FoodTech Capital
FoodTech Capital is a Tokyo-based SaaS company whose delico platform consolidates orders from multiple food delivery services into a single interface for Japanese restaurant operators. The company also develops restaurant franchise concepts and provides DX consulting services to the food service industry.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What FoodTech Capital does
FoodTech Capital (株式会社フードテックキャピタル) is a Tokyo-headquartered Japanese company founded in 2021 that operates a portfolio of restaurant-technology products and services targeting digital transformation (DX) of the Japanese food service industry. The company's flagship product is delico, a SaaS application that consolidates food delivery and takeout orders from multiple third-party platforms (such as Uber Eats, Menu, and Paidy) into a single tablet interface, with an associated manager dashboard for centralized sales monitoring across restaurant locations. The platform is ISMS-certified and is marketed as reducing delivery-order errors and cutting operational workload by approximately 50% for adopting restaurants.
Beyond the core SaaS, FoodTech Capital operates a franchise development division that incubates and supports technology-enabled restaurant concepts including Chemichicken, Blue Star Burger, and Seven Treasure Medicinal Soup (developed in partnership with Dining Innovation), and provides external CTO and DX consulting services to restaurant companies seeking mobile ordering, reservation, and delivery integration capabilities. The company has also extended into consumer-facing retail through col.a.fruits, a personalized fruit beverage brand co-developed with entertainment company W TOKYO and launched at a flagship Shinjuku Marui store in September 2022, featuring QR-code pickup lockers and digital signage.
The company raised ¥140 million (approximately $1.18M USD) in seed funding in March 2022, employs 11-50 people, and currently serves the Kanto region of Japan. It is led by CEO Suzuki Daitoku, who previously founded CFO Consulting Group in 2008 and advised 300+ restaurant clients representing 4,000+ stores over approximately a decade. Revenue is generated through SaaS subscriptions, professional services for franchise development and DX consulting, and consumer retail sales at col.a.fruits.
FoodTech Capital firmographics
Firmographics- Name
- FoodTech Capital
- Legal name
- 株式会社フードテックキャピタル
- Website
- https://foodtech-capital.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FoodTech Capital is a Tokyo-based SaaS company whose delico platform consolidates orders from multiple food delivery services into a single interface for Japanese restaurant operators. The company also develops restaurant franchise concepts and provides DX consulting services to the food service industry.
- Ownership category
- akta.pro rank
Where FoodTech Capital is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
FoodTech Capital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- delico SaaS Subscription: Monthly subscription fees from restaurants for using the delivery order management SaaS platform delico. Restaurants pay for access to the multi-platform order consolidation tool.
- Franchise Development Services: Revenue from developing and supporting franchise operations for new restaurant concepts, including DX integration and system implementation for franchisees.
- Restaurant DX Consulting and System Integration: External CTO services for restaurant companies, including mobile ordering systems, reservation systems, and technology solutions development.
- col.a.fruits Retail Operations: Revenue from owned retail stores of the personalized fruit drink brand col.a.fruits, with potential franchise fee income from franchisee expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | col.a.fruits drinks priced at 920-1,050 yen per customized beverage |
| Other | Monthly | delico SaaS pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
FoodTech Capital product offering
Product offeringCore offering
FoodTech Capital provides delico, a SaaS platform that consolidates delivery and takeout orders from multiple third-party delivery services into a single tablet interface for restaurants, reducing operational errors and workload. The company also develops and operates franchise restaurant concepts (e.g., Chemichicken, Blue Star Burger, Seven Treasure Medicinal Soup) with DX integration, offers external CTO consulting for restaurant technology, and runs the col.a.fruits personalized fruit beverage brand co-developed with W TOKYO.
Product overview
FoodTech Capital operates a portfolio of food technology products and services. The primary offering is delico, a food delivery and takeout SaaS that consolidates orders from multiple delivery platforms into a single tablet interface for restaurant operational efficiency. The company also co-developed col.a.fruits, a personalized fruit beverage sub-brand with W TOKYO that offers an innovative retail experience featuring QR pickup lockers and digital signage. Additionally, the company operates a business development (業態開発) division that provides franchise development for tech-enabled restaurant concepts and acts as an external CTO for restaurants pursuing DX, supporting mobile ordering, reservations, and delivery integration.
Differentiator
Problem solved
Functional benefit
Brands
- delico: デリバリー・テイクアウトサービスの一元管理SaaS。飲食店の業務効率・売上向上を支援するサービス。
- col.a.fruits (カラフル)
- 業態開発事業
Products and services
- delico delico is a SaaS platform that consolidates delivery and takeout orders from multiple third-party delivery services (Uber Eats, Menu, Paidy, etc.) into a single tablet interface, enabling restaurants to receive, print, and manage all delivery orders efficiently. It includes a manager dashboard for centralized sales management and visualization across multiple locations, and is ISMS-certified.
- col.a.fruits col.a.fruits is a personalized fruit beverage brand offering customizable drinks (fruit latte and fruit tea) priced at 920-1,050 yen. Customers select base drinks, sweetness level, fruits, and personalize bottle packaging with names, stamps, and messages. Stores feature QR code pickup lockers with digital signage showing customized content; first flagship opened at Shinjuku Marui on September 8, 2022.
