Pyramid Analytics
Pyramid Analytics provides a unified Decision Intelligence Platform combining data preparation, business analytics, and data science on a direct-query architecture, serving roughly 2,450 enterprise and government customers with AI-powered, in-place analytics.
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Pyramid Analytics does
Pyramid Analytics, founded in 2008 and headquartered in Amsterdam with an R&D center in Tel Aviv, provides a unified Decision Intelligence Platform that combines data preparation, business analytics, and data science in a single governed environment. The platform is built on a mini-services Kubernetes architecture and anchored by the proprietary PYRANA high-performance direct query engine, which performs in-place analytics on SQL/MDX-compliant data sources without requiring data movement or duplication. It also includes a Universal Semantic Layer, an AI-driven Augmented Analytics module with Smart Discover and Explain capabilities, a Data Science workbench with Python and R integration, an Embedded Analytics SDK for JavaScript/Angular/React, and a Generative BI (GenBI) module that delivers conversational, natural-language analytics within 30 seconds. The company reports serving approximately 2,450 organizations with over 1 million users and a 110% net customer retention rate, with customers spanning automotive, healthcare, government, retail, media, and financial services.
Pyramid Analytics firmographics
Firmographics- Name
- Pyramid Analytics
- Legal name
- Pyramid Analytics BV
- Website
- http://www.pyramidanalytics.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Pyramid Analytics provides a unified Decision Intelligence Platform combining data preparation, business analytics, and data science on a direct-query architecture, serving roughly 2,450 enterprise and government customers with AI-powered, in-place analytics.
- Ownership category
- akta.pro rank
Pyramid Analytics industry classification
Industry- Product category
- Decision Intelligence / Business Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
- akta.pro secondary industries
- Data Analytics & Business Intelligence Services (BPAHALAC), Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where Pyramid Analytics is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Pyramid Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Licensing: Subscription-based platform licensing with pricing based on user count and deployment type (deployed vs managed). Annual billing with quotes tailored to organization.
- Marketplace Distribution: Software distribution through AWS Marketplace and SAP Store enabling consumption-based procurement and pay-as-you-go options for customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pyramid Deployed - On-premise, Private Cloud or Hybrid deployment |
| Subscription | Annual | Pyramid Managed - Hosted and managed by Pyramid |
| Freemium | Pay-as-you-go | AWS Marketplace Trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Pyramid Analytics product offering
Product offeringCore offering
Pyramid Analytics develops and sells the Pyramid Decision Intelligence Platform, an all-in-one enterprise analytics solution that unifies data preparation, business analytics, and data science into a single governed environment. The platform is powered by the proprietary PYRANA high-performance direct query engine and includes Generative BI (GenBI) for natural language conversational analytics, enabling organizations to deliver data-driven insights without data movement.
Product overview
Pyramid Analytics offers the Pyramid Decision Intelligence Platform, a unified all-in-one analytics platform combining data preparation, business analytics, and data science capabilities. The platform is delivered as a comprehensive suite with specialized modules including Business Analytics, Data Preparation, Data Science, Augmented Analytics, and Embedded Analytics. Key components include the PYRANA direct query engine, Generative BI (GenBI) for conversational analytics, Tabulate spreadsheet interface, Solve optimization engine, and Formulate formula builder. The platform supports deployment on-premises, private cloud, public cloud, or as managed hosting, with specialized integrations for SAP, Snowflake, AWS, Azure, and Google BigQuery. Pyramid was acquired by ServiceNow in Q1 2026, with its technology being integrated into ServiceNow's AI Platform for autonomous data analytics capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Generative BI (GenBI): A generative business intelligence solution that combines gen AI and analytics to deliver insights within 30 seconds using natural language processing.
- PYRANA
Products and services
- Pyramid Decision Intelligence Platform All-in-one decision intelligence platform unifying data preparation, business analytics, and data science for enterprise users of all skill levels, with built-in AI/ML capabilities and enterprise governance.
- Generative BI (GenBI) Conversational analytics technology enabling non-technical users to explore data, create dashboards, and generate reports using natural language, delivering insights within 30 seconds without coding.
- Pyramid for AWS Platform deployment on AWS Cloud available via AWS Marketplace as a pay-as-you-go offering, with deployment in VPC using EC2 and Elastic Kubernetes Services.
- Pyramid for SAP Certified SAP integrations enabling self-service analytics directly on SAP BW, BW/4HANA, SAP HANA, and NetWeaver data while preserving SAP hierarchies, business logic, and security.
- Pyramid 2025 Newton Release 2025 platform release featuring enhanced embedding capabilities, database tenant support, LLM switching in data flows, layered maps, data lasso, fairness analysis for bias detection, and query optimization for SAP BW and SQL.
- Pyramid Managed Hosting Hosted and managed deployment option where Pyramid handles setup, administration, and ongoing support of servers and application infrastructure.
- Pyramid Kubernetes Deployment Containerized deployment using Kubernetes for elastic scaling, with mini-services architecture that automatically scales clusters up and down based on demand.
- Pyramid Learning Hub Learning management system for platform training with courses for Viewer/Analyst, Pro users, and certification programs. All training licenses include the full certification package.
Quantifiable outcome
- Insights delivered within 30 seconds via Generative BI
- +5 more outcomes
Companies that use Pyramid Analytics
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Pyramid Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability12 records
Feature8 records
Pyramid Analytics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Amazon Web Services (AWS)coreAWS ISV Accelerate partner with Pyramid available on AWS Marketplace. Pyramid deploys on AWS EC2 and Elastic Kubernetes Services. Joint go-to-market for RISE with SAP on AWS. Pyramid is also part of AWS RISE with SAP program.
