TeamSnap
TeamSnap is a cloud-based youth sports management SaaS platform serving 19,000+ sports organizations, 4 million teams, and 30 million users with registration, payments, scheduling, communication, coaching content, and AI-powered live streaming through its unified TeamSnap ONE platform.
- Company typePrivate
- Founded2009
- HeadquartersBoulder, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What TeamSnap does
TeamSnap is a cloud-based youth sports management SaaS platform founded in 2009 and headquartered in the United States (with legal entity TEAMSNAP HOLDINGS, LP filed in Delaware and operational presence tied to Boulder/Chicago), serving clubs, leagues, coaches, parents, and brand partners across the $37 billion youth sports industry. The platform unifies registration, payments, scheduling, communication, coaching content, and live streaming into a single mobile-first experience used by over 19,000 sports organizations, 4 million teams, and 30 million lifetime users across more than 100 sports and activities. The company has assembled exclusive or flagship content partnerships with leading professional leagues and brands—NFL FLAG, MLS, Jr. NBA/Jr. WNBA, MLB, FC Barcelona, Premier Lacrosse League, Bauer Hockey, AYSO, and Nike—to deliver professional-grade coaching curriculum through its TeamSnap+ subscription service.
The platform is anchored by TeamSnap ONE, launched in November 2025 as a rebuilt, end-to-end solution combining registration, payments, coach communications, training content sharing, and AI-powered live streaming in a unified interface. Underlying technology includes integrations with calendar platforms (Google, Outlook, iCal), payment processors (Apple Pay, Google Pay), insurance (Vertical Insure), e-commerce (SquadLocker), college recruiting (NCSA), and an exclusive multi-year partnership with XbotGo for AI-powered camera capture featuring automated tracking, robotic zoom, and 4K HD video. The company maintains a B2B brand solutions arm, TeamSnap for Brands, which connects 570+ brand partners with 45,000 sponsorable leagues through jersey sponsorships, on-field activations, and in-app media, having directed over $20 million in sponsorship funding back to youth sports organizations cumulatively.
TeamSnap operates a hybrid go-to-market model combining freemium self-serve acquisition for individual teams (Free, Premium at $10/month or Ultra at $12.50/month on annual billing) with sales-assisted enterprise motion for clubs, leagues, and associations via TeamSnap ONE at $79.99 annually per organization or customized quote-based pricing. Additional revenue streams include payment processing fees, in-app advertising, and brand sponsorship facilitation. The company is owned by growth equity firm Waud Capital, which acquired it in 2021 after approximately $52.5 million in prior venture funding from Foundry Group, Fairfax Holdings, and others. Under private ownership, TeamSnap has expanded through acquisitions of LeagueSide (November 2022) and MOJO Sports (December 2023), building a full-stack offering that spans team management, sponsorship infrastructure, and coaching content while generating $35 million in annual revenue as of July 2025 with 20% year-over-year growth.
TeamSnap firmographics
Firmographics- Name
- TeamSnap
- Legal name
- TeamSnap, Inc.
- Website
- https://teamsnap.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TeamSnap is a cloud-based youth sports management SaaS platform serving 19,000+ sports organizations, 4 million teams, and 30 million users with registration, payments, scheduling, communication, coaching content, and AI-powered live streaming through its unified TeamSnap ONE platform.
- Ownership category
- akta.pro rank
TeamSnap industry classification
Industry- Product category
- Youth Sports Management Software
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Team & Club Coaching (seasonal team coaching) (HSADAEAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where TeamSnap is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TeamSnap business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Team Subscriptions (Freemium + Paid): Free tier for basic team management (scheduling, messaging, payments, rosters up to 15 players); Premium ($10/month billed annually) for availability tracking, practice plans, and ad-free experience; Ultra ($21.99/month billed annually) for unlimited roster spots. Club/league pricing is customized.
- TeamSnap for Brands Sponsorships: Brand sponsorship infrastructure connecting national and regional brands (CPG, automotive, finance, retail, telecommunications) with youth sports organizations. Brands sponsor leagues, teams, and tournaments, generating revenue through media placements, on-field activations, and digital campaigns. TeamSnap facilitates over $20 million in brand sponsorships directed to youth sports organizations.
- Payment Processing: Integrated payment processing for registrations, dues, and invoices with transparent processing rates and discounts for registration volume. Organizations can collect fees through the platform.
- Advertising: In-app advertising and digital media products targeting the Chief Household Officer audience within the TeamSnap platform, leveraging 30 million parents, players, and coaches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Clubs & Leagues: Custom tailored pricing |
| Freemium | Annual | Free: $0/month for basic team management |
| Subscription | Annual | Premium: $10/month (billed annually, save up to 40% OFF) |
| Subscription | Annual | Ultra: $12.50/month (billed annually, save up to 40% OFF) |
| Subscription | Annual | TeamSnap ONE: $79.99 annually (current pricing) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
TeamSnap product offering
Product offeringCore offering
TeamSnap develops a cloud-based youth sports management SaaS platform that consolidates registration, payments, scheduling, communication, coaching content, and live streaming into a single mobile-first experience. The company sells the unified TeamSnap ONE platform to clubs, leagues, and associations, and offers the TeamSnap app on a freemium model to individual coaches, parents, and teams across 100+ sports. It also operates TeamSnap for Brands, a sponsorship and advertising network connecting 570+ brands with 45,000 youth sports organizations.
Product overview
TeamSnap operates as a platform-plus-modules architecture built around the unified TeamSnap ONE platform. The core product family includes TeamSnap ONE (the primary unified platform for clubs/leagues), the TeamSnap Team Management App (for individual coaches, parents, and teams), and TeamSnap+ (a premium subscription add-on). The company also maintains two B2B sub-brands: TeamSnap for Business serving clubs, leagues, and associations with registration, payments, websites, and tournament tools; and TeamSnap for Brands enabling brand sponsorship and advertising. Through acquisitions, TeamSnap incorporated MOJO Sports (coaching content and live streaming) and LeagueSide (brand solutions). TeamSnap Live Streaming, integrated into TeamSnap ONE via XbotGo partnership, provides AI-powered video capture and highlights. The platform supports 100+ sports and activities with features spanning registration, scheduling, communication, payments, rostering, coaching content, and video streaming.
Differentiator
Problem solved
Functional benefit
Brands
- MOJO Sports: Acquired brand providing coaching resources and live streaming capabilities integrated into TeamSnap platform
- LeagueSide
Products and services
- TeamSnap ONE Unified end-to-end youth sports management platform combining registration, payments, scheduling, communication, coaching content, live streaming, and AI-powered highlights for clubs, leagues, coaches, and families.
- TeamSnap Team Management App Core team management application offering scheduling, messaging, availability/RSVP tracking, assignments, payment collection, roster management, and skill-building drills for individual coaches, parents, and teams. Available in Free, Premium, and Ultra tiers.
- TeamSnap+
Quantifiable outcome
- 2 million daily active users, 1.6 billion user sessions, and 2.7 million weekly chats in 2025
- +4 more outcomes
Companies that use TeamSnap
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
TeamSnap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature5 records
TeamSnap partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- Bauer HockeycoreStrategic partnership delivering youth hockey training content including pro-led drills and gear guidance to TeamSnap's 25 million users through a new content hub in the app. Includes #SnapToIceChallenge social media campaign inviting youth players to share training videos for prizes.
- XbotGocoreExclusive multi-year partnership integrating XbotGo's Falcon AI-powered camera technology into TeamSnap ONE for the first fully integrated live streaming experience in youth sports. Combines automated tracking, robotic zoom, and 4K HD video with TeamSnap's platform for registration, schedules, communication, and game-day coordination. CEO indicated XbotGo cameras will become a core part of software sold to clubs and leagues.
- Major League Baseball (MLB)flagshipPartnership to launch Pitch Smart video series educating youth baseball players, coaches, and parents about pitcher health and injury prevention. Content draws from MLB's year-long injury study and features sports medicine experts and college coaches. Content available within the TeamSnap app alongside other baseball and softball resources developed with MLB's Play Ball youth development team.
- Major League Soccer (MLS)flagshipPartnership providing at-home training videos for youth soccer players through the TeamSnap+ subscription service, delivering professional-level coaching content to the platform's user base.
- NikeflagshipExpanded content partnership providing professional-level coaching resources to TeamSnap's user base, including research-backed coaching content like 'How to Coach Kids' developed with the U.S. Olympic & Paralympic Committee and 'Body Confident Sport' developed with Dove.
- Premier Lacrosse League (PLL)coreContent partnership providing professional-level lacrosse coaching resources and training content developed with PLL to TeamSnap's user base.
- BrightspeedcoreExpanded partnership growing youth sports sponsorship to 85 leagues across 20 states by 2026, reaching 38,500 kids and families. Builds on 330 scholarships funded since launching the program in November 2024, targeting rural and suburban communities where Brightspeed operates fiber infrastructure.
- FC BarcelonacoreTraining content partnership providing FC Barcelona coaching resources and youth development curriculum through TeamSnap's Discover tab and TeamSnap+ subscription.
- Jr. NBA/Jr. WNBAcoreCoaching content partnership with Jr. NBA providing basketball practice plans, drills, and training resources developed with NBA youth development expertise.
- NFL FLAGcoreCoaching content partnership providing flag football training resources, practice plans, and drills developed with NFL FLAG for TeamSnap users.
- American Youth Soccer Organization (AYSO)flagshipDeepened partnership to deliver an app-first coaching curriculum with a full season of animated practice plans for all age groups, now available for free to coaches across more than 600 AYSO Regions through TeamSnap's MOJO app. Designed to simplify and elevate the coaching experience for volunteer coaches while supporting both organizations' shared mission to grow youth soccer participation.
- MOJO SportscoreAcquired in December 2023 to add industry-leading coaching resources and live streaming capabilities to TeamSnap's platform. MOJO's content is integrated across the TeamSnap platform.
- SpectrumflagshipMulti-year partnership expansion tripling Spectrum's investment in youth sports organizations, sponsoring more than 720 local youth leagues by 2027 across 30 markets. Includes exclusive game-day experiences connecting community sports with professional athletics through Spectrum's partnerships with the Los Angeles Dodgers and Tampa Bay Rays.
- LeagueSidecoreAcquired by TeamSnap in November 2022 to expand youth sports management platform and provide new sponsorship opportunities for youth teams. LeagueSide creates a hybrid brand solutions offering for connecting brands with youth sports organizations.
- Coaching Association of CanadaminorNational coaching partner that unites stakeholders in raising the skills and stature of coaches through programs that empower coaches with knowledge, promote ethics, and build competence.
- National Alliance for Youth Sports (NAYS)minorNational coaching partner that educates, equips, and empowers youth sports leaders, volunteers, and parents. Partners with more than 3,000 community-based organizations and has trained more than four million coaches since 1981.
- Positive Coaching Alliance (PCA)minorNational coaching partner that has established 18 chapters nationwide and partnered with roughly 3,500 schools and youth sports organizations to deliver more than 20,000 live group workshops reaching 19.2 million youth.
Scale indicators18 records
Recent moves8 records
Expansion highlights6 records
TeamSnap competitors and assessment
Company assessmentDirect peers
- SportsEngine: SportsEngine (owned by NBC Sports Next / Comcast) is the leading sports management platform for youth and amateur organizations, offering registration, scheduling, websites, and mobile apps — directly competing with TeamSnap ONE for the same club, league, and association customers.
- PlayMetrics: PlayMetrics is a youth sports club management platform offering registration, scheduling, communication, and payment tools specifically for youth soccer and other club-based sports — competing directly with TeamSnap for club-level customers.
- Stack Sports: Stack Sports provides a suite of sports management platforms (including SportsEngine rivals like Affinity Sports and PlayMetrics) serving governing bodies, clubs, and leagues with registration, scheduling, and tournament tools — competing directly with TeamSnap ONE in the club/league tier.
- Jersey Watch: Jersey Watch provides online registration and team website tools for youth sports leagues and clubs at a low price point, competing with TeamSnap's SMB and lower-tier club offerings in registration and website builder features.
- Hudl: Hudl provides video analysis, live streaming, and team management tools primarily for athletic teams. It overlaps directly with TeamSnap's video/live streaming capabilities and increasingly with team and league management features.
- LeagueApps: LeagueApps is a sports league and club management platform offering registration, scheduling, communication, and payments to youth and adult recreational sports organizations — a direct competitor to TeamSnap for the same SMB and mid-market club/league segment.
Broad incumbents
- Active Network: Active Network (owned by Global Payments) provides event registration and activity management software across sports, camps, and recreation — a broader incumbent whose sports and recreation platform overlaps with TeamSnap's registration and payment processing capabilities.
Emerging players
- MOJO Sports: MOJO Sports (now a TeamSnap subsidiary) provides youth sports coaching content and live streaming via a consumer app. It overlaps with TeamSnap+'s coaching content and live streaming features and was integrated into the TeamSnap platform following the 2023 acquisition.
- Veo Technologies: Veo provides AI-powered sports cameras and a video platform for amateur teams to automatically capture and stream games — directly comparable to TeamSnap's XbotGo-powered live streaming and automated highlight cutting offering.
- SkillShark: SkillShark provides evaluation, tryout, and player development tools for youth sports organizations — adjacent to TeamSnap's coaching and tournament management features and serving the same club and league buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TeamSnap social profiles
Digital presenceTeamSnap financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeamSnap leadership team
Management profileNumber of profiles
Profiles17 records
TeamSnap subsidiaries and ownership
Company hierarchySubsidiaries4 records
TeamSnap funding detail
Funding detailFunding overview
Funding rounds10 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeamSnap M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeamSnap
What does TeamSnap do?
TeamSnap develops a cloud-based youth sports management SaaS platform that consolidates registration, payments, scheduling, communication, coaching content, and live streaming into a single mobile-first experience. The company sells the unified TeamSnap ONE platform to clubs, leagues, and associations, and offers the TeamSnap app on a freemium model to individual coaches, parents, and teams across 100+ sports. It also operates TeamSnap for Brands, a sponsorship and advertising network connecting 570+ brands with 45,000 youth sports organizations.
Is TeamSnap a public or private company?
TeamSnap is a private company. It is classified as private equity controlled and is currently operating.
When was TeamSnap founded?
TeamSnap was founded in 2009. It employs 101 to 250 people.
Where is TeamSnap based?
TeamSnap is headquartered in Boulder, United States, in the North America region.
How does TeamSnap make money?
Four revenue lines are on record. Team Subscriptions (Freemium + Paid) is the primary driver. The others are teamSnap for Brands Sponsorships, payment Processing and advertising.
Who are TeamSnap's main competitors?
Direct peers on record are SportsEngine, PlayMetrics, Stack Sports, Jersey Watch, Hudl and LeagueApps. Active Network is listed as a broad incumbent. Emerging players are MOJO Sports, Veo Technologies and SkillShark.
Does TeamSnap have an API?
No public API is recorded for TeamSnap.
What industry is TeamSnap in?
TeamSnap's product category is Youth Sports Management Software. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of HSADAEAF, Team & Club Coaching (seasonal team coaching). Its NAICS code is 611620 and its SIC code is 7311.