication, and public affairs. Closely comparable in scope, size, and French enterprise client base to IFOP.

Emerging players

• Elabe: French opinion polling and research firm with strong media presence in public affairs and political polling. Overlaps with IFOP Opinion's political research and media commentary work but with narrower vertical focus.
• Odoxa: Paris-based polling and research firm focused on political opinion and consumer confidence tracking. Comparable to IFOP Opinion in political polling methodology and media visibility, though smaller in commercial sector research.
• Toluna: Tech-enabled consumer insights platform combining a global online panel with automated research tools. Represents the self-serve / hybrid model that increasingly competes with IFOP's bespoke professional services delivery.

Regional players

• OpinionWay: Independent French market research firm operating across public affairs, consumer insight, and corporate reputation. Similar size and vertical mix to IFOP, serving as a domestic French alternative for enterprise briefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IfopOpinion

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IFOP