Bethel University

Name

Bethel University

Legal name

Bethel University

Website

https://betheluniversity.edu

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Christian Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

akta.pro secondary industry

Campus Spiritual & Religious Life (EDALAHAI)

Keywords

• Christian higher education
• Liberal arts college
• Graduate degree programs
• Distance learning
• Residential campus housing

Headquarters

HQ city

Mishawaka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Undergraduate Tuition: Traditional undergraduate students pay tuition for degree programs. Merit-based scholarships ranging from $10,000 to $18,000 annually are awarded based on GPA and test scores. Federal and state financial aid supplements institutional scholarships.
2. Adult & Graduate Studies Tuition: Accelerated courses beginning every 7 weeks with on-campus classes meeting one night per week. Online and hybrid options available with competitive tuition rates. Separate tuition structure from undergraduate programs.
3. Housing and Dining Services: On-campus housing including traditional residence halls, suite-style accommodations (Bridges Hall), and apartment-style living (Founder's Village). Meal plans through Sodexo catering services included.
4. Conference and Event Services: Campus venues rented to external groups for conferences, retreats, meetings, seminars, concerts, theatre productions, weddings and parties. Includes catering through Sodexo. Hosts over 8,000 guests annually for arts productions and 25,000 for conference services.
5. Summer Camps and Athletics Events: Sports and academic camps for youth including basketball, volleyball, tennis, softball, and track & field. Athletic events open to community members and families.
6. Donations and Fundraising: Institutional advancement receives charitable contributions through the Bethel Fund, planned giving, monthly giving, and capital campaigns. Donors support general scholarships, facilities improvements, faculty positions, and campus opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Bethel University is a private Christian liberal arts institution that delivers accredited undergraduate, graduate, and adult degree programs through three channels: residential on-campus programs at its Mishawaka, Indiana campus, accelerated online and hybrid adult/graduate courses, and church-based Extension Studies (BU-X). It also offers the Pilot Promise scholarship (free tuition for eligible low-income Indiana students), REACH dual-enrollment for high schoolers, sports and academic summer camps, and conference and event services for external groups.

Product overview

Bethel University is a private Christian liberal arts college offering a comprehensive educational portfolio across multiple delivery formats. The institution operates as a unified university with three primary academic divisions: Traditional Undergraduate Programs (on-campus bachelor's degrees), Adult & Graduate Studies (AGS) with accelerated evening and online courses, and Extension Studies (BU-X) partnering with local churches nationwide. Supporting these core academic offerings are the Pilot Promise scholarship program for Indiana students, sports and academic summer camps, conference and event services, and an AI-powered admissions chatbot named Wilhelm. The institution also facilitates campus visits through programs like Go2BU and virtual tour integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Undergraduate Programs On-campus bachelor's degree programs for traditional college-age students, offering over 120 degree programs including majors, minors, and pre-professional tracks. Delivered with a Christ-centered liberal arts approach and a 12:1 student-to-faculty ratio.
• Adult & Graduate Studies (AGS) Flexible and affordable accelerated degree programs for adult and graduate students, featuring 7-week terms, on-campus classes one night per week, and online/hybrid options. Includes separate tuition structure from undergraduate programs.
• Extension Studies (BU-X) Christian higher education and ministry training delivered through partnerships with local churches across America, offering affordable, local, practical, and fully accredited programs at remote campus locations.
• REACH Dual Enrollment Program allowing high school students to earn college credit through dual enrollment courses, requiring permission from guidance counselor or principal. Designed for early college exposure at reduced cost.
• Pilot Promise A tuition assistance program offering FREE tuition for eligible low-income Indiana students to attend Bethel University, increasing college access in Indiana.
• Sports and Academic Camps Summer camps offering instruction in basketball, track & field, volleyball, tennis, softball, and cheerleading for youth athletes. Held on the Bethel campus and open to community members.
• Go2BU Visit Program Two-day total immersion program for high school juniors, seniors, and transfer students to experience campus life, attend classes, worship in chapel, and stay overnight in dorms. Functions as a recruitment engagement leading to enrollment.
• Conference and Event Services Campus venue rental services including Everest-Rohrer Fine Arts Center, Kelly Auditorium, Dining Commons, and lodging options for conferences, retreats, meetings, and weddings. Includes Sodexo-managed catering and off-campus lodging partnerships.

