What Five Iron Golf does

Five Iron Golf, founded in 2017 and headquartered in New York City, operates a network of indoor golf and entertainment venues that combine Trackman-powered simulator bays with full-service bars, chef-inspired food menus, and event spaces. The company has been co-founded by Jared Solomon (CEO), Nora Dunnan, Katherine Solomon, and Mike Doyle. As of mid-2026, Five Iron Golf operates more than 50 locations across the United States plus franchised venues in the United Arab Emirates and Saudi Arabia, with a first European location announced for London. The core technology stack consists of Trackman dual-radar launch monitors and a proprietary high-speed camera system installed in every simulator bay, delivering 40+ swing and shot parameters and access to 440+ virtual golf courses including 68 PGA Tour venues. A proprietary Five Iron App (operated by the wholly-owned subsidiary Five Iron App LLC) powers an always-on, real-money skill-based tournament platform with identity verification and geofenced eligibility.

The company's revenue model spans hourly simulator rentals (including late-night $29/hr 5i After Dark tiers), recurring monthly memberships at $129-$279+ depending on market, full-stack food and beverage operations, golf instruction (Swing Evaluation at $99 and lessons), private and corporate event hosting, custom Callaway Tour Fitting services, sponsored leagues (Summer Series at $300-$550 per team), merchandise and gift cards, and franchise/licensing royalties from international master franchise partners. Five Iron's venue economics have been benchmarked by MyGolfSpy at approximately $1.8M-$2.4M average annual revenue per location, materially above X-Golf at approximately $580K. Product extensions beyond golf include a multisport simulator platform (hockey, soccer, foot golf, disc golf, bowling, dodgeball) and Strike Club duckpin bowling, integrated at the Seattle Kirkland location as a sub-brand.

Five Iron has raised more than $133 million in cumulative funding across multiple rounds including a $30 million minority investment from Callaway Golf Company in November 2021, a $20 million minority investment from Enlightened Hospitality Investments (EHI, Danny Meyer's PE firm) in March 2024, and a Series E led by Coral Tree Partners in March 2026. International expansion is executed via master franchise agreements with Golf Saudi (an affiliate of Saudi Arabia's Public Investment Fund) and a UAE franchisee backed by Powerhouse Capital and pro-athlete investors. The customer base spans casual and serious golfers, corporate event clients, sports fans, and active-duty military members, distributed across no-dress-code venues designed for both skill improvement and entertainment-oriented social use.

Name

Five Iron Golf

Legal name

The Range NYC LLC dba Five Iron Golf

Website

https://fiveirongolf.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Five Iron Golf operates 50+ indoor golf entertainment venues combining Trackman-powered simulator bays with full-service bars, lessons, leagues, and real-money tournaments. Founded in 2017, the company serves casual and serious golfers, corporate event clients, and sports fans across the U.S., UAE, Saudi Arabia, and a planned UK location.

