Activate Games
- Company typePrivate
- Founded2019
- HeadquartersWinnipeg, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
Activate Games firmographics
Firmographics- Name
- Activate Games
- Legal name
- Activate Games Inc.
- Website
- https://activate.games
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Activate Games industry classification
Industry- Product category
- Active Gaming Entertainment Venues
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Live Operations & Game Management (Events, Economy Tuning, Content Drops) (MPAFAKAC)
- akta.pro secondary industries
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
Keywords
Where Activate Games is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Activate Games business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Physical Venue Sessions: Customers pay per visit to access all game rooms. Activate offers 'All You Can Play' passes granting unlimited access to all games within a session. Sessions are typically 60 minutes and designed for teams of 2–5 players. Revenue is generated on a per-session, one-time transaction basis at each physical location.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Activate Games product offering
Product offeringCore offering
Activate Games operates physical active-gaming venues where customers play through proprietary interactive light-up game rooms that react in real time to player movement. Each 60-minute session grants a team of 2–5 players unlimited access to 16+ game rooms (including Mega Grid, Laser, Mega Laser, Arena, Climb, Hide, Strike, and Portals) using wristband-tracked scoring and a 10-level skill progression system. The company sells sessions, gift cards, group/party bookings, and entry into its competitive gaming league and Tournament of Champions at retail locations and via its website.
Product overview
Activate Games operates a single unified active gaming venue concept featuring 16 interactive game rooms (Arena, Climb, Grid, Hoops, Mega Laser, Pipes, Push, Trench, Hide, Control, Mega Grid, Laser, Strike, Portals, Press, and Scan) with real-time responsive technology. The venue experience combines physical activity, strategy, and teamwork in 60-minute sessions designed for teams of 2-5 players. Revenue is generated through per-session entry fees and an All You Can Play unlimited pass. The company supplements its core venue business with add-on services including a Competitive Gaming League, Scores & Rewards tracking system, Tournament of Champions, and Groups & Parties event hosting. The product portfolio is consistent across all 75+ global locations, with venues ranging from 733-929 m² in Europe and 1,300 m² in Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Active Gaming Venue Sessions (All-You-Can-Play) 60-minute immersive session in a physical venue where a team of 2–5 players accesses all 16+ proprietary interactive game rooms with unlimited re-entry under an All-You-Can-Play pass; available at 75+ locations globally for walk-in or online booking.
- Competitive Gaming League Organized competitive league structure running across all Activate locations, leveraging the 10-level skill progression system to drive repeat visits and cross-location competition.
- Tournament of Champions Flagship tournament offering for top-performing players across Activate's global venue network, crowning an Ultimate Champion through the 10-level skill progression system.
- Groups & Parties Event Hosting Private event booking service for groups of 10–17+ people, including birthday parties, corporate team-building, and school or community group events; reservations handled through a dedicated webpage.
- Gift Cards Redeemable gift cards for Activate venue sessions, sold through the company website and applicable across global locations.
Quantifiable outcome
- Opening weekends for all Nordic locations (Finland, Norway, Sweden, Denmark) sold out
- +3 more outcomes
Companies that use Activate Games
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Activate Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Activate Games partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Kara HoldingsflagshipKara Holdings is Activate's strategic partner for Southeast Asia expansion. The partnership opened the first Malaysia location at Pavilion Bukit Jalil, Kuala Lumpur, with plans to expand across Southeast Asia including future sites in Singapore. Kara Holdings provides local market expertise and real estate access.
- RealinvestflagshipScandinavian real estate and investment firm Realinvest is Activate's strategic partner for Nordic expansion. The partnership has enabled openings in Finland (Helsinki), Norway (Oslo), Sweden (Gothenburg), and Denmark (Copenhagen), with plans for five additional Nordic locations in 2026 including Stockholm and Bergen. Both parties share investment in immersive gaming venues in shopping centers across Scandinavia.
Scale indicators8 records
Recent moves14 records
Expansion highlights5 records
Activate Games competitors and assessment
Company assessmentBroad incumbents
- Topgolf: Topgolf operates large-format, tech-enabled active entertainment venues that combine physical activity with interactive scoring systems and food/beverage. Activate's newly hired CTO Scott Shultz came directly from Topgolf, reinforcing the comparability in operating an activity-meets-technology venue model.
