OllyGarden
OllyGarden provides OpenTelemetry-based observability tooling that scores instrumentation quality, autonomously fixes telemetry gaps via an AI agent, and distributes a commercially supported OpenTelemetry Collector. It serves financial services, retail/e-commerce, and enterprise software customers operating large-scale telemetry pipelines.
- Company typePrivate
- Founded2025
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What OllyGarden does
OllyGarden, Inc. is a Berlin-based, remote-first software company founded in 2025 that provides observability tooling focused on telemetry quality for organizations using the OpenTelemetry standard. The platform is composed of three products: Insights, a SaaS offering that scores OpenTelemetry instrumentation on a 0–100 scale and surfaces issues such as PII leakage, semantic-convention violations, and high-cardinality metrics; Rose, an AI-powered agent that autonomously reviews source code and opens pull requests to fix instrumentation gaps; and Tulip, a commercially supported distribution of the OpenTelemetry Collector with curated components, quarterly stable releases, and an 18-month LTS guarantee. The company targets three primary verticals — financial services, retail/e-commerce, and enterprise software — where customers operate telemetry pipelines at very large scale (e.g., IG Group's 10,000+ edge collectors, 750 TB/day of spans before optimization, and customer-reported noise levels of 90–94%).
Revenue is generated through tiered subscriptions: Insights is priced at $0 (Free) and $990/month (Essentials) with a custom Enterprise tier; Tulip Standard Support is $499/month; and Rose is sold with freemium access for up to five repositories and a $5/month per-repository fee scaling into a custom Enterprise tier with autonomous improvements. The go-to-market is product-led with a self-serve free tier and no credit card required, complemented by direct enterprise sales for larger deployments. OllyGarden, Inc. is incorporated in Delaware, USA, while operating as a distributed European team, and closed a $1.6M seed round in July 2025 led by DIG Ventures with participation from Dash0, Datadog Ventures, and Grafana Labs.
OllyGarden firmographics
Firmographics- Name
- OllyGarden
- Legal name
- OllyGarden, Inc.
- Website
- https://ollygarden.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OllyGarden provides OpenTelemetry-based observability tooling that scores instrumentation quality, autonomously fixes telemetry gaps via an AI agent, and distributes a commercially supported OpenTelemetry Collector. It serves financial services, retail/e-commerce, and enterprise software customers operating large-scale telemetry pipelines.
- Ownership category
- akta.pro rank
OllyGarden industry classification
Industry- Product category
- Observability Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Network Observability & Telemetry (NPMD/Flow) (HDABAFAJ)
- akta.pro secondary industries
- Network Observability & Telemetry (Flow/Packet/Streaming) (HDAFAGAB), Network Observability, Assurance & Closed-Loop Operations (Telemetry, AIOps) (HDAIAIAJ)
Keywords
Where OllyGarden is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
OllyGarden business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Insights SaaS Subscription: Cloud-based telemetry quality analysis platform with tiered subscription pricing. Free tier provides basic functionality, Essentials tier at $990/month for full features, Enterprise tier with custom pricing and SLA agreements.
- Tulip Commercial Support: Commercial support contracts for OpenTelemetry Collector distribution. Standard Support at $499/month provides business-hours coverage, Enterprise Support with 24/7 coverage, dedicated Slack channel, and named support engineer.
- Rose AI Agent: AI-powered code review service for instrumentation with repository-based pricing. Free tier for up to 5 repositories, additional repositories at $5/month each, Enterprise tier with on-demand reviews and autonomous improvements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Entry-level with core features |
| Subscription | Annual | Essentials - Full insights access |
| Subscription | Monthly | Enterprise - Custom solutions |
| Subscription | Annual | Tulip Standard Support |
| Subscription | Monthly | Tulip Enterprise Support |
| Freemium | Monthly | Rose Free - Up to 5 repositories |
| Freemium | Monthly | Rose Open Source |
| Subscription | Monthly | Rose Enterprise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
OllyGarden product offering
Product offeringCore offering
OllyGarden provides an observability platform for improving OpenTelemetry telemetry quality, delivered through three integrated products: Insights (a SaaS that scores OpenTelemetry instrumentation quality and detects bad telemetry such as PII leaks, noise, and semantic convention violations), Rose (an AI agent that autonomously reviews codebases and opens pull requests to fix instrumentation gaps), and Tulip (a commercially supported distribution of the OpenTelemetry Collector with curated components, predictable releases, CVE backports, and vendor-neutral support).
