Affin Bank

What Affin Bank does

Affin Bank Berhad is a publicly listed Malaysian universal banking group (Bursa Malaysia: ABB / 5185) headquartered in Menara AFFIN at the Tun Razak Exchange in Kuala Lumpur, operating 145 branches across Malaysia with 5,001–10,000 employees. The group serves retail consumers, SMEs, large corporates, and institutional clients through a horizontal segment structure spanning Community Banking, Enterprise Banking, Corporate Banking, Islamic Banking (via Affin Islamic Bank Berhad, established 2006), and Investment Banking (via Affin Hwang Investment Bank Berhad). The group's revenue model is anchored in net interest income from loans and financing (residential mortgages, SME business loans, corporate financing), supplemented by transaction-based fee income (bancassurance distribution, investment banking advisory fees, money broking commissions, and asset management fees through Affin Pheim and Affin Hwang Asset Management).

The group's technology stack centers on the AffinAlways digital banking platform and the A1addin mobile banking application serving 2.7 million+ users, with stated emphasis on digital lifestyle integration rather than proprietary AI/ML. Distribution is multi-channel — physical branches, digital self-serve, and partnership channels including the IOI Properties developer financing programme, the Retail-X ecosystem alliance (AEON, Xendit, TikTok Shop, DHL, MATRADE), and the Generali insurance affiliation for bancassurance. Strategic priorities evidenced in 2025–2026 include sustainability/green finance (RM50M solar/biogas financing, RM100M Green SRI Sukuk), SME digital transformation, asset management consolidation (RM50M Pheim Asset Management acquisition in April 2026), and East Malaysia geographic expansion via the Sarawak government partnership.

Key strategic partners include Daiwa Securities (regional institutional equities reach), Generali Group (insurance), and IOI Properties Group (property financing channel). The group operates within Malaysia's regulated banking sector (BNM and Securities Commission Malaysia oversight) and benefits from 49 years of brand heritage tied to Malaysia's national hibiscus flower, with a LEED Gold and GBI Gold-certified headquarters.

Name

Affin Bank

Legal name

Affin Bank Berhad

Website

https://www.affingroup.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Affin Bank Berhad is a publicly listed Malaysian universal banking group operating 145 branches across Malaysia, serving retail, SME, corporate, Islamic banking, and investment banking clients through subsidiaries including Affin Islamic Bank, Affin Hwang Investment Bank, and Affin Pheim Asset Management.

Ownership category

akta.pro rank

Product category

Universal Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Islamic SME & Commercial Banking (FSABAGAB)

akta.pro secondary industries

Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Islamic Retail Banking (FSABAGAA), Islamic Corporate Banking (FSABAGAC)

Keywords

• Retail banking services
• Islamic banking
• Investment banking securities
• Asset management funds
• Money broking services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interest Income: Primary revenue from interest earned on loans and financing provided to retail, SME, and corporate customers including residential mortgages, business loans, and commercial financing
2. Investment Banking Fees: Advisory, execution, and arrangement fees from investment banking services including mergers and acquisitions advisory, capital markets transactions, and securities services
3. Asset Management Fees: Management fees and performance fees from asset management services through Affin Hwang Investment Bank and Affin Pheim Asset Management subsidiaries
4. Fee-based Income: Bancassurance distribution fees, service charges, transaction fees, and other banking service fees from retail and corporate customers
5. Money Broking Commission: Brokerage commission earned from acting as intermediary for foreign exchange and domestic money market transactions between authorized financial institutions

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

Affin Bank Berhad operates as a universal banking group providing retail, enterprise and corporate banking products including deposits, credit cards, personal financing, residential mortgages, business and SME financing through a 145-branch network across Malaysia. The group extends into Shariah-compliant Islamic banking via Affin Islamic Bank Berhad, investment banking and securities via Affin Hwang Investment Bank Berhad, conventional/Islamic/unit trust asset management via Affin Pheim Asset Management, and money broking via Affin Moneybrokers. Digital delivery is anchored on the A1addin mobile banking application.

Product overview

Affin Bank operates as a universal banking group with a platform-plus-subsidiaries architecture. The core commercial banking operations include traditional and Islamic banking through Affin Bank Berhad and Affin Islamic Bank Berhad, supported by a network of 145 branches. The group encompasses multiple specialized subsidiaries: Affin Hwang Investment Bank (investment banking and securities), Affin Pheim Asset Management (conventional, Islamic, and unit trust management), and Affin Moneybrokers (money market broking). The group also offers retail products including the A1addin mobile banking app, AFFIN DUO credit cards, and property financing solutions like AFFIN Home Reno/-i. Affiliated companies include Generali Insurance and Generali Life Insurance Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• AFFIN ISLAMIC: Full-fledged Islamic bank dedicated to offering Shariah compliant financial products and services
• AFFIN Hwang Capital
• AFFIN PHEIM
• AFFIN DUO
• AFFIN Home Reno/-i
• Flexi Save/-i
• AFFINMAX
• SME Colony

