Rabble

What Rabble does

Rabble is a Stockholm, Sweden-based Retail Media platform founded in 2010 that combines shopper data with in-store activation to drive measurable outcomes for consumer packaged goods (CPG) brands. The company operates as a private business with 11-50 employees and positions itself at the intersection of first-party shopper intelligence and physical retail execution, offering brands a channel to translate consumer insight into in-store media and promotional activity. Its functional role is to serve as the data-and-activation layer connecting CPG advertisers to retail media outcomes at the shelf.

Name

Rabble

Website

https://rabble.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Media Platform

akta.pro primary industry

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

Keywords

• Retail media platform
• Shopper data analytics
• In-store activation
• CPG marketing
• Shopper intelligence

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Rabble operates a Retail Media platform that combines shopper data with in-store activation capabilities to help consumer packaged goods (CPG) brands plan, execute, and measure in-store marketing campaigns. The offering links shopper insight to physical-store media execution and ties activity to measurable commercial outcomes for brand marketers.

Differentiator

Problem solved

Functional benefit

Products and services

• Rabble Retail Media Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Catalina Marketing: Catalina is a shopper intelligence and targeted media company that combines purchase data with in-store and digital activation for CPG brands and retailers — directly comparable to Rabble's stated shopper-data + in-store activation model.
• dunnhumby: dunnhumby is a global retail media and customer data science firm originally built on Tesco loyalty data, monetizing shopper insights via media and analytics for CPGs — a direct analogue to Rabble's CPG-focused retail media offering.
• Criteo: Criteo is a commerce media platform serving retailers and CPG brands with personalized advertising and retargeting across the open web and retail media networks, overlapping with Rabble's role as an intermediary driving measurable CPG outcomes.
• Kevel: Kevel provides retail media infrastructure (APIs and ad servers) that lets retailers and CPG brands build on-site, off-site, and in-store ad products — a technology peer to Rabble's in-store activation + shopper data proposition.
• Inmar: Inmar operates retail media networks, shopper promotions, and CPG supply-chain solutions that monetize shopper data across digital and physical channels, making it a directly comparable retail media peer.
• Quotient Technology (now Neptune Retail Solutions): Quotient / Neptune Retail Solutions combines shopper data, digital coupons, and in-store media for CPG brands and retailers, closely matching Rabble's shopper-data + in-store activation positioning.

Others

• LiveRamp: LiveRamp provides data connectivity and identity resolution infrastructure that powers retail media networks and CPG measurement — adjacent, enabling infrastructure rather than a direct competitor but a relevant partner for any shopper-data platform like Rabble.

Broad incumbents

• Epsilon (Publicis Groupe): Epsilon is a large advertising, data, and retail media platform within Publicis Groupe that serves CPG brands with shopper marketing and audience solutions, representing a much larger incumbent operating in the same CPG retail-media space.
• NielsenIQ: NielsenIQ is a global consumer intelligence and measurement company providing CPG manufacturers and retailers with shopper insights and category analytics — a broad incumbent with overlapping category-insight capabilities.

Emerging players

• Aisle Labs: Aisle Labs provides in-store digital media, shopper analytics, and retail media network infrastructure for grocers and CPGs, making it a comparable emerging player in the in-store retail media space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabble