Smile and Learn

What Smile and Learn does

Smile and Learn (legal entity: Smile & Learn Digital Creations, S.L.) is a Madrid-based EdTech company founded in 2013 that operates a multi-platform educational content library for children aged 3 to 12. Its core platform delivers more than 14,000 interactive activities spanning apps, videos, games, audiobooks, and augmented reality content, localized into seven languages (Spanish, English, French, Italian, Portuguese, Catalan, and Latin American Spanish). The platform incorporates adaptive learning paths, customizable profiles, eye-tracking accessibility, pictogram views, and offline functionality, and is designed to serve both mainstream K-12 instruction and students with special educational needs including autism, Down syndrome, dyslexia, and visual or motor impairments. In 2024 the company launched AInara, an in-house generative AI tool that enables educators to produce educational content across text, image, video, and audio modalities from text prompts.

The company's business model operates three distinct revenue streams: a consumer freemium subscription at €6.99 per month covering up to five users per household (with one-third of content free and a one-month free trial); a B2B per-child school licensing model with multi-year contracts, teacher training, and pilot programs sold through a dedicated educators team; and a content licensing program that distributes educational videos, games, audiobooks, and AR content to media channels, streaming platforms, and publishers. Distribution is hybrid, combining self-serve app store presence (Google Play, Apple App Store, Amazon, Windows Store) with direct enterprise sales to schools and a partner/reseller network (Actualidad Educativa, CloudEdu, Edinumen, Comenius). The company reports presence in more than 7,000 schools worldwide and has secured institutional partnerships with UNICEF (Learning4ClimateAction), Spain's Ministry of Education and RTVE, Facebook and Itaú Unibanco, Universidad Carlos III de Madrid, and UCJC.

The company is privately held with no disclosed institutional equity investors, and has historically relied on a mix of small venture rounds (approximately $1.32M total across 2016-2017 from EISMEA and SEK Lab EdTech Accelerator) and non-dilutive public funding from Spanish and EU innovation bodies (CDTI, ENISA, Junta de Castilla y León, Ministerio de Ciencia e Innovación, EU recovery funds). It maintains GDPR and COPPA compliance, holds AWS-hosted infrastructure in Ireland, and has earned peer-reviewed research validation through publications in the British Journal of Education and Frontiers in Education, along with recognitions including the 2025 ERA25 award and the Innova 125 seal.

Name

Smile and Learn

Legal name

Smile & Learn Digital Creations, S.L.

Website

https://smileandlearn.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 Educational Software

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)

Keywords

• Educational software platform
• Children learning apps
• Adaptive learning technology
• K12 educational content
• Generative AI education

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Family Subscriptions: Monthly auto-renewing subscription at €6.99 with 1-month free trial. Single subscription covers up to 5 users. Freemium tier offers one-third of content free.
2. School Licensing: Per-child licensing model for schools with training and support packages. Free pilot period and free teacher licenses included.
3. Content Licensing: Licensing of educational content (videos, games, audiobooks, AR) to third-party channels, platforms, and media distributors.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Smile and Learn operates a 360° educational platform delivering 14,000+ interactive activities (apps, videos, games, audiobooks, AR) for children aged 3-12, available in 7 languages with adaptive learning paths. The company serves families via subscription and schools via per-child licensing, and offers a separate generative AI tool (AInara) for educators to create custom educational content.

Product overview

Smile and Learn is a unified 360° educational platform for children aged 3–12, built around its core platform containing over 12,000 interactive activities across apps and videos. The platform is available in up to 7 languages and covers curricular content, key skills, language learning, programming, STEM, and socio-emotional education. AInara, launched in 2024, is a generative AI add-on tool that enables educators to rapidly create custom educational content (videos, stories, games, audiobooks) in multiple formats. The company also licenses its educational content library to third-party broadcasters and platforms. Accessibility features include eye-tracking, pictogram views, adjustable fonts, and multiple reading modes to support students with special educational needs. The platform operates on a subscription model (€6.99/month with a free first month for families) and offers specialized school licensing with advanced group management and progress analytics.

Differentiator

Problem solved

Functional benefit

Brands

• AInara: A generative all-in-one AI platform designed for educators to create educational content in multiple formats quickly. Developed by educators, developers, illustrators, video editors, computational linguists, and prompt engineers.
• be emotiON

Products and services

• Smile and Learn Educational Platform A multi-device, multi-platform educational platform for children aged 3-12 featuring 14,000+ interactive activities across apps, videos, games, audiobooks, and AR, available in 7 languages. Sells to both schools (per-child licensing) and families (subscription) with adaptive learning, accessibility tools, and progress tracking.
• AInara Generative AI add-on platform for educators that creates educational content in multiple formats (videos, stories, games, audiobooks) from text prompts, developed by Smile and Learn's multidisciplinary team of educators, developers, illustrators, video editors, computational linguists, and prompt engineers.
• Licensed Educational Content Content licensing program offering Smile and Learn's educational library (videos, interactive games, audiobooks, AR) to third-party TV channels, streaming platforms, and digital distributors across 7 languages covering topics such as yoga, language learning, cooking, socio-emotional education, leveled readers, programming, STEM, and SDGs.
• be emotiON Socio-emotional education program and content collection covering emotional development, yoga, and responsible technology use for children.

Quantifiable outcome

• Visuospatial processing improvements documented in students with Down Syndrome through autonomous technology use
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• UNICEFflagshipStrategic or Co-development PartnerSmile and Learn participates in the Learning4ClimateAction program coordinated by UNICEF, bringing quality educational content related to environmental care and planetary stewardship to children worldwide. This is a flagship strategic initiative.
• RTVE (Radio y Televisión Española)coreStrategic or Co-development PartnerCollaborated with MEFP (Ministry of Education) and RTVE on 'Aprendemos en Casa' (Edu Clan) initiative during school closures, providing educational resources to vulnerable Spanish families without online access.
• Facebook and Itaú UnibancocoreGTM or Marketing PartnerPartnership to make Smile and Learn educational videos accessible to Brazilian families through Facebook. Facebook and Itaú Unibanco joined forces to distribute quality educational content to homes in Brazil.
• Wawaland PlanetcoreStrategic or Co-development PartnerPartnership combining Los Wawies animated series creativity and values with Smile and Learn's educational innovation, encouraging children to explore, learn, and grow in context promoting empathy, respect, and environmental care.
• Universidad Carlos III de MadridcoreStrategic or Co-development PartnerAcademic research collaboration with Universidad Carlos III de Madrid for educational technology research and development.
• UCJC (Universidad Camilo José Cela)minorStrategic or Co-development PartnerEducational institution collaborator in research and development initiatives.
• COCEMFE AlicantecoreStrategic or Co-development PartnerNonprofit providing software license to improve learning experience for students with disabilities, supporting technological resources for people with physical and organic disabilities.
• Actualidad EducativaminorChannel Partner/ Reseller/ DistributorEducational content distributor partner in Spain.
• CloudEduminorChannel Partner/ Reseller/ DistributorEducational technology channel partner.
• EdinumenminorChannel Partner/ Reseller/ DistributorLanguage education publisher and distributor partner.
• ComeniusminorChannel Partner/ Reseller/ DistributorEducational resources distributor in Colombia.
• Universal Music GroupminorStrategic or Co-development PartnerEntertainment partner for educational content collaboration.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SmileandLearnEspa%C3%B1ol
• Instagraminstagram.com/ctellparaguay/?hl=es
• Xx.com/smileandlearn
• Facebookfacebook.com/smileandlearn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile and Learn