Ownership category

akta.pro rank

Product category

Indoor Golf Entertainment

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Indoor golf simulators
• Golf entertainment venues
• Golf memberships
• Golf instruction services
• Corporate golf events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices48 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Memberships: Recurring monthly membership fees (Standard Membership, Green Grass Pass upgrade, DFW Founding Membership at $129–$149/mo, Seattle memberships at $275–$279/mo) granting free simulator play during Member Benefit Hours, 20% discounts on lessons/league/F&B/events, and free Swing Evaluation. Auto-renews until canceled with 24-hour notice.
2. Simulator Rentals (Hourly Bay Bookings): Hourly usage-based pricing on Trackman simulator bays; pricing varies by day, time, and location. Includes 5i After Dark late-night $29/hr tier and special event/sports-watch-party bookings.
3. Five Iron Tournament Entry Fees (Real-Money Skill-Based Competitions): Entry fees split between a Registration Fee retained by Five Iron App LLC and a Prize Pool distributed to winners via tiered payouts (poker-style). Includes free and paid entry options, with monthly Closest to the Pin Iconic Courses series offering $20,000 in guaranteed prizes. Geofenced to eligible U.S. jurisdictions (excludes CT, DE, NV, PA, WA).
4. Golf Instruction (Swing Evaluations & Lessons): $99 Swing Evaluation plus 1-on-1 and small-group lessons, sold individually or in non-refundable lesson packages; 20% member discount on lessons and instruction packages.
5. Private Events & Corporate Bookings: Full-venue buyouts, custom F&B packages, small-event bookings for groups of 12 and under, multisport event add-ons, soccer watch parties and corporate events (bachelor(ette), birthdays, team building, happy hours).
6. Food & Beverage (Eatertainment): Full-service bar (signature cocktails, draft beers, $5 happy hour, $5 shots, $5-$10 wings, half-off pizzas) at every location drives per-visit spending beyond simulator rentals.
7. Custom Club Fitting (Callaway Tour Fitting): Five Iron-operated Callaway Tour Fitting custom club fitting service using Trackman, generating fittings revenue across multiple locations.
8. International Franchise / Licensing Fees: Master franchise/license agreements with regional partners (Golf Saudi, UAE franchisee) generating royalty and licensing revenue as international locations (Saudi Arabia, UAE, planned UK, Asia, Europe, Africa) come online.
9. Merchandise & Gift Cards: 5i Gift Cards (no fees, no expiration, no cash redemption except as required by law), CTF Gift Cards redeemable only through Callaway Tour Fitting, and golf product sales.
10. Sponsored Leagues & Tournaments: League participation fees (Summer Series 2026 at $300–$550 per team) plus event-specific sponsorships such as Dobel Tequila presenting the Summer Series League.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels9 records

Core offering

Five Iron Golf operates company-owned indoor golf entertainment venues that combine Trackman-powered golf simulator bays, full-service bars, chef-inspired food menus, golf instruction, recurring memberships, league and tournament play, and private/corporate event hosting. Its 35+ U.S. locations plus international franchise sites deliver year-round golf via simulators offering 440+ virtual courses (including 68 PGA Tour venues), supported by a proprietary Five Iron App for real-money skill-based tournaments and a multisport simulator platform for non-golf entertainment.

Product overview

Five Iron Golf operates a platform-plus-modules architecture centered on indoor golf entertainment across 35+ U.S. locations plus expanding international venues. The core offering is hourly Trackman-powered Indoor Golf Simulators (Sim Rentals) combined with a full-service bar, chef-inspired menu, and social atmosphere. Layered on top are modular extensions: a 5i Membership subscription program (with the Green Grass Pass upgrade providing tee-time access to 400+ outdoor courses), the Five Iron Tournaments mobile app offering real-money skill-based competition, recurring 5i League team competitions (Summer Series), Golf Instruction services including Swing Evaluation/Lessons/Clinics, co-branded Callaway Tour Fitting by Five Iron Golf club fitting, Multisport Simulators (hockey, soccer, bowling, etc.), location-specific Strike Club duckpin bowling, Private/Corporate Events hosting, and 5i Gift Cards — all unified under the Five Iron Golf brand and accessible via the 5i App and 5i Tournaments mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• Five Iron Tournaments: Real-money indoor golf tournament platform operated via the Five Iron Golf mobile app, converting the company's venue network into an always-on competitive golf ecosystem.
• Green Grass Pass
• Callaway Tour Fitting by Five Iron Golf
• Strike Club
• Summer Series League (5i League)