Products and services

• A1addin Mobile Banking Mobile banking application providing comprehensive banking services including savings, payments and transactions integrated with digital lifestyle features for retail and individual customers.
• AFFIN DUO Visa Credit Card Credit card offering 3% cashback on e-Commerce/Online Transactions, eWallet Reloads/Transactions and Auto-Billing, with annual fee waiver for minimum 12 swipes on retail transactions per year. Targets retail consumers seeking cashback rewards.
• AFFIN DUO Mastercard Credit Card Credit card offering 3x AFFIN Rewards Points on dining, groceries and petrol, unlimited points valid for 3 years, with annual fee waiver for minimum 12 retail transaction swipes. Targets retail consumers seeking points-based rewards.
• AFFIN Home Reno/-i Home renovation financing solution for residential property buyers purchasing within IOI Properties' selected developments, with the '-i' variant providing Shariah-compliant structuring under Affin Islamic Bank.
• Flexi Save/-i Flexible savings account product for property buyers within IOI Properties' selected townships, with '-i' indicating Shariah-compliant structuring for Islamic banking customers.
• Affin Pheim Asset Management Services Asset management services licensed under Capital Markets and Services Act 2007, with capabilities across conventional, Islamic and unit trust management, specializing in ASEAN and Asia ex-Japan equity markets.
• Pheim Emerging Companies Balanced Fund (PECBF) Balanced fund managed by Affin Pheim Asset Management targeting emerging companies for investors seeking balanced exposure.
• Dana Makmur Pheim (DMP) Shariah-compliant balanced fund offered by Affin Pheim Asset Management for investors seeking Islamic investment solutions.
• Pheim Income Fund (PIF) Income fund with no sales charge, managed by Affin Pheim Asset Management, for investors seeking income-generating investments.
• Pheim Asia Ex-Japan Fund (PAXJ) Equity fund focusing on Asia ex-Japan markets, offered by Affin Pheim Asset Management for investors seeking regional equity exposure.
• Pheim Asia Ex-Japan Islamic Fund (PAXJI) Shariah-compliant equity fund focusing on Asia ex-Japan markets for Shariah-conscious investors seeking regional equity exposure.
• Pheim Greater China Islamic Fund (PGCIF) Shariah-compliant fund focusing on Greater China equity markets offered by Affin Pheim Asset Management.
• Pheim ASEAN Islamic Fund (PAIF) Shariah-compliant fund focusing on ASEAN equity markets offered by Affin Pheim Asset Management.
• Pheim Global ESG Islamic Fund (PGEIF) Shariah-compliant ESG-focused global equity fund offered by Affin Pheim Asset Management for investors seeking ethical and sustainable global equity exposure.
• Affin Moneybrokers Wholesale FX and Money Market Broking Wholesale foreign exchange and domestic money market broking services, acting as intermediary between authorized financial institutions. Targeted at banks and licensed financial institutions requiring interbank liquidity access.
• Affin Hwang Investment Banking and Securities Services Investment banking advisory, capital markets and securities services delivered to mid- to large-cap corporations, government-linked companies and wealth creators, with a strategic partnership with Daiwa Securities extending reach across Asian and global markets.
• Affin Islamic Bank Shariah-Compliant Banking Full-fledged Islamic banking services offering Shariah-compliant financial products and services using concepts including Musharakah Mutanaqisah, Mudarabah, Istisna, Ijarah and Murabahah. Targets Muslim retail, SME and institutional customers seeking Shariah-aligned finance and the IAP-served SME financing platform.
• Sarawak Youth Entrepreneur Soft Loan Facility Soft loan facility for youth entrepreneurs in Sarawak structured through a partnership with the Sarawak government, serving as financing catalyst for high-potential startups and young entrepreneurs.

Quantifiable outcome

• RM47 Million in education financing
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Sarawak GovernmentminorStrategic or Co-development Partner · 21 June 2026Partnership with Sarawak government for youth entrepreneur funding comprising RM25 million soft loan facility. The fund serves as a catalyst for high-potential startups and stepping stone for young entrepreneurs, announced during the Sarawak Youth Business Idea Competition (SaYBIC) 2025/2026.
• Sidec (Selangor IT & Digital Economy Corporation)minorStrategic or Co-development Partner · 20 April 2026Affin Bank is an ecosystem partner in the Retail-X programme, a twelve-week accelerator by Sidec helping retail SMEs transition to digitally integrated omnichannel operations. The programme offers mentorship in livestream commerce, AI-driven customer engagement, and smart inventory management.
• Pheim Asset ManagementcoreStrategic or Co-development Partner · 1 April 2026Affin Bank completed RM50 million acquisition of Pheim Asset Management in April 2026. The company was rebranded as Affin Pheim Asset Management Sdn Bhd, a wholly-owned subsidiary, strengthening the group's investment and asset management capabilities with capabilities across conventional, Islamic and unit trust management.
• IOI Properties Group BhdcoreStrategic or Co-development Partner · 6 March 2026Strategic partnership to offer financing solutions for residential and commercial property buyers across IOI Properties' selected townships in Klang Valley and Johor. Collaboration provides AFFIN Home Reno/-i and Flexi Save/-i financing tools for buyers at developments including IOI Resort City in Putrajaya, 16 Sierra in Puchong South, and Bandar Putra Kulai in Johor.
• AEONminorStrategic or Co-development PartnerEcosystem partner in Retail-X accelerator programme supporting retail SMEs in Malaysia
• TikTok ShopminorChannel Partner/ Reseller/ DistributorE-commerce platform partner in Retail-X programme enabling SME access to livestream commerce and social commerce capabilities
• Daiwa SecuritiescoreStrategic or Co-development PartnerStrategic partnership providing greater reach across Asian and global markets for institutional equities trading. This partnership extends Affin Hwang Investment Bank's capabilities beyond domestic coverage and strategic network across Malaysia to international markets.
• Bank Negara MalaysiacoreStrategic or Co-development PartnerCo-founded the Investment Account Platform (IAP) with five other Islamic banks - a platform to bridge funding requirements of businesses, mainly SMEs, with institution and retail investors. The IAP was officially launched by the Governor of Bank Negara Malaysia on 17 February 2016.
• Other Islamic Banks (IAP partners)coreStrategic or Co-development PartnerPioneered the Investment Account Platform (IAP) together with five other Islamic banks, representing a quantum leap in advancing Islamic banking within the local and international financial landscape.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Malayan Banking Berhad (Maybank): Malaysia's largest universal banking group offering retail, SME, corporate, Islamic, and investment banking through Maybank Islamic and Maybank Investment Bank. Directly comparable to Affin's full-service group structure and Malaysian deposit-taking franchise.
• CIMB Group Holdings Berhad: ASEAN universal banking group headquartered in Malaysia with CIMB Islamic and CIMB Investment Bank. Directly competes with Affin across retail, commercial, Islamic, and investment banking segments and serves as the regional benchmark for Shariah banking scale.
• Public Bank Berhad: Malaysian commercial bank with dominant retail and SME franchise and minimal investment banking exposure. Comparable to Affin on retail deposit gathering and SME lending, though Public Bank lacks Affin's Islamic banking and asset management scale.
• AmBank (AMMB Holdings): Malaysian financial services group offering AmBank conventional retail/commercial banking, AmBank Islamic, and AmInvestment Bank. Directly comparable scale and product mix to Affin's integrated banking group.
• Hong Leong Bank Berhad: Malaysian commercial bank with strong retail/SME deposit franchise and Hong Leong Islamic Bank subsidiary. Comparable to Affin on deposit-taking, retail financing, and Malaysian domestic banking footprint.
• Bank Islam Malaysia Berhad: Malaysia's oldest and largest standalone Islamic bank offering full Shariah-compliant banking. Directly competes with Affin Islamic Bank Berhad in the dedicated Islamic banking segment using identical contract structures (Musharakah, Murabaha, Ijara).
• Bank Muamalat Malaysia Berhad: Malaysian dedicated Islamic bank offering Shariah-compliant retail, SME, and corporate banking. Comparable pure-play Islamic banking competitor to Affin Islamic Bank Berhad in Malaysia's Shariah finance segment.
• CIMB Investment Bank: Investment banking subsidiary of CIMB providing M&A advisory, equity capital markets, and securities services. Comparable to Affin Hwang Investment Bank Berhad for Malaysian mid- to large-cap corporate advisory and capital markets activity.
• Kenanga Investment Bank Berhad: Malaysian investment bank and stockbroking group with asset management arm. Comparable mid-tier peer to Affin Hwang Investment Bank Berhad for Malaysian securities, advisory, and wealth management business.
• RHB Bank Berhad: Malaysian universal bank with RHB Islamic and RHB Investment Bank serving retail, SME, corporate, and wealth segments. Closely comparable mid-tier Malaysian competitor with similar group structure and Shariah banking offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AffinMy
• YouTubeyoutube.com/c/affin
• Facebookfacebook.com/AffinMy
• LinkedInmy.linkedin.com/company/affin-hwang-investment-bank
• Instagraminstagram.com/affinmy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affin Bank