Homes for Good

What Homes for Good does

Homes for Good is a Glasgow-based Community Interest Company founded in 2013 by Susan Aktemel, operating as Scotland's first social enterprise letting agency. The company acquires, renovates, and manages residential property across central and southern Scotland, providing affordable homes for low-income individuals, families, and people at risk of homelessness. It serves two customer groups in parallel: tenants seeking affordable, supported housing (over 4,000 housed since inception) and landlords seeking ethical, fully managed property services (over 950 properties managed for 280+ landlords). Current operating scale is approximately 600 homes under management, with over 60% owned in-house and rents typically priced within 5% of Local Housing Allowance rates (£575-£895 per month).

The service offering integrates three functions: property development (acquiring and refurbishing vacant and derelict properties, including the Broomton Road regeneration site acquired from Home Group in 2023), fully managed lettings (tenant sourcing, 72-hour rent payment guarantee to landlords, maintenance), and wraparound tenancy support (Tenancy Support Hub, Love Home personalisation programme, drop-in sessions). Operations run from three offices — Glasgow (headquarters and original private-rented-sector tenant support hub in Bridgeton), Dumfries (opened January 2024), and Largs (opened early 2026) — and the company holds Letting Agent Registration, ClientMoneyProtect, Property Redress Scheme, and Safe Deposits Scotland memberships required under the Housing (Scotland) Act 2014.

The business model combines recurring rental income from the owned portfolio (~362 owned homes) with managed-services fees on third-party landlord properties and selected property resale. Capital has been raised through a mix of debt (Social and Sustainable Capital £2.85M in 2018 and £3.5M in 2021; Glasgow Credit Union £2.4M in 2024), grants (National Lottery Community Fund £2.4M in 2019), and impact investment (Big Issue Invest £3M in 2020), totalling approximately £23 million. The model is being replicated beyond Scotland via the Good Place Lettings joint venture with Crisis, launched in London in October 2025 with funding from Lloyds Banking Group and the National Lottery Community Fund.

Name

Homes for Good

Legal name

Homes For Good (Scotland) CIC

Website

https://homesforgood.org.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Homes for Good is a Scottish Community Interest Company and social enterprise letting agency that buys, renovates, and manages residential property across Scotland to provide affordable, supported homes for low-income individuals, families, and people at risk of homelessness.

Ownership category

akta.pro rank

Product category

Social Lettings and Affordable Housing Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable & Public Housing Asset Management (BPAJAMAI)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social lettings agency
• Property management services
• Affordable housing solutions
• Tenant support services
• Empty homes renovation

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Rental Income: Homes for Good manages nearly 600 homes, owning over 60% of them. Revenue comes from renting properties to tenants at rates near Local Housing Allowance levels
2. Property Management Fees: Professional property management services for landlords, including finding tenants, property maintenance, and rent collection
3. Property Development: Acquiring neglected properties, renovating them, and either adding to owned portfolio or selling for profit

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Homes for Good operates as a social enterprise letting agency in Scotland, managing nearly 600 homes of which it owns over 60% and providing fully managed letting services to landlords alongside homes to low-income tenants. It acquires empty and derelict properties, renovates them to high standards, and lets them at rents near the Local Housing Allowance rate, while also delivering ongoing tenancy support services through its Bridgeton-based tenancy support hub and regional offices.

Product overview

Homes for Good is a social enterprise letting agency operating as Scotland's first and only private sector lettings agency specialising in providing homes for people on low incomes or benefits. The company offers a fully managed property lettings service for landlords, manages its own portfolio of owned properties, and provides tenant support services. Their core offering includes property management, tenant support, a property portfolio of owned homes, and the Empty Homes Project for revitalising derelict properties. Additional services include the Love Home Programme for tenant home personalisation, a Tenancy Support Hub, Art for Good workshops, and Tenant and Landlord Drop-in Sessions. The company has also launched Good Place Lettings as a joint venture with Crisis to bring their model to London. Key differentiators include ethical property management, affordable rents set near Local Housing Allowance levels, and comprehensive tenancy support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services for Landlords Fully managed property lettings and management service for individual and portfolio landlords across Scotland, including tenant finding, ethical referencing, rent collection within 72 hours, property maintenance coordination and compliance with Scottish letting regulations.
• Tenant Support Services Ongoing tenancy support service for tenants housed by Homes for Good, helping with housing searches, tenancy sustainment, benefits advice and connections to partner support organisations.
• Owned Affordable Rental Portfolio Owned portfolio of 362 homes acquired and renovated by Homes for Good, let directly to low-income tenants at rents near Local Housing Allowance rates (80% within 5% of LHA, monthly rents ranging from £575–£895).
• Love Home Programme Collaborative home personalisation programme that pairs tenants with an in-house design team to redesign and customise their properties, turning rented houses into personalised homes.
• Broomton Road Empty Homes Regeneration Major empty homes regeneration project at Broomton Road in Balornock, North East Glasgow, transforming four derelict flats and a former community hall into family homes and community space using a net-zero refurbishment approach.
• Good Place Lettings Joint venture between Crisis and Homes for Good that brings the social lettings model to London, helping people experiencing homelessness and those on low incomes find affordable homes in London.

