EarthHero
EarthHero is an online marketplace that sells curated, third-party-certified sustainable household and personal-care products to environmentally conscious consumers through its Shopify-based platform, supporting 500+ vetted brands and 40,000+ customers.
- Company typePrivate
- Founded2016
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What EarthHero does
EarthHero is an online marketplace headquartered in Boulder, Colorado, that sells sustainably produced household and personal-care products to environmentally conscious consumers. The company curates a catalog of 2,697 SKUs across 500+ vetted brands, applying a proprietary 5-Pillar Sourcing Process to screen merchandise against environmental and ethical criteria. It has built a customer base of more than 40,000 shoppers and accumulated 40,579 reviews with an average rating of 4.7 out of 5, and claims $1.2M+ in donations to environmental causes and 8,400 tons of carbon offsetting as social-impact metrics.
The platform is built on Shopify, integrating third-party tools including Judge.me for reviews and Awin for affiliate distribution, with operational partnerships that include 1% For The Planet, Climate Neutral certification, and TerraCycle for hard-to-recycle product take-back. Commerce is conducted through standard DTC e-commerce flows, supplemented by a Subscribe & Save subscription program for repeat consumables, an Eco-Rewards loyalty program for retention, and a curated Hero Essentials Kit priced at $99.99 as a higher-AOV entry bundle. The company operates without disclosed outside funding and employs 11-50 people.
EarthHero's revenue model is primarily resale of curated third-party brands (with margin on each transaction) rather than a pure third-party marketplace take-rate, supported by subscriptions and loyalty-driven repeat purchases. Its commercial edge rests on trust signals from third-party certifications and a vetting narrative that distinguishes the catalog from general-merchandise e-commerce competition, while its go-to-market relies on organic search, partnerships, and an emerging affiliate channel rather than paid customer acquisition at scale.
EarthHero firmographics
Firmographics- Name
- EarthHero
- Legal name
- EarthHero
- Website
- https://earthhero.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EarthHero is an online marketplace that sells curated, third-party-certified sustainable household and personal-care products to environmentally conscious consumers through its Shopify-based platform, supporting 500+ vetted brands and 40,000+ customers.
- Ownership category
- akta.pro rank
EarthHero industry classification
Industry- Product category
- Sustainable Consumer Goods Marketplace
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Health and Personal Care Retailers (4561)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
Keywords
Where EarthHero is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
EarthHero business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Marketplace): EarthHero operates as a curated e-commerce marketplace selling sustainable products from 500+ vetted brands. Revenue is generated through product markups on individual transactions with prices ranging from approximately $5 to $100+ per item. The platform offers Subscribe & Save subscription options for recurring orders with up to 20% savings.
- Subscription Services: The Subscribe & Save program offers recurring delivery of household essentials with discounts up to 20%, double reward points, and free carbon-neutral shipping on subscription orders. Customers can customize delivery frequency and modify or cancel subscriptions anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free shipping tier for orders $75+ |
| Subscription | Monthly | Subscribe & Save subscription program |
| Unit Pricing | Pay-as-you-go | Hero Essentials Kit one-time purchase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
EarthHero product offering
Product offeringCore offering
EarthHero operates an online marketplace that aggregates and sells over 2,600 eco-friendly, low-waste, and non-toxic products from 500+ independently vetted sustainable brands, evaluated through a proprietary 5-Pillar Sourcing Process. The core offering includes the marketplace itself, a curated Hero Essentials Kit, a Subscribe & Save subscription program, and the Eco-Rewards loyalty program, all delivered with carbon-neutral shipping and plastic-free packaging.
Product overview
EarthHero operates as a unified e-commerce marketplace for sustainable products, featuring over 2,600 eco-friendly items from 500+ vetted brands. The core offering is the EarthHero Marketplace platform, enhanced by the Hero Essentials Kit (a curated $99.99 starter collection of 12 sustainable products), the Subscribe & Save subscription program (offering up to 20% off recurring orders), and the Eco-Rewards loyalty program. Featured sub-brands include TerraCycle (Zero Waste Boxes for hard-to-recycle materials), ZWS Essentials (zero-waste household essentials like bamboo toothbrushes and reusable paper towels), UNPASTE (compostable toothpaste tablets), Plaine Products (refillable aluminum personal care containers), Fat and the Moon (herbalist-formulated body and beauty products), and Terra Thread (Fair Trade Certified organic cotton bags and accessories). All orders ship plastic-free with carbon-neutral shipping over $75.
