DoneGood
Donegood Media is an independent editorial publication publishing free articles and guides on carbon impact, climate, and sustainability topics to a global online readership, monetized primarily through Google AdSense advertising on its WordPress-based website.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What DoneGood does
DoneGood (legally "Donegood Media") is an independent editorial publication publishing articles, guides, and analysis on carbon impact, climate responsibility, and sustainability topics through its free-to-access website at donegood.co. The site organizes content into categories including News, Home & Garden, Science, and Self Care, and is staffed by a four-person editorial team led by founder Cullen Schwarz, Editorial Director Emily Carter, Managing Editor Lauren Mitchell, Audience & Growth Manager Michael Thompson, and Sustainability & Climate Reporter Jason Reynolds. The publication states formal editorial standards emphasizing methodological rigor, source transparency, and independence from advertisers and sponsors.
The platform is a WordPress-based editorial site built on the GeneratePress "Landscaper" theme, with Google AdSense as its only disclosed monetization channel and a contact/newsletter submission system for reader engagement. Distribution is entirely organic via the owned website and social sharing, with no paid acquisition, paywalls, or subscription tiers. There is no mobile app, no API, and no disclosed integrations.
DoneGood historically operated as a social-impact e-commerce marketplace connecting consumers with sustainable brands, reportedly generating $2.5M+ in sales across 120+ brand partnerships. It has since pivoted to the current editorial-publication model, with the e-commerce arm no longer visible on the website. The company's business model is now content-led advertising, with no disclosed subscription, enterprise, or diversified revenue streams. DoneGood has raised approximately $2.4M in disclosed funding across multiple rounds from 2015 through 2023, including institutional capital from Boston Impact Initiative.
DoneGood firmographics
Firmographics- Name
- DoneGood
- Legal name
- Donegood Media
- Website
- https://donegood.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Donegood Media is an independent editorial publication publishing free articles and guides on carbon impact, climate, and sustainability topics to a global online readership, monetized primarily through Google AdSense advertising on its WordPress-based website.
- Ownership category
- akta.pro rank
Where DoneGood is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DoneGood business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising (Google AdSense): The publication monetizes its editorial content through third-party advertising. Google AdSense serves advertisements based on user visits to the website and other sites in Google's advertising network. The publication does not share personally identifiable information directly with advertisers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DoneGood product offering
Product offeringCore offering
DoneGood is an independent editorial publication that publishes in-depth articles, data-driven analyses, and practical guides on carbon impact, climate responsibility, and sustainability. The platform covers carbon footprint fundamentals (Scope 1, 2, and 3 emissions), reduction strategies, and monitoring & reporting, with content organized across categories including News, Home & Garden, Science, and Self Care. Content is provided free to readers and monetized through Google AdSense advertising.
Product overview
DoneGood is an independent editorial publication focused on carbon impact, climate-related data, and sustainability topics. The publication provides clear insights, practical analysis, and credible resources through in-depth articles, expert analysis, and guides. Content covers carbon footprint fundamentals (how emissions are measured, Scope 1/2/3), reduction strategies, and monitoring & reporting. The publication features article categories including Home & Garden, Science, and Self Care, with content focused on practical sustainability guidance, environmental topics, and lifestyle sustainability. It is a single unified editorial platform rather than a multi-module product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- DoneGood Editorial Publication
Companies that use DoneGood
Customer profileSegments1 record
Ideal customer profiles1 record
DoneGood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DoneGood partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights2 records
DoneGood competitors and assessment
Company assessmentDirect peers
- Grist: Grist is an independent, nonprofit climate and sustainability news publication covering climate solutions, policy, and culture. It is the closest direct comparable to DoneGood's editorial positioning around credible, non-greenwashed climate journalism.
- Canary Media: Canary Media is an independent news outlet covering the clean energy transition and decarbonization. Its focus on data-driven reporting on emissions reduction directly overlaps with DoneGood's carbon-clarity editorial mission.
- Inside Climate News: Inside Climate News is a Pulitzer Prize-winning nonprofit newsroom dedicated to climate and energy journalism. It competes for the same climate-literate reader audience that DoneGood targets.
Emerging players
- Heatmap: Heatmap is an independent subscription-based climate and energy news outlet launched by veteran journalists. It is comparable as a reader-supported climate publication, though it focuses more on energy markets and policy.
- Drilled: Drilled is a true-crime-style climate journalism outlet investigating fossil fuel accountability. It is comparable as a newer independent climate publication building audience through narrative-driven content.
- EarthHero: EarthHero is an online marketplace for sustainable goods and is a direct comparable to DoneGood's original e-commerce marketplace model rather than the current editorial model. It is relevant context for the company's prior business.
- Package Free Shop: Package Free Shop is an online retailer of zero-waste and sustainable lifestyle products, comparable to DoneGood's original ethical marketplace model. It illustrates the competitive set DoneGood exited.
Broad incumbents
- Vox Climate / The Vox Climate Desk: Vox maintains a significant climate and environment vertical with explanatory journalism. It is comparable as a competitor for climate-literate readers, though it operates within a much larger general-interest publication.
- The Guardian Climate: The Guardian's climate and environment coverage is one of the most extensive in mainstream media, with a focus on accountability and greenwashing. It competes for DoneGood's target audience from within a much larger newsroom.
Others
- Substack (climate publications on the platform): Substack is a publishing platform that hosts numerous independent climate and sustainability newsletters. It is comparable as the alternative publishing infrastructure and distribution model that independent climate publications use to reach and monetize audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
DoneGood social profiles
Digital presenceDoneGood financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoneGood leadership team
Management profileNumber of profiles
Profiles5 records
DoneGood funding detail
Funding detailFunding overview
Funding rounds8 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoneGood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoneGood
What does DoneGood do?
DoneGood is an independent editorial publication that publishes in-depth articles, data-driven analyses, and practical guides on carbon impact, climate responsibility, and sustainability. The platform covers carbon footprint fundamentals (Scope 1, 2, and 3 emissions), reduction strategies, and monitoring & reporting, with content organized across categories including News, Home & Garden, Science, and Self Care. Content is provided free to readers and monetized through Google AdSense advertising.
Is DoneGood a public or private company?
DoneGood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DoneGood founded?
DoneGood was founded in 2015. It employs 1 to 10 people.
Where is DoneGood based?
DoneGood is headquartered in Denver, United States, in the North America region.
How does DoneGood make money?
One revenue line is on record: advertising (Google AdSense).
Who are DoneGood's main competitors?
Direct peers on record are Grist, Canary Media and Inside Climate News. Emerging players are Heatmap, Drilled, EarthHero and Package Free Shop. Broad incumbents are Vox Climate / The Vox Climate Desk and The Guardian Climate. Substack (climate publications on the platform) is listed as an others.
Does DoneGood have an API?
No public API is recorded for DoneGood.