What Daily Yoga does

Daily Yoga is a privately held Chinese consumer mobile application company that operates a freemium yoga, meditation, and fitness platform targeted at individual practitioners worldwide. Founded in 2012 and headquartered in Xi'an, Shaanxi, China under the legal entity Daily Yoga Culture Technology Co.Ltd, the company distributes its app through the iOS App Store, Google Play, and a direct APK download from its corporate website, with the latter explicitly positioned for Android users outside the Google Play ecosystem. The app delivers video-based yoga classes, guided meditation, fitness workouts, and a community feature that allows users to share photos and content; the company maintains registered trademark rights in the Daily Yoga™ brand.

The platform is built on cloud-based content delivery supporting iOS and Android, integrates with GoogleFit for fitness data synchronization, and employs a community-driven engagement layer where users retain content ownership while granting the company a worldwide license to host and distribute. The proprietary feature set includes GoogleFit integration, an in-app community, and a security architecture covering data encryption, access controls, and server hardening. The product family consists of the core Daily Yoga app and the Daily Yoga Pro subscription add-on.

Daily Yoga generates revenue primarily through recurring subscriptions across three billing cadences — Monthly, Yearly, and Lifetime — complemented by in-app purchases. Payment processing is handled through PayPal, Credit Card, iTunes, and Google Play, with a 7-day free trial offered on monthly and yearly plans and auto-renewal as the default conversion mechanism. The go-to-market model is product-led and direct-to-consumer: top-of-funnel acquisition is driven by app store discovery, organic search, and the corporate website, while mid-funnel communications occur via email marketing. Since 2012, the company has raised at least one institutional round — a $9.4M Series 2 led by Orchid Asia Group Management in January 2018 — and is led by founder and CEO Zupeng Li and co-founder and COO Jing Wang.

Name

Daily Yoga

Legal name

Daily Yoga Culture Technology Co.Ltd

Website

https://dailyyoga.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Daily Yoga is a Chinese mobile app company that delivers freemium video-based yoga, meditation, and fitness classes plus a social community to individual practitioners worldwide, monetizing via subscription and in-app purchases.

Ownership category

akta.pro rank

Product category

Yoga and Fitness Mobile Applications

NAICS

Fitness and Recreational Sports Centers (71394), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Online/Remote Personal Training & Programming (HSADAAAM), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Yoga and fitness app
• Video-based workouts
• Yoga subscription
• Meditation sessions
• Fitness tracking integration

Headquarters

HQ city

Xian Shi

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Recurring subscription revenue from Monthly, Yearly, and Lifetime subscription tiers. Subscriptions auto-renew unless cancelled 24 hours before period end. The company also offers in-app purchases for additional premium features.
2. In-App Purchases: Virtual premium content purchased within the Daily Yoga App, including subscription tiers and potentially additional premium features or content packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Daily Yoga operates a mobile-first yoga and fitness application distributed globally via the iOS App Store and Google Play, offering on-demand video classes, guided meditation, and fitness sessions across multiple skill levels. The app combines a content library with an integrated community platform where users share photos and posts, plus GoogleFit integration for fitness tracking, and monetizes through freemium in-app subscriptions with 7-day free trials.

Product overview

Daily Yoga is a unified yoga and fitness platform consisting of the core Daily Yoga mobile application and the Pro subscription add-on. The platform delivers video-based yoga classes and guided sessions, combined with a community feature for user interaction. The Pro subscription provides premium access to the full content library and exclusive features, operating on a freemium model with Monthly, Yearly, and Lifetime subscription tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Yoga Mobile App A mobile yoga and fitness application for iOS and Android providing on-demand video classes, guided meditation, and fitness sessions across multiple skill levels, combined with an integrated in-app community where users share photos and posts, GoogleFit fitness tracking integration, and freemium access with paid premium tiers. Designed for individual yoga and fitness practitioners worldwide seeking flexible, at-home guided practice without an in-person instructor.
• Daily Yoga Pro Subscription A premium subscription tier for the Daily Yoga mobile app that unlocks the full content library, exclusive classes, and advanced features, sold as Monthly, Yearly, or one-time Lifetime subscriptions through in-app purchase, with a 7-day free trial and automatic renewal managed via PayPal, Credit Card, iTunes, or Google Play billing. Targeted at individual yoga and fitness practitioners who want unlimited access to all premium content within the Daily Yoga app.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Asana Rebel: Yoga-inspired fitness app combining traditional yoga with HIIT and bodyweight workouts on a subscription model. Comparable to Daily Yoga's broader fitness/yoga positioning and Direct-to-Consumer mobile app distribution.
• Down Dog: Yoga and fitness app providing procedurally generated classes with adjustable difficulty, pace, and focus areas. Shares the same mobile subscription business model and target user (independent practitioners seeking flexible home instruction) as Daily Yoga.
• Alo Moves: Alo Yoga's branded streaming platform offering yoga, fitness, and mindfulness classes via subscription. Competes directly with Daily Yoga for the yoga-enthusiast segment but with a strong apparel-anchored brand backing it.
• Glo: Subscription-based yoga and wellness app offering on-demand video classes across multiple styles and skill levels. Directly competes with Daily Yoga on the same consumer proposition — guided yoga content via mobile subscription — and targets overlapping global yoga practitioner audiences.

Others

• Pinterest: Not a direct competitor, but a relevant discovery channel and content inspiration platform for yoga practitioners and instructors. Relevant adjacency for understanding Daily Yoga's organic acquisition channel and content discoverability dynamics.
• Strava: Activity-tracking social platform with subscription tier. Indirectly comparable to Daily Yoga's GoogleFit-integrated community ecosystem, with similar freemium + paid subscription mechanics and social-feed engagement loops.

Emerging players

• Headspace: Meditation and mindfulness app with growing fitness and sleep content expansion. Overlaps with Daily Yoga's guided meditation offering and competes for the same consumer wellness subscription wallet, though Headspace's primary positioning is mindfulness rather than yoga.

Broad incumbents

• Calm: Category-defining meditation, sleep, and wellness app with extensive content library and broad mainstream positioning. Comparable as a consumer wellness subscription app but operates at a much larger scale and competes for the same monthly subscription dollars Daily Yoga chases.
• Adidas Training by Runstatic: Adidas's guided workout app with body-weight and yoga-adjacent content. Relevant comparison for brand-anchored fitness subscription apps competing in the global consumer market Daily Yoga serves.
• Nike Training Club: Nike's free workout and training app offering yoga among other fitness modalities. Functions as both a competitor for at-home fitness engagement and a comparable benchmark for global fitness app distribution and brand-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Yoga