Alo Moves
Alo Moves is the digital wellness subscription platform of Alo Yoga, offering 3,000+ on-demand yoga, fitness, and mindfulness classes to health-conscious consumers globally, with structured difficulty and intensity classifications, a Meta Quest XR experience, and HSA/FSA payment eligibility.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Alo Moves does
Alo Moves is the digital wellness subscription platform operated by Alo Yoga, the athleisure and lifestyle brand, headquartered in Seattle and founded in 2018. The platform delivers more than 3,000 on-demand yoga, fitness, and mindfulness classes, organized through a five-tier difficulty classification (Introductory through Advanced) and a four-tier intensity classification (Level 1 through Level 4) that supports structured progression for beginners through advanced practitioners. The core product is a monthly subscription accessible via wellnessclub.aloyoga.com and mobile applications, augmented by three notable product extensions: Alo Moves XR, a mixed reality application on Meta Quest developed with Magnopus using volumetric capture technology; The Reset, a 30-day structured wellness program combining Pilates, strength training, mindfulness, and nutrition; and structured content integrations with luxury hospitality partners.
The company monetizes through recurring consumer subscriptions on a monthly billing cadence, with pricing not publicly disclosed. Distribution is anchored in Alo Yoga's brand ecosystem and cross-promotion from apparel retail, extended through a Flex partnership that enables HSA/FSA-eligible purchases (yielding an effective 30–40% cost reduction for eligible members), a Meta Quest marketplace presence for immersive content, and a B2B channel opened via a Waldorf Astoria Los Cabos Pedregal partnership for retreat-based wellness experiences. Operating geographies explicitly identified in the source data are the United States and Mexico, though the digital subscription is globally distributed. The company is private, employs 51–100 people, and is led by CEO Paul Javid; no funding rounds, revenue figures, or M&A activity are disclosed in the available data.
Alo Moves firmographics
Firmographics- Name
- Alo Moves
- Website
- https://alomoves.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alo Moves is the digital wellness subscription platform of Alo Yoga, offering 3,000+ on-demand yoga, fitness, and mindfulness classes to health-conscious consumers globally, with structured difficulty and intensity classifications, a Meta Quest XR experience, and HSA/FSA payment eligibility.
- Ownership category
- akta.pro rank
Alo Moves industry classification
Industry- Product category
- Online fitness and wellness subscriptions
- NAICS
- Fitness and Recreational Sports Centers (71394), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
- akta.pro secondary industries
- Power Yoga & Athletic Yoga Conditioning (HSADACAG), Lifestyle & Habit Change Coaching (HSADAGAB), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)
Keywords
Where Alo Moves is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Alo Moves business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Revenue: Monthly subscription model providing access to over 3,000 yoga, fitness, and mindfulness classes. The Flex partnership enables members to use HSA/FSA funds toward subscriptions, potentially increasing conversion and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with HSA/FSA eligibility |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Alo Moves product offering
Product offeringCore offering
Alo Moves is a digital wellness subscription platform offering on-demand access to over 3,000 yoga, fitness, and mindfulness classes. Content is structured across five difficulty levels (Introductory to Advanced) and four intensity levels, and is delivered via web, mobile, and Meta Quest (through Alo Moves XR, a mixed reality experience developed with Magnopus using volumetric capture). The platform also offers The Reset, a 30-day structured wellness program combining Pilates, strength training, mindfulness, and nutrition.
Product overview
Alo Moves operates as a digital wellness platform offering a comprehensive suite of fitness and mindfulness content. The core product is the Alo Moves Digital Subscription, providing over 3,000 yoga, fitness, and mindfulness classes across five difficulty levels and four intensity levels. This is supplemented by The Reset Program, a 30-day structured wellness initiative. The portfolio extends into immersive technology with Alo Moves XR, a mixed reality application for Meta Quest that uses volumetric capture to deliver 3D instructor experiences. The platform connects to payment partners like Flex for HSA/FSA accessibility and partners with luxury hospitality brands for retreat experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Alo Moves Digital Subscription Subscription-based digital wellness platform providing on-demand access to over 3,000 yoga, fitness, and mindfulness classes. Classes are organized across five difficulty levels (Introductory, Beginner, Moderate, Intermediate, Advanced) and four intensity levels (1-4), targeting individual consumers seeking flexible at-home practice.
- Alo Moves XR Immersive mixed reality fitness application for Meta Quest headsets that uses volumetric capture technology to create 3D instructor experiences. Targets individual consumers with access to Meta Quest hardware, offering yoga, Pilates, and meditation sessions in interactive virtual environments.
- The Reset Program 30-day structured wellness program combining Pilates, strength training, mindfulness, and nutrition guidance. Designed as a comprehensive reset experience, available both independently and as part of the Reset Retreat partnership with luxury hospitality operators.
