Taylor University, Upland
Taylor University is a private, interdenominational evangelical Christian liberal arts university in Upland, Indiana, founded in 1846, offering 100+ undergraduate, graduate, online, and dual enrollment programs to residential, online, and international students.
- Company typePrivate
- Founded1846
- HeadquartersUpland, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Taylor University, Upland does
Taylor University is a private, interdenominational, evangelical Christian liberal arts university founded in 1846 and located in Upland, Indiana. It serves traditional undergraduate residential students, graduate and professional students, dual-enrollment high schoolers, international students from more than 40 countries, transfer students, and homeschool students through more than 100 areas of study across arts, sciences, business, education, engineering, ministry, and graduate licensure tracks. The university's product platform combines a residential Christ-centered liberal arts core (including a unique mandatory Scripture Engagement minor) with an expanding digital layer delivered through TU Online and the Center for Digital & Extended Learning, which offers self-paced online courses, dual enrollment at $200 per credit hour, and fully online graduate degrees. Supporting infrastructure includes Brightspace as the learning management system, the MyTAYLOR student portal, and Slingshot for textbook fulfillment.
The business model rests on three primary revenue streams: tuition and fees from undergraduate and graduate enrollment (with 99% of students receiving some form of financial aid), annual giving and major-gift donations — most prominently the $500 million "Life to the Full" capital campaign launched in April 2024 — and athletics-related giving through the Trojan Club supporting 18 intercollegiate sports. Specialized offerings such as Academic Summer Camps, the Prospect Camp for international students, and the Honors Guild serve as pre-college acquisition funnels that feed the undergraduate pipeline. Go-to-market is a traditional higher education admissions motion executed through regional admissions counselors, immersive campus visit programs (TU Preview, 24@Taylor, Personal Visits), Common Application acceptance, and dedicated international recruitment. Governance is nonprofit, with no parent company, no external equity ownership, and no subsidiaries.
Taylor University, Upland firmographics
Firmographics- Name
- Taylor University, Upland
- Legal name
- Taylor University
- Website
- https://taylor.edu
- Company type
- Private
- Founded year
- 1846
- Operating status
- Operating
- Short description
- Taylor University is a private, interdenominational evangelical Christian liberal arts university in Upland, Indiana, founded in 1846, offering 100+ undergraduate, graduate, online, and dual enrollment programs to residential, online, and international students.
- Ownership category
- akta.pro rank
Taylor University, Upland industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Residential Liberal Arts Colleges (EDAHACAH)
- akta.pro secondary industry
- Religiously Affiliated Liberal Arts Colleges (EDAHACAF)
Keywords
Where Taylor University, Upland is headquartered
LocationHeadquarters
- HQ city
- Upland
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Taylor University, Upland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tuition and Fees: Primary revenue from undergraduate and graduate tuition, including online programs. Students pay tuition per credit hour or semester. Financial aid, grants, and scholarships are available.
- Annual Giving and Donations: The Taylor Fund supports current scholarships and financial aid. The Life to the Full Campaign is a $500 million capital campaign. Chapel Campaign supports new chapel construction. Athletics, mission trips, and other initiatives receive designated gifts.
- Athletics: Trojan Club memberships and athletics donations support the 18 intercollegiate sports programs. Funds support renovation projects, team missions trips, and maintaining competitive athletic programs.
- Online Dual Enrollment: High school students pay $200 per credit hour for online college courses, which is 50% of the regular undergraduate rate. This provides early college access revenue while building the future student pipeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online Dual Enrollment for High School Students |
| Subscription | Annual | Transfer Student Academic Scholarships |
| One time/ perpetual license | Pay-as-you-go | Prospect Camp for International Students |
| One time/ perpetual license | Pay-as-you-go | Academic Summer Camps |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Taylor University, Upland product offering
Product offeringCore offering
Taylor University delivers residential undergraduate liberal arts education and graduate programs at its Upland, Indiana campus, grounded in a Christ-centered evangelical mission with a required Scripture Engagement minor. It supplements residential programs with online courses and degree programs via TU Online, dual enrollment for high school students, academic summer camps, Prospect Camp for international students, and global engagement/study-abroad programs serving roughly 1 in 4 students annually. Revenue is driven by tuition and fees, with 99% of students receiving financial aid, and supplemented by philanthropic donations including the $500 million Life to the Full capital campaign.
Product overview
Taylor University is a Christian liberal arts university offering a comprehensive educational platform centered on its 100+ undergraduate and graduate degree programs. The core academic offerings are supplemented by TU Online (digital and extended learning platform), which delivers dual enrollment for high school students and graduate programs online. Specialized programs include the Honors Guild, PREACH Initiative for pastoral training, Pre-Med Curriculum with 100% medical school acceptance rates, and the Spencer Center for Global Engagement. Additional services encompass Academic Summer Camps for high school students, Prospect Camp for international students, the Calling & Career Office, Academic Enrichment Center, and 24@Taylor campus visit experiences. The university operates residential facilities including on-campus housing, dining services, health center, counseling center, and campus store.
Differentiator
Problem solved
Functional benefit
Brands
- Life to the Full Campaign: Taylor University's historic $500 million fundraising effort for a thriving campus, community, and mission.
- Taylor Trojans
- Taylor World Outreach (TWO)
- TU Online
- Spencer Center for Global Engagement
- Center for Digital & Extended Learning
- Honors Guild
Products and services
- Academic Programs
- TU Online / Center for Digital & Extended Learning
- Dual Enrollment
- Prospect Camp for International Students
- Academic Summer Camps
- Spencer Center for Global Engagement
- Honors Guild
- PREACH Initiative
- Pre-Med Curriculum
- 24@Taylor
Quantifiable outcome
- 99% of Taylor students are employed or in graduate school within six months of graduation
- +3 more outcomes
Companies that use Taylor University, Upland
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles7 records
Taylor University, Upland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Taylor University, Upland partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Love Justice InternationalminorTaylor University computer science students partnered with Love Justice International in South Africa during J-Term to use web development skills in support of anti-human trafficking efforts. This collaboration provides students with mission-driven computing experience while supporting the organization's anti-trafficking mission.
- Lewis-Clark State CollegeminorLewis-Clark State served as the tournament host for the NAIA World Series in Lewiston, Idaho. They helped transform the baseball stadium into a commencement venue so Taylor University could hold a special graduation ceremony for 10 senior baseball players who could not attend the traditional commencement in Upland, Indiana. University President and Provost traveled 2,000 miles to deliver the ceremony.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Taylor University, Upland competitors and assessment
Company assessmentDirect peers
- Hope College: A private Christian (Reformed Church) liberal arts college in Holland, Michigan. Highly comparable in size, mission emphasis, residential character, and Midwest liberal arts positioning to Taylor.
- Wheaton College: One of the top evangelical Christian liberal arts colleges in the U.S. (Wheaton, Illinois). Closest peer on academic quality, faith integration, and outcome metrics; benchmark institution for CCCU liberal arts positioning.
- Calvin University: A Christian Reformed liberal arts university in Grand Rapids, Michigan with comparable size, faith-based curriculum, and Midwest residential student body. Strong overlap in academic programs and faith-integration approach.
- Indiana Wesleyan University: A large Wesleyan-affiliated Christian university in Marion, Indiana with extensive adult/online programs. Comparable faith-based positioning and overlapping Indiana catchment, but with significantly larger adult-learning scale.
- Huntington University: A private Christian liberal arts university in Huntington, Indiana affiliated with the Church of the United Brethren in Christ. Comparable in size, faith integration, and Midwest residential positioning to Taylor.
- Malone University: A private evangelical Christian liberal arts university in Canton, Ohio affiliated with the Evangelical Friends Church. Comparable size, faith identity, and CCCU positioning with overlapping adult/online programs.
- Anderson University (Indiana): A private evangelical Christian university in Anderson, Indiana offering undergraduate and graduate programs with a similar faith-centered residential model and comparable size to Taylor University. Direct comparator in the Indiana CCCU segment.
- Bethel University (Indiana): A private evangelical Christian university in Mishawaka, Indiana with undergraduate, graduate, and adult programs. Direct Indiana-region competitor with similar faith-based curriculum and dual enrollment activity.
- Houghton University: A private evangelical Christian liberal arts college in Houghton, New York affiliated with the Wesleyan Church. Comparable size, residential faith-centered model, and CCCU membership to Taylor.
Broad incumbents
- Liberty University: A large evangelical Christian university in Lynchburg, Virginia with a massive online program and national brand. Serves overlapping faith-based student segments but operates at far greater scale, particularly in online and graduate education.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Taylor University, Upland social profiles
Digital presenceTaylor University, Upland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taylor University, Upland leadership team
Management profileNumber of profiles
Profiles15 records
Taylor University, Upland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taylor University, Upland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taylor University, Upland
What does Taylor University, Upland do?
Taylor University delivers residential undergraduate liberal arts education and graduate programs at its Upland, Indiana campus, grounded in a Christ-centered evangelical mission with a required Scripture Engagement minor. It supplements residential programs with online courses and degree programs via TU Online, dual enrollment for high school students, academic summer camps, Prospect Camp for international students, and global engagement/study-abroad programs serving roughly 1 in 4 students annually. Revenue is driven by tuition and fees, with 99% of students receiving financial aid, and supplemented by philanthropic donations including the $500 million Life to the Full capital campaign.
Is Taylor University, Upland a public or private company?
Taylor University, Upland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Taylor University, Upland founded?
Taylor University, Upland was founded in 1846.
Where is Taylor University, Upland based?
Taylor University, Upland is headquartered in Upland, United States, in the North America region.
How does Taylor University, Upland make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are annual Giving and Donations, athletics and online Dual Enrollment.
Who are Taylor University, Upland's main competitors?
Direct peers on record are Hope College, Wheaton College, Calvin University, Indiana Wesleyan University, Huntington University, Malone University, Anderson University (Indiana), Bethel University (Indiana) and Houghton University. Liberty University is listed as a broad incumbent.
Does Taylor University, Upland have an API?
No public API is recorded for Taylor University, Upland.
What industry is Taylor University, Upland in?
Taylor University, Upland's product category is Higher Education. Its primary akta.pro industry code is EDAHACAH, Residential Liberal Arts Colleges, with a secondary code of EDAHACAF, Religiously Affiliated Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.