in2

What in2 does

in2 is a cloud-based sports and fitness management SaaS company headquartered in Beirut, Lebanon, founded in 2019 by Wael Azar after the founders experienced operational chaos while running a football club and yoga studio. The platform is an all-in-one management system that consolidates class and session scheduling, online registration, integrated payment processing, attendance and check-in (QR code-based), POS, multi-level staff access control, ratings and reviews, push notifications, and real-time financial dashboards. It also offers a white-label branded mobile application distributed on iOS and Android that enables end-clients to book, pay, and check in directly.

The product surface is segmented by vertical: dedicated modules for fitness studios, sports academies (including a child/parent communication module and instructor feedback), wellness centers, sports facilities, sports academy chains, and gym chains. Underlying technology is a cloud SaaS architecture with multi-language support (three languages), iOS/Android mobile apps, integrated payment gateway connectivity, Google Maps integration, and an ISO 27001-certified information security management system. Additional products include an online booking system, attendance management with QR check-in, financial dashboard, multi-location support, and a customer-facing in2 Training Webinar program.

in2 operates a B2B subscription SaaS model with quote-based, sales-assisted pricing tailored to business size and segment (Small & Medium vs. Large enterprise tiers). The company distributes through direct sales (Book a Demo CTAs, WhatsApp sales contact +96171911566) and event-driven GTM (FSB Riyadh 2025, Nexus Awards 2025, LIFE MENA Pitch Night), serving 360+ businesses across 20+ countries with 104K+ end-user app consumers. Customers include a mix of SMB fitness and yoga studios (Studio Lagree, Ohana Space, Union Square Yoga, Meraki, The Core) and enterprise accounts (SFQ Sports Academy, Al Riyadi Beirut, LAĀM Wellness Hub). The company has raised approximately $1.14M across three disclosed funding rounds (2022 lead by IM Capital, 2023, 2024), holds ISO 27001 certification, and maintains a 4.5/5 rating on GetApp and Capterra.

Name

in2

Legal name

in2

Website

https://joinin2.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

in2 is a Lebanon-based cloud SaaS company providing an all-in-one sports and fitness management platform for 360+ fitness studios, sports academies, wellness centers, and gym chains across 20+ countries, featuring scheduling, payments, branded white-label mobile apps, POS, attendance tracking, and ISO 27001-certified security on a quote-based subscription model.

Ownership category

akta.pro rank

Product category

SaaS Sports Management Software

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Sports management software
• Fitness studio software
• Sports academy management
• Wellness center platform
• Gym management system

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based sports management software delivered as subscription service. Businesses pay recurring fees to access the platform including scheduling, payments, CRM, branded app, and reporting features. Pricing is quote-based/tailored to business size and needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

in2 provides a cloud-based, all-in-one sports and fitness management SaaS platform that consolidates class/session scheduling, online registration, payments, CRM, attendance tracking, multi-location operations, POS, financial reporting, and a white-label branded mobile app into a single system. The platform serves fitness studios, sports academies, wellness centers, gym chains, and sports facilities across 20+ countries.

Product overview

in2 is an all-in-one sports management software platform serving fitness studios, sports academies, wellness centers, gym chains, and sports facilities. The core product is the in2 Sports Management Software, which unifies booking, scheduling, payments, attendance, and client engagement into a single platform. Key add-on modules include the in2 Branded App (white-labeled mobile application), POS system for merchandise and retail, Financial Dashboard for real-time reporting, Online Booking System, Attendance Management with QR code check-in, Rating & Review System, Multi-level Staff Access controls, Child/Parent Module for academy communication, Instructor Feedback tools, and Notifications & Reminders. The platform is available as both a web-based system and mobile apps on iOS and Android, supporting multi-location management across 20+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• in2 Sports Management Software Cloud-based, all-in-one sports management platform for fitness studios, sports academies, wellness centers, gym chains, and sports facilities. Unifies scheduling, online registration, payment processing, attendance tracking, multi-level staff access, financial reporting, and client engagement within a single system.
• in2 Branded App White-labeled mobile application that allows sports businesses to launch a branded app under their own logo, colors, and visual identity for mobile booking, check-ins, and push notifications to their members and clients.
• in2 Mobile App (iOS/Android) Client-facing mobile application distributed via Apple App Store and Google Play that enables end users (members and clients of sports businesses) to book classes, manage schedules, check in, and receive notifications.

Quantifiable outcome

• 104K+ app users actively using the platform
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature15 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LIFE (Lebanese International Finance Executives)coreGTM or Marketing Partner · 1 January 2025LIFE (Lebanese International Finance Executives) organized the LIFE MENA Pitch Night where in2 was selected as 1 of 10 startups from 70+ across the region. LIFE provides platform for visibility, connections with investors, mentors, and industry leaders. in2 was recognized as representing Lebanese innovation in sports technology on the regional stage.
• PwC Middle EastminorOthers · 1 January 2025PwC Middle East was acknowledged as part of the LIFE MENA Pitch Night event ecosystem where in2 was recognized. Listed as special appreciation alongside LIFE Dubai Chapter and LIFE Lebanon.
• Middle East Venture Partners (MEVP)minorOthers · 1 January 2025MEVP was acknowledged as part of the special appreciation given at LIFE MENA Pitch Night. Listed alongside PwC Middle East and LIFE organizations as supporters of the event ecosystem.
• LIFE Dubai ChapterminorGTM or Marketing Partner · 1 January 2025LIFE Dubai Chapter was acknowledged as part of the special appreciation given at LIFE MENA Pitch Night. Part of the LIFE organization connecting Lebanese entrepreneurs with regional ecosystem.
• LIFE LebanonminorGTM or Marketing Partner · 1 January 2025LIFE Lebanon was acknowledged as part of the special appreciation given at LIFE MENA Pitch Night. Part of the LIFE organization based in Lebanon supporting Lebanese startups.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SportEQ: Sports academy and club management software targeting the Middle East market. Most direct regional competitor to in2, with comparable sports academy workflows and growing MENA presence.

Broad incumbents

• Mindbody: Market-leading SaaS platform for fitness studios, salons, and wellness businesses. in2 targets the same SMB and enterprise fitness/wellness customers with comparable scheduling, payments, and branded app features but at smaller scale and with stronger MENA localization.

Direct peers

• Glofox: Ireland-based SaaS for fitness studios and gyms offering booking, payments, branded apps, and member management. Closest like-for-like competitor to in2's fitness studio and gym chain offerings, with similar vertical focus and white-label mobile apps.
• ClubReady: US-based fitness club management platform with scheduling, billing, member engagement, and multi-location support. Directly competes with in2's gym chain and fitness studio segments with similar all-in-one feature set.
• TeamSnap: Sports team and league management platform with scheduling, communication, and payment tools for youth and recreational sports. Directly comparable to in2's sports academy offering, including parent communication modules.
• WellnessLiving: SaaS platform serving fitness studios, yoga, and wellness businesses with scheduling, payments, marketing, and branded apps. Direct competitor to in2 in the wellness segment with comparable SMB-focused all-in-one approach.
• Jackrabbit Sports: Class and activity management software used by sports academies, gymnastics, swim, and dance schools. Comparable to in2's sports academy management features including parent portals and class registration.
• Wodify: CrossFit and functional fitness gym management platform with class scheduling, athlete tracking, and payments. Comparable niche specialization similar to in2's domain-specific focus, though smaller in geographic reach.
• Resamania: French SaaS platform for sports clubs, fitness centers, and leisure facilities with member management, bookings, and POS. Comparable European-market peer with overlapping fitness/sports academy use cases similar to in2.

Others

• ClassPass: While primarily a fitness marketplace rather than management software, ClassPass connects with and influences the same fitness studio customer base that in2 serves, often complementing or competing for studio relationships and member engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/In2activities
• Facebookfacebook.com/JoinIn2
• LinkedInlinkedin.com/company/in2activities
• Instagraminstagram.com/joinin2?igsh=MW5zcmY1OTBiMTRrNA==

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about in2