Fidelity Canada
Fidelity Canada (Fidelity Investments Canada ULC) is a Toronto-based, privately held asset management firm managing approximately $400 billion in mutual funds, ETFs, and alternative strategies for over 2.2 million Canadian individual investors, financial advisors, and institutional clients, distributed via direct, advisor, and Manulife Canada channels.
- Company typePrivate
- Founded1987
- HeadquartersToronto, Canada
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Fidelity Canada does
Fidelity Canada (legal entity: Fidelity Investments Canada ULC) is a Toronto-based, privately held asset management firm operating as the Canadian subsidiary of Fidelity Investments. Founded in Canada in 1987 and headquartered at 483 Bay Street, Suite 300, the firm manages approximately $400 billion in assets on behalf of more than 2.2 million Canadian investors as of June 2026. Its core offerings comprise actively managed mutual funds and exchange-traded funds (ETFs), including All-in-One portfolio ETFs and specialty/thematic products such as cryptocurrency and metaverse ETFs, alongside registered account wrappers (FHSA, RRSP, TFSA, RESP) and tax-efficient solutions such as Fidelity Tax-Smart CashFlow. The product stack is supported by the myBook client portal, an Investment Finder search tool, advisor toolkits (ClearPlan Custom Fund Portfolios, portfolio intelligence, fund switch validator), and investor education content covering retirement planning, tax strategies, and portfolio construction.
The firm operates through three sub-brands: Fidelity Investments Canada ULC (investment management), Fidelity Clearing Canada (execution, clearing, custody, and back-office solutions for brokerage firms and portfolio managers), and Fidelity Private Wealth (wealth management for high-net-worth individuals). Distribution spans a direct-to-consumer online channel (fidelity.ca), a financial advisor channel with dedicated toolkits, discount broker placements, and a recently expanded partnership with Manulife Canada through which Fidelity-managed global funds are offered in Manulife's segregated fund lineup. Revenue is generated through recurring management expense ratios (MERs) on mutual fund and ETF AUM, with no public pricing disclosed; commissions, trailing commissions, and management fees apply per fund prospectus and Fund Facts documents.
Fidelity Canada is wholly owned by Fidelity Investments (Boston-based, founded 1946) and is not separately listed. Recent strategic activity has emphasized product expansion (multi-strategy liquid alternative fund and global small-mid cap strategy launched in October 2025), distribution buildout (Manulife partnership), and corporate venture investing in external fintech, quantum computing, and industrial AI platforms. The firm is restricted to selling mutual funds and ETFs qualified in Canadian provinces and territories, and serves only Canadian residents, though it provides specialized PFIC Annual Information Statements for U.S. persons holding its funds.
Fidelity Canada firmographics
Firmographics- Name
- Fidelity Canada
- Legal name
- Fidelity Investments Canada ULC
- Website
- https://fidelity.ca
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Fidelity Canada (Fidelity Investments Canada ULC) is a Toronto-based, privately held asset management firm managing approximately $400 billion in mutual funds, ETFs, and alternative strategies for over 2.2 million Canadian individual investors, financial advisors, and institutional clients, distributed via direct, advisor, and Manulife Canada channels.
- Ownership category
- akta.pro rank
Fidelity Canada industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Index Mutual Funds (Non-ETF) (FSAAAEAE)
Keywords
Where Fidelity Canada is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fidelity Canada business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Mutual Fund Management Fees: Management fees charged on mutual fund assets under management, typically expressed as expense ratios (MER). Fees vary by fund type and series.
- ETF Management Fees: Expense ratios charged on ETF assets under management. Fidelity's ETF lineup accumulated $28.1 billion in assets as of February 3, 2026.
- Alternative Investment Products: Revenue from alternative investment products including liquid alternative funds, long/short strategies, and real estate investment trust offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mutual fund and ETF expense ratios vary by fund and series |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Fidelity Canada product offering
Product offeringCore offering
Fidelity Canada manages and distributes a diversified lineup of mutual funds, ETFs, and portfolio solutions to Canadian investors across registered and non-registered accounts. The firm serves individual investors directly through fidelity.ca, supports financial advisors with dedicated tools and fund documentation, and provides institutional and private wealth services through its sub-brands. As of mid-2026, the firm manages approximately $400 billion in assets on behalf of more than 2.2 million Canadian investors.
Product overview
Fidelity Investments Canada ULC operates as a diversified investment management company offering a comprehensive suite of financial products. The core offerings consist of ETFs (including All-in-One portfolio ETFs and specialty products like cryptocurrency and thematic ETFs) and mutual funds spanning equity, fixed income, and alternative strategies. The company also provides tax-efficient solutions like Fidelity Tax-Smart CashFlow, registered accounts (FHSA, RRSP, TFSA, RESP), and advisor tools including Fidelity ClearPlan Custom Fund Portfolios. The product portfolio is complemented by investor education resources, calculators, and wealth management services through Fidelity Private Wealth and Fidelity Canada Institutional divisions.