Product overview
OllyGarden is an observability platform offering three integrated products for OpenTelemetry instrumentation quality management. Insights provides the core telemetry quality analysis with an Instrumentation Score and actionable recommendations for identifying bad telemetry. Rose is an AI-powered agent that autonomously reviews codebases, identifies instrumentation gaps, and applies fixes through pull requests. Tulip is a commercially supported OpenTelemetry Collector distribution providing vendor-neutral support with predictable releases and CVE backports. These products work together: Insights identifies bad telemetry, Rose fixes quality issues at the source, and Tulip ensures reliable telemetry transmission through a supported OTel Collector.
Differentiator
Problem solved
Functional benefit
Brands
- Insights: Score and improve OpenTelemetry instrumentation quality
- Tulip
- Rose
- Olive
Products and services
- Insights SaaS platform that calculates a proprietary 0-100 Instrumentation Score for OpenTelemetry telemetry, identifies bad telemetry including PII leaks, noisy/bloated data, incomplete signals, semantic convention violations, and high-cardinality metrics, and surfaces actionable recommendations prioritized by severity with remediation steps. Targets engineering teams running OpenTelemetry pipelines.
- Tulip Commercially supported OpenTelemetry Collector distribution featuring curated components, quarterly stable releases, 18-month LTS builds, CVE backports, and guaranteed bug fixes via patch releases. Functions as a drop-in replacement for upstream OTel Collector with a one-line configuration change, supporting any observability backend without vendor lock-in.
- Rose AI-powered instrumentation agent that connects to GitHub repositories, analyzes source code to find missing or low-value OpenTelemetry telemetry, and autonomously applies fixes by creating branches and opening pull requests. Uses context-aware analysis connecting codebase patterns with OpenTelemetry standards and organizational preferences, with CLI and coding agent integration for developer workflows.
Quantifiable outcome
- 93% duplicate logs identified with achievable 79% reduction in volume
- +4 more outcomes
Companies that use OllyGarden
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
OllyGarden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature5 records
OllyGarden partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Dash0flagshipJoint announcement of Portel, the first observability platform purpose-built for portlet-based generative UI architectures with full JSR-286 and JSR-362 lifecycle compliance. Represents strategic collaboration on observability tooling innovation.
- CNCF (Cloud Native Computing Foundation)coreActive participation in CNCF ecosystem. OllyGarden contributes to OpenTelemetry project, co-chairing Observability Day, running Contribfest sessions, and participating in project governance through OTel Governance Committee membership.
- OpenTelemetry ProjectcoreOllyGarden founded by core OTel contributors including Governance Committee member. Active contributor to OTel Collector, Weaver, and related projects. Spearheading Instrumentation Score initiative for potential CNCF adoption.
- OpenTelemetry Collector ContributorscoreTulip is built directly on upstream OpenTelemetry Collector releases. When bugs are found, fixes are contributed back to the OpenTelemetry project so the entire community benefits.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
OllyGarden competitors and assessment
Company assessmentDirect peers
- Dash0: Cloud-native observability platform built on OpenTelemetry with a strong focus on telemetry quality and modern monitoring for Kubernetes workloads. Direct competitor with similar OTel-first positioning; also a co-development partner with OllyGarden on Portel.
- Honeycomb.io: Observability platform purpose-built for high-cardinality, event-based telemetry with strong OpenTelemetry support and instrumentation-quality emphasis. Directly comparable in targeting engineering teams that care about telemetry signal quality over volume.
- Chronosphere: Observability platform focused on cardinality control, sampling-based cost reduction, and telemetry reliability at scale — directly overlapping OllyGarden's noise-reduction and quality-scoring value proposition for large engineering organizations.
- Coralogix: Full-stack observability and security platform built around cost-optimized log analytics and OTel-native pipelines. Competes on telemetry cost reduction and pipeline reliability, overlapping Tulip and Insights use cases.
Broad incumbents
- Grafana Labs: Broad observability incumbent behind Grafana, Loki, Tempo, Mimir, and Pyroscope — all of which consume OpenTelemetry data. Strategic investor in OllyGarden; offers overlapping telemetry-pipeline tooling (Alloy/Agent) at much greater scale.
- Datadog: Dominant full-stack observability vendor with deep APM, log management, and ingestion-side controls. Datadog Ventures is a strategic OllyGarden investor; Datadog could ship overlapping telemetry-quality features into its existing platform at any time.
- Splunk Observability Cloud: Enterprise observability and log analytics suite (formerly SignalFx, Omnition) covering infrastructure, APM, and RUM. Tulip explicitly supports sending telemetry to Splunk, making it a primary backend target and indirect competitive anchor.
- ServiceNow Cloud Observability (Lightstep): Tracing-first observability product (acquired Lightstep) with OpenTelemetry investment. Comparable focus on instrumentation quality and span-level analysis; sits inside a much broader enterprise ITSM and workflow platform.
- New Relic: Full-stack observability platform with strong APM, infrastructure monitoring, and an OTel-compatible ingest path. Tulip is positioned to feed telemetry to New Relic, making it both a complementary backend and a potential embedded competitor.
Emerging players
- Last9: Observability platform emphasizing telemetry reliability, SLO management, and cost control for high-volume environments. Compares to OllyGarden's pitch around noise reduction and predictable telemetry pipelines at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OllyGarden social profiles
Digital presenceOllyGarden compliance and trust
Trust signalCompliance1 record
OllyGarden financial estimates
Financial estimateRevenue estimate
Valuation estimate
OllyGarden leadership team
Management profileNumber of profiles
Profiles8 records
OllyGarden funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OllyGarden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OllyGarden
What does OllyGarden do?
OllyGarden provides an observability platform for improving OpenTelemetry telemetry quality, delivered through three integrated products: Insights (a SaaS that scores OpenTelemetry instrumentation quality and detects bad telemetry such as PII leaks, noise, and semantic convention violations), Rose (an AI agent that autonomously reviews codebases and opens pull requests to fix instrumentation gaps), and Tulip (a commercially supported distribution of the OpenTelemetry Collector with curated components, predictable releases, CVE backports, and vendor-neutral support).
Is OllyGarden a public or private company?
OllyGarden is a private company. It is classified as venture growth investor backed and is currently operating.
When was OllyGarden founded?
OllyGarden was founded in 2025. It employs 1 to 10 people.
Where is OllyGarden based?
OllyGarden is headquartered in Berlin, Germany, in the Europe region.
How does OllyGarden make money?
Three revenue lines are on record. Insights SaaS Subscription is the primary driver. The others are tulip Commercial Support and rose AI Agent.
Who are OllyGarden's main competitors?
Direct peers on record are Dash0, Honeycomb.io, Chronosphere and Coralogix. Broad incumbents are Grafana Labs, Datadog, Splunk Observability Cloud, ServiceNow Cloud Observability (Lightstep) and New Relic. Last9 is listed as an emerging player.
Does OllyGarden have an API?
Yes. REST API access is available across all pricing tiers. The Free plan provides 100 requests/second per organization, Essentials offers 1,000 requests/second, and Enterprise provides custom rate limits. API access is included in Essentials and higher tiers for programmatic access to insights, instrumentation scores, and platform features. Developer documentation is at ollygarden.com/docs.
What industry is OllyGarden in?
OllyGarden's product category is Observability Platform. Its primary akta.pro industry code is HDABAFAJ, Network Observability & Telemetry (NPMD/Flow), with a secondary code of HDAFAGAB, Network Observability & Telemetry (Flow/Packet/Streaming). Its NAICS code is 54151 and its SIC code is 7372.