- SAPcoreSAP PartnerEdge member with certified integrations for SAP BW/4HANA, SAP HANA, and SAP NetWeaver. Platform available on SAP Store. Deep integration including direct querying of SAP data while preserving hierarchies and business logic.
- SnowflakemajorCertified integration allowing direct query into Snowflake databases for in-place analytics. Pyramid can write back custom models to Snowflake. Customers can use Snowflake for storage of custom data models.
- Google BigQuerymajorNative connection capabilities for direct querying of BigQuery data without extraction. Users can ingest BigQuery data and combine with other sources, or designate BigQuery as a model target.
- Microsoft AzuremajorPyramid available on Azure Marketplace. Azure Synapse certified integration for data analytics workloads. Partnership for RISE with SAP deployments on Azure.
- DatabricksmajorIntegration with Databricks for accessing data science platforms and analytical databases. Pyramid supports Databricks as a data source for ML workflows.
- KubernetesmajorPyramid's multi-tiered service architecture is designed for Kubernetes-based container deployment allowing dynamic scaling of analytics.
- ServiceNowcoreServiceNow announced acquisition of Pyramid Analytics in February 2026 for undisclosed amount (reported as hundreds of millions). Deal closed March 10, 2026. Pyramid's technology integrated into ServiceNow AI Platform for autonomous data analytics capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pyramid Analytics competitors and assessment
Company assessmentBroad incumbents
- Microsoft Power BI: Microsoft's flagship BI platform bundled with the Microsoft 365 ecosystem. Competes directly with Pyramid in the ABI market, serving enterprise customers with self-service analytics, dashboards, and AI-powered insights. Massive distribution advantage via Office 365 bundling.
- Tableau: Salesforce-owned BI and visual analytics platform, one of the most recognized names in the industry. Directly comparable to Pyramid in enterprise analytics, dashboards, and decision intelligence, with significantly larger market share and installed base.
- Looker: Google Cloud-owned BI platform with a semantic modeling layer (LookML) and deep Google Cloud/BigQuery integration. Competes with Pyramid's direct-query semantic layer approach and is positioned as the Google-native alternative to Pyramid's cloud-agnostic architecture.
- MicroStrategy: Long-established enterprise BI and analytics platform with mobile and embedded analytics capabilities. Targets large enterprises with HyperIntelligence and now AI-driven analytics features, overlapping with Pyramid's enterprise positioning and embedded analytics use cases.
Direct peers
- Qlik: Direct competitor in the enterprise BI and analytics space, with associative data engine and self-service analytics. Qlik and Pyramid target similar enterprise customers with similar decision intelligence/augmented analytics positioning, and both have Israeli tech lineage (JVP invested in both).
- ThoughtSpot: AI-powered analytics platform emphasizing natural language search and self-service insights. Competes with Pyramid's GenBI capabilities, targeting similar enterprise and mid-market customers with conversational analytics and embedded use cases.
- Sisense: Cloud-native analytics platform with embedded BI and AI capabilities. Comparable to Pyramid in serving enterprise customers with integrated data prep, analytics, and embedded/OEM use cases. Both compete in the same Gartner ABI Magic Quadrant.
- Domo: Cloud-based BI and analytics platform targeting enterprise business users with dashboards, data apps, and AI-powered insights. Comparable horizontal analytics positioning to Pyramid, with similar emphasis on self-service and executive-level decision-making.
Regional players
- SAP Analytics Cloud: SAP's native analytics solution for SAP data sources and applications. While not directly competing head-to-head (Pyramid is an SAP partner, not a competitor in SAP environments), it competes for the SAP analytics budget that Pyramid currently addresses through its SAP-certified integrations.
Emerging players
- Tellius: AI-driven decision intelligence platform combining BI with automated insights, natural language querying, and machine learning. Directly comparable in positioning to Pyramid's decision intelligence platform, though at smaller scale and focused primarily on enterprise data exploration use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pyramid Analytics social profiles
Digital presencePyramid Analytics compliance and trust
Trust signalCompliance4 records
Pyramid Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pyramid Analytics leadership team
Management profileNumber of profiles
Profiles8 records
Pyramid Analytics funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pyramid Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pyramid Analytics
What does Pyramid Analytics do?
Pyramid Analytics develops and sells the Pyramid Decision Intelligence Platform, an all-in-one enterprise analytics solution that unifies data preparation, business analytics, and data science into a single governed environment. The platform is powered by the proprietary PYRANA high-performance direct query engine and includes Generative BI (GenBI) for natural language conversational analytics, enabling organizations to deliver data-driven insights without data movement.
Is Pyramid Analytics a public or private company?
Pyramid Analytics is a private company. It is classified as corporate owned and is currently acquired.
When was Pyramid Analytics founded?
Pyramid Analytics was founded in 2008. It employs 101 to 250 people.
Where is Pyramid Analytics based?
Pyramid Analytics is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Pyramid Analytics make money?
Two revenue lines are on record. Platform Licensing is the primary driver. The others are marketplace Distribution.
Who are Pyramid Analytics's main competitors?
Broad incumbents on record are Microsoft Power BI, Tableau, Looker and MicroStrategy. Direct peers are Qlik, ThoughtSpot, Sisense and Domo. SAP Analytics Cloud is listed as a regional player. Tellius is listed as an emerging player.
Does Pyramid Analytics have an API?
No public API is recorded for Pyramid Analytics.
What industry is Pyramid Analytics in?
Pyramid Analytics's product category is Decision Intelligence / Business Intelligence Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management, with a secondary code of BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 518210 and its SIC code is 7374.