2GIS
2GIS is a Russian-founded navigation, mapping, and local business directory app with 42M+ monthly active users across 129+ cities, monetising via in-app delivery and telecom partnerships.
- Company typePrivate
- Founded2004
- HeadquartersNovosibirsk, Russia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingSoftware
What 2GIS does
2GIS is a Russian-founded geospatial technology company established in 2004 and headquartered in Novosibirsk, operating a navigation, mapping, and business-directory platform consumed by more than 42 million monthly active users across the CIS and selected international markets. Its core product is a mobile and web application providing real-time maps, location search, routing, and rich local-business data covering 129+ cities, with cross-platform browser support for Chrome, Firefox, and Opera. Underlying technology combines proprietary geospatial datasets with a multi-service mobile application into which AI-assisted booking, a job vacancies map, and an integrated Samokat express delivery flow have been layered.
The business model is multi-pronged: free consumer access drives audience scale, while revenue is generated primarily through affiliate/referral economics on third-party integrations embedded in the app (e.g., Samokat delivery in 129 cities), telecom operator bundling arrangements (e.g., Beeline Kyrgyzstan roaming packages from KGS 499 to KGS 2,999), and unstated but implied B2B directory listings and advertising against its local-business data asset. Distribution is dominated by self-serve mobile app downloads supplemented by telecom and integration partnerships.
The company is privately held, last raised $40M from Baring Vostok Capital Partners and RTP Global in October 2015, and remains led by owner-CEO Alexander Sysoev. Operating geographies include Russia/CIS and a UAE-localised web presence (2gis.ae); ownership structure, headcount trends within the disclosed 5,001-10,000 range, financial performance, and post-2015 funding history are not disclosed in the input data and represent material gaps for diligence.
2GIS firmographics
Firmographics- Name
- 2GIS
- Website
- https://2gis.ae
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- 2GIS is a Russian-founded navigation, mapping, and local business directory app with 42M+ monthly active users across 129+ cities, monetising via in-app delivery and telecom partnerships.
- Ownership category
- akta.pro rank
2GIS industry classification
Industry- Product category
- Digital Mapping and Navigation
- NAICS
- Web Search Portals and All Other Information Services (519290), Surveying and Mapping (except Geophysical) Services (54137), Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
- akta.pro secondary industries
- GIS & Spatial Data Management Platforms (BPAMANAK), Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)
Keywords
Where 2GIS is headquartered
LocationHeadquarters
- HQ city
- Novosibirsk
- HQ country
- Russia
- HQ region
- Europe
Markets served
2GIS business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Integration and Partnership Fees: 2GIS generates revenue by integrating third-party services (such as Samokat delivery) into its platform, likely receiving referral fees or revenue share from completed transactions facilitated through the app.
Go-to-market motion1 record
Distribution channels3 records
2GIS product offering
Product offeringCore offering
2GIS operates a free digital map, navigator, and business directory platform with over 42 million monthly active users, accessible via 2gis.com and mobile apps on iOS and Android. The unified mobile application delivers real-time geospatial navigation, local business search, and routing, and has been expanded with an AI-powered booking assistant, an interactive job vacancies map, and an embedded Samokat express delivery integration spanning 129 cities.
Product overview
2GIS is a Russian navigation and mapping service offering a unified mobile application platform. The core product provides geospatial navigation and location-based services, which have been expanded through strategic integrations. The application now incorporates an AI assistant for natural language-based service booking, a job vacancies map feature, and an integrated Samokat express delivery service allowing users to order groceries, ready-made food, household goods, and other products directly within the app across 129 cities.
Differentiator
Problem solved
Functional benefit
Products and services
- 2GIS Mobile Application Free mobile application for iOS and Android providing real-time maps, navigation, routing, and a comprehensive local business directory for individual end users. The app is the central platform that integrates additional capabilities such as delivery ordering, AI-powered booking, and a job vacancies map.
Companies that use 2GIS
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
2GIS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
2GIS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Beeline KyrgyzstanminorBeeline Kyrgyzstan, a telecommunications operator, has partnered with 2GIS to offer unlimited data traffic for the Russian navigation and mapping service when roaming. The 2GIS access is included across all Beeline roaming packages, ranging from 1GB (KGS 499) to 10GB (KGS 2,999), operating at up to 128 kbps. This expands mapping options for Beeline's roaming customers beyond Google Maps.