Products and services

• Indoor Golf Simulators (Sim Rentals) Hourly Trackman-powered golf simulator rentals offering access to 440+ virtual courses including 68 PGA Tour venues, with shot analysis, target range practice, and a library of game modes; each bay accommodates up to 6 players and features high-speed cameras for swing video playback.
• 5i Membership (Five Iron Golf Membership) Monthly recurring membership offering free golf daily during Member Benefit Hours, walk-in play privileges, 20% discount on lessons, food and beverages, league play, events, and club fitting; includes a complimentary Swing Evaluation, club storage, member nights, and access to partner perks such as ShipSticks and Fubo discounts.
• Green Grass Pass Monthly upgrade to 5i Membership providing access to tee times at a worldwide network of over 400 private, semi-private, and top-tier public golf courses through the 5i app concierge service; includes Reserve Series outings at prestigious venues (with golf, cart, caddie fee, lunch, post-round reception, and tee gift) plus early access to destination and local outings.
• Five Iron Tournaments (5i Tournaments App) Mobile skill-based virtual golf competition platform offering real-money prize tournaments across nearly a dozen formats including Stroke Play Gross, Stroke Play Net, Closest to the Pin, Team Scramble, Team Best Ball, and Hole-in-One Challenge; converts Five Iron's venue network into an always-on competitive ecosystem with in-app wallet, geolocation-based eligibility enforcement, and simulator data-driven outcomes.
• Five Iron Leagues (5i League / Summer Series) Multi-week team league programs such as the Summer Series 2026, featuring 2-person teams competing in rotating 18-hole formats (scramble, stroke, best ball) on courses including The Patch at Augusta and Royal Birkdale; top teams qualify for the International Championship and compete for a grand prize trip to Casa de Campo in the Dominican Republic.
• Golf Instruction (Swing Evaluation, Lessons, Clinics) Expert golf coaching services including a 60-minute Swing Evaluation using Trackman technology and proprietary high-speed camera system, 1-on-1 lessons, small-group lessons, and clinics with 5i coaches; lesson packages available for ongoing improvement at discounted pricing.
• Callaway Tour Fitting by Five Iron Golf Custom Callaway club fitting service offered inside select Five Iron Golf locations; certified coaches use tour-level Trackman technology to dial in custom Callaway drivers, irons, wedges, and putters tailored to individual swings; CTF Gift Cards redeemable exclusively through this service.
• Multisport Simulators Multi-sport simulator offering 6 sports including Slapshot Hockey, Breakaway Soccer, Foot Golf, Bowl-a-Rama, Disc-Go Golf, and Zombie Dodgeball; available as an event addition at select locations with difficulty and boost settings accommodating up to 8 players at a time.
• Strike Club Duckpin Bowling Duckpin bowling experience with smaller pins and lighter balls offering fast-paced competition without bowling shoes; integrated into the Five Iron Golf Seattle Kirkland location as a complement to the golf simulator bays, full-service bar, and outdoor patio.
• Private Events / Corporate Events Event hosting for groups including bachelor/ette parties, birthdays, team building, happy hours, and corporate events; small groups of up to 12 can book bays with custom food and beverage packages, and larger groups can arrange full-venue buyouts.
• 5i Gift Cards Five Iron Golf gift cards and Callaway Tour Fitting (CTF) gift cards; 5i Gift Cards can be used for simulator rentals, food/beverages, lessons, and merchandise (not membership payment, private events, or account credit); no fees and no expiration dates except as permitted by law.
• Food & Beverage Service Full-service bar and chef-inspired food menu at every Five Iron Golf location offering signature cocktails, draft beers, $5 happy hour (Mon-Fri 3-6PM), $5 shots, $5-$10 wings, half-off pizzas, Sunday Funday $5 bottomless wings, and host-country-inspired menus during World Cup watch parties.

Quantifiable outcome

• $1.8M-$2.4M average annual revenue per location (vs X-Golf ~$580K)
• +6 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Golf DigestcoreGTM or Marketing Partner · 20 May 2026Golf Digest co-presents Five Iron Golf's annual Women's Golf Month, a nationwide initiative in June designed to promote golf among women with free play, social hours, and instructional sessions. The recurring partnership builds on previous seasons' success and partnerships with women-led golf organizations.
• Golf SaudiflagshipChannel Partner/ Reseller/ Distributor · 30 April 2026Golf Saudi, an affiliate of Saudi Arabia's Public Investment Fund (PIF), is Five Iron Golf's franchise partner in Saudi Arabia. After nearly three years of coordination, the first Saudi Arabia Five Iron Golf location opened in late April 2026 inside the PIF Tower headquarters in Riyadh. The company operates under a franchise agreement with Golf Saudi and plans to expand to multiple locations across Saudi Arabia.
• ShipStickscoreGTM or Marketing Partner · 10 November 2025ShipSticks is the Official Club Shipper of Five Iron Golf, announced November 10, 2025. The partnership offers exclusive benefits to Five Iron Golf members (50% off one domestic Ground round-trip Club Shipment, free with Green Grass Pass upgrade) and aims to enhance the golf experience through shipping services and indoor golf entertainment.
• TrackmanflagshipTechnology or IntegrationTrackman is Five Iron Golf's exclusive launch monitor and simulator technology partner, with Trackman dual-radar launch monitors installed in every bay across all global Five Iron locations. The integration provides 40+ swing/shot parameters, access to 440+ prestigious golf courses including 68 PGA Tour venues, and powers all Five Iron Tournaments real-money competitions.
• FubominorGTM or Marketing PartnerFubo offers Five Iron Golf members $30 off the first two months of Fubo Pro streaming service as a member perk, providing a co-branded referral benefit through fubo.tv/stream/five-iron-golf-members/.
• Dobel TequilaminorGTM or Marketing PartnerDobel Tequila is the presenting sponsor of Five Iron Golf's Summer Series League 2026, supplying branded league programming, weekly drink specials, and co-marketing collateral across participating locations.

