W Tokyo

What W Tokyo does

W Tokyo (株式会社W TOKYO, TSE Growth code 9159) is a Japanese branding company that builds, operates, and licenses the Tokyo Girls Collection (TGC) fashion entertainment platform. Founded in 2015 around a brand that has run since 2005, W Tokyo runs roughly twice-yearly Tokyo flagship editions plus an expanding slate of regional editions (Matsuyama, Kitakyushu, Shizuoka, Yamanashi, Aichi-Nagoya and others), drawing ~20,000 in-venue attendees and ~5 million simultaneous online viewers per edition and reaching a cumulative ~3 million-plus experience users. The company is headquartered in Shibuya, Tokyo, with 54 full-time employees as of June 2025.

The portfolio spans three reporting-style business segments: (1) TGC Production and Event Management, monetizing flagship and regional editions through ticketing, multi-tier sponsorships (platinum, gold, partner), and municipal co-production fees; (2) Content Production and Branding, which leverages TGC's brand power to produce content, branding campaigns, and collaborations for third-party brands and city promotion projects; and (3) Digital Advertising Platforms, operating the girlswalker official media site, the affiliate walker performance marketing platform, the Virtual TGC metaverse property, the TGC Premium membership, and the Aeon-co-branded TGC CARD. Distribution combines direct B2B sales to sponsors and municipalities with B2C reach via ABEMA exclusive live streaming, eplus/Pia ticketing, TikTok/X/YouTube/LINE social, and the TGC Premium and TGC CARD membership programs.

W Tokyo's customer base is hybrid: consumer brands (fashion, beauty, lifestyle) and government ministries buy sponsorship and content production services; ~30+ Japanese municipalities (against a stated TAM of 1,700+) buy regional-edition co-production for city promotion, youth retention, and tourism activation; and teen-to-young-adult female audiences engage via events, streaming, and digital media. The company is led by founder/CEO Noriyoshi Murakami, COO Aoki Mitsuru, and CFO Fujimoto Fuyumi, and went public on the TSE Growth Market in June 2023 to fund expansion of the regional and education verticals (TGC Reskilling School, TGC KIDS CLUB) and technology partnerships (notably NTT Docomo / IOWN).

Name

W Tokyo

Legal name

株式会社W TOKYO

Website

https://w-tokyo.co.jp

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

W Tokyo is a Japanese branding company that produces the Tokyo Girls Collection (TGC) fashion entertainment platform, serving consumer brands, regional municipalities, and teen/youth audiences through live events, digital media, content production, and sponsorship across Japan.

Ownership category

akta.pro rank

Product category

Fashion Event Production and Branding Services

NAICS

Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)

Keywords

• Fashion event production
• Brand marketing services
• Regional revitalization
• Digital media platforms
• Talent discovery programs

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. TGC Production and Event Management: Planning and producing Tokyo Girls Collection events (twice-yearly Tokyo editions plus regional editions), generating revenue from ticket sales, sponsorships, and partner participation fees at multiple tier levels (platinum, partner, etc.).
2. Content Production and Branding: Leveraging TGC's planning and brand power to produce content, branding campaigns, and collaborations for third-party brands and entities, including city promotion projects.
3. Digital Advertising Platforms: Operation of affiliate platform 'Affiliate Walker' and TGC official media 'girlswalker', generating digital advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

W Tokyo is a branding company that produces and operates the Tokyo Girls Collection (TGC) fashion entertainment platform, holding bi-annual Tokyo editions plus multiple regional editions across Japan. The company generates revenue through event production and ticket sales, corporate sponsorship tiers (platinum, gold, partner), content production and third-party branding collaborations, and digital advertising via the girlswalker media platform and affiliate walker affiliate network.

Product overview

W Tokyo operates as a branding company that has developed Tokyo Girls Collection (TGC) into Japan's largest-scale fashion festival platform. The company offers a multi-platform portfolio centered around TGC, including digital media (girlswalker), metaverse (Virtual TGC), affiliate marketing (affiliate walker), membership services (TGC Premium), co-branded credit card (TGC CARD), talent discovery (TGC AUDITION), and education services (TGC SCHOOL). The company also operates regional revitalization projects bringing TGC events to local cities, teen-focused events (TGC teen), music festivals (TGC), and consumer products (col.a.fruits). Recently launched online reskilling school and children's entertainment club expand the education vertical.