Quantifiable outcome

• 93% of Bethel students are employed within 2 years of graduation
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Career Academy and Boys and Girls Club Northern Indiana CorridorcoreStrategic or Co-development Partner · 13 May 2026Bethel University partnered with Career Academy and Boys and Girls Club Northern Indiana Corridor to launch Success Academy at Bethel, featuring an innovative lab classroom launching Fall 2026. This partnership provides educational pathways and career development opportunities for local youth.
• Sodexo, Inc.coreOthersBethel University contracts with Sodexo for full on-campus catering services. Sodexo prepares meals specific to event preferences including catered banquets, outdoor barbecues, receptions, luncheons and corporate meetings. Sodexo also operates Sufficient Grounds Café coffeehouse on campus.
• Marriott and Hampton Inn & SuitesminorOthersOff-campus lodging partnership providing reduced rates for conference and retreat guests at Marriott and Hampton Inn & Suites properties. Conference Services coordinates arrangements for groups needing off-campus housing.
• Jerusalem University CollegeminorStrategic or Co-development PartnerBethel University maintains consortium membership with Jerusalem University College, enabling study abroad and academic exchange opportunities for students interested in biblical studies and Middle Eastern education.
• AuSable Institute of Environmental StudiesminorStrategic or Co-development PartnerBethel is a participating partner with AuSable Institute of Environmental Studies, providing environmental science education opportunities and field study programs for students.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crown College: Private Christian college in St. Bonifacius, Minnesota affiliated with the Christian and Missionary Alliance. Comparable NAIA athletics, faith-based liberal arts, and overlap with Bethel's BU-X extension ministry model.
• Olivet Nazarene University: Private Christian liberal arts university affiliated with the Church of the Nazarene in Bourbonnais, Illinois. Comparable faith-based residential and adult programs; relevant as former employer of Bethel's current president.
• Goshen College: Private Christian liberal arts college in Goshen, Indiana affiliated with Mennonite Church USA. Comparable faith-based residential model, similar enrollment scale, and overlapping Indiana market.
• Taylor University: Private interdenominational Christian liberal arts university in Upland, Indiana. Comparable faith-based residential model, NAIA athletics, and Indiana footprint, though typically higher selectivity.
• Spring Arbor University: Private Christian liberal arts university in Spring Arbor, Michigan affiliated with the Free Methodist Church. Comparable faith-based residential and adult programs in the Great Lakes region.
• Anderson University (Indiana): Private Christian liberal arts university in Indiana affiliated with the Church of God, offering comparable residential undergraduate programs, athletics (NAIA), and affordability positioning in the same Indiana market.
• Grace College: Private Christian liberal arts college in Winona Lake, Indiana affiliated with the Fellowship of Grace Brethren Churches. Closely matches Bethel on religious affiliation, NAIA athletics, size, and Indiana market.
• Huntington University: Private Christian liberal arts university in Huntington, Indiana affiliated with the Church of the United Brethren in Christ. Direct competitor in Indiana faith-based higher education with comparable NAIA athletics.

Broad incumbents

• University of Notre Dame: Premier Catholic research university located 15 minutes from Bethel's Mishawaka campus. Represents the regional higher-education incumbent whose brand and alumni network Bethel's programs compete against for students and donors.
• Indiana Wesleyan University: Largest private Christian university in Indiana affiliated with the Wesleyan Church. Comparable Christian higher education mission with significant adult and online programs overlapping Bethel's AGS offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bethelindiana
• YouTubeyoutube.com/betheluniversityindiana
• Facebookfacebook.com/BethelUniversityIndiana
• LinkedInlinkedin.com/school/bethelindiana
• Instagraminstagram.com/bethelindiana

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethel University