Name

Kamino Retail

Legal name

Kamino Retail

Website

https://kaminoretail.com

Company type

Private

Founded year

2023

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Media Technology

NAICS

Media Buying Agencies (541830)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

akta.pro secondary industry

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ)

Keywords

• Retail media platform
• Shoppable ad formats
• Digital storefront monetization
• Audience extension technology
• Programmatic retail advertising

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retail Media Advertising: Kamino Retail's platform enables retailers to monetize their digital storefront through on-site advertising placements. The platform supports full-funnel ad formats including sponsored products, display ads, and video advertising, creating new revenue streams for retailers from their digital properties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kamino Retail provides a retail media monetization platform that enables retailers to monetize their digital storefronts via on-site and off-site advertising campaigns using display ads, videos, and sponsored products. The self-serve solution offers unified reporting, flexible attribution, and shoppable ad formats (CTV Shoppable, Video Shoppable, Display Shoppable) for retailers and their brand partners. The platform is now integrated within Equativ's AI-powered Maestro advertising ecosystem following the September 2024 acquisition.

Product overview

Kamino Retail (now an Equativ company) offers a unified retail media platform with integrated modules for on-site and off-site advertising monetization. The core platform includes a self-serve interface for managing campaigns, creative, and reporting, complemented by specialized shoppable ad formats (CTV Shoppable, Video Shoppable, Display Shoppable) and on-site display/video components (Billboard, Totem, Impulse, Masterblaster, Playbox, Squad, Sword). The product portfolio also features Audience Extension powered by Maestro, enabling retailers to extend brand reach beyond their digital properties. The platform is designed to help retailers engage high-intent shoppers, boost brand visibility, and maximize revenue through full-funnel advertising across multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Kamino Retail Platform A retail media monetization platform enabling retailers to monetize their digital storefronts, activate on-site and off-site advertising campaigns, and maximize sales opportunities for brand partners. Offers a self-serve interface for managing placements, creative, and reporting at scale.
• On-Site Retail Media On-site advertising solution that enables retailers to monetize their digital storefronts through display ads, videos, and sponsored products. Features real-time performance tracking, unified reporting, and flexible attribution to drive measurable sales results.
• Off-Site Retail Media Off-site advertising solution extending retailer reach beyond digital storefronts to CTV, open web, and video placements. Includes audience extension capabilities powered by Maestro for reaching more customers across channels.
• CTV Shoppable Shoppable ad format transforming CTV campaigns into interactive experiences with built-in QR codes that connect viewers directly to product pages, driving qualified traffic and measurable conversions. Validated outcomes include 53% increase in comprehension of advertised products, 30% increase in pricing comprehension, and 9% lift in brand name attention.
• Video Shoppable Interactive video ad unit that transforms existing creative into dynamic shoppable experiences with flexible layouts, interactive product panels, and turnkey activation powered by product feeds. Drives qualified traffic, boosts product discovery, and increases conversions.
• Display Shoppable Display advertising format with built-in call-to-action buttons guiding consumers straight to product pages, capturing purchase intent and driving measurable sales from every impression.

Quantifiable outcome

• 53% increase in comprehension of advertised products (CTV Shoppable)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Walmart Connect: Walmart's retail media business offering on-site sponsored products and off-site audience extension — comparable full-funnel retail media offering at much larger scale within the Walmart ecosystem.
• Pubmatic: Independent SSP providing sell-side programmatic infrastructure including supply-path optimization and CTV — comparable as a sell-side monetization partner for publishers/retailers, though broader than retail media specifically.
• Instacart Ads: Retail media network from Instacart connecting CPG brands with high-intent grocery shoppers — operates at much larger scale within a single grocery vertical, but directly comparable in monetizing retailer-side audiences and inventory.
• Amazon Advertising: Largest retail media network globally, monetizing Amazon's owned retailer inventory through sponsored products, display, and video — sets the competitive benchmark Kamino competes against for brand budgets and retailer mindshare.

Direct peers

• Criteo: Global commerce media platform operating retail media networks for large retailers across on-site display, sponsored products, and off-site audience extension — directly comparable to Kamino Retail's on-site + off-site monetization stack serving similar retailer customers.
• CitrusAd (Publicis Commerce): Retail media platform enabling grocers and retailers to monetize digital properties through sponsored products and on-site ads — directly comparable product offering, retailer customer base, and business model to Kamino Retail.
• Mirakl Ads: Retail media and marketplace monetization offering from Mirakl, enabling enterprise retailers to launch and monetize retail media networks — closely overlapping with Kamino Retail's platform positioning for large European retailers.
• Kevel: Retail media API platform enabling retailers and marketplaces to build bespoke, branded ad servers for on-site sponsored listings and display — comparable self-serve, retailer-first retail media approach to Kamino Retail.
• PromoteIQ (Microsoft Advertising): Microsoft's retail media platform enabling retailers to monetize digital storefronts through sponsored product placements — directly comparable in product functionality and target customer segment.

Emerging players

• AdRoll: Mid-market-focused ad-tech platform offering retargeting, display, and increasingly shoppable ad formats for e-commerce brands — comparable in targeting mid-market digital retailers with self-serve ad tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kamino-retail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kamino Retail