What Obase does

Obase is a Turkey-based enterprise software and professional services company founded in 1995 (corporate materials cite 1994) and headquartered in Umraniye, Istanbul. The company operates as an AI-enhanced BI, data analytics, and ERP specialist serving enterprise customers in retail, telecommunications, transportation and logistics, pharma, and financial services across 20 countries in the MEA region and beyond. Its delivery model combines a 200+ person consulting practice with a portfolio of proprietary vertical products.

The product platform spans retail BI (Detailer), e-commerce (E-Tailer, QuickPick, Smartfind), smart inventory management (Replenishment), campaign and loyalty management (Promni), telecom decision support (Corpwatch, Corpsearch), airline analytics (AirWatch, PLF Optimization), smart shelf management (Shelfforce), customer data platform (Claritan Customer 360), and the AI-powered decision intelligence platform AIReady, with a Strategy Mosaic semantic layer integration. Underlying technologies include MicroStrategy/Strategy enterprise analytics, Microsoft Dynamics 365 and Azure, IBM Information Server/DataStage, Oracle, Snowflake, AWS, UiPath RPA, and partner-provided generative AI and MLOps capabilities through Practicus AI. The company runs a 13-year-old R&D Center and has delivered 800+ medium-to-large projects.

Revenue is generated through three primary streams: professional services (consulting and implementation on partner technology stacks), proprietary software licensing and subscriptions (Detailer, Replenishment, E-Tailer, Promni, and other sector products), and technology partnership revenue from authorized reseller arrangements with Microsoft, IBM, Oracle, Snowflake, and AWS. Pricing is quote-based and not publicly disclosed, with annual billing cadence for subscription products. Go-to-market is direct enterprise field sales supplemented by partner co-selling through Microsoft AppSource and Azure Marketplace for selected products. The company is publicly listed on Borsa Istanbul under the ticker OBASE and has received multiple international awards including Microsoft Global Retail Partner of the Year (2019), Strategy/MicroStrategy MEA Partner Award (2025), and ISSIP 2026 Excellence in Service Innovation recognition.

Name

Obase

Legal name

OBASE

Website

https://obase.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Obase is a Turkey-based enterprise software and analytics firm serving retail, telecom, airline, and logistics operators across 20 countries. It delivers proprietary BI, ERP, and AI decision-intelligence products alongside professional services through partnerships with MicroStrategy, Microsoft, IBM, and Oracle.

Ownership category

akta.pro rank

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Consulting and implementation services for BI, data analytics, ERP, and digital transformation projects. Delivered through certified engineers and consultants across multiple technology platforms (MicroStrategy, IBM, Microsoft, Oracle).
2. Proprietary Software Solutions: Revenue from proprietary products including Detailer (retail BI), Replenishment (inventory optimization), E-Tailer (e-commerce), QuickPick (order picking), Promni (campaign management), and sector-specific solutions available via subscription or licensing.
3. Technology Partnership Revenue: Revenue from authorized reseller and implementation partnerships with Microsoft, IBM, Oracle, Snowflake, and AWS for enterprise technology deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Obase develops and sells proprietary enterprise software products and delivers professional services focused on business intelligence, data analytics, and AI-powered decision intelligence for retail, telecom, transportation/logistics, and other verticals. Its flagship products include Detailer (retail BI), Replenishment (AI-driven inventory optimization), E-Tailer (omnichannel e-commerce), QuickPick (mobile order picking), Corpwatch (telecom analytics), AirWatch (airline BI), and AIReady (AI decision platform), complemented by consulting and implementation services through certified engineers across MicroStrategy, Microsoft, IBM, Oracle, Snowflake, and AWS technology stacks.

Product overview

Obase is a technology company offering a platform-plus-modules architecture spanning retail ERP, e-commerce, CRM, supply chain, and business intelligence. The core products include Detailer (retail analytics platform), E-tailer (e-commerce management), Replenishment (smart inventory management), and QuickPick (e-commerce picking), complemented by sector-specific solutions such as AirWatch (airlines BI), Corpwatch (telecom decision support), and PLF Optimization (airline capacity forecasting). Additional modules include Promni (campaign and loyalty management), Shelfforce (smart shelf management), Smartfind (next-gen search), Claritan Customer 360 (CDP), and the AI-powered AIReady platform. All solutions are delivered with professional services including consulting, project management, training, solution integration, software development, and quality assurance.