Differentiator

Problem solved

Functional benefit

Brands

• girlswalker: TGC official media platform
• VIRTUAL TGC
• TGC Premium
• TGC CARD
• TGC AUDITION
• TGC SCHOOL
• TGC teen
• affiliate walker

Products and services

• Tokyo Girls Collection (TGC) Japan's largest-scale fashion festival held twice yearly since 2005, featuring top models, talents, artists, and video creators. Combines runway shows, artist performances, and special stages to deliver entertainment experiences to youth audiences with 94% brand awareness in its target demographic.
• girlswalker Official TGC digital media platform delivering fashion, beauty, entertainment news, and trend information to young female audiences, with daily content including SDGs-related information and TGC event coverage.
• Virtual TGC Official TGC metaverse platform reproducing the TGC experience in virtual space, enabling users to enjoy TGC events and content in immersive digital environments.
• affiliate walker Affiliate platform operated by W Tokyo for digital advertising and performance marketing, enabling partner promotions and commission-based marketing.
• TGC Premium Premium membership service offering priority ticket sales, advance entry, exclusive cloakroom services, and 10% discount on official merchandise at TGC events.
• TGC CARD Co-branded credit card with Aeon Financial Service featuring marble-patterned design, travel insurance up to 30 million yen, AEON CINEMA movie tickets at 1,000 yen, and exclusive TGC event benefits.
• TGC AUDITION Japan's largest girl audition project producing stars for the Reiwa era. Features a draft system where finalists receive agency contracts, TGC stage appearances, fashion magazine features, and TV program appearance opportunities.
• TGC SCHOOL School program providing education and training related to fashion, entertainment, and beauty industries for aspiring young talent.
• TGC teen Fashion festival series targeting teens (middle/high school students), featuring influencers active on social media and short video platforms as main cast members. Expanded to multiple cities including Tokyo, Osaka, and Fukuoka.
• TGC Regional Revitalization Project (TGC地方創生プロジェクト) Project bringing TGC events to local cities across Japan, partnering with local governments and businesses to showcase regional attractions, industries, and products to national and international audiences through fashion and entertainment content.
• col.a.fruits (カラフル) Personalized fruit drink brand co-developed with Foodtech Capital. Users customize drink flavors, sweetness levels, and bottle labels with personalized names and messages; first store opened at Shinjuku Marui.
• TGC Reskilling School (TGCリスキリングスクール) Online school targeting young people for reskilling, launched in June 2025 to provide new learning opportunities and skill development.
• TGC KIDS CLUB Kids-focused entertainment school launched in July 2025 to nurture next-generation talent in entertainment and fashion industries.
• TOKYO GIRLS MUSIC Fes. (TGM) Urban girl-oriented music festival produced by TGC combining music, fashion, and culture through live performances by artists and collaborative entertainment experiences.