- SamokatcoreSamokat is an express delivery service that has been integrated into 2GIS mobile application. Users can search for groceries, ready-made food, or home goods and see a block with Samokat's assortment directly within the 2GIS app, ordering delivery without switching applications. The service covers 129 cities and includes categories such as groceries, prepared food, children's and pet products, home goods, cosmetics, and gifts. This integration is part of 2GIS's strategy to expand user scenarios beyond traditional mapping.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
2GIS competitors and assessment
Company assessmentDirect peers
- Yandex Maps: Russia's dominant mapping and navigation service and the most direct competitor to 2GIS in the Russian and CIS markets, offering turn-by-turn navigation, business directory, and integrated Yandex services (taxi, food, delivery).
- Waze: Community-driven navigation app (owned by Google) emphasizing real-time traffic, routing, and crowdsourced road data. Direct consumer-navigation competitor with overlapping product DNA to 2GIS's mapping-and-routing core.
- MapQuest: Long-standing web and mobile mapping/navigation service with a business directory and local search feature set. Closely comparable to 2GIS as a free, ad-supported consumer mapping and local-discovery platform.
Broad incumbents
- Google Maps: Global mapping and navigation incumbent with the largest international coverage and POI dataset. Competes with 2GIS in the consumer navigation category, particularly in international travel use cases addressed by 2GIS's Beeline Kyrgyzstan roaming bundle.
- Apple Maps: Default iOS mapping and navigation service. Overlaps with 2GIS on the core turn-by-turn navigation and local search use case, particularly in CIS and emerging markets where Apple's coverage is improving.
- HERE Technologies: B2B-leaning mapping and location platform serving automotive, logistics, and enterprise use cases. Comparable to 2GIS on the underlying geospatial data and platform technology, with broader commercial/enterprise positioning.
- TomTom: European mapping and navigation company supplying consumer navigation products and B2B location data. Overlaps with 2GIS on consumer turn-by-turn navigation and on the broader geospatial data business model.
Regional players
- 2GIS UAE: The UAE-facing extension of 2GIS itself. Listed separately to highlight 2GIS's regional go-to-market footprint, which is material to understanding the company's expansion strategy beyond Russia and CIS.
- Baidu Maps: China's leading mapping, navigation, and local-search service with integrated food delivery, ride-hailing, and services. Comparable to 2GIS as a regionally dominant mapping super-app, although serving a different geographic market.
Emerging players
- Sygic: Independent navigation and mapping app popular in emerging markets and as an OEM-embedded solution. Competes with 2GIS on the off-line and international traveler use case, particularly relevant given 2GIS's Beeline roaming-bundled distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
2GIS social profiles
Digital presence2GIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
2GIS leadership team
Management profileNumber of profiles
Profiles1 record
2GIS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2GIS M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2GIS
What does 2GIS do?
2GIS operates a free digital map, navigator, and business directory platform with over 42 million monthly active users, accessible via 2gis.com and mobile apps on iOS and Android. The unified mobile application delivers real-time geospatial navigation, local business search, and routing, and has been expanded with an AI-powered booking assistant, an interactive job vacancies map, and an embedded Samokat express delivery integration spanning 129 cities.
Is 2GIS a public or private company?
2GIS is a private company. It is classified as venture growth investor backed and is currently operating.
When was 2GIS founded?
2GIS was founded in 2004. It employs 5,001 to 10,000 people.
Where is 2GIS based?
2GIS is headquartered in Novosibirsk, Russia, in the Europe region.
How does 2GIS make money?
One revenue line is on record: integration and Partnership Fees.
Who are 2GIS's main competitors?
Direct peers on record are Yandex Maps, Waze and MapQuest. Broad incumbents are Google Maps, Apple Maps, HERE Technologies and TomTom. Regional players are 2GIS UAE and Baidu Maps. Sygic is listed as an emerging player.
Does 2GIS have an API?
No public API is recorded for 2GIS.
What industry is 2GIS in?
2GIS's product category is Digital Mapping and Navigation. Its primary akta.pro industry code is BPAMANAA, Consumer Navigation & Turn-by-Turn Apps, with a secondary code of BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 519290 and its SIC code is 7311.