Differentiator

Problem solved

Functional benefit

Brands

• Detailer: Data-Driven Retail BI Platform providing actionable insights for retail decision-makers with real-time operational and tactical analytics.
• Replenishment
• QuickPick
• Etailer
• Promni
• Corpwatch
• AirWatch
• Shelfforce

Products and services

• Obase Detailer

Quantifiable outcome

• 30% reduction in excess stock and 60% improvement in product disposal rates through AI-powered replenishment
• +6 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Strategy (formerly MicroStrategy)flagshipStrategic or Co-development Partner · 1 January 198925+ year flagship partnership with 500+ joint projects and 80+ BI experts. Obase serves as Turkey representation and solution partner for Strategy's business intelligence platform. Winner of MEA Region Partner Award 2025. Delivers enterprise BI, analytics, and AI-enhanced solutions across retail, telecom, and logistics sectors.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft Global Retail Partner (2019) and Turkey AI Partner (2018). Microsoft ERP Gold Partner. Obase develops value-added applications on Dynamics 365 for Retail and distributes solutions through Microsoft AppSource and Azure Marketplace (Replenishment, E-Tailer products).
• IBMcoreTechnology or IntegrationIBM Gold Partner with certified expertise in IBM Information Server, DataStage, and TM1. Provides data integration, data quality, and budget planning solutions based on IBM technology stack for enterprise customers.
• OraclecoreTechnology or IntegrationSectoral business partnership with Oracle Retail Group. Obase utilizes Oracle's technical infrastructure for development platform and DBMS environment, offering data warehouse solutions built on Oracle technology.
• SnowflakecoreTechnology or IntegrationBusiness partner of Snowflake, the global cloud data platform. Obase leverages Snowflake for data warehousing, data engineering, and secure data sharing solutions for enterprise customers.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS partner supporting cloud technology in applications and solutions. Obase deploys solutions on AWS infrastructure for global enterprise customers requiring cloud-based BI and analytics.
• Practicus AIcoreStrategic or Co-development PartnerStrategic partnership combining Obase's data science and big data expertise with Practicus AI's Gen AI and MLOps capabilities. Targets retail, banking, transportation, and government sectors across Turkey, Europe, and Americas with machine learning, large language models, and model performance management solutions.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strategy (MicroStrategy): Global BI and analytics platform vendor with a conversational AI layer. Directly comparable to Obase: same BI/AI category, overlapping enterprise customers, and a 25+ year co-sell partnership that makes Strategy both supplier and competitor for enterprise analytics deals.
• Domo: Cloud-native BI and data analytics platform for business users, with built-in dashboards, alerts and AI insights. Comparable to Obase's Detailer on BI/self-service analytics and equally packaged for mid-market and enterprise verticals.
• Qlik: End-to-end data integration and analytics platform including Qlik Sense BI. Comparable to Obase on enterprise BI, AI-augmented analytics, and data integration for industries such as retail and manufacturing.
• Sisense: AI-driven analytics cloud platform for embedded and enterprise BI. Comparable to Obase on infusing AI/ML into business analytics for non-technical users across verticals including retail and supply chain.
• Board International: Unified EPM, BI and CPM platform used for budgeting, planning and analytics. Comparable to Obase's analytics + planning portfolio (e.g., IBM TM1 implementation work) for finance, retail and supply chain.

Emerging players

• Pyramid Analytics: Decision intelligence platform combining data prep, BI and AI on a unified engine. Comparable to Obase's AIReady positioning around augmented analytics for line-of-business decision-makers.
• Jedox: EPM and planning software with built-in BI and AI for budgeting, forecasting, and analytics. Comparable to Obase on integrated planning + analytics use cases for retail, finance and supply chain.

Broad incumbents

• Salesforce (Tableau / CRM Analytics): Tableau-led BI/analytics suite inside the broader Salesforce CRM and data cloud portfolio. Comparable to Obase on enterprise BI and CRM analytics (Claritan 360, Promni), but competes from a much broader incumbent platform footprint.
• Microsoft (Power BI / Dynamics 365): Power BI plus Dynamics 365 form a broad analytics + ERP platform. Comparable to Obase's BI, Detailer, and Dynamics-based E-Tailer/Replenishment offerings and competes directly as a technology partner.

Regional players

• Inomera: Turkey-headquartered digital and analytics consulting firm with BI, CRM and ERP implementation practices. Comparable to Obase on Turkish enterprise BI/EPM/CRM project delivery, customer segments, and partner-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/obasesocial
• LinkedInlinkedin.com/company/105873

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obase