- Dave & Buster's: Dave & Buster's is the largest U.S. operator of large-format eat-and-play venues combining arcade gaming with sports bar concepts, located primarily in shopping centers and entertainment districts. It competes with Activate for group outings, birthday parties, and corporate events, but with a more passive, screen-based entertainment mix.
- Chuck E. Cheese (CEC Entertainment): CEC Entertainment operates the Chuck E. Cheese family entertainment centers focused on kids' birthdays, arcade games, and food in retail locations. While more child-centric, it directly competes for the family birthday party and group outing use case Activate targets.
Direct peers
- Main Event Entertainment: Main Event Entertainment runs family entertainment centers featuring bowling, laser tag, billiards, and gravity-based attractions under one roof in malls and shopping centers. It overlaps directly with Activate's group entertainment, mall-based real estate strategy, and Shultz's prior employer pedigree.
- Andretti Indoor Karting & Games: Andretti Indoor Karting & Games operates large-format indoor active entertainment venues combining go-karting, laser tag, arcade games, and dining. It is one of the most direct competitors to Activate's group-outing, physical-activity-led entertainment model, though typically at a larger venue size.
- Urban Air Adventure Park: Urban Air is a franchise-based chain of indoor active adventure parks featuring trampolines, climbing walls, obstacle courses, and skill-based games targeting families, birthdays, and group events. It directly competes with Activate for the active family entertainment wallet share across North America.
- Scene75 Entertainment Center: Scene75 operates large indoor entertainment complexes combining go-karting, laser tag, mini-golf, and arcade attractions in a single venue. It is comparable to Activate in venue size, mall-adjacent real estate, and mixed-attractions positioning for group entertainment.
Emerging players
- iFly Indoor Skydiving: iFly operates indoor skydiving venues in malls and entertainment districts, offering a unique physical activity experience with proprietary wind tunnel technology. It competes for experiential, group entertainment dollars and is anchored in similar retail-adjacent real estate.
- Five Iron Golf: Five Iron Golf is a tech-enabled indoor golf entertainment and social venue concept with food and beverage, located in urban retail locations. It represents the broader category of technology-augmented active social entertainment venues that share real estate and customer overlap with Activate.
Others
- Escape rooms (industry): Escape rooms are small-format group entertainment venues that combine puzzle-solving with time-bound challenges. They compete for the same group-outing and team-building customer as Activate, though they lack the physical activity and proprietary tech footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Activate Games social profiles
Digital presenceActivate Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activate Games leadership team
Management profileNumber of profiles
Profiles3 records
Activate Games funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activate Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activate Games
What does Activate Games do?
Activate Games operates physical active-gaming venues where customers play through proprietary interactive light-up game rooms that react in real time to player movement. Each 60-minute session grants a team of 2–5 players unlimited access to 16+ game rooms (including Mega Grid, Laser, Mega Laser, Arena, Climb, Hide, Strike, and Portals) using wristband-tracked scoring and a 10-level skill progression system. The company sells sessions, gift cards, group/party bookings, and entry into its competitive gaming league and Tournament of Champions at retail locations and via its website.
Is Activate Games a public or private company?
Activate Games is a private company. It is classified as unknown and is currently operating.
When was Activate Games founded?
Activate Games was founded in 2019. It employs 251 to 500 people.
Where is Activate Games based?
Activate Games is headquartered in Winnipeg, Canada, in the North America region.
How does Activate Games make money?
One revenue line is on record: physical Venue Sessions.
Who are Activate Games's main competitors?
Broad incumbents on record are Topgolf, Dave & Buster's and Chuck E. Cheese (CEC Entertainment). Direct peers are Main Event Entertainment, Andretti Indoor Karting & Games, Urban Air Adventure Park and Scene75 Entertainment Center. Emerging players are iFly Indoor Skydiving and Five Iron Golf. Escape rooms (industry) is listed as an others.
Does Activate Games have an API?
No public API is recorded for Activate Games.
What industry is Activate Games in?
Activate Games's product category is Active Gaming Entertainment Venues. Its primary akta.pro industry code is MPAFAKAC, Live Operations & Game Management (Events, Economy Tuning, Content Drops), with a secondary code of BPAMAKAH, Esports Platforms & Competitive Gaming Networks. Its NAICS code is 7131 and its SIC code is 7900.