Scale indicators16 records

Recent moves12 records

Expansion highlights8 records

Direct peers

• X-Golf: X-Golf operates the largest dedicated indoor golf simulator chain in the U.S., directly comparable to Five Iron on Trackman/Foresight-based simulator bays, league programming, and F&B-anchored venue economics. MyGolfSpy's 2025 industry comparison specifically benchmarks X-Golf's ~$580K average per-location revenue against Five Iron's $1.8M–$2.4M.
• Puttery: Puttery is an indoor mini-golf + craft-cocktail/bar concept that mirrors Five Iron's eatertainment DNA: themed indoor venue, full bar, food service, group/corporate events, and a no-dress-code social atmosphere. It is a direct peer on venue format, customer segment, and per-visit monetization, even though the underlying game (mini-golf) differs from simulator golf.
• Swingers: Swingers operates indoor crazy-golf and cocktail venues in major U.S. and U.K. cities with a similar eatertainment model combining themed indoor activity, full bar, and event hosting. Five Iron's London Broadgate Circle expansion goes head-to-head with Swingers' U.K. footprint, and the consumer demographic (adults seeking experience-driven nights out) is highly overlapping.
• Back Nine Golf: Back Nine Golf is one of the fastest-growing indoor golf simulator chains in the U.S. and is named alongside X-Golf and Five Iron in MyGolfSpy's 2025 industry comparison, indicating overlapping venue format, member program, and simulator-based competition with Five Iron.
• Swing Suite: Swing Suite by Topgolf installs and operates indoor golf simulator bays primarily in hotels, resorts, and residential buildings; it competes with Five Iron in the corporate/hospitality event and casual indoor-simulation segment, particularly for venues that don't want a full eatertainment buildout.

Broad incumbents

• Topgolf: Topgolf is the dominant tech-enabled golf entertainment venue operator globally and part of Topgolf Callaway Brands — the same corporate group that took a $30M minority stake in Five Iron. While Topgolf's outdoor driving-range/computerized-bay model is a step broader than Five Iron's indoor-only footprint, it competes for the same experiential-golf consumer and corporate-event dollar.
• Drive Shack: Drive Shack operates golf entertainment venues (Puttery indoor mini-golf and traditional outdoor facilities) and is publicly traded, providing a public-market comp for the eatertainment/golf venue model Five Iron is scaling; Puttery in particular overlaps with Five Iron's indoor bar-anchored format.
• GOLFTEC: GOLFTEC is the largest dedicated golf-instruction retailer in the U.S. with hundreds of bays, and competes directly with Five Iron's Swing Evaluation/lessons/coaching service line; both monetize Trackman-based swing analysis and lesson packages, though GOLFTEC does not layer on F&B eatertainment at the same scale.
• Club Champion: Club Champion is the largest U.S. custom club fitting retailer, a service line Five Iron operates as 'Callaway Tour Fitting by Five Iron Golf' inside its venues. While Club Champion is fitting-only and store-based, it competes for the same serious-golfer, data-driven club-fitting wallet and represents a comparable specialty golf retail model.

Emerging players

• Home Run Dugout: Home Run Dugout operates multi-sport entertainment venues (batting cages, simulated sports) with a bar/eatertainment overlay, making it an emerging peer to Five Iron's multisport simulator extension (Slapshot Hockey, Breakaway Soccer, etc.) and Strike Club duckpin bowling concept; the company is smaller and earlier-stage but competes for the same multi-sport indoor entertainment wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fiveirongolf

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds9 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Iron Golf