- Restaurant Business Development (業態開発事業) A franchise development and restaurant DX support service that develops technology-driven restaurant concepts (including Chemichicken, Blue Star Burger, Seven Treasure Medicinal Soup, and others) and provides external CTO services for restaurant companies including mobile ordering, reservation systems, and delivery integration.
Quantifiable outcome
- Delivery operation workload reduced by approximately 50%
- +2 more outcomes
Companies that use FoodTech Capital
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
FoodTech Capital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FoodTech Capital partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- W TOKYOflagshipStrategic co-development partnership to launch col.a.fruits, a personalized fruit drink brand combining food, entertainment, and technology. W TOKYO contributes fashion event marketing expertise and youth audience access through Tokyo Girls Collection. FoodTech Capital provides technology integration and brand operations capability. First store opened at Shinjuku Marui in September 2022.
- Dining Innovation (ダイニングイノベーション社)corePartnership for franchise development of Seven Treasure Medicinal Soup (七宝麻辣湯) restaurant concept. FoodTech Capital provides franchise development and DX integration while Dining Innovation contributes restaurant operations and brand development expertise.
- Yakiniku Like (焼肉ライク)coreYakiniku Like adopted delico delivery order management system across their chain of single-person yakiniku restaurants. As a franchise brand actively expanding, they recommend delico adoption to their FC (franchise) stores.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FoodTech Capital competitors and assessment
Company assessmentBroad incumbents
- Toast: Large US-based restaurant technology platform offering POS, online ordering, delivery, and marketing. A broad incumbent that competes indirectly with delico by bundling similar capabilities into a full-stack restaurant operating system.
- Square for Restaurants: Block's restaurant POS and operations suite, including online ordering and delivery integrations. A broad incumbent whose embedded order-management features compete with delico at the SMB segment.
Direct peers
- Chowbus: Restaurant-tech platform with built-in delivery order aggregation and POS integrations. Comparable in addressing the multi-platform order management problem, particularly for Asian-cuisine restaurants in the US market.
- Cuboh: Delivery aggregator SaaS that integrates multiple delivery platforms into one tablet interface for restaurants. Highly comparable feature set to delico, including menu syncing and consolidated order management for SMB operators.
- Deliverect: Global SaaS that aggregates orders from delivery platforms (Uber Eats, DoorDash, Grubhub, etc.) into a single restaurant dashboard. Closest direct competitor to delico's core consolidation value proposition, although focused on Western markets.
- GloriaFood: Online ordering system for restaurants that integrates with third-party delivery platforms and POS systems. Comparable SMB-focused delivery integration stack that competes for the same restaurant-operator wallet share.
- Lunchbox: Restaurant technology platform offering online ordering, delivery management, and marketing tools. Comparable in bundling restaurant digital channels, with a stronger marketing/CRM orientation than delico.
- Otter: Restaurant delivery management platform that consolidates orders from multiple third-party delivery services into one tablet. Direct competitor to delico, particularly relevant as a US-based benchmark for the same multi-channel aggregation use case.
- Ordermark: Ordermark (now part of Uber Eats) built a delivery order consolidation and menu-management tool for restaurants, overlapping directly with delico's workflow. Useful peer for understanding both competitive dynamics and potential exit/M&A paths.
Regional players
- dinii: Japanese mobile-ordering and restaurant-tech platform that partners with restaurant brands on digital menus, mobile ordering, and delivery integrations. Closest Japan-market comparable for the delico proposition, differing in mobile-order-first orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
FoodTech Capital social profiles
Digital presenceFoodTech Capital compliance and trust
Trust signalCompliance1 record
FoodTech Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoodTech Capital leadership team
Management profileNumber of profiles
Profiles1 record
FoodTech Capital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoodTech Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoodTech Capital
What does FoodTech Capital do?
FoodTech Capital provides delico, a SaaS platform that consolidates delivery and takeout orders from multiple third-party delivery services into a single tablet interface for restaurants, reducing operational errors and workload. The company also develops and operates franchise restaurant concepts (e.g., Chemichicken, Blue Star Burger, Seven Treasure Medicinal Soup) with DX integration, offers external CTO consulting for restaurant technology, and runs the col.a.fruits personalized fruit beverage brand co-developed with W TOKYO.
Is FoodTech Capital a public or private company?
FoodTech Capital is a private company. It is classified as venture growth investor backed and is currently operating.
When was FoodTech Capital founded?
FoodTech Capital was founded in 2021. It employs 11 to 50 people.
Where is FoodTech Capital based?
FoodTech Capital is headquartered in Tokyo, Japan, in the Asia region.
How does FoodTech Capital make money?
Four revenue lines are on record. delico SaaS Subscription is the primary driver. The others are franchise Development Services, restaurant DX Consulting and System Integration and col.a.fruits Retail Operations.
Who are FoodTech Capital's main competitors?
Broad incumbents on record are Toast and Square for Restaurants. Direct peers are Chowbus, Cuboh, Deliverect, GloriaFood, Lunchbox, Otter and Ordermark. dinii is listed as a regional player.
Does FoodTech Capital have an API?
No public API is recorded for FoodTech Capital.