Differentiator
Problem solved
Functional benefit
Products and services
- EarthHero Marketplace An e-commerce marketplace aggregating thousands of vetted low-waste, non-toxic, and eco-friendly products from 500+ sustainable brands, reviewed through a 5-Pillar sourcing process. The platform offers free carbon-neutral shipping over $75 and all orders ship plastic-free.
- Hero Essentials Kit A curated starter kit containing 12 top-rated sustainable products from small ethical businesses for bathroom, laundry, kitchen, and on-the-go use, priced at $99.99 (original MSRP $142.81). Includes bamboo toothbrush, loofah sponge, bamboo pot scrubber, sponge cloth, reusable paper towels, compostable kitchen bags, dishwasher detergent pods, laundry detergent sheets, wool dryer balls, reusable straw kit, and organic cotton produce bags.
- Subscribe & Save Program A subscription service offering up to 20% off recurring orders of sustainable essentials with free carbon-neutral shipping, plastic-free deliveries, and double reward points. Customers can select products and order frequency with the ability to modify or cancel anytime.
- Eco-Rewards Loyalty Program A loyalty program offering 2 points per $1 spent, 500 points per photo/video review, refer-a-friend bonuses, free returns at every tier, and double points on subscriptions. Every 100 points equals $1 off future orders.
- TerraCycle Zero Waste Boxes Recycling solutions for hard-to-recycle waste including plastic packaging, coffee capsules, candy wrappers, styrofoam, shoes, toys, e-waste, and more. TerraCycle collects and repurposes waste through various programs across 20 countries.
Quantifiable outcome
- $1.2M+ donated to environmental causes
- +4 more outcomes
Companies that use EarthHero
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
EarthHero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
EarthHero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 1% For The PlanetcoreEarthHero is a Certified Partner of 1% For The Planet, committing to donate 1% of annual sales to environmental organizations. This partnership demonstrates the company's commitment to environmental giving beyond product sales and operations.
- Climate NeutralcoreEarthHero is a Climate Neutral Certified Partner, offsetting carbon emissions from all shipments and operations. The partnership verifies the company's carbon-neutral shipping claims and operational sustainability.
- TerraCyclecoreEarthHero partners with TerraCycle to offer Zero Waste Boxes allowing customers to recycle hard-to-recycle materials including plastic packaging, coffee capsules, kitchen waste, cosmetics packaging, and more. TerraCycle collects and processes materials that typically cannot be recycled through standard municipal programs.
- Awin Affiliate NetworkminorAffiliate marketing partnership enabling publishers and content creators to promote EarthHero products and earn commission on resulting sales through the Awin network.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
EarthHero competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EarthHero social profiles
Digital presenceEarthHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
EarthHero leadership team
Management profileNumber of profiles
Profiles1 record
EarthHero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EarthHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EarthHero
What does EarthHero do?
EarthHero operates an online marketplace that aggregates and sells over 2,600 eco-friendly, low-waste, and non-toxic products from 500+ independently vetted sustainable brands, evaluated through a proprietary 5-Pillar Sourcing Process. The core offering includes the marketplace itself, a curated Hero Essentials Kit, a Subscribe & Save subscription program, and the Eco-Rewards loyalty program, all delivered with carbon-neutral shipping and plastic-free packaging.
Is EarthHero a public or private company?
EarthHero is a private company. It is classified as unknown and is currently operating.
When was EarthHero founded?
EarthHero was founded in 2016. It employs 11 to 50 people.
Where is EarthHero based?
EarthHero is headquartered in Boulder, United States, in the North America region.
How does EarthHero make money?
Two revenue lines are on record. Product Sales (Marketplace) is the primary driver. The others are subscription Services.
Does EarthHero have an API?
No public API is recorded for EarthHero.
What industry is EarthHero in?
EarthHero's product category is Sustainable Consumer Goods Marketplace. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support). Its NAICS code is 444 and its SIC code is 5200.