Quantifiable outcome
- 30-40% savings on purchases through HSA/FSA eligibility
Companies that use Alo Moves
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Alo Moves technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature2 records
Alo Moves partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- FlexcoreFlex partnership enables Alo Moves members to use HSA and FSA funds toward their subscriptions, providing average savings of 30-40% on purchases. This collaboration supports Alo Moves' positioning as a 360-degree digital wellness platform and is expected to attract new health-conscious customers while boosting subscription retention. Flex CEO Sam O'Keefe cited the partnership as supporting a platform redefining digital wellness.
- Waldorf Astoria Los Cabos PedregalflagshipLuxury resort partnership to launch The Reset Retreat wellness event scheduled for April 3-5, 2025. The retreat features a holistic program combining Pilates, strength training, mindfulness, and nutrition, integrated with Alo Moves' new 30-day Reset program. This partnership targets affluent wellness travelers and positions Alo Moves within the luxury hospitality segment.
- Meta (Meta Quest)coreAlo Moves XR launched on Meta Quest, developed by Magnopus using volumetric capture technology. The immersive mixed reality experience allows users to interact with 3D instructors, explore scenic destinations, and participate in various yoga, Pilates, and meditation sessions. Plans include expansion of offerings later that year.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Alo Moves competitors and assessment
Company assessmentDirect peers
- Glo: Glo is a direct competitor offering on-demand yoga, Pilates, and meditation classes via subscription. Highly comparable on product offering (digital yoga/wellness content library) and target customer (health-conscious consumers practicing at home).
- Gaia: Gaia offers a subscription streaming platform focused on yoga, meditation, and wellness content. Direct overlap with Alo Moves on yoga/mindfulness streaming subscription model and consumer target market.
- Down Dog: Down Dog is a yoga and fitness app generating procedurally varied classes on demand. Direct competitor on digital yoga content with a similar consumer-focused subscription model and home practice use case.
- obé Fitness: obé Fitness is a direct competitor offering live and on-demand fitness, yoga, and Pilates classes via subscription. Closely aligned on product (digital yoga/fitness classes) and target consumer (at-home wellness enthusiasts).
- Calm: Calm is a leading meditation, sleep, and wellness subscription app. Direct overlap with Alo Moves on the mindfulness content stream and health-conscious consumer target, though with deeper focus on meditation.
- Headspace: Headspace is a subscription wellness app focused on meditation, mindfulness, and fitness. Comparable on subscription wellness content targeting health-conscious consumers with similar positioning around structured, accessible programs.
Broad incumbents
- Peloton: Peloton is a broader connected fitness incumbent with its own subscription app offering yoga, strength, and meditation classes. Larger scale and ecosystem presence, but overlaps significantly with Alo Moves on subscription fitness and digital yoga content.
- Apple Fitness+: Apple Fitness+ is a broad incumbent subscription fitness service integrated across Apple devices, offering yoga, HIIT, mindfulness, and Pilates. Comparable on subscription yoga and mindfulness content with massive distribution via the Apple ecosystem.
- Equinox+: Equinox+ is the digital extension of luxury fitness brand Equinox, offering premium on-demand classes including yoga, Pilates, and meditation. Comparable premium positioning and content overlap, with luxury hospitality channel parallels.
Emerging players
- FitOn: FitOn is a digital fitness platform offering free and premium workout content including yoga and Pilates. Comparable on subscription-based digital fitness for consumers, with a slightly broader fitness focus and ad-supported model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alo Moves social profiles
Digital presenceAlo Moves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alo Moves leadership team
Management profileNumber of profiles
Profiles1 record
Alo Moves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alo Moves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alo Moves
What does Alo Moves do?
Alo Moves is a digital wellness subscription platform offering on-demand access to over 3,000 yoga, fitness, and mindfulness classes. Content is structured across five difficulty levels (Introductory to Advanced) and four intensity levels, and is delivered via web, mobile, and Meta Quest (through Alo Moves XR, a mixed reality experience developed with Magnopus using volumetric capture). The platform also offers The Reset, a 30-day structured wellness program combining Pilates, strength training, mindfulness, and nutrition.
Is Alo Moves a public or private company?
Alo Moves is a private company. It is classified as corporate owned and is currently operating.
When was Alo Moves founded?
Alo Moves was founded in 2018. It employs 51 to 100 people.
Where is Alo Moves based?
Alo Moves is headquartered in Seattle, United States, in the North America region.
How does Alo Moves make money?
One revenue line is on record: subscription Revenue.
Who are Alo Moves's main competitors?
Direct peers on record are Glo, Gaia, Down Dog, obé Fitness, Calm and Headspace. Broad incumbents are Peloton, Apple Fitness+ and Equinox+. FitOn is listed as an emerging player.
Does Alo Moves have an API?
No public API is recorded for Alo Moves.
What industry is Alo Moves in?
Alo Moves's product category is Online fitness and wellness subscriptions. Its primary akta.pro industry code is THAJAHAA, Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness), with a secondary code of HSADACAG, Power Yoga & Athletic Yoga Conditioning. Its NAICS code is 71394 and its SIC code is 7997.