Activate Games

Name

Activate Games

Legal name

Activate Games Inc.

Website

https://activate.games

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Active Gaming Entertainment Venues

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Operations & Game Management (Events, Economy Tuning, Content Drops) (MPAFAKAC)

akta.pro secondary industries

Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Active gaming venues
• Immersive game rooms
• Interactive entertainment facilities
• Real-time LED gaming
• Team-based physical gaming

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Physical Venue Sessions: Customers pay per visit to access all game rooms. Activate offers 'All You Can Play' passes granting unlimited access to all games within a session. Sessions are typically 60 minutes and designed for teams of 2–5 players. Revenue is generated on a per-session, one-time transaction basis at each physical location.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Activate Games operates physical active-gaming venues where customers play through proprietary interactive light-up game rooms that react in real time to player movement. Each 60-minute session grants a team of 2–5 players unlimited access to 16+ game rooms (including Mega Grid, Laser, Mega Laser, Arena, Climb, Hide, Strike, and Portals) using wristband-tracked scoring and a 10-level skill progression system. The company sells sessions, gift cards, group/party bookings, and entry into its competitive gaming league and Tournament of Champions at retail locations and via its website.

Product overview

Activate Games operates a single unified active gaming venue concept featuring 16 interactive game rooms (Arena, Climb, Grid, Hoops, Mega Laser, Pipes, Push, Trench, Hide, Control, Mega Grid, Laser, Strike, Portals, Press, and Scan) with real-time responsive technology. The venue experience combines physical activity, strategy, and teamwork in 60-minute sessions designed for teams of 2-5 players. Revenue is generated through per-session entry fees and an All You Can Play unlimited pass. The company supplements its core venue business with add-on services including a Competitive Gaming League, Scores & Rewards tracking system, Tournament of Champions, and Groups & Parties event hosting. The product portfolio is consistent across all 75+ global locations, with venues ranging from 733-929 m² in Europe and 1,300 m² in Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Gaming Venue Sessions (All-You-Can-Play) 60-minute immersive session in a physical venue where a team of 2–5 players accesses all 16+ proprietary interactive game rooms with unlimited re-entry under an All-You-Can-Play pass; available at 75+ locations globally for walk-in or online booking.
• Competitive Gaming League Organized competitive league structure running across all Activate locations, leveraging the 10-level skill progression system to drive repeat visits and cross-location competition.
• Tournament of Champions Flagship tournament offering for top-performing players across Activate's global venue network, crowning an Ultimate Champion through the 10-level skill progression system.
• Groups & Parties Event Hosting Private event booking service for groups of 10–17+ people, including birthday parties, corporate team-building, and school or community group events; reservations handled through a dedicated webpage.
• Gift Cards Redeemable gift cards for Activate venue sessions, sold through the company website and applicable across global locations.

Quantifiable outcome

• Opening weekends for all Nordic locations (Finland, Norway, Sweden, Denmark) sold out
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship.

• Kara HoldingsflagshipStrategic or Co-development Partner · 6 May 2026Kara Holdings is Activate's strategic partner for Southeast Asia expansion. The partnership opened the first Malaysia location at Pavilion Bukit Jalil, Kuala Lumpur, with plans to expand across Southeast Asia including future sites in Singapore. Kara Holdings provides local market expertise and real estate access.
• RealinvestflagshipStrategic or Co-development Partner · 17 March 2026Scandinavian real estate and investment firm Realinvest is Activate's strategic partner for Nordic expansion. The partnership has enabled openings in Finland (Helsinki), Norway (Oslo), Sweden (Gothenburg), and Denmark (Copenhagen), with plans for five additional Nordic locations in 2026 including Stockholm and Bergen. Both parties share investment in immersive gaming venues in shopping centers across Scandinavia.

Scale indicators8 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Topgolf: Topgolf operates large-format, tech-enabled active entertainment venues that combine physical activity with interactive scoring systems and food/beverage. Activate's newly hired CTO Scott Shultz came directly from Topgolf, reinforcing the comparability in operating an activity-meets-technology venue model.
• Dave & Buster's: Dave & Buster's is the largest U.S. operator of large-format eat-and-play venues combining arcade gaming with sports bar concepts, located primarily in shopping centers and entertainment districts. It competes with Activate for group outings, birthday parties, and corporate events, but with a more passive, screen-based entertainment mix.
• Chuck E. Cheese (CEC Entertainment): CEC Entertainment operates the Chuck E. Cheese family entertainment centers focused on kids' birthdays, arcade games, and food in retail locations. While more child-centric, it directly competes for the family birthday party and group outing use case Activate targets.

Direct peers

• Main Event Entertainment: Main Event Entertainment runs family entertainment centers featuring bowling, laser tag, billiards, and gravity-based attractions under one roof in malls and shopping centers. It overlaps directly with Activate's group entertainment, mall-based real estate strategy, and Shultz's prior employer pedigree.
• Andretti Indoor Karting & Games: Andretti Indoor Karting & Games operates large-format indoor active entertainment venues combining go-karting, laser tag, arcade games, and dining. It is one of the most direct competitors to Activate's group-outing, physical-activity-led entertainment model, though typically at a larger venue size.
• Urban Air Adventure Park: Urban Air is a franchise-based chain of indoor active adventure parks featuring trampolines, climbing walls, obstacle courses, and skill-based games targeting families, birthdays, and group events. It directly competes with Activate for the active family entertainment wallet share across North America.
• Scene75 Entertainment Center: Scene75 operates large indoor entertainment complexes combining go-karting, laser tag, mini-golf, and arcade attractions in a single venue. It is comparable to Activate in venue size, mall-adjacent real estate, and mixed-attractions positioning for group entertainment.

Emerging players

• iFly Indoor Skydiving: iFly operates indoor skydiving venues in malls and entertainment districts, offering a unique physical activity experience with proprietary wind tunnel technology. It competes for experiential, group entertainment dollars and is anchored in similar retail-adjacent real estate.
• Five Iron Golf: Five Iron Golf is a tech-enabled indoor golf entertainment and social venue concept with food and beverage, located in urban retail locations. It represents the broader category of technology-augmented active social entertainment venues that share real estate and customer overlap with Activate.

Others

• Escape rooms (industry): Escape rooms are small-format group entertainment venues that combine puzzle-solving with time-bound challenges. They compete for the same group-outing and team-building customer as Activate, though they lack the physical activity and proprietary tech footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/activategames
• LinkedInlinkedin.com/company/activategames

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activate Games