Quantifiable outcome

• TGC Matsuyama 2024 generated an economic ripple effect of approximately 2.07 billion yen for Matsuyama City, Ehime Prefecture.
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• NTT Docomo (株式会社NTTドコモ)coreGTM or Marketing Partner · 1 March 2026W Tokyo and NTT Docomo entered into an annual partnership agreement (first in February 2025, renewed for TGC's 20th anniversary and extending through TGC #44 in Spring 2027). The partnership focuses on creating new customer experiences using cutting-edge technology (IOWN), youth audience engagement, and regional revitalization through TGC events. Notable result: IOWN-powered special stage at TGC in Aichi-Nagoya 2026 won the Tokai Telecommunications Association Chair's Award.
• LDH JAPAN (株式会社LDH JAPAN)coreStrategic or Co-development PartnerW Tokyo and LDH JAPAN formed a partnership (announced November 2022) to leverage TGC events as venues for dance-based entertainment collaborations with municipalities, targeting regional revitalization and SDG goals. Projects include dance workshops (EXILE TETSUYA with EXPG), stage co-productions with local dance clubs, and youth talent development. The partnership operates under the 'W TOKYO×LDH JAPAN 地方創生プロジェクト' brand across multiple TGC regional editions.
• Regional Banks Partnership (Shizuoka Bank, 77 Bank, Hirogin Holdings, Yamanashi Chuo Bank)flagshipStrategic or Co-development PartnerW Tokyo signed partnership agreements with four regional banks (Shizuoka Bank, 77 Bank/Shichiju, Hirogin Holdings, Yamanashi Chuo Bank) in September 2023 to promote regional revitalization through TGC events, create new local businesses, enhance regional corporate branding, and explore investment opportunities. These four banks represent W Tokyo's financial and network partners for municipal outreach across Shizuoka, Miyagi, Hiroshima, and Yamanashi prefectures.
• FoodTech Capital (株式会社フードテックキャピタル)minorStrategic or Co-development PartnerW Tokyo and FoodTech Capital co-developed 'col.a.fruits' (カラフル), a personalized fruit beverage brand launched in September 2022 at Shinjuku Marui. The brand uses technology for customized drink ordering and smart locker pickup, and incorporates regional product sourcing for TGC regional editions as part of local 6th industry initiatives.
• ASOBISYSTEM (アソビシステム株式会社)minorStrategic or Co-development PartnerW Tokyo and ASOBISYSTEM launched the 'ASOBISYSTEM × TGC KAWAII LAB. AUDITION 2024' in October 2024 to discover and develop next-generation culture creators (particularly idols) from the Kyushu area. Winners receive ASOBISYSTEM exclusive contracts, TGC appearances, and debut support. This leverages both TGC's fashion platform and ASOBISYSTEM's artist management expertise.
• SBI Securities (株式会社SBI証券)flagshipGTM or Marketing PartnerSBI Securities serves as the Platinum Partner for TGC Matsuyama 2026 (August 16, 2026 at Ehime Prefectural Gymnasium), providing primary sponsorship for this regional TGC edition. This is a flagship regional sponsorship targeting youth audiences in the Shikoku region.
• Matsuyama City (松山市)flagshipStrategic or Co-development PartnerMatsuyama City is the co-host of TGC Matsuyama 2026, continuing its collaboration from the successful TGC Matsuyama 2024 event. The city benefits from economic ripple effects (~2.07 billion yen in 2024) and promotion of local attractions including Dogo Onsen.
• Ise Shingu Festival Committee & Ise-Shima Convention & Visitors Bureau (伊勢御遷宮委員会・公益社団法人伊勢志摩観光コンベンション機構)flagshipStrategic or Co-development PartnerW Tokyo (TGC) partnered with the Ise Shingu Festival Committee and Ise-Shima CVB in 2026 for the '#式年遷宮とTGC' project, using TGC's youth reach and production expertise to promote awareness of the 63rd Ise Shrine Periodic Relocation Ceremony (Shikinen Sengu) and Japanese spiritual culture ahead of the 2033 event.
• TGC Social Lab (株式会社TGC Social lab)coreOthersTGC Social Lab is W Tokyo's wholly-owned subsidiary company (グループ会社), jointly managed by Representative Director Murakami and Director Aoki. It serves as an operational entity for social and community-focused TGC initiatives.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ASOBISYSTEM: Japanese talent management and cultural agency specializing in kawaii culture and idol development. Direct peer through its partnership with W Tokyo on TGC KAWAII LAB. AUDITION 2024 and overlapping focus on youth/female audience fashion and entertainment IP.

Broad incumbents

• Avex Group: Major Japanese entertainment conglomerate spanning music, artist management, events, and digital media. Comparable as a youth-focused entertainment platform with much larger scale, including artist/influencer IP monetization analogous to TGC.
• CyberAgent: Japanese internet media and advertising giant that owns ABEMA, TGC's exclusive live streaming partner. Comparable as a digital advertising and media platform reaching the same youth demographic, though operating at vastly larger scale across multiple verticals.
• Dentsu: Japan's largest advertising agency group with full-service capabilities including event marketing, brand consulting, and content production. Comparable in the event-driven brand activation space for major Japanese advertisers, though operating at enterprise scale.
• Yoshimoto Kogyo: Japan's largest comedy/entertainment conglomerate spanning talent management, content production, and live events. Comparable through its artist IP, event production capabilities, and regional Japan presence that overlap with W Tokyo's entertainment and regional event model.
• Start Today (ZOZO): Operator of ZOZOTOWN, Japan's largest fashion e-commerce platform. Comparable as a Japanese fashion ecosystem player connecting brands with style-conscious consumers, though focused on e-commerce rather than event-driven brand activation.
• Septeni Holdings: Japanese digital advertising network holding company with performance marketing, affiliate, and creative agency operations. Comparable through its digital advertising and affiliate marketing business (parallel to W Tokyo's affiliate walker) and broader marketing services portfolio.

Emerging players

• LDH JAPAN: Japanese entertainment company and W Tokyo's core regional revitalization partner (EXILE, GENERATIONS). Comparable through its entertainment IP, talent management, and growing regional/event business intersecting with W Tokyo's municipal activation work.
• Mercari: Japan's leading C2C marketplace with a growing fashion vertical and brand collaboration initiatives. Comparable as a digital platform reaching Japanese consumers with fashion-related transactions and brand campaigns, though with different core economics.

Regional players

• Condé Nast Japan: Publisher of VOGUE Japan, GQ Japan, and other premium fashion media in Japan. Comparable through its youth-targeted fashion media brand and influence on Japanese fashion trends, analogous to TGC's editorial influence via girlswalker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TGCnews
• YouTubeyoutube.com/user/girlsTV
• Instagraminstagram.com/tgc_teen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W Tokyo