GoBEBA

Online Grocery Deliverygobeba.com

GoBEBA is a Nairobi-based quick-commerce e-commerce platform delivering Kenyan household essentials and groceries within 30 minutes via dark stores, serving urban households through its website and WhatsApp ordering channels.

Company typePrivate
Founded2019
HeadquartersNairobi, Kenya
Headcount11–50
GTM typeB2C
OfferingServices

What GoBEBA does

GoBEBA (legal entity: GoBEBA EVERYTHING LTD) is a Nairobi-based, private Kenyan e-commerce company founded in 2019 that operates a direct-to-consumer quick-commerce platform delivering household essentials and groceries in a promised 30-minute window. The company runs dark stores in Nairobi and serves urban Kenyan households through two primary ordering channels — the gobeba.com e-commerce website and a WhatsApp-based ordering line (0710-440403) — with operations spanning 7am to 9pm daily. Its product catalog covers nine categories: cooking gas (with 11+ branded SKUs including Shell Afrigas, Total Gas, Rubis, ProGas, Hashi, Lake Gas, Safe Gas, Luqman, Hass, and SEA Gas), water, milk and eggs, beverages, fruits and vegetables, tissues and diapers, cooking oil, rice and flour, and hot beverages (109+ SKUs).

GoBEBA firmographics

Firmographics

Name: GoBEBA
Legal name: GoBEBA EVERYTHING LTD
Website: https://gobeba.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: GoBEBA is a Nairobi-based quick-commerce e-commerce platform delivering Kenyan household essentials and groceries within 30 minutes via dark stores, serving urban households through its website and WhatsApp ordering channels.
Ownership category
akta.pro rank

GoBEBA industry classification

Industry

Product category: Online Grocery Delivery
NAICS: Grocery and Convenience Retailers (4451), Convenience Retailers (445131), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
SIC: Retail-Food Stores (5400), Retail-Convenience Stores (5412)
akta.pro industry: PRIMARYAFAIAMAJ
Online Bulk & Pantry Staples Delivery
Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution
SECONDARYCRAHAIAE
Online Specialty Grocery (Organic/Health/Ethnic/Gourmet)
Consumer Products & Retail/Grocery & Food Retail/Online Grocery & Delivery-Only Retail
SECONDARYAFAIAMAF
DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy)
Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution

Keywords

Online grocery delivery
Household essentials delivery
Quick commerce
Instant grocery delivery
Dark store delivery

Where GoBEBA is headquartered

Location

Headquarters

HQ city: Nairobi
HQ country: Kenya
HQ region: Africa

Offices1 record

Markets served

GoBEBA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

Product Sales: GoBEBA generates revenue through direct product sales of household essentials including gas, water, milk & eggs, beverages, fruits & vegetables, tissues & diapers, cooking oil, rice & flour, and hot beverages. The business operates on a transactional retail model where customers purchase products at listed prices with delivery fees embedded in the service.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard per-item pricing across all categories

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

GoBEBA product offering

Product offering

Core offering

GoBEBA operates an online retail platform that sells and delivers household essentials and groceries across nine product categories — gas, water, milk & eggs, beverages, fruits & vegetables, tissues & diapers, cooking oil, rice & flour, and hot beverages. Customers order via the gobeba.com website or WhatsApp, and items are fulfilled from dark stores for delivery in approximately 30 minutes within Nairobi, Kenya.

Product overview

GoBEBA is a single unified e-commerce platform providing rapid grocery and household goods delivery in Kenya. The platform offers products across nine main categories: Gas (with multiple brands including Shell Afrigas, Total Gas, Rubis, and others), Water, Milk & Eggs, Beverages, Fruits & Vegetables, Tissues & Diapers, Cooking Oil (including olive, canola, sunflower oils), Rice & Flour (including various rice types and maize/flour products), and Hot Beverages (tea, coffee, drinking chocolate). The company operates from gobeba.com and offers 30-minute delivery service, with contact number 0710440403 and operating hours 7am-9pm. The legal entity is GoBEBA EVERYTHING LTD.

Differentiator

Problem solved

Functional benefit

Products and services

GoBEBA Quick-Commerce Delivery Platform

Companies that use GoBEBA

Customer profile

Segments1 record

Ideal customer profiles1 record

GoBEBA technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

GoBEBA partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

GoBEBA competitors and assessment

Company assessment

Broad incumbents

Glovo (Delivery Hero): Global on-demand delivery platform operating dark-store 'Glovo Express' quick-commerce verticals in Africa. Directly comparable in delivery model and target customers, but as a much larger incumbent.
Getir: Pioneer of the 10–30-minute dark-store quick-commerce model. Comparable in the core 30-minute delivery playbook and dark-store operating model that GoBEBA explicitly emulates.
Uber Eats: On-demand food and grocery delivery platform with growing convenience/grocery offerings. Comparable in last-mile delivery, dark-store partnerships, and urban consumer base, though primarily food-led.
Jumia: Pan-African e-commerce marketplace with a strong grocery and household goods category in Kenya. Comparable as an online grocery/essentials retailer but with vastly greater scale and capital.

Emerging players

Zipline: Drone delivery operator with operations in Kenya and Rwanda. Comparable as an Africa-based delivery-tech innovator tackling urban/rural logistics challenges, though serving a different product category (medical supplies, e-commerce).

Direct peers

Kola Market: Africa-focused online grocery/marketplace startup also backed by Madica in the same April 2024 cohort. Directly comparable in stage, geography focus, and e-commerce grocery model.
Twiga Foods: Kenya-based B2B and B2C distribution and delivery platform for fresh produce and household goods. Directly comparable as a Kenyan on-demand grocery/distribution player targeting similar urban households.
Wasoko (formerly Sokowatch): East African B2B/B2C e-commerce delivery platform serving informal retailers and households with staples. Comparable in delivery model, assortment of essentials, and East Africa footprint.

Regional players

Naivas: Kenyan supermarket chain with growing e-commerce and home delivery capabilities. Comparable as a grocery retailer serving Nairobi households, though operating primarily physical storefronts.
Carrefour Kenya (Majid Al Futtaim): Major multinational retailer operating supermarkets in Kenya with online ordering and delivery. Comparable as a grocery/essentials retailer serving Nairobi households, but as a much larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

GoBEBA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GoBEBA leadership team

Management profile

Number of profiles

Profiles2 records

GoBEBA funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GoBEBA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoBEBA

What does GoBEBA do?

Is GoBEBA a public or private company?

GoBEBA is a private company. It is classified as venture growth investor backed and is currently operating.

When was GoBEBA founded?

GoBEBA was founded in 2019. It employs 11 to 50 people.

Where is GoBEBA based?

GoBEBA is headquartered in Nairobi, Kenya, in the Africa region.

How does GoBEBA make money?

One revenue line is on record: product Sales.

Who are GoBEBA's main competitors?

Broad incumbents on record are Glovo (Delivery Hero), Getir, Uber Eats and Jumia. Zipline is listed as an emerging player. Direct peers are Kola Market, Twiga Foods and Wasoko (formerly Sokowatch). Regional players are Naivas and Carrefour Kenya (Majid Al Futtaim).

Does GoBEBA have an API?

No public API is recorded for GoBEBA.

What industry is GoBEBA in?

GoBEBA's product category is Online Grocery Delivery. Its primary akta.pro industry code is AFAIAMAJ, Online Bulk & Pantry Staples Delivery, with a secondary code of CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet). Its NAICS code is 4451 and its SIC code is 5400.