Differentiator
Problem solved
Functional benefit
Brands
- Fidelity Canada Institutional™: Investment solutions for institutional investors
- Fidelity Clearing Canada
- Fidelity Private Wealth
Products and services
- Fidelity ETFs
Quantifiable outcome
- 37 FundGrade A+ Awards in 2025 - highest single-year count since awards established
- +2 more outcomes
Companies that use Fidelity Canada
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Fidelity Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fidelity Canada partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- University of Toronto Rotman CommerceminorFidelity Investments Canada provided $250,000 to establish a student-led investment fund at the University of Toronto's Rotman Commerce program.
- Manulife CanadacoreManulife Canada expanded its segregated fund lineup by introducing three new global funds managed by Fidelity Investments Canada ULC. This provides Fidelity access to Manulife's advisor network and client base.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Fidelity Canada competitors and assessment
Company assessmentDirect peers
- RBC Global Asset Management: One of Canada's largest asset managers (~$600B+ AUM) and a direct competitor across mutual funds, ETFs, and institutional mandates. RBC GAM benefits from deep RBC retail banking distribution and competes head-to-head with Fidelity in the Canadian retail and advisor channels.
- TD Asset Management: Major Canadian asset manager (~$500B+ AUM) offering mutual funds, ETFs (TD ETFs), and institutional management. Directly comparable in product mix, advisor channel focus, and Canadian-only distribution, competing for the same retail and advisor mindshare as Fidelity Canada.
- BMO Global Asset Management: Large Canadian asset manager with significant ETF franchise (BMO ETFs, including the popular ZEB and ZSP series). Competes directly with Fidelity in ETF and mutual fund markets, with comparable advisor support infrastructure and similar broad asset class coverage.
- CI Global Asset Management: Major Canadian asset manager (~$400B+ AUM) offering mutual funds, ETFs (CI ETFs), and alternative strategies. Closely comparable in scale and product breadth, competing directly for advisor recommendations and direct-to-consumer investors in Canada.
- Mackenzie Investments: Canadian asset manager with ~$200B+ AUM, offering mutual funds and ETFs with strong advisor channel presence. Directly comparable in product suite (including alternative strategies) and target customer base, competing in the same Canadian retail and advisor segments.
- Manulife Investment Management: Global asset management arm of Manulife, managing $1T+ globally. Direct competitor in Canadian retail mutual funds and segregated funds. Note that Manulife is also a distribution partner for Fidelity's funds, creating both a competitive and collaborative relationship.
- Vanguard Investments Canada: Canadian arm of Vanguard, focused primarily on low-cost index ETFs and mutual funds. Competes with Fidelity on price-sensitive ETF flows and represents the primary fee-compression competitive threat to active mutual fund franchises.
- Sun Life Global Investments: Asset management arm of Sun Life Financial, offering mutual funds and segregated fund products through Sun Life's advisor network. Directly comparable in product mix and Canadian distribution, competing for the same advisor-recommended retail flows.
Broad incumbents
- BlackRock Canada (iShares): Canadian operations of the world's largest asset manager. iShares ETF franchise is the dominant Canadian competitor, and BlackRock's broader platform competes for institutional and retail flows. A global incumbent with scale advantages that pressure smaller Canadian players.
Regional players
- iA Clarington Investments: Canadian asset manager offering mutual funds and ETFs through iA Financial Group's distribution network. Smaller-scale Canadian player competing in the same product categories with similar advisor-channel focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fidelity Canada social profiles
Digital presenceFidelity Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelity Canada leadership team
Management profileNumber of profiles
Fidelity Canada funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelity Canada M&A and investment
M&A and investmentM&A
Investments13 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelity Canada
What does Fidelity Canada do?
Fidelity Canada manages and distributes a diversified lineup of mutual funds, ETFs, and portfolio solutions to Canadian investors across registered and non-registered accounts. The firm serves individual investors directly through fidelity.ca, supports financial advisors with dedicated tools and fund documentation, and provides institutional and private wealth services through its sub-brands. As of mid-2026, the firm manages approximately $400 billion in assets on behalf of more than 2.2 million Canadian investors.
Is Fidelity Canada a public or private company?
Fidelity Canada is a private company. It is classified as corporate owned and is currently operating.
When was Fidelity Canada founded?
Fidelity Canada was founded in 1987. It employs 1,001 to 5,000 people.
Where is Fidelity Canada based?
Fidelity Canada is headquartered in Toronto, Canada, in the North America region.
How does Fidelity Canada make money?
Three revenue lines are on record. Mutual Fund Management Fees are the primary driver. The others are ETF Management Fees and alternative Investment Products.
Who are Fidelity Canada's main competitors?
Direct peers on record are RBC Global Asset Management, TD Asset Management, BMO Global Asset Management, CI Global Asset Management, Mackenzie Investments, Manulife Investment Management, Vanguard Investments Canada and Sun Life Global Investments. BlackRock Canada (iShares) is listed as a broad incumbent. iA Clarington Investments is listed as a regional player.
Does Fidelity Canada have an API?
No public API is recorded for Fidelity Canada.
What industry is Fidelity Canada in?
Fidelity Canada's product category is Asset Management. Its primary akta.pro industry code is FSAAAEAE, Index Mutual Funds (Non-ETF). Its NAICS code is 523940 and its SIC code is 6282.