Smile and Learn
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Smile and Learn does
Smile and Learn (legal entity: Smile & Learn Digital Creations, S.L.) is a Madrid-based EdTech company founded in 2013 that operates a multi-platform educational content library for children aged 3 to 12. Its core platform delivers more than 14,000 interactive activities spanning apps, videos, games, audiobooks, and augmented reality content, localized into seven languages (Spanish, English, French, Italian, Portuguese, Catalan, and Latin American Spanish). The platform incorporates adaptive learning paths, customizable profiles, eye-tracking accessibility, pictogram views, and offline functionality, and is designed to serve both mainstream K-12 instruction and students with special educational needs including autism, Down syndrome, dyslexia, and visual or motor impairments. In 2024 the company launched AInara, an in-house generative AI tool that enables educators to produce educational content across text, image, video, and audio modalities from text prompts.
The company's business model operates three distinct revenue streams: a consumer freemium subscription at €6.99 per month covering up to five users per household (with one-third of content free and a one-month free trial); a B2B per-child school licensing model with multi-year contracts, teacher training, and pilot programs sold through a dedicated educators team; and a content licensing program that distributes educational videos, games, audiobooks, and AR content to media channels, streaming platforms, and publishers. Distribution is hybrid, combining self-serve app store presence (Google Play, Apple App Store, Amazon, Windows Store) with direct enterprise sales to schools and a partner/reseller network (Actualidad Educativa, CloudEdu, Edinumen, Comenius). The company reports presence in more than 7,000 schools worldwide and has secured institutional partnerships with UNICEF (Learning4ClimateAction), Spain's Ministry of Education and RTVE, Facebook and Itaú Unibanco, Universidad Carlos III de Madrid, and UCJC.
The company is privately held with no disclosed institutional equity investors, and has historically relied on a mix of small venture rounds (approximately $1.32M total across 2016-2017 from EISMEA and SEK Lab EdTech Accelerator) and non-dilutive public funding from Spanish and EU innovation bodies (CDTI, ENISA, Junta de Castilla y León, Ministerio de Ciencia e Innovación, EU recovery funds). It maintains GDPR and COPPA compliance, holds AWS-hosted infrastructure in Ireland, and has earned peer-reviewed research validation through publications in the British Journal of Education and Frontiers in Education, along with recognitions including the 2025 ERA25 award and the Innova 125 seal.
Smile and Learn firmographics
Firmographics- Name
- Smile and Learn
- Legal name
- Smile & Learn Digital Creations, S.L.
- Website
- https://smileandlearn.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smile and Learn industry classification
Industry- Product category
- K-12 Educational Software
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)
Keywords
Where Smile and Learn is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Smile and Learn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Family Subscriptions: Monthly auto-renewing subscription at €6.99 with 1-month free trial. Single subscription covers up to 5 users. Freemium tier offers one-third of content free.
- School Licensing: Per-child licensing model for schools with training and support packages. Free pilot period and free teacher licenses included.
- Content Licensing: Licensing of educational content (videos, games, audiobooks, AR) to third-party channels, platforms, and media distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Family subscription - €6.99/month |
| Subscription | Multi-year contract | School per-child licensing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Smile and Learn product offering
Product offeringCore offering
Smile and Learn operates a 360° educational platform delivering 14,000+ interactive activities (apps, videos, games, audiobooks, AR) for children aged 3-12, available in 7 languages with adaptive learning paths. The company serves families via subscription and schools via per-child licensing, and offers a separate generative AI tool (AInara) for educators to create custom educational content.
Product overview
Smile and Learn is a unified 360° educational platform for children aged 3–12, built around its core platform containing over 12,000 interactive activities across apps and videos. The platform is available in up to 7 languages and covers curricular content, key skills, language learning, programming, STEM, and socio-emotional education. AInara, launched in 2024, is a generative AI add-on tool that enables educators to rapidly create custom educational content (videos, stories, games, audiobooks) in multiple formats. The company also licenses its educational content library to third-party broadcasters and platforms. Accessibility features include eye-tracking, pictogram views, adjustable fonts, and multiple reading modes to support students with special educational needs. The platform operates on a subscription model (€6.99/month with a free first month for families) and offers specialized school licensing with advanced group management and progress analytics.
Differentiator
Problem solved
Functional benefit
Brands
- AInara: A generative all-in-one AI platform designed for educators to create educational content in multiple formats quickly. Developed by educators, developers, illustrators, video editors, computational linguists, and prompt engineers.
- be emotiON
Products and services
- Smile and Learn Educational Platform A multi-device, multi-platform educational platform for children aged 3-12 featuring 14,000+ interactive activities across apps, videos, games, audiobooks, and AR, available in 7 languages. Sells to both schools (per-child licensing) and families (subscription) with adaptive learning, accessibility tools, and progress tracking.
- AInara Generative AI add-on platform for educators that creates educational content in multiple formats (videos, stories, games, audiobooks) from text prompts, developed by Smile and Learn's multidisciplinary team of educators, developers, illustrators, video editors, computational linguists, and prompt engineers.
- Licensed Educational Content Content licensing program offering Smile and Learn's educational library (videos, interactive games, audiobooks, AR) to third-party TV channels, streaming platforms, and digital distributors across 7 languages covering topics such as yoga, language learning, cooking, socio-emotional education, leveled readers, programming, STEM, and SDGs.
- be emotiON Socio-emotional education program and content collection covering emotional development, yoga, and responsible technology use for children.
Quantifiable outcome
- Visuospatial processing improvements documented in students with Down Syndrome through autonomous technology use
- +1 more outcomes
Companies that use Smile and Learn
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Smile and Learn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
Smile and Learn partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- UNICEFflagshipSmile and Learn participates in the Learning4ClimateAction program coordinated by UNICEF, bringing quality educational content related to environmental care and planetary stewardship to children worldwide. This is a flagship strategic initiative.
- RTVE (Radio y Televisión Española)coreCollaborated with MEFP (Ministry of Education) and RTVE on 'Aprendemos en Casa' (Edu Clan) initiative during school closures, providing educational resources to vulnerable Spanish families without online access.
- Facebook and Itaú UnibancocorePartnership to make Smile and Learn educational videos accessible to Brazilian families through Facebook. Facebook and Itaú Unibanco joined forces to distribute quality educational content to homes in Brazil.
- Wawaland PlanetcorePartnership combining Los Wawies animated series creativity and values with Smile and Learn's educational innovation, encouraging children to explore, learn, and grow in context promoting empathy, respect, and environmental care.
- Universidad Carlos III de MadridcoreAcademic research collaboration with Universidad Carlos III de Madrid for educational technology research and development.
- UCJC (Universidad Camilo José Cela)minorEducational institution collaborator in research and development initiatives.
- COCEMFE AlicantecoreNonprofit providing software license to improve learning experience for students with disabilities, supporting technological resources for people with physical and organic disabilities.
- Actualidad EducativaminorEducational content distributor partner in Spain.
- CloudEduminorEducational technology channel partner.
- EdinumenminorLanguage education publisher and distributor partner.
- ComeniusminorEducational resources distributor in Colombia.
- Universal Music GroupminorEntertainment partner for educational content collaboration.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Smile and Learn competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Smile and Learn social profiles
Digital presenceSmile and Learn compliance and trust
Trust signalCompliance2 records
Smile and Learn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smile and Learn leadership team
Management profileNumber of profiles
Profiles1 record
Smile and Learn funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smile and Learn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smile and Learn
What does Smile and Learn do?
Smile and Learn operates a 360° educational platform delivering 14,000+ interactive activities (apps, videos, games, audiobooks, AR) for children aged 3-12, available in 7 languages with adaptive learning paths. The company serves families via subscription and schools via per-child licensing, and offers a separate generative AI tool (AInara) for educators to create custom educational content.
Is Smile and Learn a public or private company?
Smile and Learn is a private company. It is classified as unknown and is currently operating.
When was Smile and Learn founded?
Smile and Learn was founded in 2013. It employs 11 to 50 people.
Where is Smile and Learn based?
Smile and Learn is headquartered in Madrid, Spain, in the Europe region.
How does Smile and Learn make money?
Three revenue lines are on record. Family Subscriptions are the primary driver. The others are school Licensing and content Licensing.
Does Smile and Learn have an API?
No public API is recorded for Smile and Learn.
What industry is Smile and Learn in?
Smile and Learn's product category is K-12 Educational Software. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 611 and its SIC code is 8200.