Quantifiable outcome

• Housed over 4,000 tenants since 2013
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Good Place Lettings (Joint Venture with Crisis)coreStrategic or Co-development Partner · 1 October 2025Joint venture between Crisis and Homes for Good, funded by Lloyds Banking Group and The National Lottery Community Fund. Mission to help people experiencing homelessness and those on low incomes find affordable homes in London.
• Safe Deposits ScotlandminorStrategic or Co-development PartnerProvided support for Tenant and Landlord Drop-in Sessions at Dumfries and Largs offices.
• YpeopleminorStrategic or Co-development PartnerPartner agency working with vulnerable people on housing issues.
• Simon CommunityminorStrategic or Co-development PartnerPartner agency supporting homeless and vulnerably housed people.
• Glasgow City MissionminorStrategic or Co-development PartnerPartner agency providing support services to homeless and vulnerable individuals.
• The Wise GroupminorStrategic or Co-development PartnerPartner organization enhancing tenancy support services.
• Home Group ScotlandminorStrategic or Co-development PartnerPartnered for Broomton Road community event and property acquisition.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Octavia Housing: London-based housing association and care provider operating ~5,000 homes with explicit social mission focus. Closely comparable operating model to Homes for Good - combines property ownership, management, and tenant support services for lower-income and vulnerable populations in a defined region.

Emerging players

• Habinteg: Specialist UK housing association providing accessible homes for disabled and older people. Compares to Homes for Good in mission focus on marginalized tenant populations and integrated support services, but operates at smaller scale and with narrower demographic focus.

Broad incumbents

• Metropolitan Thames Valley: Large UK housing association managing over 125,000 homes across London, the South East, East Midlands, and Home Counties. Directly comparable in combining affordable property ownership, management services, and tenant support, though with substantially greater scale and geographic diversification than Homes for Good.
• Home Group: One of the UK's largest housing associations with ~55,000 homes; named partner of Homes for Good on Broomton Road regeneration. Operates across England and Scotland as a major social housing provider with comparable mission focus on vulnerable tenants, but at significantly larger scale and broader geographic footprint.
• Peabody: One of the UK's oldest and largest housing associations, managing over 104,000 homes across London and the South East. Comparable as a mission-driven social landlord combining property ownership, management, and tenant support, but operating at vastly greater scale with broader geographic and service portfolio.
• L&Q: Major UK housing association managing over 110,000 homes with strong London and South East focus. Provides directly comparable property management and tenant support services to affordable housing populations, though at much larger scale and with broader development pipeline than Homes for Good.
• Clarion Housing: Largest housing association in the UK, managing over 125,000 homes. Comparable mission of providing affordable housing and tenant support services at scale, but with national geographic footprint and significantly larger development pipeline than Homes for Good's Scotland-focused operation.
• Sanctuary Housing: Major UK housing association managing over 100,000 homes providing affordable housing and tenant support services. Comparable mission-aligned operating model, with greater scale, broader geographic spread, and a wider range of supported housing services than Homes for Good.
• Stonewater: UK housing association managing over 40,000 affordable homes with focus on vulnerable populations. Comparable combination of property ownership, management services, and tenant support mission, though with larger portfolio and broader geographic coverage than Homes for Good.
• LiveWest: South West England-focused housing association managing over 36,000 affordable homes with mission-aligned tenant support services. Comparable operating model combining property ownership, management, and tenancy sustainment, though geographically distinct and at larger scale than Homes for Good.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homesforgood1
• LinkedInuk.linkedin.com/company/homes-for-good-scotland-cic
• Instagraminstagram.com/homesforgoodscotland
• Xx.com/homesforgood

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes for Good